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Web Analytics

Q: How many companies use Web Analytics software these days?

Around the world in 2026, over 4,934,459 companies are currently using one or more Web Analytics software. Out of these, there are 3,704,965 companies using Web Analytics tools that are originally from the United States.

Q: Which company has the most significant market share in the Web Analytics software space?

The top few companies that have the most significant market share in the Web Analytics space are Google Analytics with 71.54% of market share, FaceBook Pixel For Shop with 13.04% of market share, Matomo (Formerly Piwik) with 3.61% of market share. Check for other Web Analytics technologies market share here.

Q: What are the top industries that usually use Web Analytics softwares?

The top industries that use Web Analytics software are Marketing (59,595), Digital Marketing (43,827), Seo (41,130).

Gain market share and customer base information about the top Web Analytics software. Check out our list of Web Analytics Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

194

Technologies Tracked

11018582

Companies Tracked

Categories related to Web Analytics

Data Integration

Artificial Intelligence

Data Visualization

Backup And Recovery

Analytics And BI Platform

Top 5 Web Analytics technologies in 2026

Over 11018582 companies are using Web Analytics tools. Google Analytics with 71.54% market share (7883014 customers), FaceBook Pixel For Shop with 13.04% market share (1436849 customers), Matomo (Formerly Piwik) with 3.61% market share (397872 customers).

Technology

Market Share (Est.)

Customers

Google Analytics

71.54%

7883014

FaceBook Pixel For Shop

13.04%

1436849

Matomo (Formerly Piwik)

3.61%

397872

Hotjar

2.96%

325809

Adobe Analytics

1.25%

137931

Others

7.60%

837107

Web Analytics Customers by Employee Size

The majority of Web Analytics category falls in the company size of 0 - 9 employees (6108013 companies), 20 - 49 employees (2285779 companies), 100 - 249 employees (841941 companies).

Employee Size

Web Analytics Customers by Geography

Companies using Web Analytics technology software are majorly from the United States with 3704965 (47.60%), United Kingdom with 813003 (10.45%), Germany with 508283 (6.53%) customers respectively.

Customers

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Web Analytics Customers by Industry

Top industries that use Web Analytics for Marketing (59595), Digital Marketing (43827), Seo (41130).

