Solutions

6sense Revenue AI™ for Marketing

6sense Revenue AI™ for Sales

Copied

Web Analytics

Q: How many companies use Web Analytics software these days?

Around the world in 2025, over 5,423,419 companies are currently using one or more Web Analytics software. Out of these, there are 3,377,349 companies using Web Analytics tools that are originally from the United States.

Q: Which company has the most significant market share in the Web Analytics software space?

The top few companies that have the most significant market share in the Web Analytics space are Google Analytics with 71.55% of market share, FaceBook Pixel For Shop with 13.08% of market share, Hotjar with 3.28% of market share. Check for other Web Analytics technologies market share here.

Q: What are the top industries that usually use Web Analytics softwares?

The top industries that use Web Analytics software are Marketing (62,234), Digital Marketing (43,907), Social Media (41,189).

Gain market share and customer base information about the top Web Analytics software. Check out our list of Web Analytics Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

194

Technologies Tracked

9338533

Companies Tracked

Categories related to Web Analytics

Artificial Intelligence

Analytics And BI Platform

Data Visualization

Analytics

Business Intelligence (BI)

Top 5 Web Analytics technologies in 2025

Over 9338533 companies are using Web Analytics tools. Google Analytics with 71.55% market share (6682067 customers), FaceBook Pixel For Shop with 13.08% market share (1221189 customers), Hotjar with 3.28% market share (306663 customers).

Technology

Market Share (Est.)

Customers

Google Analytics

71.55%

6682067

FaceBook Pixel For Shop

13.08%

1221189

Hotjar

3.28%

306663

Matomo (Formerly Piwik)

3.22%

300242

Adobe Analytics

1.20%

112453

Others

7.67%

715919

Web Analytics Customers by Employee Size

The majority of Web Analytics category falls in the company size of 0 - 9 employees (4445201 companies), 20 - 49 employees (2024837 companies), 10 - 19 employees (1087710 companies).

Employee Size

Web Analytics Customers by Geography

Companies using Web Analytics technology software are majorly from the United States with 3377349 (49.71%), United Kingdom with 700926 (10.32%), Germany with 425290 (6.26%) customers respectively.

Customers

Sign up for 6sense Revenue AI™ to get FREE verified B2B contact data.

Web Analytics Customers by Industry

Top industries that use Web Analytics for Marketing (62234), Digital Marketing (43907), Social Media (41189).

