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Web Analytics

Q: How many companies use Web Analytics software these days?

Around the world in 2024, over 5,201,812 companies are currently using one or more Web Analytics software. Out of these, there are 2,722,320 companies using Web Analytics tools that are originally from the United States.

Q: Which company has the most significant market share in the Web Analytics software space?

The top few companies that have the most significant market share in the Web Analytics space are Google Analytics with 70.44% of market share, FaceBook Pixel For Shop with 12.37% of market share, Hotjar with 3.48% of market share. Check for other Web Analytics technologies market share here.

Q: What are the top industries that usually use Web Analytics softwares?

The top industries that use Web Analytics software are Marketing (60,382), Digital Marketing (42,959), Social Media (40,152).

Gain market share and customer base information about the top Web Analytics software. Check out our list of Web Analytics Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

194

Technologies Tracked

7264893

Companies Tracked

Categories related to Web Analytics

Artificial Intelligence

Analytics And BI Platform

Data Visualization

Analytics

Business Intelligence (BI)

Top 5 Web Analytics technologies in 2024

Over 7264893 companies are using Web Analytics tools. Google Analytics with 70.44% market share (5117455 customers), FaceBook Pixel For Shop with 12.37% market share (898393 customers), Hotjar with 3.48% market share (252994 customers).

Technology

Market Share (Est.)

Customers

Google Analytics

70.44%

5117455

FaceBook Pixel For Shop

12.37%

898393

Hotjar

3.48%

252994

Matomo (Formerly Piwik)

3.37%

244655

Adobe Analytics

1.51%

109474

Others

8.84%

641922

Web Analytics Customers by Employee Size

The majority of Web Analytics category falls in the company size of 0 - 9 employees (2976052 companies), 20 - 49 employees (1506162 companies), 10 - 19 employees (836401 companies).

Employee Size

Web Analytics Customers by Geography

Companies using Web Analytics technology software are majorly from the United States with 2722320 (53.66%), United Kingdom with 521598 (10.28%), Germany with 308429 (6.08%) customers respectively.

Customers

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Web Analytics Customers by Industry

Top industries that use Web Analytics for Marketing (60382), Digital Marketing (42959), Social Media (40152).