Customers

Market Share for Top Web Analytics Technologies

Analyze the market share of popular Web Analytics technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers	Market share(Est.)(%)
1	Google Analytics	7883014	71.54
2	FaceBook Pixel For Shop	1436849	13.04
3	Matomo (Formerly Piwik)	397872	3.61
4	Hotjar	325809	2.96
5	Adobe Analytics	137931	1.25
6	Optimizely	57746	0.52
7	Ahrefs	56133	0.51
8	Mixpanel	46833	0.43
9	Agile CRM	41657	0.38
10	Crazy Egg	37640	0.34
11	Visual Website Optimizer	36018	0.33
12	Smartlook	33289	0.30
13	Amplitude	29454	0.27
14	Leadfeeder	29374	0.27
15	Gauges	28934	0.26
16	ComScore	28709	0.26
17	HeapAnalytics	25076	0.23
18	SEMrush	23702	0.22
19	Mouseflow	23024	0.21
20	Clicky	22996	0.21
21	Hootsuite	22888	0.21
22	Fathom Analytics	22596	0.21
23	Campaign Monitor	22064	0.20
24	Zoho PageSense	20725	0.19
25	SiteWit	18333	0.17
26	Looker	18001	0.16
27	Piwik PRO	15467	0.14
28	Lucky Orange	12768	0.12
29	Siteimprove	11515	0.10
30	ClickTale	11503	0.10
31	Plausible Analytics	9317	0.08
32	Inspectlet	8872	0.08
33	ShinyStat	8602	0.08
34	Alexa	6083	0.06
35	Chartbeat	5894	0.05
36	AB Tasty	5406	0.05
37	Google Analytics 4 (GA4)	5033	0.05
38	Peek Pro Tour Operators	4438	0.04
39	Albacross	4365	0.04
40	Moz	4270	0.04
41	ThomasNet Web Traxs	4207	0.04
42	Heatmap	3188	0.03
43	Oribi	3151	0.03
44	Snitcher	3075	0.03
45	SimilarWeb	3027	0.03
46	SE Ranking	2997	0.03
47	Oracle BlueKai	2372	0.02
48	Salesfusion	2329	0.02
49	Synup	2252	0.02
50	Woopra	2111	0.02
51	Webtrends	2094	0.02
52	CleverTap	2094	0.02
53	bo.im	2008	0.02
54	Leady	1931	0.02
55	Bounce Exchange	1895	0.02
56	Proof	1857	0.02
57	eXTReMe Tracking	1857	0.02
58	Brightedge	1814	0.02
59	Brandwatch	1794	0.02
60	Bizible	1740	0.02
61	Microsoft Clarity	1638	0.01
62	Exponea	1628	0.01
63	Yandex Metrica	1583	0.01
64	Compete	1483	0.01
65	WooRank	1467	0.01
66	Kissmetrics	1447	0.01
67	Marketing 360	1387	0.01
68	Sisense	1215	0.01
69	GetSocial	1102	0.01
70	Freshmarketer	1078	0.01
71	Unbxd	968	0.01
72	Ptengine	641	0.01
73	GoStats	625	0.01
74	SpyFu	603	0.01
75	SAP Marketing Cloud	602	0.01
76	Opentracker	586	0.01
77	Majestic	576	0.01
78	ClustrMaps	568	0.01
79	Google PageSpeed Insights	552	0.01
80	XiTi	547	0.00
81	Attribution	498	0.00
82	NetFlow Analyzer	456	0.00
83	LeadLander	451	0.00
84	ExtraWatch	410	0.00
85	Botify	409	0.00
86	Rebrandly	407	0.00
87	Scikit Image	401	0.00
88	Brand24	386	0.00
89	Stat24	385	0.00
90	AFS Analytics	345	0.00
91	Evergage	321	0.00
92	Funnel	293	0.00
93	AWStats	267	0.00
94	Countly	255	0.00
95	Marin Software	250	0.00
96	Tealium IQ	242	0.00
97	AppAnnie	229	0.00
98	VisitorTrack	227	0.00
99	Xtremepush	223	0.00
100	OWOX BI Attribution	210	0.00
101	Chartio	206	0.00
102	Simple Analytics	194	0.00
103	Hitwise	189	0.00
104	HasOffers by TUNE	183	0.00
105	PPC Keyword	182	0.00
106	SumAll	171	0.00
107	Anodot	167	0.00
108	TapClicks	150	0.00
109	Beckon	141	0.00
110	ContentKing	125	0.00
111	AgencyAnalytics	121	0.00
112	Cyfe	111	0.00
113	Acquisio	110	0.00
114	SEO PowerSuite	96	0.00
115	TeamQuest	89	0.00
116	siteAnalyser	84	0.00
117	DashThis	76	0.00
118	Apptopia	71	0.00
119	HarePoint	66	0.00
120	Econda	44	0.00
121	Applause Analytics	43	0.00
122	Ruler Analytics	38	0.00
123	adCore	38	0.00
124	Roambi Analytics	33	0.00
125	Calq	33	0.00
126	Snoobi	33	0.00
127	Ometrics	33	0.00
128	3DStats.com	33	0.00
129	A1WebStats	32	0.00
130	AT Internet Web Analytics	31	0.00
131	SimilarWeb PRO	31	0.00
132	Rooster	30	0.00
133	Glassbeam	30	0.00
134	Colibri SEO	28	0.00
135	Trendify	27	0.00
136	Improvado	25	0.00
137	Netmonitor	25	0.00
138	Swiftype Site Search	24	0.00
139	Sticky	24	0.00
140	Keepify	21	0.00
141	Lumio	20	0.00
142	Core Web Analytics Engine	20	0.00
143	Linkody	19	0.00
144	Site Search 360	19	0.00
145	EmbeddedAnalytics	17	0.00
146	Authoritas	16	0.00
147	Analytify	16	0.00
148	SmarterStats	15	0.00
149	Funnel Science	14	0.00
150	eAnalytics	14	0.00
151	MapMyUser	14	0.00
152	Cloudlytics	14	0.00
153	LessChurn	14	0.00
154	Viavoo	13	0.00
155	gShift	12	0.00
156	FireStats	12	0.00
157	Quill Engage	12	0.00
158	SeeVolution	11	0.00
159	Linkpulse	11	0.00
160	HCL Unica NetInsight	11	0.00
161	Peek	10	0.00
162	Intempt	10	0.00
163	SearchMan	9	0.00
164	Convertize	9	0.00
165	Angelfish	9	0.00
166	SEOmator	7	0.00
167	Open Web Analytics	7	0.00
168	3PMobile	6	0.00
169	DemandJump	5	0.00
170	Logaholic Web Analytics	5	0.00
171	WebDNA.io	5	0.00
172	Brainify Analytics	5	0.00
173	ipapi	4	0.00
174	Cxense Insight	4	0.00
175	Serptracker	4	0.00
176	Badgeville	3	0.00
177	Clixtell	3	0.00
178	Instaclique	3	0.00
179	CEP Analytics	3	0.00
180	Needl	3	0.00
181	StreamAnalyst	3	0.00
182	Amberloom Website Checker	3	0.00
183	WebMeUp	3	0.00
184	Smol	3	0.00
185	VueData	2	0.00
186	Stat Centric	2	0.00
187	PaveIQ	2	0.00
188	ClickPerfect	2	0.00
189	Motigo	2	0.00
190	WAO	2	0.00
191	EngageMaster	2	0.00
192	eGain Analytics	2	0.00
193	LeaDroid	2	0.00
194	HeatMapCo	2	0.00