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Web Analytics

Q: How many companies use Web Analytics software these days?

Around the world in 2026, over 4,874,911 companies are currently using one or more Web Analytics software. Out of these, there are 3,824,650 companies using Web Analytics tools that are originally from the United States.

Q: Which company has the most significant market share in the Web Analytics software space?

The top few companies that have the most significant market share in the Web Analytics space are Google Analytics with 71.77% of market share, FaceBook Pixel For Shop with 13.03% of market share, Matomo (Formerly Piwik) with 3.57% of market share. Check for other Web Analytics technologies market share here.

Q: What are the top industries that usually use Web Analytics softwares?

The top industries that use Web Analytics software are Marketing (58,713), Digital Marketing (43,359), Seo (40,566).

Gain market share and customer base information about the top Web Analytics software. Check out our list of Web Analytics Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

194

Technologies Tracked

11111642

Companies Tracked

Categories related to Web Analytics

Data Integration

Artificial Intelligence

Data Visualization

Analytics And BI Platform

Backup And Recovery

Top 5 Web Analytics technologies in 2026

Over 11111642 companies are using Web Analytics tools. Google Analytics with 71.77% market share (7974365 customers), FaceBook Pixel For Shop with 13.03% market share (1447634 customers), Matomo (Formerly Piwik) with 3.57% market share (396906 customers).

Technology

Market Share (Est.)

Customers

Google Analytics

71.77%

7974365

FaceBook Pixel For Shop

13.03%

1447634

Matomo (Formerly Piwik)

3.57%

396906

Hotjar

2.81%

312510

Adobe Analytics

1.26%

139806

Others

7.56%

840421

Web Analytics Customers by Employee Size

The majority of Web Analytics category falls in the company size of 0 - 9 employees (6247689 companies), 20 - 49 employees (2266068 companies), 100 - 249 employees (814881 companies).

Employee Size

Web Analytics Customers by Geography

Companies using Web Analytics technology software are majorly from the United States with 3824650 (48.07%), United Kingdom with 822826 (10.34%), Germany with 519889 (6.53%) customers respectively.

Customers

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Web Analytics Customers by Industry

Top industries that use Web Analytics for Marketing (58713), Digital Marketing (43359), Seo (40566).

