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Web Analytics

Q: How many companies use Web Analytics software these days?

Around the world in 2025, over 5,331,205 companies are currently using one or more Web Analytics software. Out of these, there are 3,375,540 companies using Web Analytics tools that are originally from the United States.

Q: Which company has the most significant market share in the Web Analytics software space?

The top few companies that have the most significant market share in the Web Analytics space are Google Analytics with 71.47% of market share, FaceBook Pixel For Shop with 13.11% of market share, Hotjar with 3.30% of market share. Check for other Web Analytics technologies market share here.

Q: What are the top industries that usually use Web Analytics softwares?

The top industries that use Web Analytics software are Marketing (61,298), Digital Marketing (43,244), Social Media (40,979).

Gain market share and customer base information about the top Web Analytics software. Check out our list of Web Analytics Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

190

Technologies Tracked

9390660

Companies Tracked

Categories related to Web Analytics

Artificial Intelligence

Data Visualization

Analytics And BI Platform

Analytics

Business Intelligence (BI)

Top 5 Web Analytics technologies in 2025

Over 9390660 companies are using Web Analytics tools. Google Analytics with 71.47% market share (6711075 customers), FaceBook Pixel For Shop with 13.11% market share (1231110 customers), Hotjar with 3.30% market share (309760 customers).

Technology

Market Share (Est.)

Customers

Google Analytics

71.47%

6711075

FaceBook Pixel For Shop

13.11%

1231110

Hotjar

3.30%

309760

Matomo (Formerly Piwik)

3.24%

304412

Adobe Analytics

1.22%

114105

Others

7.67%

720198

Web Analytics Customers by Employee Size

The majority of Web Analytics category falls in the company size of 0 - 9 employees (4476389 companies), 20 - 49 employees (2040924 companies), 10 - 19 employees (1083505 companies).

Employee Size

Web Analytics Customers by Geography

Companies using Web Analytics technology software are majorly from the United States with 3375540 (49.54%), United Kingdom with 702169 (10.30%), Germany with 416274 (6.11%) customers respectively.

Customers

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Web Analytics Customers by Industry

Top industries that use Web Analytics for Marketing (61298), Digital Marketing (43244), Social Media (40979).

