Web Analytics

Gain market share and customer base information about the top Web Analytics software. Check out our list of Web Analytics Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

194

Technologies Tracked

10503422

Companies Tracked

Categories related to Web Analytics

Data Integration
Artificial Intelligence
Analytics And BI Platform
Data Visualization
Backup And Recovery

Top 5 Web Analytics technologies in 2026

Over 10503422 companies are using Web Analytics tools. Google Analytics with 71.38% market share (7497447 customers), FaceBook Pixel For Shop with 12.67% market share (1330284 customers), Matomo (Formerly Piwik) with 3.54% market share (372292 customers).

Technology

Market Share (Est.)

Customers

  • Google Analytics

    71.38%

    7497447

  • FaceBook Pixel For Shop

    12.67%

    1330284

  • Matomo (Formerly Piwik)

    3.54%

    372292

  • Hotjar

    2.80%

    293694

  • Adobe Analytics

    1.10%

    115627

  • Others

    8.51%

    894078

    • Web Analytics Customers by Employee Size

    The majority of Web Analytics category falls in the company size of 0 - 9 employees (5798261 companies), 20 - 49 employees (2215508 companies), 100 - 249 employees (824653 companies).

    Employee Size

    Web Analytics Customers by Geography

    Companies using Web Analytics technology software are majorly from the United States with 3551130 (47.43%), United Kingdom with 781506 (10.44%), Germany with 491308 (6.56%) customers respectively.

    Customers

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    Company Logo

    Web Analytics Customers by Industry

    Top industries that use Web Analytics for Marketing (61457), Digital Marketing (48155), Seo (44727).

    Customers

    Market Share for Top Web Analytics Technologies

    Analyze the market share of popular Web Analytics technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

