Alexa is a competitor intelligence and website analytics software that provides actionable SEO insights based on a sample of data from the web. Alexa ...Read more
Current Customer(s)
Market Share (Est.)
Ranking
The top three of Alexa’s competitors in the Web Analytics category are Google Analytics with 71.38%, FaceBook Pixel For Shop with 12.67%, Matomo (Formerly Piwik) with 3.54% market share.
| Technology | Domains | Market Share (Est.) | Versus page |
|---|---|---|---|
| Google Analytics | 7497447 | 71.38% | Alexa vs Google Analytics |
| FaceBook Pixel For Shop | 1330284 | 12.67% | Alexa vs FaceBook Pixel For Shop |
| Matomo (Formerly Piwik) | 372292 | 3.54% | Alexa vs Matomo (Formerly Piwik) |
| Hotjar | 293694 | 2.80% | Alexa vs Hotjar |
| Adobe Analytics | 115627 | 1.10% | Alexa vs Adobe Analytics |
| Ahrefs | 59052 | 0.56% | Alexa vs Ahrefs |
| Mixpanel | 54251 | 0.52% | Alexa vs Mixpanel |
| Optimizely | 53794 | 0.51% | Alexa vs Optimizely |
| Hootsuite | 42644 | 0.41% | Alexa vs Hootsuite |
| Agile CRM | 40229 | 0.38% | Alexa vs Agile CRM |
| Amplitude | 38764 | 0.37% | Alexa vs Amplitude |
| SEMrush | 37850 | 0.36% | Alexa vs SEMrush |
| Crazy Egg | 37346 | 0.36% | Alexa vs Crazy Egg |
| Looker | 34238 | 0.33% | Alexa vs Looker |
| Smartlook | 31707 | 0.30% | Alexa vs Smartlook |
| Gauges | 30662 | 0.29% | Alexa vs Gauges |
| Visual Website Optimizer | 30508 | 0.29% | Alexa vs Visual Website Optimizer |
| Leadfeeder | 28495 | 0.27% | Alexa vs Leadfeeder |
| ComScore | 28270 | 0.27% | Alexa vs ComScore |
| Mouseflow | 21637 | 0.21% | Alexa vs Mouseflow |
Popular Comparisons
The top three of Alexa’s competitors in the Web Analytics category are Google Analytics with 71.38%, FaceBook Pixel For Shop with 12.67%, Matomo (Formerly Piwik) with 3.54% market share.
Alexa vs Google Analytics
Alexa vs FaceBook Pixel For Shop
Alexa vs Matomo (Formerly Piwik)
Alexa vs Hotjar
Alexa vs Adobe Analytics
Alexa vs Ahrefs
Alexa vs Mixpanel
Alexa vs Optimizely
Around the world in 2026, over 6852 companies have started using Alexa as Web Analytics tool.
| Customers | Employee Range | City | Region | Country | Social Links |
|---|---|---|---|---|---|
| Koda Auto | 10,000+ | Mlada Boleslav | Central Bohemia | Czech Republic | |
| Roche | 10,000+ | Basel | Basel-City | Switzerland | |
| Microsemi Corporation | 10,000+ | Aliso Viejo | California | United States | |
| Government Of Canada | 10,000+ | Ottawa | Ontario | Canada | |
| Bristol Myers Squibb | 10,000+ | Princeton | New Jersey | United States | |
| ILUNION | 10,000+ | Madrid | Madrid | Spain | |
| Stanford University | 10,000+ | Stanford | California | United States | |
| Randstad | 10,000+ | Diemen | North Holland | Netherlands | |
| ServiceNow | 10,000+ | Santa Clara | California | United States | |
| Darden | 10,000+ | Orlando | Florida | United States |
The top three products and services offering customers that use Alexa for Web Analytics are Artificial Intelligence (133), Machine Learning (112), Digital Marketing (111).
Customers
The majority of Alexa's customers for the web-analytics category fall in the company size of 0 - 9 employees (1979 companies), 20 - 49 employees (1399 companies), 100 - 249 employees (817 companies).
Employee Size
The top three geographies of Alexa for web-analytics are the United States with 3216(60.25%), India with 505(9.46%), United Kingdom with 489(9.16%) customers respectively.
Customers
Find answers to the most often asked questions by users.
Who are the top Alexa competitors?
Alexa’s Top competitors in the web-analytics category are Google Analytics, FaceBook Pixel For Shop, Matomo (Formerly Piwik). You can view a full list of Alexa competitors here. 6sense uses advanced data mining and AI algorithms to track customers and competitors of Alexa and 40,000 other technologies on the internet. You can also compare Alexa and its feature with top competitors here : Alexa vs Google Analytics Alexa vs FaceBook Pixel For Shop Alexa vs Matomo (Formerly Piwik).
What is Alexa customer distribution based on company size?
What is Alexa market share in the web-analytics?
What are the top countries that use Alexa?
What are the top industries that use Alexa?
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