Web Analytics

Gain market share and customer base information about the top Web Analytics software. Check out our list of Web Analytics Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

215

Technologies

7308812

Companies

194

Movements

Categories related to Web Analytics

Top 5 Web Analytics technologies in 2023

Over 7,308,812 companies are using Web Analytics tools. Google Analytics with 71.66% market share (5,237,852 customers), FaceBook Pixel For Shop with 12.24% market share (894,594 customers), Hotjar with 3.40% market share (248,150 customers),

Google Analytics

71.66 %

Market Share

5237852

Customers
FaceBook Pixel For Shop

12.24 %

Market Share

894594

Customers
Hotjar

3.40 %

Market Share

248150

Customers
Matomo (Formerly Piwik)

2.68 %

Market Share

196163

Customers
Adobe Analytics

1.45 %

Market Share

105825

Customers
Others

8.57 %

Market Share

626228

Customers

Web Analytics Customers by Employee Size

The majority of Web Analytics category falls in the company size of 0 - 9 employees (3,135,095 companies), 20 - 49 employees (1,512,482 companies), 10 - 19 employees (708,645 companies).

Web Analytics Customers by Geography

Companies using Web Analytics technology software are majorly from the United States with 3,172,268 (59.21%), United Kingdom with 551,388 (10.29%), Canada with 246,038 (4.59%) customers respectively.

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Web Analytics Customers by Industry

Top industries that use Web Analytics for Professional Services (1,424,037), Retail and CPG (522,907), Technology (402,964).

