Web Analytics

Gain market share and customer base information about the top Web Analytics software. Check out our list of Web Analytics Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

190

Technologies Tracked

9390660

Companies Tracked

Categories related to Web Analytics

Artificial Intelligence
Data Visualization
Analytics And BI Platform
Analytics
Business Intelligence (BI)

Top 5 Web Analytics technologies in 2025

Over 9390660 companies are using Web Analytics tools. Google Analytics with 71.47% market share (6711075 customers), FaceBook Pixel For Shop with 13.11% market share (1231110 customers), Hotjar with 3.30% market share (309760 customers).

Technology

Market Share (Est.)

Customers

  • Google Analytics

    71.47%

    6711075

  • FaceBook Pixel For Shop

    13.11%

    1231110

  • Hotjar

    3.30%

    309760

  • Matomo (Formerly Piwik)

    3.24%

    304412

  • Adobe Analytics

    1.22%

    114105

  • Others

    7.67%

    720198

  • Web Analytics Customers by Employee Size

    The majority of Web Analytics category falls in the company size of 0 - 9 employees (4476389 companies), 20 - 49 employees (2040924 companies), 10 - 19 employees (1083505 companies).

    Employee Size

    Web Analytics Customers by Geography

    Companies using Web Analytics technology software are majorly from the United States with 3375540 (49.54%), United Kingdom with 702169 (10.30%), Germany with 416274 (6.11%) customers respectively.

    Customers

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    Web Analytics Customers by Industry

    Top industries that use Web Analytics for Marketing (61298), Digital Marketing (43244), Social Media (40979).

    Customers

    Market Share for Top Web Analytics Technologies

    Analyze the market share of popular Web Analytics technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

