Web Analytics

Gain market share and customer base information about the top Web Analytics software. Check out our list of Web Analytics Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

192

Technologies Tracked

10824258

Companies Tracked

Categories related to Web Analytics

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Analytics And BI Platform

Top 5 Web Analytics technologies in 2026

Over 10824258 companies are using Web Analytics tools. Google Analytics with 71.55% market share (7744296 customers), FaceBook Pixel For Shop with 12.96% market share (1402559 customers), Matomo (Formerly Piwik) with 3.61% market share (391154 customers).

Technology

Market Share (Est.)

Customers

  • Google Analytics

    71.55%

    7744296

  • FaceBook Pixel For Shop

    12.96%

    1402559

  • Matomo (Formerly Piwik)

    3.61%

    391154

  • Hotjar

    3.01%

    325577

  • Adobe Analytics

    1.26%

    136288

  • Others

    7.62%

    824384

    • Web Analytics Customers by Employee Size

    The majority of Web Analytics category falls in the company size of 0 - 9 employees (5990381 companies), 20 - 49 employees (2264348 companies), 100 - 249 employees (837341 companies).

    Employee Size

    Web Analytics Customers by Geography

    Companies using Web Analytics technology software are majorly from the United States with 3651479 (47.61%), United Kingdom with 802491 (10.46%), Germany with 500409 (6.52%) customers respectively.

    Customers

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    Web Analytics Customers by Industry

    Top industries that use Web Analytics for Marketing (59857), Digital Marketing (44118), Seo (41345).

    Customers

    Market Share for Top Web Analytics Technologies

    Analyze the market share of popular Web Analytics technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