Customers

Market Share for Top Web Analytics Technologies

Analyze the market share of popular Web Analytics technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers	Market share(Est.)(%)
1	Google Analytics	6682067	71.55
2	FaceBook Pixel For Shop	1221189	13.08
3	Hotjar	306663	3.28
4	Matomo (Formerly Piwik)	300242	3.22
5	Adobe Analytics	112453	1.20
6	Optimizely	56929	0.61
7	Ahrefs	49253	0.53
8	Mixpanel	44444	0.48
9	Crazy Egg	38075	0.41
10	Visual Website Optimizer	33392	0.36
11	Smartlook	28400	0.30
12	Leadfeeder	28077	0.30
13	Agile CRM	27970	0.30
14	HeapAnalytics	26699	0.29
15	ComScore	24995	0.27
16	Campaign Monitor	23911	0.26
17	Clicky	23026	0.25
18	Mouseflow	21238	0.23
19	Hootsuite	19074	0.20
20	Gauges	17664	0.19
21	Zoho PageSense	17066	0.18
22	Fathom Analytics	16920	0.18
23	Amplitude	15979	0.17
24	SEMrush	14278	0.15
25	SiteWit	13531	0.14
26	Lucky Orange	12813	0.14
27	Piwik PRO	12363	0.13
28	Siteimprove	10524	0.11
29	Alexa	9596	0.10
30	Inspectlet	8022	0.09
31	Plausible Analytics	7772	0.08
32	Chartbeat	7396	0.08
33	ShinyStat	6972	0.07
34	Looker	5947	0.06
35	ThomasNet Web Traxs	5280	0.06
36	AB Tasty	4671	0.05
37	Albacross	4613	0.05
38	Moz	4035	0.04
39	Oribi	4016	0.04
40	Peek Pro Tour Operators	3906	0.04
41	Heatmap	3288	0.04
42	ClickTale	2890	0.03
43	Oracle BlueKai	2661	0.03
44	Woopra	2302	0.02
45	Bizible	2122	0.02
46	SimilarWeb	2116	0.02
47	Leady	2084	0.02
48	Snitcher	1951	0.02
49	Proof	1928	0.02
50	Webtrends	1926	0.02
51	Salesfusion	1853	0.02
52	SE Ranking	1814	0.02
53	Kissmetrics	1759	0.02
54	CleverTap	1749	0.02
55	Brightedge	1727	0.02
56	bo.im	1632	0.02
57	eXTReMe Tracking	1618	0.02
58	Compete	1615	0.02
59	Marketing 360	1590	0.02
60	Google Analytics 4 (GA4)	1495	0.02
61	Exponea	1458	0.02
62	Bounce Exchange	1376	0.01
63	Synup	1367	0.01
64	GetSocial	1238	0.01
65	Freshmarketer	1224	0.01
66	Yandex Metrica	1171	0.01
67	WooRank	1168	0.01
68	Brandwatch	1078	0.01
69	Attribution	934	0.01
70	Sisense	908	0.01
71	Evergage	894	0.01
72	Ptengine	641	0.01
73	Opentracker	618	0.01
74	GoStats	590	0.01
75	Microsoft Clarity	538	0.01
76	LeadLander	536	0.01
77	Ruler Analytics	512	0.01
78	ClustrMaps	510	0.01
79	SAP Marketing Cloud	475	0.01
80	XiTi	465	0.00
81	ExtraWatch	447	0.00
82	Majestic	437	0.00
83	Unbxd	433	0.00
84	Stat24	401	0.00
85	SpyFu	397	0.00
86	Rebrandly	335	0.00
87	Botify	321	0.00
88	VisitorTrack	310	0.00
89	AFS Analytics	310	0.00
90	PPC Keyword	280	0.00
91	Scikit Image	251	0.00
92	Marin Software	234	0.00
93	Hitwise	225	0.00
94	HasOffers by TUNE	224	0.00
95	NetFlow Analyzer	216	0.00
96	Google PageSpeed Insights	208	0.00
97	AWStats	203	0.00
98	Funnel	202	0.00
99	AppAnnie	201	0.00
100	Chartio	189	0.00
101	OWOX BI Attribution	184	0.00
102	Brand24	182	0.00
103	SumAll	179	0.00
104	Simple Analytics	148	0.00
105	Anodot	134	0.00
106	Tealium IQ	126	0.00
107	Acquisio	123	0.00
108	AgencyAnalytics	117	0.00
109	TapClicks	113	0.00
110	Beckon	112	0.00
111	Xtremepush	102	0.00
112	TeamQuest	97	0.00
113	siteAnalyser	95	0.00
114	ContentKing	95	0.00
115	HarePoint	90	0.00
116	Cyfe	87	0.00
117	eAnalytics	87	0.00
118	SEO PowerSuite	79	0.00
119	WebMeUp	76	0.00
120	Lumio	62	0.00
121	DashThis	56	0.00
122	DemandJump	51	0.00
123	Apptopia	45	0.00
124	A1WebStats	45	0.00
125	Roambi Analytics	41	0.00
126	Sticky	41	0.00
127	Countly	40	0.00
128	Snoobi	39	0.00
129	Econda	39	0.00
130	3DStats.com	38	0.00
131	Colibri SEO	36	0.00
132	Calq	31	0.00
133	Netmonitor	30	0.00
134	Trendify	28	0.00
135	Badgeville	27	0.00
136	Rooster	27	0.00
137	Quill Engage	25	0.00
138	adCore	23	0.00
139	Site Search 360	23	0.00
140	Analytify	23	0.00
141	Peek	22	0.00
142	Cloudlytics	22	0.00
143	Open Web Analytics	21	0.00
144	Improvado	20	0.00
145	AT Internet Web Analytics	19	0.00
146	EmbeddedAnalytics	19	0.00
147	Core Web Analytics Engine	19	0.00
148	Convertize	18	0.00
149	LessChurn	17	0.00
150	SmarterStats	16	0.00
151	Keepify	15	0.00
152	SeeVolution	14	0.00
153	SimilarWeb PRO	14	0.00
154	MapMyUser	12	0.00
155	gShift	11	0.00
156	Angelfish	11	0.00
157	Viavoo	11	0.00
158	FireStats	8	0.00
159	Glassbeam	8	0.00
160	Authoritas	7	0.00
161	Linkpulse	7	0.00
162	Logaholic Web Analytics	7	0.00
163	Intempt	7	0.00
164	Linkody	6	0.00
165	WebDNA.io	6	0.00
166	Brainify Analytics	6	0.00
167	SEOmator	5	0.00
168	eGain Analytics	5	0.00
169	Needl	5	0.00
170	Applause Analytics	4	0.00
171	ipapi	4	0.00
172	SearchMan	4	0.00
173	Cxense Insight	4	0.00
174	3PMobile	4	0.00
175	OneStat	4	0.00
176	CEP Analytics	4	0.00
177	Smol	4	0.00
178	HeatMapCo	4	0.00
179	VueData	3	0.00
180	Funnel Science	3	0.00
181	SeoHighLighter.com	3	0.00
182	Amberloom Website Checker	3	0.00
183	SearchMax	3	0.00
184	Instaclique	2	0.00
185	PaveIQ	2	0.00
186	Funnl	2	0.00
187	ClickPerfect	2	0.00
188	WAO	2	0.00
189	Ometrics	2	0.00
190	IBM Digital Analytics (Coremetrics)	2	0.00
191	StreamAnalyst	2	0.00
192	Serptracker	2	0.00
193	Metrixa	2	0.00
194	LeaDroid	2	0.00