Market Share for Top Web Analytics Technologies

Analyze the market share of popular Web Analytics technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers	Market share
1	Google Analytics	5237852	71.66 (%)
2	FaceBook Pixel For Shop	894594	12.24 (%)
3	Hotjar	248150	3.40 (%)
4	Matomo (Formerly Piwik)	196163	2.68 (%)
5	Adobe Analytics	105825	1.45 (%)
6	Crazy Egg	37118	0.51 (%)
7	Optimizely	35704	0.49 (%)
8	Agile CRM	32632	0.45 (%)
9	Ahrefs	32181	0.44 (%)
10	Campaign Monitor	27312	0.37 (%)
11	Hootsuite	26436	0.36 (%)
12	Mixpanel	26395	0.36 (%)
13	Leadfeeder	24537	0.34 (%)
14	ComScore	24314	0.33 (%)
15	Visual Website Optimizer	17692	0.24 (%)
16	Mouseflow	16423	0.22 (%)
17	Moz	16363	0.22 (%)
18	Smartlook	15439	0.21 (%)
19	HeapAnalytics	15173	0.21 (%)
20	Clicky	14651	0.20 (%)
21	SEMrush	14243	0.19 (%)
22	Alexa	13322	0.18 (%)
23	WordStream SEO for FireFox	12492	0.17 (%)
24	PPC Keyword	12492	0.17 (%)
25	Siteimprove	12062	0.17 (%)
26	Zoho PageSense	9511	0.13 (%)
27	Chartbeat	9286	0.13 (%)
28	Gauges	8948	0.12 (%)
29	Inspectlet	7908	0.11 (%)
30	Piwik PRO	7741	0.11 (%)
31	ConversionSweeper	6909	0.09 (%)
32	Lucky Orange	6886	0.09 (%)
33	Fathom Analytics	6879	0.09 (%)
34	Plausible Analytics	6589	0.09 (%)
35	SiteWit	6369	0.09 (%)
36	Amplitude	6198	0.08 (%)
37	SuperStats	5684	0.08 (%)
38	ThomasNet Web Traxs	5185	0.07 (%)
39	ShinyStat	5073	0.07 (%)
40	Oribi	4576	0.06 (%)
41	Looker	4427	0.06 (%)
42	Albacross	4233	0.06 (%)
43	Ometrics	3814	0.05 (%)
44	AB Tasty	3047	0.04 (%)
45	Heatmap	2847	0.04 (%)
46	Peek Pro Tour Operators	2688	0.04 (%)
47	ClickTale	2647	0.04 (%)
48	Salesfusion	2596	0.04 (%)
49	ipapi	2577	0.04 (%)
50	Marketing 360	2541	0.03 (%)
51	Oracle BlueKai	2506	0.03 (%)
52	Bizible	2458	0.03 (%)
53	Cxense Insight	2324	0.03 (%)
54	Kissmetrics	2164	0.03 (%)
55	Leady	2000	0.03 (%)
56	Proof	1990	0.03 (%)
57	Woopra	1989	0.03 (%)
58	eXTReMe Tracking	1850	0.03 (%)
59	Bounce Exchange	1789	0.02 (%)
60	SE Ranking	1743	0.02 (%)
61	Compete	1706	0.02 (%)
62	Yandex Metrica	1544	0.02 (%)
63	Brightedge	1530	0.02 (%)
64	SimilarWeb	1484	0.02 (%)
65	Exponea	1477	0.02 (%)
66	CleverTap	1427	0.02 (%)
67	GetSocial	1372	0.02 (%)
68	Sisense	1352	0.02 (%)
69	Tealium IQ	1296	0.02 (%)
70	Brandwatch	1261	0.02 (%)
71	Webtrends	1147	0.02 (%)
72	Synup	1129	0.02 (%)
73	Freshmarketer	1120	0.02 (%)
74	AT Internet Web Analytics	1047	0.01 (%)
75	bo.im	957	0.01 (%)
76	Snitcher	950	0.01 (%)
77	Decibel	744	0.01 (%)
78	LeadLander	740	0.01 (%)
79	SAP Marketing Cloud	700	0.01 (%)
80	Opentracker	688	0.01 (%)
81	Majestic	685	0.01 (%)
82	SpyFu	622	0.01 (%)
83	VisitorTrack	611	0.01 (%)
84	WooRank	592	0.01 (%)
85	Lumio	572	0.01 (%)
86	Apptopia	555	0.01 (%)
87	Applause Analytics	548	0.01 (%)
88	GoStats	526	0.01 (%)
89	Countly	524	0.01 (%)
90	Botify	523	0.01 (%)
91	Hitsteps	492	0.01 (%)
92	Ptengine	492	0.01 (%)
93	ClustrMaps	487	0.01 (%)
94	XiTi	483	0.01 (%)
95	Funnel	461	0.01 (%)
96	Clixtell	426	0.01 (%)
97	Stat24	402	0.01 (%)
98	Ruler Analytics	391	0.01 (%)
99	ExtraWatch	372	0.01 (%)
100	Snoobi	372	0.01 (%)
101	Unbxd	369	0.01 (%)
102	Linkody	355	0.00 (%)
103	OneStat	349	0.00 (%)