    Ranking
    Technology
    Customers
    Market share(Est.)(%)
    1Google Analytics749744771.38
    2FaceBook Pixel For Shop133028412.67
    3Matomo (Formerly Piwik)3722923.54
    4Hotjar2936942.80
    5Adobe Analytics1156271.10
    6Ahrefs590520.56
    7Mixpanel542510.52
    8Optimizely537940.51
    9Hootsuite426440.41
    10Agile CRM402290.38
    11Amplitude387640.37
    12SEMrush378500.36
    13Crazy Egg373460.36
    14Looker342380.33
    15Smartlook317070.30
    16Gauges306620.29
    17Visual Website Optimizer305080.29
    18Leadfeeder284950.27
    19ComScore282700.27
    20Mouseflow216370.21
    21Fathom Analytics208410.20
    22Clicky194730.19
    23Zoho PageSense193960.18
    24Campaign Monitor186000.18
    25SiteWit173680.17
    26HeapAnalytics166510.16
    27ClickTale161090.15
    28Piwik PRO140010.13
    29Lucky Orange118710.11
    30Siteimprove113910.11
    31Google Analytics 4 (GA4)101210.10
    32Plausible Analytics87020.08
    33ShinyStat82100.08
    34Inspectlet77620.07
    35Moz71680.07
    36Alexa68890.07
    37Chartbeat59580.06
    38AB Tasty56360.05
    39Albacross45140.04
    40Salesfusion41980.04
    41SE Ranking41270.04
    42SimilarWeb40230.04
    43Peek Pro Tour Operators39440.04
    44ThomasNet Web Traxs36760.03
    45Webtrends33270.03
    46Microsoft Clarity32070.03
    47CleverTap30400.03
    48Brandwatch29870.03
    49Oribi26680.03
    50Heatmap26260.03
    51Brightedge25880.02
    52Snitcher23760.02
    53Oracle BlueKai22130.02
    54Synup21860.02
    55Woopra21070.02
    56Sisense20130.02
    57Bounce Exchange18650.02
    58Bizible17960.02
    59Leady17830.02
    60eXTReMe Tracking17460.02
    61Yandex Metrica16090.02
    62Exponea15740.01
    63Unbxd15650.01
    64Proof15400.01
    65Kissmetrics15200.01
    66bo.im14970.01
    67Compete13250.01
    68Marketing 36012370.01
    69Google PageSpeed Insights12040.01
    70SpyFu11070.01
    71Freshmarketer10230.01
    72NetFlow Analyzer9990.01
    73Majestic9530.01
    74SAP Marketing Cloud9530.01
    75GetSocial8590.01
    76WooRank7540.01
    77Scikit Image7020.01
    78XiTi6990.01
    79Brand246690.01
    80Botify6190.01
    81GoStats5820.01
    82Ptengine5420.01
    83ClustrMaps5340.01
    84LeadLander5290.01
    85Opentracker5290.01
    86Funnel5210.00
    87AWStats4870.00
    88Attribution4740.00
    89Rebrandly4260.00
    90Tealium IQ4250.00
    91Marin Software4210.00
    92AppAnnie3960.00
    93ExtraWatch3720.00
    94Stat243600.00
    95Chartio3570.00
    96AFS Analytics3150.00
    97Countly3040.00
    98Simple Analytics2980.00
    99PPC Keyword2790.00
    100Evergage2720.00
    101Xtremepush2620.00
    102TapClicks2360.00
    103Beckon2170.00
    104VisitorTrack2050.00
    105SEO PowerSuite1860.00
    106Cyfe1840.00
    107OWOX BI Attribution1820.00
    108Anodot1790.00
    109SumAll1780.00
    110AgencyAnalytics1710.00
    111Hitwise1670.00
    112TeamQuest1630.00
    113DashThis1540.00
    114HasOffers by TUNE1410.00
    115ContentKing1150.00
    116Acquisio1140.00
    117Apptopia1060.00
    118Applause Analytics980.00
    119Econda890.00
    120HarePoint860.00
    121AT Internet Web Analytics760.00
    122SimilarWeb PRO710.00
    123siteAnalyser650.00
    124adCore520.00
    125Snoobi520.00
    126Rooster510.00
    127Sticky510.00
    128Improvado480.00
    129Roambi Analytics410.00
    130Ruler Analytics390.00
    131Glassbeam390.00
    132Ometrics380.00
    133Authoritas350.00
    134Swiftype Site Search340.00
    135SmarterStats340.00
    136A1WebStats300.00
    1373DStats.com290.00
    138Calq260.00
    139Site Search 360250.00
    140Funnel Science240.00
    141eAnalytics240.00
    142Colibri SEO220.00
    143Linkody220.00
    144Netmonitor210.00
    145Trendify210.00
    146Convertize200.00
    147gShift200.00
    148Linkpulse190.00
    149SearchMan180.00
    150VueData180.00
    151Lumio180.00
    152ipapi170.00
    153Cxense Insight170.00
    154EmbeddedAnalytics160.00
    155Core Web Analytics Engine160.00
    156Analytify140.00
    157Keepify140.00
    158LessChurn140.00
    159SeeVolution130.00
    160MapMyUser130.00
    161Cloudlytics120.00
    162Open Web Analytics110.00
    163Logaholic Web Analytics110.00
    164Viavoo110.00
    165Badgeville100.00
    166FireStats100.00
    167Angelfish100.00
    168Intempt100.00
    169HCL Unica NetInsight90.00
    170OneStat80.00
    171SEOmator70.00
    172DemandJump70.00
    173Quill Engage70.00
    174Peek70.00
    1753PMobile60.00
    176SearchMax60.00
    177Brainify Analytics50.00
    178Motigo40.00
    179WebMeUp40.00
    180Clixtell30.00
    181CEP Analytics30.00
    182WebDNA.io30.00
    183StreamAnalyst30.00
    184Amberloom Website Checker30.00
    185Serptracker30.00
    186Smol30.00
    187LeaDroid30.00
    188Instaclique20.00
    189PaveIQ20.00
    190ClickPerfect20.00
    191WAO20.00
    192EngageMaster20.00
    193eGain Analytics20.00
    194Needl20.00

    FAQ

    Find answers to the most often asked questions by users.

    Who are the top Web Analytics software market leaders?

    Top leaders in the category for Web Analytics software are Google Analytics, FaceBook Pixel For Shop, Matomo (Formerly Piwik). Here, you can view a full list of Web Analytics tools in the market.

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    How many companies use Web Analytics software these days?

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    Which company has the most significant market share in the Web Analytics software space?

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    What are the top industries that usually use Web Analytics softwares?

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    Choose Technologies to compare

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    Popular Comparisons

    Google Analytics vs FaceBook Pixel For Shop
    Google Analytics vs Matomo (Formerly Piwik)
    Google Analytics vs Hotjar
    FaceBook Pixel For Shop vs Matomo (Formerly Piwik)
    FaceBook Pixel For Shop vs Hotjar
    Matomo (Formerly Piwik) vs Hotjar

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