Web Analytics

Gain market share and customer base information about the top Web Analytics software. Check out our list of Web Analytics Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

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Technologies
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Companies
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Categories related to Web Analytics

Top 5 Web Analytics technologies in 2023

Over 7,753,357 companies are using Web Analytics tools. Google Analytics with 70.84% market share (5,492,422 customers), FaceBook Pixel For Shop with 12.24% market share (948,769 customers), Hotjar with 3.42% market share (265,066 customers),

Web Analytics Customers by Employee Size

The majority of Web Analytics category falls in the company size of 0 - 9 employees (3,135,095 companies), 20 - 49 employees (1,512,482 companies), 10 - 19 employees (708,645 companies).

Web Analytics Customers by Geography

Companies using Web Analytics technology software are majorly from the United States with 3,172,268 (59.21%), United Kingdom with 551,388 (10.29%), Canada with 246,038 (4.59%) customers respectively.

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Web Analytics Customers by Industry

Top industries that use Web Analytics for Professional Services (1,424,037), Retail and CPG (522,907), Technology (402,964).

Market Share for Top Web Analytics Technologies

Analyze the market share of popular Web Analytics technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking Technology Customers Market share
1 Google Analytics 5492422 70.84 (%)
2 FaceBook Pixel For Shop 948769 12.24 (%)
3 Hotjar 265066 3.42 (%)
4 Matomo (Formerly Piwik) 224882 2.90 (%)
5 Adobe Analytics 116943 1.51 (%)
6 Optimizely 47495 0.61 (%)
7 Crazy Egg 40341 0.52 (%)
8 Mixpanel 38521 0.50 (%)
9 Ahrefs 35763 0.46 (%)
10 Agile CRM 32769 0.42 (%)
11 Campaign Monitor 28705 0.37 (%)
12 Hootsuite 28595 0.37 (%)
13 Leadfeeder 26519 0.34 (%)
14 ComScore 26464 0.34 (%)
15 Visual Website Optimizer 22139 0.29 (%)
16 Clicky 19254 0.25 (%)
17 Mouseflow 19055 0.25 (%)
18 HeapAnalytics 17966 0.23 (%)
19 Alexa 17209 0.22 (%)
20 Smartlook 16826 0.22 (%)
21 SEMrush 15785 0.20 (%)
22 PPC Keyword 13465 0.17 (%)
23 Siteimprove 13444 0.17 (%)
24 WordStream SEO for FireFox 13346 0.17 (%)
25 Lucky Orange 11058 0.14 (%)
26 Chartbeat 10769 0.14 (%)
27 Gauges 10320 0.13 (%)
28 Zoho PageSense 10225 0.13 (%)
29 Piwik PRO 9469 0.12 (%)
30 Amplitude 9287 0.12 (%)
31 Inspectlet 8886 0.11 (%)
32 Fathom Analytics 8414 0.11 (%)
33 Plausible Analytics 6809 0.09 (%)
34 SiteWit 6159 0.08 (%)
35 ConversionSweeper 5866 0.08 (%)
