Web Analytics

Gain market share and customer base information about the top Web Analytics software. Check out our list of Web Analytics Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

215
Technologies
7308812
Companies
194
Movements
Categories related to Web Analytics

Top 5 Web Analytics technologies in 2023

Over 7,308,812 companies are using Web Analytics tools. Google Analytics with 71.66% market share (5,237,852 customers), FaceBook Pixel For Shop with 12.24% market share (894,594 customers), Hotjar with 3.40% market share (248,150 customers),

Web Analytics Customers by Employee Size

The majority of Web Analytics category falls in the company size of 0 - 9 employees (3,135,095 companies), 20 - 49 employees (1,512,482 companies), 10 - 19 employees (708,645 companies).

Web Analytics Customers by Geography

Companies using Web Analytics technology software are majorly from the United States with 3,172,268 (59.21%), United Kingdom with 551,388 (10.29%), Canada with 246,038 (4.59%) customers respectively.

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Web Analytics Customers by Industry

Top industries that use Web Analytics for Professional Services (1,424,037), Retail and CPG (522,907), Technology (402,964).

Market Share for Top Web Analytics Technologies

Analyze the market share of popular Web Analytics technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking Technology Customers Market share
1 Google Analytics 5237852 71.66 (%)
2 FaceBook Pixel For Shop 894594 12.24 (%)
3 Hotjar 248150 3.40 (%)
4 Matomo (Formerly Piwik) 196163 2.68 (%)
5 Adobe Analytics 105825 1.45 (%)
6 Crazy Egg 37118 0.51 (%)
7 Optimizely 35704 0.49 (%)
8 Agile CRM 32632 0.45 (%)
9 Ahrefs 32181 0.44 (%)
10 Campaign Monitor 27312 0.37 (%)
11 Hootsuite 26436 0.36 (%)
12 Mixpanel 26395 0.36 (%)
13 Leadfeeder 24537 0.34 (%)
14 ComScore 24314 0.33 (%)
15 Visual Website Optimizer 17692 0.24 (%)
16 Mouseflow 16423 0.22 (%)
17 Moz 16363 0.22 (%)
18 Smartlook 15439 0.21 (%)
19 HeapAnalytics 15173 0.21 (%)
20 Clicky 14651 0.20 (%)
21 SEMrush 14243 0.19 (%)
22 Alexa 13322 0.18 (%)
23 WordStream SEO for FireFox 12492 0.17 (%)
24 PPC Keyword 12492 0.17 (%)
25 Siteimprove 12062 0.17 (%)
26 Zoho PageSense 9511 0.13 (%)
27 Chartbeat 9286 0.13 (%)
28 Gauges 8948 0.12 (%)
29 Inspectlet 7908 0.11 (%)
30 Piwik PRO 7741 0.11 (%)
31 ConversionSweeper 6909 0.09 (%)
32 Lucky Orange 6886 0.09 (%)
33 Fathom Analytics 6879 0.09 (%)
34 Plausible Analytics 6589 0.09 (%)
35 SiteWit 6369 0.09 (%)
36 Amplitude 6198 0.08 (%)
37 SuperStats 5684 0.08 (%)
38 ThomasNet Web Traxs 5185 0.07 (%)