104	Marin Software	331	0.00 (%)
105	AFS Analytics	328	0.00 (%)
106	AppAnnie	325	0.00 (%)
107	NetFlow Analyzer	319	0.00 (%)
108	Motigo	300	0.00 (%)
109	Chartio	297	0.00 (%)
110	Hitwise	293	0.00 (%)
111	Brand24	265	0.00 (%)
112	AWStats	249	0.00 (%)
113	Evergage	246	0.00 (%)
114	Xtremepush	245	0.00 (%)
115	SumAll	236	0.00 (%)
116	eAnalytics	221	0.00 (%)
117	SlimStatAnalytics	214	0.00 (%)
118	Attribution	186	0.00 (%)
119	SEOmator	170	0.00 (%)
120	WebMeUp	168	0.00 (%)
121	Acquisio	168	0.00 (%)
122	Convertize	167	0.00 (%)
123	Appsee Mobile Analytics	151	0.00 (%)
124	WAO	148	0.00 (%)
125	Open Web Analytics	148	0.00 (%)
126	Anodot	148	0.00 (%)
127	TeamQuest	144	0.00 (%)
128	TapClicks	131	0.00 (%)
129	siteAnalyser	130	0.00 (%)
130	Mondovo	121	0.00 (%)
131	Simple Analytics	116	0.00 (%)
132	Cyfe	113	0.00 (%)
133	adCore	105	0.00 (%)
134	SEO PowerSuite	99	0.00 (%)
135	HarePoint	99	0.00 (%)
136	Beckon	88	0.00 (%)
137	Scikit Image	86	0.00 (%)
138	DashThis	84	0.00 (%)
139	ContentKing	83	0.00 (%)
140	AnalyticsToolkit	78	0.00 (%)
141	Badgeville	68	0.00 (%)
142	A1WebStats	63	0.00 (%)
143	Authoritas	62	0.00 (%)
144	Funnel Science	62	0.00 (%)
145	Rebrandly	62	0.00 (%)
146	Linkpulse	61	0.00 (%)
147	Econda	57	0.00 (%)
148	Colibri SEO	48	0.00 (%)
149	3DStats.com	46	0.00 (%)
150	DemandJump	45	0.00 (%)
151	SeeVolution	44	0.00 (%)
152	AgencyAnalytics	44	0.00 (%)
153	SearchMan	43	0.00 (%)
154	Sticky	40	0.00 (%)
155	Netmonitor	40	0.00 (%)
156	Glassbeam	36	0.00 (%)
157	Improvado	36	0.00 (%)
158	Upsight	35	0.00 (%)
159	Calq	34	0.00 (%)
160	Swiftype Site Search	32	0.00 (%)
161	Sensai Metrics	31	0.00 (%)
162	Roambi Analytics	30	0.00 (%)
163	LessChurn	29	0.00 (%)
164	SmarterStats	28	0.00 (%)
165	Maptiks	27	0.00 (%)
166	Quill Engage	23	0.00 (%)
167	Marketing Optimizer	23	0.00 (%)
168	Metrixa	22	0.00 (%)
169	Netbiscuits	22	0.00 (%)
170	EmbeddedAnalytics	22	0.00 (%)
171	Rooster	22	0.00 (%)
172	Analytify	21	0.00 (%)
173	Attribution.io	21	0.00 (%)
174	gShift	20	0.00 (%)
175	KonceptApp	20	0.00 (%)
176	Site Search 360	20	0.00 (%)
177	SimilarWeb PRO	18	0.00 (%)
178	Keepify	16	0.00 (%)
179	Cloudlytics	16	0.00 (%)
180	Rannko	15	0.00 (%)
181	Core Web Analytics Engine	14	0.00 (%)
182	MapMyUser	14	0.00 (%)
183	SpatialKey	13	0.00 (%)
184	Trendify	12	0.00 (%)
185	Viavoo	11	0.00 (%)
186	Angelfish	10	0.00 (%)
187	Logaholic Web Analytics	9	0.00 (%)
188	Peek	9	0.00 (%)
189	Brainify Analytics	8	0.00 (%)
190	FireStats	8	0.00 (%)
191	LeaDroid	6	0.00 (%)
192	Slemma	6	0.00 (%)
193	WebDNA.io	5	0.00 (%)
194	ClickPerfect	5	0.00 (%)
195	Intempt	4	0.00 (%)
196	Smol	4	0.00 (%)
197	CEP Analytics	4	0.00 (%)
198	IBM Digital Analytics (Coremetrics)	4	0.00 (%)
199	OWOX BI Attribution	4	0.00 (%)
200	IdealPath	4	0.00 (%)
201	VueData	4	0.00 (%)
202	HeatMapCo	3	0.00 (%)
203	PaveIQ	3	0.00 (%)
204	Funnl	3	0.00 (%)
205	SeoHighLighter.com	3	0.00 (%)
206	3PMobile	3	0.00 (%)
207	Serptracker	2	0.00 (%)
208	SearchMax	2	0.00 (%)
209	Stat Centric	2	0.00 (%)
210	Statvoo	2	0.00 (%)
211	EngageMaster	2	0.00 (%)
212	Needl	2	0.00 (%)
213	Megalytic	2	0.00 (%)
214	Taveo	2	0.00 (%)
215	Instaclique	2	0.00 (%)

