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Google Analytics

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Google Analytics allows users to measure sales & conversions, plus gain fresh insights into how visitors use sites, & how they arrived on site.

Web Analytics
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Market Share of Google Analytics

Current Customer(s)

7593209

Market Share (Est.)

71.97%

Ranking

#1

Top Competitors and Alternatives of Google Analytics

The top three of Google Analytics’s competitors in the Web Analytics category are FaceBook Pixel For Shop with 12.89%, Matomo (Formerly Piwik) with 3.58%, Hotjar with 2.85% market share.

TechnologyDomainsMarket Share (Est.)Versus page
FaceBook Pixel For Shop135996812.89%Google Analytics vs FaceBook Pixel For Shop
Matomo (Formerly Piwik)3779993.58%Google Analytics vs Matomo (Formerly Piwik)
Hotjar3010332.85%Google Analytics vs Hotjar
Adobe Analytics1004370.95%Google Analytics vs Adobe Analytics
Optimizely547720.52%Google Analytics vs Optimizely
Ahrefs537820.51%Google Analytics vs Ahrefs
Mixpanel520300.49%Google Analytics vs Mixpanel
Agile CRM410930.39%Google Analytics vs Agile CRM
Crazy Egg379560.36%Google Analytics vs Crazy Egg
Amplitude355720.34%Google Analytics vs Amplitude
Smartlook332580.32%Google Analytics vs Smartlook
Visual Website Optimizer317300.30%Google Analytics vs Visual Website Optimizer
Gauges311950.30%Google Analytics vs Gauges
Leadfeeder295820.28%Google Analytics vs Leadfeeder
ComScore276090.26%Google Analytics vs ComScore
SEMrush239490.23%Google Analytics vs SEMrush
Hootsuite223910.21%Google Analytics vs Hootsuite
Mouseflow222830.21%Google Analytics vs Mouseflow
Fathom Analytics213390.20%Google Analytics vs Fathom Analytics
Zoho PageSense200630.19%Google Analytics vs Zoho PageSense
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Popular Comparisons

Top Competitors and Alternatives of Google Analytics

The top three of Google Analytics’s competitors in the Web Analytics category are FaceBook Pixel For Shop with 12.89%, Matomo (Formerly Piwik) with 3.58%, Hotjar with 2.85% market share.

Google Analytics vs FaceBook Pixel For Shop

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Google Analytics vs Matomo (Formerly Piwik)

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Google Analytics vs Hotjar

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Google Analytics vs Adobe Analytics

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Google Analytics vs Optimizely

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Google Analytics vs Ahrefs

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Google Analytics vs Mixpanel

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Google Analytics vs Agile CRM

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Customers of Google Analytics

Around the world in 2026, over 7581400 companies have started using Google Analytics as Web Analytics tool.

CustomersEmployee RangeCityRegionCountrySocial Links
PNC INFRATECH LIMITED10,000+AgraUttar PradeshIndia
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Ferrari10,000+MaranelloEmilia-RomagnaItaly
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David Aplin Group10,000+CalgaryAlbertaCanada
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Aryzta AG10,000+SchlierenZurichSwitzerland
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Clearly Promotions10,000+Salt Lake CityUtahUnited States
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Frasers Group10,000+LondonEnglandUnited Kingdom
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PowerPoint Presentations For Students10,000+GujratPunjabPakistan
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Hinen10,000+DongguanGuangdongPeople's Republic of China
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Ogilvy Brasil10,000+Sao PauloSao PauloBrazil
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Mahalle Afet Gönüllüleri10,000+IstanbulIstanbulTurkey
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Google Analytics Customers by Products and Services

The top three products and services offering customers that use Google Analytics for Web Analytics are Marketing (32989), Digital Marketing (21269), Social Media (20818).

Customers

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Google Analytics Customers by Employee Size

The majority of Google Analytics's customers for the web-analytics category fall in the company size of 0 - 9 employees (4421307 companies), 20 - 49 employees (1550689 companies), 10 - 19 employees (533204 companies).

Employee Size

Google Analytics Customers by Geography

The top three geographies of Google Analytics for web-analytics are the United States with 2483848(46.55%), United Kingdom with 572340(10.73%), France with 324579(6.08%) customers respectively.

Customers

Employees of Google Analytics

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Also see other Products/Services by Google Analytics in:

Web Analytics
Reporting
Dashboard
Analytics

FAQ

Find answers to the most often asked questions by users.

Who are the top Google Analytics competitors?

Google Analytics’s Top competitors in the web-analytics category are FaceBook Pixel For Shop, Matomo (Formerly Piwik), Hotjar. You can view a full list of Google Analytics competitors here. 6sense uses advanced data mining and AI algorithms to track customers and competitors of Google Analytics and 40,000 other technologies on the internet. You can also compare Google Analytics and its feature with top competitors here : Google Analytics vs FaceBook Pixel For Shop Google Analytics vs Matomo (Formerly Piwik) Google Analytics vs Hotjar.

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What is Google Analytics customer distribution based on company size?

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What is Google Analytics market share in the web-analytics?

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What are the top countries that use Google Analytics?

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What are the top industries that use Google Analytics?

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