Customers

Market Share for Top Web Analytics Technologies

Analyze the market share of popular Web Analytics technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers	Market share(Est.)(%)
1	Google Analytics	7974365	71.77
2	FaceBook Pixel For Shop	1447634	13.03
3	Matomo (Formerly Piwik)	396906	3.57
4	Hotjar	312510	2.81
5	Adobe Analytics	139806	1.26
6	Optimizely	56549	0.51
7	Ahrefs	55727	0.50
8	Mixpanel	50875	0.46
9	Agile CRM	41173	0.37
10	Crazy Egg	39107	0.35
11	Amplitude	36107	0.32
12	Smartlook	34029	0.31
13	Visual Website Optimizer	33845	0.30
14	Gauges	32274	0.29
15	Leadfeeder	29836	0.27
16	ComScore	28908	0.26
17	SEMrush	24212	0.22
18	Mouseflow	22787	0.21
19	Fathom Analytics	22536	0.20
20	Hootsuite	22378	0.20
21	Zoho PageSense	20663	0.19
22	Clicky	20645	0.19
23	SiteWit	18676	0.17
24	Looker	18214	0.16
25	Campaign Monitor	18009	0.16
26	HeapAnalytics	17787	0.16
27	ClickTale	16903	0.15
28	Piwik PRO	14865	0.13
29	Lucky Orange	12587	0.11
30	Siteimprove	11753	0.11
31	Plausible Analytics	9133	0.08
32	Inspectlet	8734	0.08
33	ShinyStat	8541	0.08
34	Chartbeat	5871	0.05
35	Alexa	5823	0.05
36	AB Tasty	5751	0.05
37	Google Analytics 4 (GA4)	5057	0.05
38	Albacross	4527	0.04
39	Peek Pro Tour Operators	4315	0.04
40	Moz	4090	0.04
41	ThomasNet Web Traxs	3906	0.04
42	SE Ranking	3166	0.03
43	SimilarWeb	2923	0.03
44	Heatmap	2882	0.03
45	Oribi	2872	0.03
46	Unbxd	2778	0.03
47	Snitcher	2647	0.02
48	CleverTap	2462	0.02
49	Salesfusion	2282	0.02
50	Synup	2226	0.02
51	Oracle BlueKai	2176	0.02
52	Woopra	2048	0.02
53	Webtrends	2024	0.02
54	Bounce Exchange	1977	0.02
55	bo.im	1885	0.02
56	Leady	1875	0.02
57	Brightedge	1870	0.02
58	eXTReMe Tracking	1829	0.02
59	Bizible	1781	0.02
60	Brandwatch	1775	0.02
61	Proof	1681	0.02
62	Exponea	1650	0.01
63	Yandex Metrica	1545	0.01
64	Microsoft Clarity	1493	0.01
65	Compete	1489	0.01
66	Kissmetrics	1422	0.01
67	Marketing 360	1303	0.01
68	WooRank	1291	0.01
69	Sisense	1183	0.01
70	Freshmarketer	1020	0.01
71	GetSocial	980	0.01
72	SAP Marketing Cloud	617	0.01
73	SpyFu	616	0.01
74	GoStats	611	0.01
75	Ptengine	598	0.01
76	NetFlow Analyzer	593	0.01
77	Opentracker	570	0.01
78	ClustrMaps	569	0.01
79	Majestic	564	0.01
80	Attribution	558	0.01
81	XiTi	549	0.00
82	Google PageSpeed Insights	530	0.00
83	LeadLander	468	0.00
84	Botify	434	0.00
85	Rebrandly	413	0.00
86	ExtraWatch	394	0.00
87	Brand24	391	0.00
88	Scikit Image	386	0.00
89	Stat24	374	0.00
90	AFS Analytics	325	0.00
91	Funnel	297	0.00
92	Countly	270	0.00
93	Xtremepush	258	0.00
94	Evergage	258	0.00
95	AWStats	258	0.00
96	Marin Software	255	0.00
97	Tealium IQ	249	0.00
98	AppAnnie	225	0.00
99	Simple Analytics	209	0.00
100	VisitorTrack	202	0.00
101	SumAll	200	0.00
102	Chartio	198	0.00
103	OWOX BI Attribution	194	0.00
104	Hitwise	171	0.00
105	PPC Keyword	161	0.00
106	HasOffers by TUNE	158	0.00
107	Anodot	157	0.00
108	TapClicks	145	0.00
109	Beckon	138	0.00
110	AgencyAnalytics	126	0.00
111	Acquisio	116	0.00
112	Cyfe	110	0.00
113	SEO PowerSuite	100	0.00
114	Applause Analytics	99	0.00
115	TeamQuest	85	0.00
116	DashThis	78	0.00
117	siteAnalyser	76	0.00
118	ContentKing	74	0.00
119	Apptopia	73	0.00
120	HarePoint	70	0.00
121	Rooster	50	0.00
122	Econda	46	0.00
123	Snoobi	44	0.00
124	adCore	38	0.00
125	Ruler Analytics	37	0.00
126	Ometrics	34	0.00
127	A1WebStats	34	0.00
128	Roambi Analytics	33	0.00
129	Swiftype Site Search	32	0.00
130	AT Internet Web Analytics	31	0.00
131	SimilarWeb PRO	31	0.00
132	Glassbeam	31	0.00
133	Calq	30	0.00
134	3DStats.com	30	0.00
135	Colibri SEO	27	0.00
136	Improvado	26	0.00
137	Sticky	26	0.00
138	Netmonitor	25	0.00
139	Trendify	24	0.00
140	Site Search 360	23	0.00
141	Core Web Analytics Engine	22	0.00
142	Authoritas	19	0.00
143	Lumio	19	0.00
144	Keepify	19	0.00
145	EmbeddedAnalytics	17	0.00
146	VueData	17	0.00
147	Linkody	17	0.00
148	SmarterStats	16	0.00
149	MapMyUser	16	0.00
150	LessChurn	15	0.00
151	Convertize	14	0.00
152	Analytify	14	0.00
153	Cloudlytics	14	0.00
154	eAnalytics	13	0.00
155	Logaholic Web Analytics	13	0.00
156	ipapi	12	0.00
157	Funnel Science	12	0.00
158	gShift	12	0.00
159	FireStats	12	0.00
160	SeeVolution	11	0.00
161	Linkpulse	11	0.00
162	Viavoo	11	0.00
163	HCL Unica NetInsight	11	0.00
164	Angelfish	10	0.00
165	Intempt	10	0.00
166	SearchMan	9	0.00
167	Quill Engage	8	0.00
168	SEOmator	7	0.00
169	Open Web Analytics	7	0.00
170	Peek	7	0.00
171	3PMobile	6	0.00
172	SearchMax	6	0.00
173	Brainify Analytics	6	0.00
174	DemandJump	5	0.00
175	Cxense Insight	4	0.00
176	Badgeville	3	0.00
177	Clixtell	3	0.00
178	Instaclique	3	0.00
179	CEP Analytics	3	0.00
180	WebDNA.io	3	0.00
181	StreamAnalyst	3	0.00
182	Amberloom Website Checker	3	0.00
183	WebMeUp	3	0.00
184	Serptracker	3	0.00
185	Smol	3	0.00
186	LeaDroid	3	0.00
187	PaveIQ	2	0.00
188	ClickPerfect	2	0.00
189	Motigo	2	0.00
190	WAO	2	0.00
191	EngageMaster	2	0.00
192	eGain Analytics	2	0.00
193	Needl	2	0.00
194	HeatMapCo	2	0.00