Technology	Market share
Google Analytics	71.66 (%)
FaceBook Pixel For Shop	12.24 (%)
Hotjar	3.40 (%)
Matomo (Formerly Piwik)	2.68 (%)
Adobe Analytics	1.45 (%)
Crazy Egg	0.51 (%)
Optimizely	0.49 (%)
Agile CRM	0.45 (%)
Ahrefs	0.44 (%)
Campaign Monitor	0.37 (%)
Hootsuite	0.36 (%)
Mixpanel	0.36 (%)
Leadfeeder	0.34 (%)
ComScore	0.33 (%)
Visual Website Optimizer	0.24 (%)
Mouseflow	0.22 (%)
Moz	0.22 (%)
Smartlook	0.21 (%)
HeapAnalytics	0.21 (%)
Clicky	0.20 (%)
SEMrush	0.19 (%)
Alexa	0.18 (%)
WordStream SEO for FireFox	0.17 (%)
PPC Keyword	0.17 (%)
Siteimprove	0.17 (%)
Zoho PageSense	0.13 (%)
Chartbeat	0.13 (%)
Gauges	0.12 (%)
Inspectlet	0.11 (%)
Piwik PRO	0.11 (%)
ConversionSweeper	0.09 (%)
Lucky Orange	0.09 (%)
Fathom Analytics	0.09 (%)
Plausible Analytics	0.09 (%)
SiteWit	0.09 (%)
Amplitude	0.08 (%)
SuperStats	0.08 (%)
ThomasNet Web Traxs	0.07 (%)
ShinyStat	0.07 (%)
Oribi	0.06 (%)
Looker	0.06 (%)
Albacross	0.06 (%)
Ometrics	0.05 (%)
AB Tasty	0.04 (%)
Heatmap	0.04 (%)
Peek Pro Tour Operators	0.04 (%)
ClickTale	0.04 (%)
Salesfusion	0.04 (%)
ipapi	0.04 (%)
Marketing 360	0.03 (%)
Oracle BlueKai	0.03 (%)
Bizible	0.03 (%)
Cxense Insight	0.03 (%)
Kissmetrics	0.03 (%)
Leady	0.03 (%)
Proof	0.03 (%)
Woopra	0.03 (%)
eXTReMe Tracking	0.03 (%)
Bounce Exchange	0.02 (%)
SE Ranking	0.02 (%)
Compete	0.02 (%)
Yandex Metrica	0.02 (%)
Brightedge	0.02 (%)
SimilarWeb	0.02 (%)
Exponea	0.02 (%)
CleverTap	0.02 (%)
GetSocial	0.02 (%)
Sisense	0.02 (%)
Tealium IQ	0.02 (%)
Brandwatch	0.02 (%)
Webtrends	0.02 (%)
Synup	0.02 (%)
Freshmarketer	0.02 (%)
AT Internet Web Analytics	0.01 (%)
bo.im	0.01 (%)
Snitcher	0.01 (%)
Decibel	0.01 (%)
LeadLander	0.01 (%)
SAP Marketing Cloud	0.01 (%)
Opentracker	0.01 (%)
Majestic	0.01 (%)
SpyFu	0.01 (%)
VisitorTrack	0.01 (%)
WooRank	0.01 (%)
Lumio	0.01 (%)
Apptopia	0.01 (%)
Applause Analytics	0.01 (%)
GoStats	0.01 (%)
Countly	0.01 (%)
Botify	0.01 (%)
Hitsteps	0.01 (%)
Ptengine	0.01 (%)
ClustrMaps	0.01 (%)
XiTi	0.01 (%)
Funnel	0.01 (%)
Clixtell	0.01 (%)
Stat24	0.01 (%)
Ruler Analytics	0.01 (%)
ExtraWatch	0.01 (%)
Snoobi	0.01 (%)
Unbxd	0.01 (%)
Linkody	0.00 (%)
OneStat	0.00 (%)
Marin Software	0.00 (%)
AFS Analytics	0.00 (%)
AppAnnie	0.00 (%)
NetFlow Analyzer	0.00 (%)
Motigo	0.00 (%)
Chartio	0.00 (%)
Hitwise	0.00 (%)
Brand24	0.00 (%)
AWStats	0.00 (%)
Evergage	0.00 (%)
Xtremepush	0.00 (%)
SumAll	0.00 (%)
eAnalytics	0.00 (%)
SlimStatAnalytics	0.00 (%)
Attribution	0.00 (%)
SEOmator	0.00 (%)
WebMeUp	0.00 (%)
Acquisio	0.00 (%)
Convertize	0.00 (%)
Appsee Mobile Analytics	0.00 (%)
WAO	0.00 (%)
Open Web Analytics	0.00 (%)
Anodot	0.00 (%)
TeamQuest	0.00 (%)
TapClicks	0.00 (%)
siteAnalyser	0.00 (%)
Mondovo	0.00 (%)
Simple Analytics	0.00 (%)
Cyfe	0.00 (%)