36 SuperStats 5820 0.08 (%)
37 ThomasNet Web Traxs 5777 0.07 (%)
38 Looker 5332 0.07 (%)
39 Moz 5277 0.07 (%)
40 Oribi 5212 0.07 (%)
41 ShinyStat 5194 0.07 (%)
42 Albacross 4352 0.06 (%)
43 ipapi 3872 0.05 (%)
44 AB Tasty 3509 0.05 (%)
45 Ometrics 3473 0.04 (%)
46 Oracle BlueKai 3389 0.04 (%)
47 ClickTale 3151 0.04 (%)
48 Heatmap 3070 0.04 (%)
49 Salesfusion 3043 0.04 (%)
50 Bizible 2925 0.04 (%)
51 Peek Pro Tour Operators 2922 0.04 (%)
52 Cxense Insight 2747 0.04 (%)
53 Kissmetrics 2674 0.03 (%)
54 Marketing 360 2582 0.03 (%)
55 Bounce Exchange 2430 0.03 (%)
56 Leady 2182 0.03 (%)
57 Proof 2107 0.03 (%)
58 Woopra 2088 0.03 (%)
59 Brightedge 2076 0.03 (%)
60 SimilarWeb 1886 0.02 (%)
61 CleverTap 1863 0.02 (%)
62 eXTReMe Tracking 1856 0.02 (%)
63 Compete 1837 0.02 (%)
64 Yandex Metrica 1834 0.02 (%)
65 SE Ranking 1812 0.02 (%)
66 Exponea 1683 0.02 (%)
67 Freshmarketer 1442 0.02 (%)
68 GetSocial 1388 0.02 (%)
69 Webtrends 1368 0.02 (%)
70 Sisense 1368 0.02 (%)
71 Brandwatch 1356 0.02 (%)
72 bo.im 1193 0.02 (%)
73 Synup 1193 0.02 (%)
74 Ruler Analytics 1172 0.02 (%)
75 Snitcher 1086 0.01 (%)
76 Attribution 1010 0.01 (%)
77 Funnel 951 0.01 (%)
78 Decibel 940 0.01 (%)
79 LeadLander 824 0.01 (%)
80 SAP Marketing Cloud 764 0.01 (%)
81 Majestic 745 0.01 (%)
82 Opentracker 707 0.01 (%)
83 Evergage 686 0.01 (%)
84 WooRank 671 0.01 (%)
85 SpyFu 664 0.01 (%)
86 Lumio 643 0.01 (%)
87 Ptengine 612 0.01 (%)
88 Apptopia 593 0.01 (%)
89 Botify 591 0.01 (%)
90 VisitorTrack 579 0.01 (%)
91 Countly 517 0.01 (%)
92 Hitsteps 514 0.01 (%)
93 GoStats 507 0.01 (%)
94 Clixtell 506 0.01 (%)
95 ClustrMaps 499 0.01 (%)
96 XiTi 497 0.01 (%)
97 Unbxd 448 0.01 (%)
98 Stat24 412 0.01 (%)
99 ExtraWatch 402 0.01 (%)
100 Hitwise 390 0.01 (%)
101 Linkody 384 0.00 (%)
102 Marin Software 384 0.00 (%)
103 Snoobi 377 0.00 (%)
104 AppAnnie 360 0.00 (%)
105 NetFlow Analyzer 343 0.00 (%)
106 AFS Analytics 335 0.00 (%)
107 OneStat 324 0.00 (%)
108 Chartio 304 0.00 (%)
109 Motigo 293 0.00 (%)
110 Brand24 276 0.00 (%)
111 AWStats 272 0.00 (%)
112 SumAll 243 0.00 (%)
113 eAnalytics 231 0.00 (%)
114 SlimStatAnalytics 215 0.00 (%)
115 Convertize 177 0.00 (%)
116 Acquisio 177 0.00 (%)
117 TeamQuest 174 0.00 (%)
118 WebMeUp 172 0.00 (%)
119 SEOmator 170 0.00 (%)
120 Tealium IQ 165 0.00 (%)
121 Anodot 163 0.00 (%)
122 WAO 152 0.00 (%)
123 TapClicks 142 0.00 (%)
124 Open Web Analytics 142 0.00 (%)
125 Appsee Mobile Analytics 137 0.00 (%)
126 siteAnalyser 130 0.00 (%)
127 adCore 123 0.00 (%)
128 Cyfe 117 0.00 (%)
129 Mondovo 115 0.00 (%)
130 Simple Analytics 114 0.00 (%)
131 SEO PowerSuite 105 0.00 (%)
132 ContentKing 101 0.00 (%)
133 HarePoint 98 0.00 (%)