    Ranking
    Technology
    Customers
    Market share(Est.)(%)
    1Google Analytics774429671.55
    2FaceBook Pixel For Shop140255912.96
    3Matomo (Formerly Piwik)3911543.61
    4Hotjar3255773.01
    5Adobe Analytics1362881.26
    6Optimizely582730.54
    7Ahrefs552570.51
    8Mixpanel470310.43
    9Agile CRM416160.38
    10Crazy Egg372050.34
    11Visual Website Optimizer351200.32
    12Smartlook328310.30
    13Leadfeeder295030.27
    14Amplitude282830.26
    15ComScore279500.26
    16Gauges274790.25
    17HeapAnalytics267830.25
    18Mouseflow229860.21
    19Hootsuite227890.21
    20SEMrush226290.21
    21Clicky225320.21
    22Campaign Monitor219710.20
    23Fathom Analytics217140.20
    24Zoho PageSense201300.19
    25Looker180450.17
    26SiteWit180040.17
    27Piwik PRO148750.14
    28Lucky Orange128070.12
    29Siteimprove114080.11
    30Plausible Analytics91200.08
    31ClickTale89780.08
    32Inspectlet85820.08
    33ShinyStat84170.08
    34Alexa59670.06
    35Chartbeat59530.05
    36AB Tasty53860.05
    37Google Analytics 4 (GA4)50110.05
    38Albacross45300.04
    39Peek Pro Tour Operators43110.04
    40Moz42650.04
    41ThomasNet Web Traxs41550.04
    42Oribi31940.03
    43Heatmap31930.03
    44Snitcher30420.03
    45SimilarWeb29780.03
    46SE Ranking29290.03
    47Salesfusion22920.02
    48Oracle BlueKai22720.02
    49Synup22460.02
    50Woopra22000.02
    51Webtrends20890.02
    52CleverTap20750.02
    53Leady19010.02
    54Brightedge18780.02
    55eXTReMe Tracking18450.02
    56Proof18320.02
    57Bizible17770.02
    58Brandwatch17660.02
    59bo.im17520.02
    60Microsoft Clarity16570.02
    61Exponea15740.01
    62Yandex Metrica15220.01
    63WooRank14720.01
    64Kissmetrics14400.01
    65Compete14270.01
    66Marketing 36013900.01
    67Bounce Exchange13510.01
    68Sisense12050.01
    69Freshmarketer11200.01
    70GetSocial11090.01
    71Unbxd8580.01
    72GoStats6340.01
    73Ptengine6260.01
    74SpyFu6030.01
    75SAP Marketing Cloud5940.01
    76Opentracker5850.01
    77Majestic5680.01
    78XiTi5600.01
    79ClustrMaps5550.01
    80Google PageSpeed Insights5470.01
    81Attribution4830.00
    82LeadLander4600.00
    83NetFlow Analyzer4170.00
    84ExtraWatch4080.00
    85Rebrandly4050.00
    86Brand243940.00
    87Botify3920.00
    88Scikit Image3910.00
    89Stat243810.00
    90AFS Analytics3450.00
    91Evergage3180.00
    92Funnel2770.00
    93AWStats2640.00
    94Marin Software2460.00
    95VisitorTrack2430.00
    96Tealium IQ2410.00
    97Countly2390.00
    98AppAnnie2190.00
    99Chartio2040.00
    100OWOX BI Attribution1970.00
    101HasOffers by TUNE1800.00
    102Hitwise1800.00
    103PPC Keyword1770.00
    104Xtremepush1770.00
    105Simple Analytics1680.00
    106Anodot1670.00
    107TapClicks1480.00
    108Beckon1420.00
    109SumAll1330.00
    110AgencyAnalytics1210.00
    111ContentKing1090.00
    112Cyfe1080.00
    113Acquisio1030.00
    114SEO PowerSuite950.00
    115siteAnalyser770.00
    116TeamQuest760.00
    117DashThis750.00
    118Apptopia690.00
    119HarePoint640.00
    120Econda440.00
    121Applause Analytics430.00
    122adCore380.00
    123A1WebStats340.00
    124Roambi Analytics320.00
    125AT Internet Web Analytics310.00
    126SimilarWeb PRO310.00
    1273DStats.com310.00
    128Rooster300.00
    129Colibri SEO280.00
    130Calq280.00
    131Trendify260.00
    132Improvado250.00
    133Swiftype Site Search240.00
    134Netmonitor220.00
    135Lumio200.00
    136Core Web Analytics Engine200.00
    137Keepify190.00
    138Ruler Analytics180.00
    139EmbeddedAnalytics170.00
    140Analytify160.00
    141Authoritas150.00
    142SmarterStats150.00
    143eAnalytics140.00
    144Sticky140.00
    145LessChurn140.00
    146Linkody130.00
    147Snoobi130.00
    148MapMyUser130.00
    149gShift120.00
    150Quill Engage120.00
    151SeeVolution110.00
    152Linkpulse110.00
    153Peek110.00
    154Cloudlytics110.00
    155Viavoo110.00
    156HCL Unica NetInsight110.00
    157Site Search 360100.00
    158FireStats100.00
    159Intempt100.00
    160SearchMan90.00
    161Convertize90.00
    162Open Web Analytics90.00
    163Angelfish90.00
    164Funnel Science80.00
    1653PMobile60.00
    166DemandJump50.00
    167Logaholic Web Analytics50.00
    168WebDNA.io50.00
    169Brainify Analytics50.00
    170ipapi40.00
    171Cxense Insight40.00
    172Badgeville30.00
    173Clixtell30.00
    174SEOmator30.00
    175Instaclique30.00
    176Needl30.00
    177Amberloom Website Checker30.00
    178WebMeUp30.00
    179Serptracker30.00
    180Glassbeam30.00
    181VueData20.00
    182Stat Centric20.00
    183PaveIQ20.00
    184Motigo20.00
    185CEP Analytics20.00
    186Ometrics20.00
    187EngageMaster20.00
    188eGain Analytics20.00
    189StreamAnalyst20.00
    190Smol20.00
    191LeaDroid20.00
    192HeatMapCo20.00

    FAQ

    Find answers to the most often asked questions by users.

    Who are the top Web Analytics software market leaders?

    Top leaders in the category for Web Analytics software are Google Analytics, FaceBook Pixel For Shop, Matomo (Formerly Piwik). Here, you can view a full list of Web Analytics tools in the market.

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    How many companies use Web Analytics software these days?

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    Which company has the most significant market share in the Web Analytics software space?

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    What are the top industries that usually use Web Analytics softwares?

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    Popular Comparisons

    Google Analytics vs FaceBook Pixel For Shop
    Google Analytics vs Matomo (Formerly Piwik)
    Google Analytics vs Hotjar
    FaceBook Pixel For Shop vs Matomo (Formerly Piwik)
    FaceBook Pixel For Shop vs Hotjar
    Matomo (Formerly Piwik) vs Hotjar

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