adCore	0.00 (%)
SEO PowerSuite	0.00 (%)
HarePoint	0.00 (%)
Beckon	0.00 (%)
Scikit Image	0.00 (%)
DashThis	0.00 (%)
ContentKing	0.00 (%)
AnalyticsToolkit	0.00 (%)
Badgeville	0.00 (%)
A1WebStats	0.00 (%)
Authoritas	0.00 (%)
Funnel Science	0.00 (%)
Rebrandly	0.00 (%)
Linkpulse	0.00 (%)
Econda	0.00 (%)
Colibri SEO	0.00 (%)
3DStats.com	0.00 (%)
DemandJump	0.00 (%)
SeeVolution	0.00 (%)
AgencyAnalytics	0.00 (%)
SearchMan	0.00 (%)
Sticky	0.00 (%)
Netmonitor	0.00 (%)
Glassbeam	0.00 (%)
Improvado	0.00 (%)
Upsight	0.00 (%)
Calq	0.00 (%)
Swiftype Site Search	0.00 (%)
Sensai Metrics	0.00 (%)
Roambi Analytics	0.00 (%)
LessChurn	0.00 (%)
SmarterStats	0.00 (%)
Maptiks	0.00 (%)
Quill Engage	0.00 (%)
Marketing Optimizer	0.00 (%)
Metrixa	0.00 (%)
Netbiscuits	0.00 (%)
EmbeddedAnalytics	0.00 (%)
Rooster	0.00 (%)
Analytify	0.00 (%)
Attribution.io	0.00 (%)
gShift	0.00 (%)
KonceptApp	0.00 (%)
Site Search 360	0.00 (%)
SimilarWeb PRO	0.00 (%)
Keepify	0.00 (%)
Cloudlytics	0.00 (%)
Rannko	0.00 (%)
Core Web Analytics Engine	0.00 (%)
MapMyUser	0.00 (%)
SpatialKey	0.00 (%)
Trendify	0.00 (%)
Viavoo	0.00 (%)
Angelfish	0.00 (%)
Logaholic Web Analytics	0.00 (%)
Peek	0.00 (%)
Brainify Analytics	0.00 (%)
FireStats	0.00 (%)
LeaDroid	0.00 (%)
Slemma	0.00 (%)
WebDNA.io	0.00 (%)
ClickPerfect	0.00 (%)
Intempt	0.00 (%)
Smol	0.00 (%)
CEP Analytics	0.00 (%)
IBM Digital Analytics (Coremetrics)	0.00 (%)
OWOX BI Attribution	0.00 (%)
IdealPath	0.00 (%)
VueData	0.00 (%)
HeatMapCo	0.00 (%)
PaveIQ	0.00 (%)
Funnl	0.00 (%)
SeoHighLighter.com	0.00 (%)
3PMobile	0.00 (%)
Serptracker	0.00 (%)
SearchMax	0.00 (%)
Stat Centric	0.00 (%)
Statvoo	0.00 (%)
EngageMaster	0.00 (%)
Needl	0.00 (%)
Megalytic	0.00 (%)
Taveo	0.00 (%)
Instaclique	0.00 (%)

FAQ

Find answers to the most often asked questions by users.

Who are the top Web Analytics software market leaders?

Top leaders in the category for Web Analytics software are Google Analytics, FaceBook Pixel For Shop, Hotjar. Here, you can view a full list of Web Analytics tools in the market.

How many companies use Web Analytics software these days?

Around the world in 2023, over 6,735,667 companies are currently using one or more Web Analytics software. Out of these, there are 3,172,268 companies using Web Analytics tools that are originally from the United States .

Which company has the most significant market share in the Web Analytics software space?

The top few companies that have the most significant market share in the Web Analytics space are Google Analytics with 71.66 % of market share, and FaceBook Pixel For Shop with 12.24 % of market share and Hotjar with 3.40 % of market share . Check for other Web Analytics technologies market share here.