39 ShinyStat 5073 0.07 (%)
40 Oribi 4576 0.06 (%)
41 Looker 4427 0.06 (%)
42 Albacross 4233 0.06 (%)
43 Ometrics 3814 0.05 (%)
44 AB Tasty 3047 0.04 (%)
45 Heatmap 2847 0.04 (%)
46 Peek Pro Tour Operators 2688 0.04 (%)
47 ClickTale 2647 0.04 (%)
48 Salesfusion 2596 0.04 (%)
49 ipapi 2577 0.04 (%)
50 Marketing 360 2541 0.03 (%)
51 Oracle BlueKai 2506 0.03 (%)
52 Bizible 2458 0.03 (%)
53 Cxense Insight 2324 0.03 (%)
54 Kissmetrics 2164 0.03 (%)
55 Leady 2000 0.03 (%)
56 Proof 1990 0.03 (%)
57 Woopra 1989 0.03 (%)
58 eXTReMe Tracking 1850 0.03 (%)
59 Bounce Exchange 1789 0.02 (%)
60 SE Ranking 1743 0.02 (%)
61 Compete 1706 0.02 (%)
62 Yandex Metrica 1544 0.02 (%)
63 Brightedge 1530 0.02 (%)
64 SimilarWeb 1484 0.02 (%)
65 Exponea 1477 0.02 (%)
66 CleverTap 1427 0.02 (%)
67 GetSocial 1372 0.02 (%)
68 Sisense 1352 0.02 (%)
69 Tealium IQ 1296 0.02 (%)
70 Brandwatch 1261 0.02 (%)
71 Webtrends 1147 0.02 (%)
72 Synup 1129 0.02 (%)
73 Freshmarketer 1120 0.02 (%)
74 AT Internet Web Analytics 1047 0.01 (%)
75 bo.im 957 0.01 (%)
76 Snitcher 950 0.01 (%)
77 Decibel 744 0.01 (%)
78 LeadLander 740 0.01 (%)
79 SAP Marketing Cloud 700 0.01 (%)
80 Opentracker 688 0.01 (%)
81 Majestic 685 0.01 (%)
82 SpyFu 622 0.01 (%)
83 VisitorTrack 611 0.01 (%)
84 WooRank 592 0.01 (%)
85 Lumio 572 0.01 (%)
86 Apptopia 555 0.01 (%)
87 Applause Analytics 548 0.01 (%)
88 GoStats 526 0.01 (%)
89 Countly 524 0.01 (%)
90 Botify 523 0.01 (%)
91 Hitsteps 492 0.01 (%)
92 Ptengine 492 0.01 (%)
93 ClustrMaps 487 0.01 (%)
94 XiTi 483 0.01 (%)
95 Funnel 461 0.01 (%)
96 Clixtell 426 0.01 (%)
97 Stat24 402 0.01 (%)
98 Ruler Analytics 391 0.01 (%)
99 ExtraWatch 372 0.01 (%)
100 Snoobi 372 0.01 (%)
101 Unbxd 369 0.01 (%)
102 Linkody 355 0.00 (%)
103 OneStat 349 0.00 (%)
104 Marin Software 331 0.00 (%)
105 AFS Analytics 328 0.00 (%)
106 AppAnnie 325 0.00 (%)
107 NetFlow Analyzer 319 0.00 (%)
108 Motigo 300 0.00 (%)
109 Chartio 297 0.00 (%)
110 Hitwise 293 0.00 (%)
111 Brand24 265 0.00 (%)
112 AWStats 249 0.00 (%)
113 Evergage 246 0.00 (%)
114 Xtremepush 245 0.00 (%)
115 SumAll 236 0.00 (%)
116 eAnalytics 221 0.00 (%)
117 SlimStatAnalytics 214 0.00 (%)
118 Attribution 186 0.00 (%)
119 SEOmator 170 0.00 (%)
120 WebMeUp 168 0.00 (%)
121 Acquisio 168 0.00 (%)
122 Convertize 167 0.00 (%)
123 Appsee Mobile Analytics 151 0.00 (%)
124 WAO 148 0.00 (%)
125 Open Web Analytics 148 0.00 (%)
126 Anodot 148 0.00 (%)
127 TeamQuest 144 0.00 (%)
128 TapClicks 131 0.00 (%)
129 siteAnalyser 130 0.00 (%)
130 Mondovo 121 0.00 (%)
131 Simple Analytics 116 0.00 (%)
132 Cyfe 113 0.00 (%)
133 adCore 105 0.00 (%)
134 SEO PowerSuite 99 0.00 (%)