    Ranking
    Technology
    Customers
    Market share(Est.)(%)
    1Google Analytics671107571.47
    2FaceBook Pixel For Shop123111013.11
    3Hotjar3097603.30
    4Matomo (Formerly Piwik)3044123.24
    5Adobe Analytics1141051.22
    6Optimizely560150.60
    7Ahrefs491660.52
    8Mixpanel467970.50
    9Crazy Egg377800.40
    10Visual Website Optimizer347240.37
    11Leadfeeder290600.31
    12HeapAnalytics290290.31
    13Smartlook287060.31
    14Agile CRM279830.30
    15ComScore238120.25
    16Campaign Monitor231300.25
    17Clicky213590.23
    18Mouseflow213190.23
    19Gauges200880.21
    20Hootsuite193200.21
    21Fathom Analytics187840.20
    22Zoho PageSense180230.19
    23Amplitude178800.19
    24SEMrush154440.16
    25Lucky Orange133040.14
    26SiteWit126960.14
    27Piwik PRO123190.13
    28Siteimprove97720.10
    29Inspectlet78700.08
    30Plausible Analytics77970.08
    31Looker71670.08
    32Chartbeat66400.07
    33ShinyStat62870.07
    34Alexa58440.06
    35ThomasNet Web Traxs52470.06
    36AB Tasty51830.06
    37Albacross47040.05
    38ClickTale43470.05
    39Peek Pro Tour Operators39620.04
    40Oribi38150.04
    41Heatmap32130.03
    42Moz30080.03
    43Oracle BlueKai25080.03
    44Woopra23050.02
    45Snitcher22680.02
    46Bizible20640.02
    47Leady19200.02
    48Proof19130.02
    49CleverTap18920.02
    50Webtrends18850.02
    51Salesfusion18390.02
    52SE Ranking18180.02
    53Kissmetrics18010.02
    54bo.im18000.02
    55SimilarWeb17720.02
    56Brightedge17700.02
    57Google Analytics 4 (GA4)16030.02
    58eXTReMe Tracking15270.02
    59Marketing 36015130.02
    60Exponea14940.02
    61Compete14140.02
    62Synup13870.01
    63WooRank12340.01
    64Bounce Exchange12090.01
    65Freshmarketer12050.01
    66GetSocial11880.01
    67Yandex Metrica11690.01
    68Brandwatch11510.01
    69Sisense9140.01
    70Microsoft Clarity7170.01
    71Opentracker5910.01
    72GoStats5760.01
    73Ptengine5490.01
    74LeadLander5280.01
    75ClustrMaps5050.01
    76SAP Marketing Cloud4910.01
    77Attribution4780.01
    78XiTi4530.00
    79Majestic4430.00
    80Unbxd4150.00
    81ExtraWatch4150.00
    82SpyFu4060.00
    83Stat243900.00
    84Evergage3760.00
    85Rebrandly3220.00
    86Botify3040.00
    87Marin Software3010.00
    88VisitorTrack3000.00
    89AFS Analytics2940.00
    90Scikit Image2680.00
    91Google PageSpeed Insights2240.00
    92NetFlow Analyzer2190.00
    93AppAnnie2020.00
    94HasOffers by TUNE2010.00
    95OWOX BI Attribution2000.00
    96Hitwise1940.00
    97PPC Keyword1930.00
    98Funnel1930.00
    99AWStats1930.00
    100Brand241920.00
    101Chartio1900.00
    102Tealium IQ1680.00
    103SumAll1640.00
    104Simple Analytics1520.00
    105Anodot1460.00
    106AgencyAnalytics1250.00
    107Xtremepush1200.00
    108TapClicks1130.00
    109Beckon1080.00
    110Acquisio1070.00
    111Cyfe880.00
    112siteAnalyser840.00
    113ContentKing840.00
    114TeamQuest810.00
    115SEO PowerSuite770.00
    116DashThis570.00
    117HarePoint520.00
    118Lumio490.00
    119adCore480.00
    120DemandJump470.00
    121Countly440.00
    122Econda400.00
    123A1WebStats400.00
    124Roambi Analytics370.00
    1253DStats.com360.00
    126Colibri SEO290.00
    127Apptopia290.00
    128Netmonitor280.00
    129Rooster270.00
    130Calq260.00
    131Snoobi220.00
    132Site Search 360210.00
    133Quill Engage210.00
    134AT Internet Web Analytics200.00
    135Improvado200.00
    136Analytify200.00
    137Core Web Analytics Engine200.00
    138LessChurn200.00
    139Ruler Analytics190.00
    140EmbeddedAnalytics190.00
    141Convertize180.00
    142Trendify170.00
    143SmarterStats160.00
    144Peek150.00
    145SimilarWeb PRO140.00
    146Cloudlytics130.00
    147MapMyUser120.00
    148Keepify120.00
    149SeeVolution110.00
    150eAnalytics110.00
    151gShift110.00
    152Viavoo110.00
    153Sticky90.00
    154Angelfish70.00
    155Logaholic Web Analytics70.00
    156Linkody60.00
    157FireStats60.00
    158Needl60.00
    159Intempt60.00
    160Brainify Analytics60.00
    161Authoritas50.00
    162SEOmator50.00
    163Open Web Analytics50.00
    164Linkpulse50.00
    165eGain Analytics50.00
    166WebDNA.io50.00
    167Glassbeam50.00
    168Applause Analytics40.00
    169ipapi40.00
    170Cxense Insight40.00
    1713PMobile40.00
    172SearchMan30.00
    173WAO30.00
    174SeoHighLighter.com30.00
    175CEP Analytics30.00
    176Ometrics30.00
    177Smol30.00
    178HeatMapCo30.00
    179Badgeville20.00
    180VueData20.00
    181Funnel Science20.00
    182Instaclique20.00
    183PaveIQ20.00
    184ClickPerfect20.00
    185OneStat20.00
    186IBM Digital Analytics (Coremetrics)20.00
    187Amberloom Website Checker20.00
    188Serptracker20.00
    189LeaDroid20.00
    190SearchMax20.00

    FAQ

    Find answers to the most often asked questions by users.

    Who are the top Web Analytics software market leaders?

    Top leaders in the category for Web Analytics software are Google Analytics, FaceBook Pixel For Shop, Hotjar. Here, you can view a full list of Web Analytics tools in the market.

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    How many companies use Web Analytics software these days?

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    Which company has the most significant market share in the Web Analytics software space?

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    What are the top industries that usually use Web Analytics softwares?

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