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Web Analytics

Q: How many companies use Web Analytics software these days?

Around the world in 2026, over 4,856,155 companies are currently using one or more Web Analytics software. Out of these, there are 3,656,338 companies using Web Analytics tools that are originally from the United States.

Q: Which company has the most significant market share in the Web Analytics software space?

The top few companies that have the most significant market share in the Web Analytics space are Google Analytics with 71.63% of market share, FaceBook Pixel For Shop with 13.00% of market share, Matomo (Formerly Piwik) with 3.60% of market share. Check for other Web Analytics technologies market share here.

Q: What are the top industries that usually use Web Analytics softwares?

The top industries that use Web Analytics software are Marketing (58,836), Digital Marketing (43,299), Seo (40,613).

Gain market share and customer base information about the top Web Analytics software. Check out our list of Web Analytics Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

195

Technologies Tracked

10703807

Companies Tracked

Categories related to Web Analytics

Data Integration

Artificial Intelligence

Data Visualization

Analytics And BI Platform

Backup And Recovery

Top 5 Web Analytics technologies in 2026

Over 10703807 companies are using Web Analytics tools. Google Analytics with 71.63% market share (7667272 customers), FaceBook Pixel For Shop with 13.00% market share (1391343 customers), Matomo (Formerly Piwik) with 3.60% market share (385774 customers).

Technology

Market Share (Est.)

Customers

Google Analytics

71.63%

7667272

FaceBook Pixel For Shop

13.00%

1391343

Matomo (Formerly Piwik)

3.60%

385774

Hotjar

2.90%

310455

Adobe Analytics

1.25%

133902

Others

7.61%

815061

Web Analytics Customers by Employee Size

The majority of Web Analytics category falls in the company size of 0 - 9 employees (5994586 companies), 20 - 49 employees (2223018 companies), 100 - 249 employees (801354 companies).

Employee Size

Web Analytics Customers by Geography

Companies using Web Analytics technology software are majorly from the United States with 3656338 (47.74%), United Kingdom with 794770 (10.38%), Germany with 502198 (6.56%) customers respectively.

Customers

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Web Analytics Customers by Industry

Top industries that use Web Analytics for Marketing (58836), Digital Marketing (43299), Seo (40613).