135 HarePoint 99 0.00 (%)
136 Beckon 88 0.00 (%)
137 Scikit Image 86 0.00 (%)
138 DashThis 84 0.00 (%)
139 ContentKing 83 0.00 (%)
140 AnalyticsToolkit 78 0.00 (%)
141 Badgeville 68 0.00 (%)
142 A1WebStats 63 0.00 (%)
143 Authoritas 62 0.00 (%)
144 Funnel Science 62 0.00 (%)
145 Rebrandly 62 0.00 (%)
146 Linkpulse 61 0.00 (%)
147 Econda 57 0.00 (%)
148 Colibri SEO 48 0.00 (%)
149 3DStats.com 46 0.00 (%)
150 DemandJump 45 0.00 (%)
151 SeeVolution 44 0.00 (%)
152 AgencyAnalytics 44 0.00 (%)
153 SearchMan 43 0.00 (%)
154 Sticky 40 0.00 (%)
155 Netmonitor 40 0.00 (%)
156 Glassbeam 36 0.00 (%)
157 Improvado 36 0.00 (%)
158 Upsight 35 0.00 (%)
159 Calq 34 0.00 (%)
160 Swiftype Site Search 32 0.00 (%)
161 Sensai Metrics 31 0.00 (%)
162 Roambi Analytics 30 0.00 (%)
163 LessChurn 29 0.00 (%)
164 SmarterStats 28 0.00 (%)
165 Maptiks 27 0.00 (%)
166 Quill Engage 23 0.00 (%)
167 Marketing Optimizer 23 0.00 (%)
168 Metrixa 22 0.00 (%)
169 Netbiscuits 22 0.00 (%)
170 EmbeddedAnalytics 22 0.00 (%)
171 Rooster 22 0.00 (%)
172 Analytify 21 0.00 (%)
173 Attribution.io 21 0.00 (%)
174 gShift 20 0.00 (%)
175 KonceptApp 20 0.00 (%)
176 Site Search 360 20 0.00 (%)
177 SimilarWeb PRO 18 0.00 (%)
178 Keepify 16 0.00 (%)
179 Cloudlytics 16 0.00 (%)
180 Rannko 15 0.00 (%)
181 Core Web Analytics Engine 14 0.00 (%)
182 MapMyUser 14 0.00 (%)
183 SpatialKey 13 0.00 (%)
184 Trendify 12 0.00 (%)
185 Viavoo 11 0.00 (%)
186 Angelfish 10 0.00 (%)
187 Logaholic Web Analytics 9 0.00 (%)
188 Peek 9 0.00 (%)
189 Brainify Analytics 8 0.00 (%)
190 FireStats 8 0.00 (%)
191 LeaDroid 6 0.00 (%)
192 Slemma 6 0.00 (%)
193 WebDNA.io 5 0.00 (%)
194 ClickPerfect 5 0.00 (%)
195 Intempt 4 0.00 (%)
196 Smol 4 0.00 (%)
197 CEP Analytics 4 0.00 (%)
198 IBM Digital Analytics (Coremetrics) 4 0.00 (%)
199 OWOX BI Attribution 4 0.00 (%)
200 IdealPath 4 0.00 (%)
201 VueData 4 0.00 (%)
202 HeatMapCo 3 0.00 (%)
203 PaveIQ 3 0.00 (%)
204 Funnl 3 0.00 (%)
205 SeoHighLighter.com 3 0.00 (%)
206 3PMobile 3 0.00 (%)
207 Serptracker 2 0.00 (%)
208 SearchMax 2 0.00 (%)
209 Stat Centric 2 0.00 (%)
210 Statvoo 2 0.00 (%)
211 EngageMaster 2 0.00 (%)
212 Needl 2 0.00 (%)
213 Megalytic 2 0.00 (%)
214 Taveo 2 0.00 (%)
215 Instaclique 2 0.00 (%)
Technology Market share
Google Analytics 71.66 (%)
FaceBook Pixel For Shop 12.24 (%)
Hotjar 3.40 (%)
Matomo (Formerly Piwik) 2.68 (%)
Adobe Analytics 1.45 (%)
Crazy Egg 0.51 (%)
Optimizely 0.49 (%)
Agile CRM 0.45 (%)
Ahrefs 0.44 (%)
Campaign Monitor 0.37 (%)
Hootsuite 0.36 (%)
Mixpanel 0.36 (%)
Leadfeeder 0.34 (%)
ComScore 0.33 (%)
Visual Website Optimizer 0.24 (%)
Mouseflow 0.22 (%)
Moz 0.22 (%)
Smartlook 0.21 (%)
