Web Analytics

Gain market share and customer base information about the top Web Analytics software. Check out our list of Web Analytics Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

193

Technologies Tracked

10945116

Companies Tracked

Categories related to Web Analytics

Data Integration
Artificial Intelligence
Data Visualization
Backup And Recovery
Analytics And BI Platform

Top 5 Web Analytics technologies in 2026

Over 10945116 companies are using Web Analytics tools. Google Analytics with 71.48% market share (7824003 customers), FaceBook Pixel For Shop with 13.00% market share (1422393 customers), Matomo (Formerly Piwik) with 3.62% market share (395926 customers).

Technology

Market Share (Est.)

Customers

  • Google Analytics

    71.48%

    7824003

  • FaceBook Pixel For Shop

    13.00%

    1422393

  • Matomo (Formerly Piwik)

    3.62%

    395926

  • Hotjar

    3.00%

    328433

  • Adobe Analytics

    1.26%

    137651

  • Others

    7.64%

    836710

    • Web Analytics Customers by Employee Size

    The majority of Web Analytics category falls in the company size of 0 - 9 employees (6071061 companies), 20 - 49 employees (2286754 companies), 100 - 249 employees (844847 companies).

    Employee Size

    Web Analytics Customers by Geography

    Companies using Web Analytics technology software are majorly from the United States with 3698884 (47.64%), United Kingdom with 810415 (10.44%), Germany with 505900 (6.52%) customers respectively.

    Customers

    Sign up for 6sense Revenue AI™ to get FREE verified B2B contact data.

    Sign Up
    Company Logo

    Web Analytics Customers by Industry

    Top industries that use Web Analytics for Marketing (60182), Digital Marketing (44300), Seo (41518).

    Customers

    Market Share for Top Web Analytics Technologies

    Analyze the market share of popular Web Analytics technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

    Ranking
    Technology
    Customers
    Market share(Est.)(%)
    1Google Analytics782400371.48
    2FaceBook Pixel For Shop142239313.00
    3Matomo (Formerly Piwik)3959263.62
    4Hotjar3284333.00
    5Adobe Analytics1376511.26
    6Optimizely584600.53
    7Ahrefs559050.51
    8Mixpanel480240.44
    9Agile CRM409340.37
    10Crazy Egg378590.35
    11Visual Website Optimizer357820.33
    12Smartlook332540.30
    13Leadfeeder298360.27
    14Amplitude291980.27
    15ComScore284580.26
    16Gauges282150.26
    17HeapAnalytics270050.25
    18Mouseflow232910.21
    19SEMrush232870.21
    20Hootsuite230190.21
    21Clicky227580.21
    22Fathom Analytics221140.20
    23Campaign Monitor220330.20
    24Zoho PageSense204950.19
    25SiteWit182250.17
    26Looker181990.17
    27Piwik PRO150380.14
    28Lucky Orange130500.12
    29Siteimprove115280.11
    30ClickTale101260.09
    31Plausible Analytics92550.08
    32Inspectlet88940.08
    33ShinyStat85250.08
    34Alexa60520.06
    35Chartbeat60310.06
    36AB Tasty54790.05
    37Google Analytics 4 (GA4)50650.05
    38Albacross45490.04
    39Peek Pro Tour Operators43650.04
    40Moz43040.04
    41ThomasNet Web Traxs41880.04
    42Oribi32050.03
    43Heatmap32010.03
    44Snitcher30630.03
    45SimilarWeb29940.03
    46SE Ranking29560.03
    47Salesfusion23340.02
    48Oracle BlueKai23020.02
    49Synup22140.02
    50Woopra22030.02
    51CleverTap21340.02
    52Webtrends21130.02
    53Leady19120.02
    54bo.im18810.02
    55Brightedge18800.02
    56Proof18590.02
    57eXTReMe Tracking18500.02
    58Brandwatch18190.02
    59Bizible18020.02
    60Bounce Exchange17090.02
    61Microsoft Clarity16730.02
    62Exponea16110.01
    63Yandex Metrica15610.01
    64WooRank14810.01
    65Compete14620.01
    66Kissmetrics14550.01
    67Marketing 36014030.01
    68Sisense12190.01
    69Freshmarketer11250.01
    70GetSocial11160.01
    71Unbxd10330.01
    72GoStats6380.01
    73Ptengine6330.01
    74SpyFu6080.01
    75SAP Marketing Cloud6040.01
    76Opentracker5890.01
    77Majestic5800.01
    78XiTi5670.01
    79ClustrMaps5580.01
    80Google PageSpeed Insights5560.01
    81Attribution4920.00
    82LeadLander4600.00
    83NetFlow Analyzer4220.00
    84ExtraWatch4110.00
    85Rebrandly4080.00
    86Scikit Image4040.00
    87Botify3990.00
    88Brand243940.00
    89Stat243840.00
    90AFS Analytics3450.00
    91Evergage3170.00
    92Funnel2910.00
    93AWStats2700.00
    94Marin Software2510.00
    95Countly2500.00
    96VisitorTrack2470.00
    97Tealium IQ2450.00
    98AppAnnie2290.00
    99Chartio2080.00
    100OWOX BI Attribution2030.00
    101Xtremepush1940.00
    102PPC Keyword1820.00
    103Hitwise1790.00
    104HasOffers by TUNE1780.00
    105Simple Analytics1730.00
    106Anodot1670.00
    107TapClicks1490.00
    108Beckon1440.00
    109SumAll1390.00
    110AgencyAnalytics1210.00
    111Cyfe1110.00
    112ContentKing1100.00
    113Acquisio1060.00
    114SEO PowerSuite960.00
    115siteAnalyser810.00
    116TeamQuest780.00
    117DashThis760.00
    118Apptopia710.00
    119HarePoint660.00
    120Econda440.00
    121Applause Analytics430.00
    122adCore380.00
    123Roambi Analytics330.00
    1243DStats.com330.00
    125A1WebStats320.00
    126AT Internet Web Analytics310.00
    127SimilarWeb PRO310.00
    128Rooster300.00
    129Calq300.00
    130Colibri SEO280.00
    131Trendify270.00
    132Improvado250.00
    133Netmonitor250.00
    134Swiftype Site Search240.00
    135Keepify210.00
    136Lumio200.00
    137Ruler Analytics190.00
    138Core Web Analytics Engine190.00
    139EmbeddedAnalytics170.00
    140Analytify160.00
    141Authoritas150.00
    142SmarterStats150.00
    143eAnalytics140.00
    144Sticky140.00
    145MapMyUser140.00
    146Linkody130.00
    147Snoobi130.00
    148Cloudlytics130.00
    149LessChurn130.00
    150gShift120.00
    151FireStats120.00
    152Quill Engage120.00
    153Viavoo120.00
    154SeeVolution110.00
    155Linkpulse110.00
    156Peek110.00
    157HCL Unica NetInsight110.00
    158Site Search 360100.00
    159Intempt100.00
    160SearchMan90.00
    161Convertize90.00
    162Angelfish90.00
    163Funnel Science80.00
    164SEOmator70.00
    165Open Web Analytics70.00
    1663PMobile60.00
    167DemandJump50.00
    168Logaholic Web Analytics50.00
    169WebDNA.io50.00
    170Brainify Analytics50.00
    171ipapi40.00
    172Cxense Insight40.00
    173Badgeville30.00
    174Clixtell30.00
    175Instaclique30.00
    176Needl30.00
    177StreamAnalyst30.00
    178Amberloom Website Checker30.00
    179WebMeUp30.00
    180Serptracker30.00
    181Glassbeam30.00
    182VueData20.00
    183Stat Centric20.00
    184PaveIQ20.00
    185Motigo20.00
    186WAO20.00
    187CEP Analytics20.00
    188Ometrics20.00
    189EngageMaster20.00
    190eGain Analytics20.00
    191Smol20.00
    192LeaDroid20.00
    193HeatMapCo20.00