134 Xtremepush 95 0.00 (%)
135 AnalyticsToolkit 90 0.00 (%)
136 Scikit Image 83 0.00 (%)
137 DashThis 81 0.00 (%)
138 Beckon 78 0.00 (%)
139 Badgeville 75 0.00 (%)
140 Rebrandly 68 0.00 (%)
141 A1WebStats 65 0.00 (%)
142 Funnel Science 63 0.00 (%)
143 Authoritas 62 0.00 (%)
144 Econda 61 0.00 (%)
145 Linkpulse 56 0.00 (%)
146 Colibri SEO 47 0.00 (%)
147 Sticky 47 0.00 (%)
148 DemandJump 45 0.00 (%)
149 SeeVolution 45 0.00 (%)
150 AgencyAnalytics 45 0.00 (%)
151 SearchMan 43 0.00 (%)
152 3DStats.com 43 0.00 (%)
153 AT Internet Web Analytics 39 0.00 (%)
154 Netmonitor 38 0.00 (%)
155 Improvado 37 0.00 (%)
156 Glassbeam 35 0.00 (%)
157 Calq 35 0.00 (%)
158 Sensai Metrics 34 0.00 (%)
159 Trendify 32 0.00 (%)
160 Swiftype Site Search 32 0.00 (%)
161 Roambi Analytics 30 0.00 (%)
162 LessChurn 28 0.00 (%)
163 Maptiks 28 0.00 (%)
164 SmarterStats 27 0.00 (%)
165 Site Search 360 26 0.00 (%)
166 Upsight 26 0.00 (%)
167 Quill Engage 25 0.00 (%)
168 Marketing Optimizer 25 0.00 (%)
169 Attribution.io 24 0.00 (%)
170 Rooster 24 0.00 (%)
171 Netbiscuits 24 0.00 (%)
172 gShift 23 0.00 (%)
173 SimilarWeb PRO 22 0.00 (%)
174 EmbeddedAnalytics 22 0.00 (%)
175 Metrixa 22 0.00 (%)
176 KonceptApp 20 0.00 (%)
177 Analytify 19 0.00 (%)
178 MapMyUser 18 0.00 (%)
179 Keepify 18 0.00 (%)
180 Cloudlytics 16 0.00 (%)
181 Rannko 15 0.00 (%)
182 Core Web Analytics Engine 14 0.00 (%)
183 SpatialKey 14 0.00 (%)
184 Viavoo 11 0.00 (%)
185 Peek 10 0.00 (%)
186 Logaholic Web Analytics 9 0.00 (%)
187 FireStats 9 0.00 (%)
188 Brainify Analytics 8 0.00 (%)
189 Angelfish 8 0.00 (%)
190 Slemma 6 0.00 (%)
191 WebDNA.io 5 0.00 (%)
192 HeatMapCo 5 0.00 (%)
193 LeaDroid 5 0.00 (%)
194 PaveIQ 4 0.00 (%)
195 CEP Analytics 4 0.00 (%)
196 IBM Digital Analytics (Coremetrics) 4 0.00 (%)
197 IdealPath 4 0.00 (%)
198 VueData 4 0.00 (%)
199 SeoHighLighter.com 4 0.00 (%)
200 Funnl 3 0.00 (%)
201 EngageMaster 3 0.00 (%)
202 OWOX BI Attribution 3 0.00 (%)
203 Applause Analytics 3 0.00 (%)
204 3PMobile 3 0.00 (%)
205 ClickPerfect 3 0.00 (%)
206 Smol 3 0.00 (%)
207 Serptracker 3 0.00 (%)
208 Intempt 2 0.00 (%)
209 SearchMax 2 0.00 (%)
210 Roguelytics 2 0.00 (%)
211 Instaclique 2 0.00 (%)
212 Stat Centric 2 0.00 (%)
213 Statvoo 2 0.00 (%)
214 Needl 2 0.00 (%)
215 OWOX BI Smart Data 2 0.00 (%)
Technology Market share
Google Analytics 70.84 (%)
FaceBook Pixel For Shop 12.24 (%)
Hotjar 3.42 (%)
Matomo (Formerly Piwik) 2.90 (%)
Adobe Analytics 1.51 (%)
Optimizely 0.61 (%)
Crazy Egg 0.52 (%)
Mixpanel 0.50 (%)
Ahrefs 0.46 (%)
Agile CRM 0.42 (%)
Campaign Monitor 0.37 (%)
Hootsuite 0.37 (%)
Leadfeeder 0.34 (%)
ComScore 0.34 (%)
Visual Website Optimizer 0.29 (%)