HeapAnalytics 0.21 (%)
Clicky 0.20 (%)
SEMrush 0.19 (%)
Alexa 0.18 (%)
WordStream SEO for FireFox 0.17 (%)
PPC Keyword 0.17 (%)
Siteimprove 0.17 (%)
Zoho PageSense 0.13 (%)
Chartbeat 0.13 (%)
Gauges 0.12 (%)
Inspectlet 0.11 (%)
Piwik PRO 0.11 (%)
ConversionSweeper 0.09 (%)
Lucky Orange 0.09 (%)
Fathom Analytics 0.09 (%)
Plausible Analytics 0.09 (%)
SiteWit 0.09 (%)
Amplitude 0.08 (%)
SuperStats 0.08 (%)
ThomasNet Web Traxs 0.07 (%)
ShinyStat 0.07 (%)
Oribi 0.06 (%)
Looker 0.06 (%)
Albacross 0.06 (%)
Ometrics 0.05 (%)
AB Tasty 0.04 (%)
Heatmap 0.04 (%)
Peek Pro Tour Operators 0.04 (%)
ClickTale 0.04 (%)
Salesfusion 0.04 (%)
ipapi 0.04 (%)
Marketing 360 0.03 (%)
Oracle BlueKai 0.03 (%)
Bizible 0.03 (%)
Cxense Insight 0.03 (%)
Kissmetrics 0.03 (%)
Leady 0.03 (%)
Proof 0.03 (%)
Woopra 0.03 (%)
eXTReMe Tracking 0.03 (%)
Bounce Exchange 0.02 (%)
SE Ranking 0.02 (%)
Compete 0.02 (%)
Yandex Metrica 0.02 (%)
Brightedge 0.02 (%)
SimilarWeb 0.02 (%)
Exponea 0.02 (%)
CleverTap 0.02 (%)
GetSocial 0.02 (%)
Sisense 0.02 (%)
Tealium IQ 0.02 (%)
Brandwatch 0.02 (%)
Webtrends 0.02 (%)
Synup 0.02 (%)
Freshmarketer 0.02 (%)
AT Internet Web Analytics 0.01 (%)
bo.im 0.01 (%)
Snitcher 0.01 (%)
Decibel 0.01 (%)
LeadLander 0.01 (%)
SAP Marketing Cloud 0.01 (%)
Opentracker 0.01 (%)
Majestic 0.01 (%)
SpyFu 0.01 (%)
VisitorTrack 0.01 (%)
WooRank 0.01 (%)
Lumio 0.01 (%)
Apptopia 0.01 (%)
Applause Analytics 0.01 (%)
GoStats 0.01 (%)
Countly 0.01 (%)
Botify 0.01 (%)
Hitsteps 0.01 (%)
Ptengine 0.01 (%)
ClustrMaps 0.01 (%)
XiTi 0.01 (%)
Funnel 0.01 (%)
Clixtell 0.01 (%)
Stat24 0.01 (%)
Ruler Analytics 0.01 (%)
ExtraWatch 0.01 (%)
Snoobi 0.01 (%)
Unbxd 0.01 (%)
Linkody 0.00 (%)
OneStat 0.00 (%)
Marin Software 0.00 (%)
AFS Analytics 0.00 (%)
AppAnnie 0.00 (%)
NetFlow Analyzer 0.00 (%)
Motigo 0.00 (%)
Chartio 0.00 (%)
Hitwise 0.00 (%)
Brand24 0.00 (%)
AWStats 0.00 (%)
Evergage 0.00 (%)
Xtremepush 0.00 (%)
SumAll 0.00 (%)
eAnalytics 0.00 (%)
SlimStatAnalytics 0.00 (%)
Attribution 0.00 (%)
SEOmator 0.00 (%)
WebMeUp 0.00 (%)
Acquisio 0.00 (%)
Convertize 0.00 (%)
Appsee Mobile Analytics 0.00 (%)
WAO 0.00 (%)
Open Web Analytics 0.00 (%)
Anodot 0.00 (%)
TeamQuest 0.00 (%)
TapClicks 0.00 (%)
siteAnalyser 0.00 (%)
Mondovo 0.00 (%)
Simple Analytics 0.00 (%)
Cyfe 0.00 (%)
adCore 0.00 (%)
SEO PowerSuite 0.00 (%)
HarePoint 0.00 (%)
Beckon 0.00 (%)
Scikit Image 0.00 (%)
DashThis 0.00 (%)
ContentKing 0.00 (%)
AnalyticsToolkit 0.00 (%)
Badgeville 0.00 (%)
A1WebStats 0.00 (%)
Authoritas 0.00 (%)
Funnel Science 0.00 (%)
Rebrandly 0.00 (%)
Linkpulse 0.00 (%)
Econda 0.00 (%)
Colibri SEO 0.00 (%)
3DStats.com 0.00 (%)