Customers

Market Share for Top Web Analytics Technologies

Analyze the market share of popular Web Analytics technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers	Market share(Est.)(%)
1	Google Analytics	7667272	71.63
2	FaceBook Pixel For Shop	1391343	13.00
3	Matomo (Formerly Piwik)	385774	3.60
4	Hotjar	310455	2.90
5	Adobe Analytics	133902	1.25
6	Ahrefs	54352	0.51
7	Optimizely	52413	0.49
8	Mixpanel	47157	0.44
9	Agile CRM	41150	0.38
10	Crazy Egg	36019	0.34
11	Amplitude	33841	0.32
12	Visual Website Optimizer	33086	0.31
13	Smartlook	31760	0.30
14	Gauges	29677	0.28
15	Leadfeeder	29087	0.27
16	ComScore	27612	0.26
17	HeapAnalytics	24801	0.23
18	SEMrush	23215	0.22
19	Hootsuite	22516	0.21
20	Clicky	22176	0.21
21	Mouseflow	22079	0.21
22	Fathom Analytics	21844	0.20
23	Zoho PageSense	20146	0.19
24	Looker	18205	0.17
25	Campaign Monitor	18071	0.17
26	SiteWit	17850	0.17
27	Piwik PRO	14736	0.14
28	ClickTale	13333	0.12
29	Lucky Orange	12526	0.12
30	Siteimprove	10932	0.10
31	Plausible Analytics	8944	0.08
32	Inspectlet	8654	0.08
33	ShinyStat	8324	0.08
34	Alexa	5855	0.05
35	Chartbeat	5644	0.05
36	AB Tasty	5229	0.05
37	Google Analytics 4 (GA4)	5190	0.05
38	Albacross	4452	0.04
39	Peek Pro Tour Operators	4271	0.04
40	Moz	4154	0.04
41	ThomasNet Web Traxs	3981	0.04
42	SE Ranking	3277	0.03
43	Heatmap	2953	0.03
44	SimilarWeb	2950	0.03
45	Oribi	2929	0.03
46	Snitcher	2790	0.03
47	Salesfusion	2281	0.02
48	Synup	2229	0.02
49	Oracle BlueKai	2143	0.02
50	CleverTap	2142	0.02
51	Woopra	2066	0.02
52	Webtrends	2027	0.02
53	Bounce Exchange	1908	0.02
54	Leady	1861	0.02
55	Brightedge	1827	0.02
56	bo.im	1824	0.02
57	eXTReMe Tracking	1804	0.02
58	Brandwatch	1760	0.02
59	Proof	1686	0.02
60	Bizible	1662	0.02
61	Exponea	1632	0.02
62	Microsoft Clarity	1568	0.01
63	Yandex Metrica	1512	0.01
64	Compete	1421	0.01
65	WooRank	1390	0.01
66	Kissmetrics	1388	0.01
67	Marketing 360	1309	0.01
68	Sisense	1196	0.01
69	Freshmarketer	1048	0.01
70	GetSocial	991	0.01
71	Unbxd	922	0.01
72	SpyFu	606	0.01
73	GoStats	604	0.01
74	SAP Marketing Cloud	603	0.01
75	Ptengine	600	0.01
76	Majestic	568	0.01
77	Opentracker	563	0.01
78	ClustrMaps	555	0.01
79	XiTi	536	0.01
80	Attribution	523	0.00
81	Google PageSpeed Insights	523	0.00
82	NetFlow Analyzer	463	0.00
83	LeadLander	454	0.00
84	Botify	415	0.00
85	ExtraWatch	392	0.00
86	Brand24	389	0.00
87	Scikit Image	385	0.00
88	Stat24	377	0.00
89	Rebrandly	365	0.00
90	AFS Analytics	325	0.00
91	Funnel	317	0.00
92	AWStats	264	0.00
93	Marin Software	256	0.00
94	Countly	253	0.00
95	Evergage	249	0.00
96	Tealium IQ	243	0.00
97	Xtremepush	238	0.00
98	AppAnnie	223	0.00
99	VisitorTrack	219	0.00
100	Simple Analytics	204	0.00
101	Chartio	203	0.00
102	OWOX BI Attribution	198	0.00
103	Hitwise	173	0.00
104	HasOffers by TUNE	167	0.00
105	Anodot	159	0.00
106	PPC Keyword	155	0.00
107	TapClicks	152	0.00
108	Beckon	139	0.00
109	SumAll	139	0.00
110	AgencyAnalytics	127	0.00
111	ContentKing	118	0.00
112	Cyfe	108	0.00
113	Acquisio	105	0.00
114	Applause Analytics	96	0.00
115	SEO PowerSuite	96	0.00
116	TeamQuest	87	0.00
117	DashThis	80	0.00
118	siteAnalyser	79	0.00
119	HarePoint	70	0.00
120	Apptopia	66	0.00
121	Econda	43	0.00
122	adCore	39	0.00
123	Ruler Analytics	35	0.00
124	Swiftype Site Search	34	0.00
125	AT Internet Web Analytics	33	0.00
126	SimilarWeb PRO	33	0.00
127	Calq	33	0.00
128	Snoobi	33	0.00
129	Roambi Analytics	32	0.00
130	Ometrics	32	0.00
131	A1WebStats	32	0.00
132	Rooster	31	0.00
133	3DStats.com	31	0.00
134	Glassbeam	31	0.00
135	Sticky	28	0.00
136	Colibri SEO	27	0.00
137	Improvado	26	0.00
138	Netmonitor	25	0.00
139	Site Search 360	21	0.00
140	Trendify	21	0.00
141	Authoritas	19	0.00
142	Lumio	19	0.00
143	Keepify	19	0.00
144	Core Web Analytics Engine	18	0.00
145	Linkody	17	0.00
146	EmbeddedAnalytics	16	0.00
147	SmarterStats	15	0.00
148	Analytify	15	0.00
149	Convertize	14	0.00
150	MapMyUser	14	0.00
151	LessChurn	14	0.00
152	Funnel Science	13	0.00
153	eAnalytics	13	0.00
154	FireStats	13	0.00
155	Cloudlytics	13	0.00
156	gShift	12	0.00
157	Viavoo	12	0.00
158	SeeVolution	11	0.00
159	Linkpulse	11	0.00
160	Quill Engage	10	0.00
161	SearchMan	9	0.00
162	Angelfish	9	0.00
163	Peek	9	0.00
164	HCL Unica NetInsight	9	0.00
165	Intempt	8	0.00
166	SEOmator	7	0.00
167	Open Web Analytics	7	0.00
168	Logaholic Web Analytics	7	0.00
169	3PMobile	6	0.00
170	Brainify Analytics	6	0.00
171	DemandJump	5	0.00
172	ipapi	4	0.00
173	Cxense Insight	4	0.00
174	WebDNA.io	4	0.00
175	Serptracker	4	0.00
176	Badgeville	3	0.00
177	Clixtell	3	0.00
178	Instaclique	3	0.00
179	CEP Analytics	3	0.00
180	StreamAnalyst	3	0.00
181	Amberloom Website Checker	3	0.00
182	WebMeUp	3	0.00
183	Smol	3	0.00
184	VueData	2	0.00
185	Stat Centric	2	0.00
186	PaveIQ	2	0.00
187	ClickPerfect	2	0.00
188	Motigo	2	0.00
189	WAO	2	0.00
190	EngageMaster	2	0.00
191	eGain Analytics	2	0.00
192	Needl	2	0.00
193	LeaDroid	2	0.00
194	HeatMapCo	2	0.00
195	SearchMax	2	0.00