Clicky 0.25 (%)
Mouseflow 0.25 (%)
HeapAnalytics 0.23 (%)
Alexa 0.22 (%)
Smartlook 0.22 (%)
SEMrush 0.20 (%)
PPC Keyword 0.17 (%)
Siteimprove 0.17 (%)
WordStream SEO for FireFox 0.17 (%)
Lucky Orange 0.14 (%)
Chartbeat 0.14 (%)
Gauges 0.13 (%)
Zoho PageSense 0.13 (%)
Piwik PRO 0.12 (%)
Amplitude 0.12 (%)
Inspectlet 0.11 (%)
Fathom Analytics 0.11 (%)
Plausible Analytics 0.09 (%)
SiteWit 0.08 (%)
ConversionSweeper 0.08 (%)
SuperStats 0.08 (%)
ThomasNet Web Traxs 0.07 (%)
Looker 0.07 (%)
Moz 0.07 (%)
Oribi 0.07 (%)
ShinyStat 0.07 (%)
Albacross 0.06 (%)
ipapi 0.05 (%)
AB Tasty 0.05 (%)
Ometrics 0.04 (%)
Oracle BlueKai 0.04 (%)
ClickTale 0.04 (%)
Heatmap 0.04 (%)
Salesfusion 0.04 (%)
Bizible 0.04 (%)
Peek Pro Tour Operators 0.04 (%)
Cxense Insight 0.04 (%)
Kissmetrics 0.03 (%)
Marketing 360 0.03 (%)
Bounce Exchange 0.03 (%)
Leady 0.03 (%)
Proof 0.03 (%)
Woopra 0.03 (%)
Brightedge 0.03 (%)
SimilarWeb 0.02 (%)
CleverTap 0.02 (%)
eXTReMe Tracking 0.02 (%)
Compete 0.02 (%)
Yandex Metrica 0.02 (%)
SE Ranking 0.02 (%)
Exponea 0.02 (%)
Freshmarketer 0.02 (%)
GetSocial 0.02 (%)
Webtrends 0.02 (%)
Sisense 0.02 (%)
Brandwatch 0.02 (%)
bo.im 0.02 (%)
Synup 0.02 (%)
Ruler Analytics 0.02 (%)
Snitcher 0.01 (%)
Attribution 0.01 (%)
Funnel 0.01 (%)
Decibel 0.01 (%)
LeadLander 0.01 (%)
SAP Marketing Cloud 0.01 (%)
Majestic 0.01 (%)
Opentracker 0.01 (%)
Evergage 0.01 (%)
WooRank 0.01 (%)
SpyFu 0.01 (%)
Lumio 0.01 (%)
Ptengine 0.01 (%)
Apptopia 0.01 (%)
Botify 0.01 (%)
VisitorTrack 0.01 (%)
Countly 0.01 (%)
Hitsteps 0.01 (%)
GoStats 0.01 (%)
Clixtell 0.01 (%)
ClustrMaps 0.01 (%)
XiTi 0.01 (%)
Unbxd 0.01 (%)
Stat24 0.01 (%)
ExtraWatch 0.01 (%)
Hitwise 0.01 (%)
Linkody 0.00 (%)
Marin Software 0.00 (%)
Snoobi 0.00 (%)
AppAnnie 0.00 (%)
NetFlow Analyzer 0.00 (%)
AFS Analytics 0.00 (%)
OneStat 0.00 (%)
Chartio 0.00 (%)
Motigo 0.00 (%)
Brand24 0.00 (%)
AWStats 0.00 (%)
SumAll 0.00 (%)
eAnalytics 0.00 (%)
SlimStatAnalytics 0.00 (%)
Convertize 0.00 (%)
Acquisio 0.00 (%)
TeamQuest 0.00 (%)
WebMeUp 0.00 (%)
SEOmator 0.00 (%)
Tealium IQ 0.00 (%)
Anodot 0.00 (%)
WAO 0.00 (%)
TapClicks 0.00 (%)
Open Web Analytics 0.00 (%)
Appsee Mobile Analytics 0.00 (%)
siteAnalyser 0.00 (%)
adCore 0.00 (%)
Cyfe 0.00 (%)
Mondovo 0.00 (%)
Simple Analytics 0.00 (%)
SEO PowerSuite 0.00 (%)
ContentKing 0.00 (%)
HarePoint 0.00 (%)
Xtremepush 0.00 (%)
AnalyticsToolkit 0.00 (%)
Scikit Image 0.00 (%)
DashThis 0.00 (%)
Beckon 0.00 (%)
Badgeville 0.00 (%)
Rebrandly 0.00 (%)
A1WebStats 0.00 (%)
Funnel Science 0.00 (%)
Authoritas 0.00 (%)
Econda 0.00 (%)
Linkpulse 0.00 (%)
Colibri SEO 0.00 (%)
Sticky 0.00 (%)
DemandJump 0.00 (%)
SeeVolution 0.00 (%)