Customers

Market Share for Top Web Analytics Technologies

Analyze the market share of popular Web Analytics technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers	Market share(Est.)(%)
1	Google Analytics	6711075	71.47
2	FaceBook Pixel For Shop	1231110	13.11
3	Hotjar	309760	3.30
4	Matomo (Formerly Piwik)	304412	3.24
5	Adobe Analytics	114105	1.22
6	Optimizely	56015	0.60
7	Ahrefs	49166	0.52
8	Mixpanel	46797	0.50
9	Crazy Egg	37780	0.40
10	Visual Website Optimizer	34724	0.37
11	Leadfeeder	29060	0.31
12	HeapAnalytics	29029	0.31
13	Smartlook	28706	0.31
14	Agile CRM	27983	0.30
15	ComScore	23812	0.25
16	Campaign Monitor	23130	0.25
17	Clicky	21359	0.23
18	Mouseflow	21319	0.23
19	Gauges	20088	0.21
20	Hootsuite	19320	0.21
21	Fathom Analytics	18784	0.20
22	Zoho PageSense	18023	0.19
23	Amplitude	17880	0.19
24	SEMrush	15444	0.16
25	Lucky Orange	13304	0.14
26	SiteWit	12696	0.14
27	Piwik PRO	12319	0.13
28	Siteimprove	9772	0.10
29	Inspectlet	7870	0.08
30	Plausible Analytics	7797	0.08
31	Looker	7167	0.08
32	Chartbeat	6640	0.07
33	ShinyStat	6287	0.07
34	Alexa	5844	0.06
35	ThomasNet Web Traxs	5247	0.06
36	AB Tasty	5183	0.06
37	Albacross	4704	0.05
38	ClickTale	4347	0.05
39	Peek Pro Tour Operators	3962	0.04
40	Oribi	3815	0.04
41	Heatmap	3213	0.03
42	Moz	3008	0.03
43	Oracle BlueKai	2508	0.03
44	Woopra	2305	0.02
45	Snitcher	2268	0.02
46	Bizible	2064	0.02
47	Leady	1920	0.02
48	Proof	1913	0.02
49	CleverTap	1892	0.02
50	Webtrends	1885	0.02
51	Salesfusion	1839	0.02
52	SE Ranking	1818	0.02
53	Kissmetrics	1801	0.02
54	bo.im	1800	0.02
55	SimilarWeb	1772	0.02
56	Brightedge	1770	0.02
57	Google Analytics 4 (GA4)	1603	0.02
58	eXTReMe Tracking	1527	0.02
59	Marketing 360	1513	0.02
60	Exponea	1494	0.02
61	Compete	1414	0.02
62	Synup	1387	0.01
63	WooRank	1234	0.01
64	Bounce Exchange	1209	0.01
65	Freshmarketer	1205	0.01
66	GetSocial	1188	0.01
67	Yandex Metrica	1169	0.01
68	Brandwatch	1151	0.01
69	Sisense	914	0.01
70	Microsoft Clarity	717	0.01
71	Opentracker	591	0.01
72	GoStats	576	0.01
73	Ptengine	549	0.01
74	LeadLander	528	0.01
75	ClustrMaps	505	0.01
76	SAP Marketing Cloud	491	0.01
77	Attribution	478	0.01
78	XiTi	453	0.00
79	Majestic	443	0.00
80	Unbxd	415	0.00
81	ExtraWatch	415	0.00
82	SpyFu	406	0.00
83	Stat24	390	0.00
84	Evergage	376	0.00
85	Rebrandly	322	0.00
86	Botify	304	0.00
87	Marin Software	301	0.00
88	VisitorTrack	300	0.00
89	AFS Analytics	294	0.00
90	Scikit Image	268	0.00
91	Google PageSpeed Insights	224	0.00
92	NetFlow Analyzer	219	0.00
93	AppAnnie	202	0.00
94	HasOffers by TUNE	201	0.00
95	OWOX BI Attribution	200	0.00
96	Hitwise	194	0.00
97	PPC Keyword	193	0.00
98	Funnel	193	0.00
99	AWStats	193	0.00
100	Brand24	192	0.00
101	Chartio	190	0.00
102	Tealium IQ	168	0.00
103	SumAll	164	0.00
104	Simple Analytics	152	0.00
105	Anodot	146	0.00
106	AgencyAnalytics	125	0.00
107	Xtremepush	120	0.00
108	TapClicks	113	0.00
109	Beckon	108	0.00
110	Acquisio	107	0.00
111	Cyfe	88	0.00
112	siteAnalyser	84	0.00
113	ContentKing	84	0.00
114	TeamQuest	81	0.00
115	SEO PowerSuite	77	0.00
116	DashThis	57	0.00
117	HarePoint	52	0.00
118	Lumio	49	0.00
119	adCore	48	0.00
120	DemandJump	47	0.00
121	Countly	44	0.00
122	Econda	40	0.00
123	A1WebStats	40	0.00
124	Roambi Analytics	37	0.00
125	3DStats.com	36	0.00
126	Colibri SEO	29	0.00
127	Apptopia	29	0.00
128	Netmonitor	28	0.00
129	Rooster	27	0.00
130	Calq	26	0.00
131	Snoobi	22	0.00
132	Site Search 360	21	0.00
133	Quill Engage	21	0.00
134	AT Internet Web Analytics	20	0.00
135	Improvado	20	0.00
136	Analytify	20	0.00
137	Core Web Analytics Engine	20	0.00
138	LessChurn	20	0.00
139	Ruler Analytics	19	0.00
140	EmbeddedAnalytics	19	0.00
141	Convertize	18	0.00
142	Trendify	17	0.00
143	SmarterStats	16	0.00
144	Peek	15	0.00
145	SimilarWeb PRO	14	0.00
146	Cloudlytics	13	0.00
147	MapMyUser	12	0.00
148	Keepify	12	0.00
149	SeeVolution	11	0.00
150	eAnalytics	11	0.00
151	gShift	11	0.00
152	Viavoo	11	0.00
153	Sticky	9	0.00
154	Angelfish	7	0.00
155	Logaholic Web Analytics	7	0.00
156	Linkody	6	0.00
157	FireStats	6	0.00
158	Needl	6	0.00
159	Intempt	6	0.00
160	Brainify Analytics	6	0.00
161	Authoritas	5	0.00
162	SEOmator	5	0.00
163	Open Web Analytics	5	0.00
164	Linkpulse	5	0.00
165	eGain Analytics	5	0.00
166	WebDNA.io	5	0.00
167	Glassbeam	5	0.00
168	Applause Analytics	4	0.00
169	ipapi	4	0.00
170	Cxense Insight	4	0.00
171	3PMobile	4	0.00
172	SearchMan	3	0.00
173	WAO	3	0.00
174	SeoHighLighter.com	3	0.00
175	CEP Analytics	3	0.00
176	Ometrics	3	0.00
177	Smol	3	0.00
178	HeatMapCo	3	0.00
179	Badgeville	2	0.00
180	VueData	2	0.00
181	Funnel Science	2	0.00
182	Instaclique	2	0.00
183	PaveIQ	2	0.00
184	ClickPerfect	2	0.00
185	OneStat	2	0.00
186	IBM Digital Analytics (Coremetrics)	2	0.00
187	Amberloom Website Checker	2	0.00
188	Serptracker	2	0.00
189	LeaDroid	2	0.00
190	SearchMax	2	0.00