    FAQ

    Find answers to the most often asked questions by users.

    Who are the top Web Analytics software market leaders?

    Top leaders in the category for Web Analytics software are Google Analytics, FaceBook Pixel For Shop, Matomo (Formerly Piwik). Here, you can view a full list of Web Analytics tools in the market.

    faq icon

    How many companies use Web Analytics software these days?

    faq icon

    Which company has the most significant market share in the Web Analytics software space?

    faq icon

    What are the top industries that usually use Web Analytics softwares?

    faq icon

    Choose Technologies to compare

    image
    vs-image
    vs-image
    image

    Popular Comparisons

    Google Analytics vs FaceBook Pixel For Shop
    Google Analytics vs Matomo (Formerly Piwik)
    Google Analytics vs Hotjar
    FaceBook Pixel For Shop vs Matomo (Formerly Piwik)
    FaceBook Pixel For Shop vs Hotjar
    Matomo (Formerly Piwik) vs Hotjar

    6Sense Chrome Extension

    Save time researching your prospects

    Get FREE, verified contact data, including emails from any website or right from Linkedin. Find decision-makers faster and customize your outreach.

    Install Now
    Company Logo
    Event Marketing and Management
    Email Marketing Platforms
    Digital Signage
    Billing and Invoicing
    Applicant Tracking
    Live Chat
    CRM Platforms
    Backup and Disaster Recovery
    Communication
    Analytics and BI Platform
    Project Collaboration
    Auditing and Compliance

    Get instant access to B2B contact data across the web

    Sign Up Today
    6sense Logo
    social iconssocial iconssocial iconssocial icons
    MarketingAccount IdentificationIntent DataData Enrichment & ManagementPredictive AnalyticsOrchestrations & WorkflowsAudience BuildingAdvertisingConversational EmailPipeline IntelligenceIntegrations
    SalesCompany & People SearchAccount IntelligencePrioritization DashboardsChrome ExtensionPredictive AnalyticsIntent DataProspecting WorkflowsIntegrationsLearn more and sign up
    SolutionsBusiness ServicesFinancial ServicesTransportation & LogisticsManufacturingTechnologyCustomersMeet Our CustomersCustomer StoriesCustomer ReviewsRevCityKnowledge Base
    ResourcesBlogGuides6sense for 6senseReports & EbooksResearchToolsVideosTalkingSenseEvents & WebinarsThe Science of B2BGlossary

    Company

    AboutLeadership TeamCareersNewsroomCommunity

    Browse 6sense Data

    TechnographicsComparing TechnologiesCompany SearchPeople Search
    TermsPrivacy PolicyPrivacy CenterDo Not Sell or Share My Personal Information

    © 2026 6sense