AgencyAnalytics 0.00 (%)
SearchMan 0.00 (%)
3DStats.com 0.00 (%)
AT Internet Web Analytics 0.00 (%)
Netmonitor 0.00 (%)
Improvado 0.00 (%)
Glassbeam 0.00 (%)
Calq 0.00 (%)
Sensai Metrics 0.00 (%)
Trendify 0.00 (%)
Swiftype Site Search 0.00 (%)
Roambi Analytics 0.00 (%)
LessChurn 0.00 (%)
Maptiks 0.00 (%)
SmarterStats 0.00 (%)
Site Search 360 0.00 (%)
Upsight 0.00 (%)
Quill Engage 0.00 (%)
Marketing Optimizer 0.00 (%)
Attribution.io 0.00 (%)
Rooster 0.00 (%)
Netbiscuits 0.00 (%)
gShift 0.00 (%)
SimilarWeb PRO 0.00 (%)
EmbeddedAnalytics 0.00 (%)
Metrixa 0.00 (%)
KonceptApp 0.00 (%)
Analytify 0.00 (%)
MapMyUser 0.00 (%)
Keepify 0.00 (%)
Cloudlytics 0.00 (%)
Rannko 0.00 (%)
Core Web Analytics Engine 0.00 (%)
SpatialKey 0.00 (%)
Viavoo 0.00 (%)
Peek 0.00 (%)
Logaholic Web Analytics 0.00 (%)
FireStats 0.00 (%)
Brainify Analytics 0.00 (%)
Angelfish 0.00 (%)
Slemma 0.00 (%)
WebDNA.io 0.00 (%)
HeatMapCo 0.00 (%)
LeaDroid 0.00 (%)
PaveIQ 0.00 (%)
CEP Analytics 0.00 (%)
IBM Digital Analytics (Coremetrics) 0.00 (%)
IdealPath 0.00 (%)
VueData 0.00 (%)
SeoHighLighter.com 0.00 (%)
Funnl 0.00 (%)
EngageMaster 0.00 (%)
OWOX BI Attribution 0.00 (%)
Applause Analytics 0.00 (%)
3PMobile 0.00 (%)
ClickPerfect 0.00 (%)
Smol 0.00 (%)
Serptracker 0.00 (%)
Intempt 0.00 (%)
SearchMax 0.00 (%)
Roguelytics 0.00 (%)
Instaclique 0.00 (%)
Stat Centric 0.00 (%)
Statvoo 0.00 (%)
Needl 0.00 (%)
OWOX BI Smart Data 0.00 (%)

FAQ

Find answers to the most often asked questions by users.

Who are the top Web Analytics software market leaders?

Top leaders in the category for Web Analytics software are Google Analytics, FaceBook Pixel For Shop, Hotjar. Here, you can view a full list of Web Analytics tools in the market.

How many companies use Web Analytics software these days?

Around the world in 2023, over 6,735,667 companies are currently using one or more Web Analytics software. Out of these, there are 3,172,268 companies using Web Analytics tools that are originally from the United States .

Which company has the most significant market share in the Web Analytics software space?

The top few companies that have the most significant market share in the Web Analytics space are Google Analytics with 70.84 % of market share, and FaceBook Pixel For Shop with 12.24 % of market share and Hotjar with 3.42 % of market share . Check for other Web Analytics technologies market share here.

What are the top industries that usually use Web Analytics softwares?

The top industries that use Web Analytics software are Professional Services (1,424,037) , Retail and CPG (522,907) , Technology (402,964) .

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