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Web Analytics

Q: How many companies use Web Analytics software these days?

Around the world in 2025, over 4,975,624 companies are currently using one or more Web Analytics software. Out of these, there are 3,543,057 companies using Web Analytics tools that are originally from the United States.

Q: Which company has the most significant market share in the Web Analytics software space?

The top few companies that have the most significant market share in the Web Analytics space are Google Analytics with 71.31% of market share, FaceBook Pixel For Shop with 12.83% of market share, Matomo (Formerly Piwik) with 3.60% of market share. Check for other Web Analytics technologies market share here.

Q: What are the top industries that usually use Web Analytics softwares?

The top industries that use Web Analytics software are Marketing (61,748), Digital Marketing (46,099), Seo (43,045).

Gain market share and customer base information about the top Web Analytics software. Check out our list of Web Analytics Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

193

Technologies Tracked

10413135

Companies Tracked

Categories related to Web Analytics

Data Integration

Artificial Intelligence

Data Visualization

Backup And Recovery

Analytics And BI Platform

Top 5 Web Analytics technologies in 2025

Over 10413135 companies are using Web Analytics tools. Google Analytics with 71.31% market share (7425826 customers), FaceBook Pixel For Shop with 12.83% market share (1335976 customers), Matomo (Formerly Piwik) with 3.60% market share (375343 customers).

Technology

Market Share (Est.)

Customers

Google Analytics

71.31%

7425826

FaceBook Pixel For Shop

12.83%

1335976

Matomo (Formerly Piwik)

3.60%

375343

Hotjar

3.07%

319880

Adobe Analytics

1.31%

136120

Others

7.87%

819990

Web Analytics Customers by Employee Size

The majority of Web Analytics category falls in the company size of 0 - 9 employees (5838916 companies), 20 - 49 employees (2221722 companies), 100 - 249 employees (807760 companies).

Employee Size

Web Analytics Customers by Geography

Companies using Web Analytics technology software are majorly from the United States with 3543057 (47.60%), United Kingdom with 780102 (10.48%), Germany with 492542 (6.62%) customers respectively.

Customers

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Web Analytics Customers by Industry

Top industries that use Web Analytics for Marketing (61748), Digital Marketing (46099), Seo (43045).

