image

Google Analytics

thumbs_up

thumbs_down

Google Analytics allows users to measure sales & conversions, plus gain fresh insights into how visitors use sites, & how they arrived on site.

Web Analytics
icon

Market Share of Google Analytics

Current Customer(s)

7497447

Market Share (Est.)

71.38%

Ranking

#1

Top Competitors and Alternatives of Google Analytics

The top three of Google Analytics’s competitors in the Web Analytics category are FaceBook Pixel For Shop with 12.67%, Matomo (Formerly Piwik) with 3.54%, Hotjar with 2.80% market share.

TechnologyDomainsMarket Share (Est.)Versus page
FaceBook Pixel For Shop133028412.67%Google Analytics vs FaceBook Pixel For Shop
Matomo (Formerly Piwik)3722923.54%Google Analytics vs Matomo (Formerly Piwik)
Hotjar2936942.80%Google Analytics vs Hotjar
Adobe Analytics1156271.10%Google Analytics vs Adobe Analytics
Ahrefs590520.56%Google Analytics vs Ahrefs
Mixpanel542510.52%Google Analytics vs Mixpanel
Optimizely537940.51%Google Analytics vs Optimizely
Hootsuite426440.41%Google Analytics vs Hootsuite
Agile CRM402290.38%Google Analytics vs Agile CRM
Amplitude387640.37%Google Analytics vs Amplitude
SEMrush378500.36%Google Analytics vs SEMrush
Crazy Egg373460.36%Google Analytics vs Crazy Egg
Looker342380.33%Google Analytics vs Looker
Smartlook317070.30%Google Analytics vs Smartlook
Gauges306620.29%Google Analytics vs Gauges
Visual Website Optimizer305080.29%Google Analytics vs Visual Website Optimizer
Leadfeeder284950.27%Google Analytics vs Leadfeeder
ComScore282700.27%Google Analytics vs ComScore
Mouseflow216370.21%Google Analytics vs Mouseflow
Fathom Analytics208410.20%Google Analytics vs Fathom Analytics
image

Popular Comparisons

Top Competitors and Alternatives of Google Analytics

The top three of Google Analytics’s competitors in the Web Analytics category are FaceBook Pixel For Shop with 12.67%, Matomo (Formerly Piwik) with 3.54%, Hotjar with 2.80% market share.

Google Analytics vs FaceBook Pixel For Shop

arrow_icon

Google Analytics vs Matomo (Formerly Piwik)

arrow_icon

Google Analytics vs Hotjar

arrow_icon

Google Analytics vs Adobe Analytics

arrow_icon

Google Analytics vs Ahrefs

arrow_icon

Google Analytics vs Mixpanel

arrow_icon

Google Analytics vs Optimizely

arrow_icon

Google Analytics vs Hootsuite

arrow_icon

Customers of Google Analytics

Around the world in 2026, over 7485518 companies have started using Google Analytics as Web Analytics tool.

CustomersEmployee RangeCityRegionCountrySocial Links
Lumax World10,000+GurgaonHaryanaIndia
social_iconsocial_iconsocial_iconsocial_icon
Supermercados Amigo Inc.10,000+BentonvilleArkansasUnited States
social_iconsocial_icon
IET Services Ltd10,000+LondonEnglandUnited Kingdom
social_iconsocial_iconsocial_iconsocial_icon
Beerwulf10,000+AmsterdamNorth HollandNetherlands
social_iconsocial_iconsocial_iconsocial_icon
Lincoln Paper & Tissue, LLC.10,000+Lake MaryFloridaUnited States
social_iconsocial_iconsocial_iconsocial_icon
FIS10,000+JacksonvilleFloridaUnited States
social_iconsocial_iconsocial_iconsocial_icon
DirectMed Imaging10,000+San DiegoCaliforniaUnited States
social_iconsocial_iconsocial_iconsocial_icon
The Hub At Columbia Business School10,000+New York CityNew YorkUnited States
social_iconsocial_iconsocial_iconsocial_icon
Oregon Army National Guard Recruiting10,000+SalemOregonUnited States
social_iconsocial_iconsocial_iconsocial_icon
Trust In Digital10,000+VilvoordeFlandersBelgium
social_iconsocial_iconsocial_iconsocial_icon

Uncover hidden demand and identify accounts ready to buy with 6sense Intent Data.

Get a demoKnow More
Company Logo

Google Analytics Customers by Products and Services

The top three products and services offering customers that use Google Analytics for Web Analytics are Marketing (33424), Digital Marketing (21901), Social Media (21365).

Customers

Download the 6sense Chrome Extension to get verified contact data of Google Analytics employees

Install Now
Company Logo

Google Analytics Customers by Employee Size

The majority of Google Analytics's customers for the web-analytics category fall in the company size of 0 - 9 employees (4360544 companies), 20 - 49 employees (1533498 companies), 10 - 19 employees (525107 companies).

Employee Size

Google Analytics Customers by Geography

The top three geographies of Google Analytics for web-analytics are the United States with 2449015(46.52%), United Kingdom with 566608(10.76%), France with 320083(6.08%) customers respectively.

Customers

Employees of Google Analytics

image

Also see other Products/Services by Google Analytics in:

Analytics
Dashboard
Reporting
Web Analytics

FAQ

Find answers to the most often asked questions by users.

Who are the top Google Analytics competitors?

Google Analytics’s Top competitors in the web-analytics category are FaceBook Pixel For Shop, Matomo (Formerly Piwik), Hotjar. You can view a full list of Google Analytics competitors here. 6sense uses advanced data mining and AI algorithms to track customers and competitors of Google Analytics and 40,000 other technologies on the internet. You can also compare Google Analytics and its feature with top competitors here : Google Analytics vs FaceBook Pixel For Shop Google Analytics vs Matomo (Formerly Piwik) Google Analytics vs Hotjar.

faq icon

What is Google Analytics customer distribution based on company size?

faq icon

What is Google Analytics market share in the web-analytics?

faq icon

What are the top countries that use Google Analytics?

faq icon

What are the top industries that use Google Analytics?

faq icon

Get everything in one place

Close deals faster by understanding your clients well. Know their technology stack, contract renewal date, top decision-makers, hiring trends, and top company news in one place.

Get a demo

Interested in 6sense for your organization?

Book a Demo
6sense Logo
social iconssocial iconssocial iconssocial icons
MarketingAccount IdentificationIntent DataData Enrichment & ManagementPredictive AnalyticsOrchestrations & WorkflowsAudience BuildingAdvertisingConversational EmailPipeline IntelligenceIntegrations
SolutionsBusiness ServicesFinancial ServicesTransportation & LogisticsManufacturingTechnologyCustomersMeet Our CustomersCustomer StoriesCustomer ReviewsRevCityKnowledge Base

Company

AboutLeadership TeamCareersNewsroomCommunity

Browse 6sense Data

TechnographicsComparing TechnologiesCompany SearchPeople Search
TermsPrivacy PolicyPrivacy CenterDo Not Sell or Share My Personal Information

© 2026 6sense