Customers

Market Share for Top Web Analytics Technologies

Analyze the market share of popular Web Analytics technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers	Market share(Est.)(%)
1	Google Analytics	5117455	70.44
2	FaceBook Pixel For Shop	898393	12.37
3	Hotjar	252994	3.48
4	Matomo (Formerly Piwik)	244655	3.37
5	Adobe Analytics	109474	1.51
6	Optimizely	51937	0.71
7	Ahrefs	41471	0.57
8	Mixpanel	40914	0.56
9	Crazy Egg	36049	0.50
10	Visual Website Optimizer	29468	0.41
11	Agile CRM	27510	0.38
12	Leadfeeder	26095	0.36
13	HeapAnalytics	25076	0.35
14	Campaign Monitor	22861	0.31
15	Hootsuite	21497	0.30
16	ComScore	21309	0.29
17	Smartlook	20487	0.28
18	Clicky	19721	0.27
19	Mouseflow	18327	0.25
20	SEMrush	14554	0.20
21	Gauges	13640	0.19
22	Zoho PageSense	13619	0.19
23	Fathom Analytics	13115	0.18
24	Amplitude	12170	0.17
25	Lucky Orange	11329	0.16
26	Piwik PRO	10949	0.15
27	Siteimprove	10086	0.14
28	Alexa	9091	0.13
29	SiteWit	8615	0.12
30	Inspectlet	7248	0.10
31	Looker	6863	0.09
32	Chartbeat	6424	0.09
33	Plausible Analytics	6148	0.08
34	ShinyStat	5939	0.08
35	ThomasNet Web Traxs	5337	0.07
36	Moz	4499	0.06
37	AB Tasty	4463	0.06
38	Albacross	4273	0.06
39	Oribi	3817	0.05
40	ClickTale	3198	0.04
41	Peek Pro Tour Operators	3132	0.04
42	Heatmap	2874	0.04
43	Oracle BlueKai	2143	0.03
44	Webtrends	2142	0.03
45	Bizible	2109	0.03
46	Salesfusion	2104	0.03
47	Woopra	2043	0.03
48	SimilarWeb	1904	0.03
49	Leady	1880	0.03
50	Brightedge	1806	0.02
51	Google Analytics 4 (GA4)	1763	0.02
52	SE Ranking	1715	0.02
53	CleverTap	1684	0.02
54	Snitcher	1668	0.02
55	Kissmetrics	1659	0.02
56	Proof	1647	0.02
57	Marketing 360	1532	0.02
58	Compete	1454	0.02
59	eXTReMe Tracking	1434	0.02
60	Bounce Exchange	1359	0.02
61	Exponea	1354	0.02
62	bo.im	1347	0.02
63	Synup	1300	0.02
64	Brandwatch	1231	0.02
65	Freshmarketer	1167	0.02
66	GetSocial	1047	0.01
67	Sisense	1001	0.01
68	Yandex Metrica	972	0.01
69	WooRank	961	0.01
70	Attribution	772	0.01
71	Evergage	765	0.01
72	Opentracker	605	0.01
73	LeadLander	564	0.01
74	SAP Marketing Cloud	557	0.01
75	Microsoft Clarity	549	0.01
76	Ruler Analytics	520	0.01
77	GoStats	514	0.01
78	Ptengine	511	0.01
79	Majestic	504	0.01
80	SpyFu	446	0.01
81	XiTi	438	0.01
82	ClustrMaps	426	0.01
83	Unbxd	374	0.01
84	ExtraWatch	345	0.00
85	Stat24	338	0.00
86	Botify	337	0.00
87	PPC Keyword	328	0.00
88	VisitorTrack	312	0.00
89	AppAnnie	285	0.00
90	Scikit Image	283	0.00
91	Marin Software	249	0.00
92	AFS Analytics	240	0.00
93	Google PageSpeed Insights	238	0.00
94	NetFlow Analyzer	229	0.00
95	Hitwise	217	0.00
96	Funnel	217	0.00
97	Chartio	211	0.00
98	AWStats	211	0.00
99	Rebrandly	209	0.00
100	HasOffers by TUNE	195	0.00
101	Brand24	194	0.00
102	SumAll	155	0.00
103	Simple Analytics	149	0.00
104	Tealium IQ	147	0.00
105	OWOX BI Attribution	147	0.00
106	Anodot	137	0.00
107	Acquisio	133	0.00
108	Beckon	126	0.00
109	AgencyAnalytics	113	0.00
110	TeamQuest	113	0.00
111	TapClicks	107	0.00
112	HarePoint	97	0.00
113	Cyfe	95	0.00
114	ContentKing	93	0.00
115	eAnalytics	89	0.00
116	Xtremepush	88	0.00
117	SEO PowerSuite	87	0.00
118	siteAnalyser	82	0.00
119	WebMeUp	78	0.00
120	DashThis	63	0.00
121	Lumio	59	0.00
122	DemandJump	49	0.00
123	Apptopia	46	0.00
124	Snoobi	45	0.00
125	Sticky	42	0.00
126	Countly	42	0.00
127	A1WebStats	42	0.00
128	Roambi Analytics	41	0.00
129	Econda	41	0.00
130	3DStats.com	36	0.00
131	Colibri SEO	34	0.00
132	Calq	30	0.00
133	Badgeville	29	0.00
134	Rooster	29	0.00
135	Netmonitor	28	0.00
136	adCore	25	0.00
137	AT Internet Web Analytics	24	0.00
138	Analytify	24	0.00
139	Open Web Analytics	23	0.00
140	Trendify	23	0.00
141	Quill Engage	22	0.00
142	Site Search 360	21	0.00
143	Improvado	20	0.00
144	Peek	20	0.00
145	Cloudlytics	20	0.00
146	EmbeddedAnalytics	18	0.00
147	LessChurn	17	0.00
148	SmarterStats	16	0.00
149	SimilarWeb PRO	15	0.00
150	Core Web Analytics Engine	14	0.00
151	SeeVolution	13	0.00
152	Keepify	13	0.00
153	gShift	12	0.00
154	Angelfish	11	0.00
155	Glassbeam	9	0.00
156	MapMyUser	8	0.00
157	Viavoo	8	0.00
158	Authoritas	7	0.00
159	Linkody	7	0.00
160	FireStats	7	0.00
161	Linkpulse	7	0.00
162	Intempt	7	0.00
163	Logaholic Web Analytics	6	0.00
164	WebDNA.io	6	0.00
165	Brainify Analytics	6	0.00
166	SearchMan	5	0.00
167	Funnel Science	5	0.00
168	OneStat	5	0.00
169	Applause Analytics	4	0.00
170	ipapi	4	0.00
171	Cxense Insight	4	0.00
172	Convertize	4	0.00
173	CEP Analytics	4	0.00
174	Smol	4	0.00
175	HeatMapCo	4	0.00
176	3PMobile	3	0.00
177	SeoHighLighter.com	3	0.00
178	EngageMaster	3	0.00
179	Needl	3	0.00
180	Metrixa	3	0.00
181	SearchMax	3	0.00
182	VueData	2	0.00
183	Instaclique	2	0.00
184	PaveIQ	2	0.00
185	Funnl	2	0.00
186	ClickPerfect	2	0.00
187	WAO	2	0.00
188	Ometrics	2	0.00
189	IBM Digital Analytics (Coremetrics)	2	0.00
190	eGain Analytics	2	0.00
191	StreamAnalyst	2	0.00
192	Amberloom Website Checker	2	0.00
193	Serptracker	2	0.00
194	LeaDroid	2	0.00