Customers

Market Share for Top Web Analytics Technologies

Analyze the market share of popular Web Analytics technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers	Market share(Est.)(%)
1	Google Analytics	7425826	71.31
2	FaceBook Pixel For Shop	1335976	12.83
3	Matomo (Formerly Piwik)	375343	3.60
4	Hotjar	319880	3.07
5	Adobe Analytics	136120	1.31
6	Optimizely	57492	0.55
7	Ahrefs	54439	0.52
8	Mixpanel	47584	0.46
9	Agile CRM	41670	0.40
10	Crazy Egg	36190	0.35
11	Visual Website Optimizer	33475	0.32
12	Smartlook	31586	0.30
13	Hootsuite	30245	0.29
14	Leadfeeder	29094	0.28
15	ComScore	27340	0.26
16	HeapAnalytics	26605	0.26
17	Amplitude	26175	0.25
18	Gauges	25203	0.24
19	SEMrush	24304	0.23
20	Campaign Monitor	22976	0.22
21	Clicky	22563	0.22
22	Mouseflow	22518	0.22
23	Fathom Analytics	20392	0.20
24	Zoho PageSense	19477	0.19
25	Looker	18160	0.17
26	SiteWit	16914	0.16
27	Piwik PRO	14673	0.14
28	Lucky Orange	12727	0.12
29	Siteimprove	11397	0.11
30	Plausible Analytics	8709	0.08
31	Inspectlet	8375	0.08
32	ShinyStat	7998	0.08
33	Alexa	6388	0.06
34	Chartbeat	5946	0.06
35	ClickTale	5392	0.05
36	AB Tasty	5357	0.05
37	Moz	5309	0.05
38	Google Analytics 4 (GA4)	5176	0.05
39	Albacross	4576	0.04
40	ThomasNet Web Traxs	4257	0.04
41	Peek Pro Tour Operators	4146	0.04
42	Oribi	3254	0.03
43	Heatmap	3223	0.03
44	SE Ranking	3029	0.03
45	Salesfusion	3013	0.03
46	Snitcher	2998	0.03
47	SimilarWeb	2926	0.03
48	Webtrends	2705	0.03
49	Oracle BlueKai	2284	0.02
50	Synup	2268	0.02
51	Woopra	2229	0.02
52	CleverTap	2158	0.02
53	Brightedge	2072	0.02
54	Brandwatch	2040	0.02
55	Leady	1873	0.02
56	Proof	1831	0.02
57	Bizible	1733	0.02
58	Microsoft Clarity	1671	0.02
59	eXTReMe Tracking	1634	0.02
60	bo.im	1616	0.02
61	Exponea	1527	0.01
62	Kissmetrics	1521	0.01
63	Yandex Metrica	1517	0.01
64	WooRank	1496	0.01
65	Sisense	1413	0.01
66	Marketing 360	1402	0.01
67	Compete	1323	0.01
68	Bounce Exchange	1213	0.01
69	Freshmarketer	1149	0.01
70	GetSocial	1140	0.01
71	SpyFu	793	0.01
72	Majestic	729	0.01
73	SAP Marketing Cloud	715	0.01
74	Google PageSpeed Insights	644	0.01
75	GoStats	617	0.01
76	Ptengine	594	0.01
77	XiTi	589	0.01
78	Opentracker	586	0.01
79	ClustrMaps	557	0.01
80	Unbxd	539	0.01
81	NetFlow Analyzer	522	0.01
82	Scikit Image	491	0.00
83	LeadLander	479	0.00
84	Brand24	452	0.00
85	ExtraWatch	414	0.00
86	Botify	412	0.00
87	Attribution	393	0.00
88	Stat24	392	0.00
89	Rebrandly	371	0.00
90	AWStats	337	0.00
91	Funnel	320	0.00
92	AppAnnie	313	0.00
93	Marin Software	312	0.00
94	AFS Analytics	312	0.00
95	Tealium IQ	268	0.00
96	Chartio	263	0.00
97	Evergage	262	0.00
98	VisitorTrack	253	0.00
99	PPC Keyword	222	0.00
100	Anodot	201	0.00
101	OWOX BI Attribution	200	0.00
102	Xtremepush	189	0.00
103	Simple Analytics	188	0.00
104	Hitwise	180	0.00
105	Beckon	178	0.00
106	HasOffers by TUNE	174	0.00
107	TapClicks	168	0.00
108	Cyfe	156	0.00
109	AgencyAnalytics	145	0.00
110	SumAll	133	0.00
111	SEO PowerSuite	130	0.00
112	ContentKing	121	0.00
113	TeamQuest	109	0.00
114	Acquisio	99	0.00
115	DashThis	89	0.00
116	siteAnalyser	80	0.00
117	Countly	78	0.00
118	Apptopia	75	0.00
119	HarePoint	68	0.00
120	Econda	66	0.00
121	Roambi Analytics	43	0.00
122	SimilarWeb PRO	37	0.00
123	AT Internet Web Analytics	36	0.00
124	A1WebStats	35	0.00
125	adCore	33	0.00
126	3DStats.com	32	0.00
127	Improvado	30	0.00
128	Calq	30	0.00
129	Colibri SEO	29	0.00
130	Rooster	29	0.00
131	Trendify	24	0.00
132	Ruler Analytics	23	0.00
133	Snoobi	23	0.00
134	SmarterStats	23	0.00
135	Netmonitor	22	0.00
136	Core Web Analytics Engine	21	0.00
137	Lumio	20	0.00
138	Convertize	18	0.00
139	eAnalytics	18	0.00
140	gShift	18	0.00
141	Authoritas	17	0.00
142	EmbeddedAnalytics	17	0.00
143	Analytify	17	0.00
144	Linkody	15	0.00
145	Sticky	15	0.00
146	LessChurn	15	0.00
147	Quill Engage	14	0.00
148	Keepify	14	0.00
149	Open Web Analytics	13	0.00
150	MapMyUser	13	0.00
151	Linkpulse	12	0.00
152	Peek	12	0.00
153	SearchMan	11	0.00
154	SeeVolution	11	0.00
155	HCL Unica NetInsight	11	0.00
156	Site Search 360	10	0.00
157	Intempt	10	0.00
158	Cloudlytics	10	0.00
159	Swiftype Site Search	9	0.00
160	Viavoo	9	0.00
161	ipapi	8	0.00
162	SEOmator	7	0.00
163	Funnel Science	7	0.00
164	FireStats	7	0.00
165	Angelfish	7	0.00
166	DemandJump	6	0.00
167	Applause Analytics	5	0.00
168	Badgeville	5	0.00
169	Cxense Insight	5	0.00
170	3PMobile	5	0.00
171	Logaholic Web Analytics	5	0.00
172	WebDNA.io	5	0.00
173	Glassbeam	5	0.00
174	Brainify Analytics	5	0.00
175	Needl	4	0.00
176	Instaclique	3	0.00
177	CEP Analytics	3	0.00
178	Amberloom Website Checker	3	0.00
179	WebMeUp	3	0.00
180	Serptracker	3	0.00
181	VueData	2	0.00
182	Stat Centric	2	0.00
183	PaveIQ	2	0.00
184	OneStat	2	0.00
185	Motigo	2	0.00
186	WAO	2	0.00
187	Ometrics	2	0.00
188	EngageMaster	2	0.00
189	eGain Analytics	2	0.00
190	StreamAnalyst	2	0.00
191	Smol	2	0.00
192	LeaDroid	2	0.00
193	HeatMapCo	2	0.00