DemandJump 0.00 (%)
SeeVolution 0.00 (%)
AgencyAnalytics 0.00 (%)
SearchMan 0.00 (%)
Sticky 0.00 (%)
Netmonitor 0.00 (%)
Glassbeam 0.00 (%)
Improvado 0.00 (%)
Upsight 0.00 (%)
Calq 0.00 (%)
Swiftype Site Search 0.00 (%)
Sensai Metrics 0.00 (%)
Roambi Analytics 0.00 (%)
LessChurn 0.00 (%)
SmarterStats 0.00 (%)
Maptiks 0.00 (%)
Quill Engage 0.00 (%)
Marketing Optimizer 0.00 (%)
Metrixa 0.00 (%)
Netbiscuits 0.00 (%)
EmbeddedAnalytics 0.00 (%)
Rooster 0.00 (%)
Analytify 0.00 (%)
Attribution.io 0.00 (%)
gShift 0.00 (%)
KonceptApp 0.00 (%)
Site Search 360 0.00 (%)
SimilarWeb PRO 0.00 (%)
Keepify 0.00 (%)
Cloudlytics 0.00 (%)
Rannko 0.00 (%)
Core Web Analytics Engine 0.00 (%)
MapMyUser 0.00 (%)
SpatialKey 0.00 (%)
Trendify 0.00 (%)
Viavoo 0.00 (%)
Angelfish 0.00 (%)
Logaholic Web Analytics 0.00 (%)
Peek 0.00 (%)
Brainify Analytics 0.00 (%)
FireStats 0.00 (%)
LeaDroid 0.00 (%)
Slemma 0.00 (%)
WebDNA.io 0.00 (%)
ClickPerfect 0.00 (%)
Intempt 0.00 (%)
Smol 0.00 (%)
CEP Analytics 0.00 (%)
IBM Digital Analytics (Coremetrics) 0.00 (%)
OWOX BI Attribution 0.00 (%)
IdealPath 0.00 (%)
VueData 0.00 (%)
HeatMapCo 0.00 (%)
PaveIQ 0.00 (%)
Funnl 0.00 (%)
SeoHighLighter.com 0.00 (%)
3PMobile 0.00 (%)
Serptracker 0.00 (%)
SearchMax 0.00 (%)
Stat Centric 0.00 (%)
Statvoo 0.00 (%)
EngageMaster 0.00 (%)
Needl 0.00 (%)
Megalytic 0.00 (%)
Taveo 0.00 (%)
Instaclique 0.00 (%)

FAQ

Find answers to the most often asked questions by users.

Who are the top Web Analytics software market leaders?

Top leaders in the category for Web Analytics software are Google Analytics, FaceBook Pixel For Shop, Hotjar. Here, you can view a full list of Web Analytics tools in the market.

How many companies use Web Analytics software these days?

Around the world in 2023, over 6,735,667 companies are currently using one or more Web Analytics software. Out of these, there are 3,172,268 companies using Web Analytics tools that are originally from the United States .

Which company has the most significant market share in the Web Analytics software space?

The top few companies that have the most significant market share in the Web Analytics space are Google Analytics with 71.66 % of market share, and FaceBook Pixel For Shop with 12.24 % of market share and Hotjar with 3.40 % of market share . Check for other Web Analytics technologies market share here.

What are the top industries that usually use Web Analytics softwares?

The top industries that use Web Analytics software are Professional Services (1,424,037) , Retail and CPG (522,907) , Technology (402,964) .

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