image

Google Analytics

thumbs_up

thumbs_down

Google Analytics allows users to measure sales & conversions, plus gain fresh insights into how visitors use sites, & how they arrived on site.

Web Analytics
icon

Market Share of Google Analytics

Current Customer(s)

7889111

Market Share (Est.)

71.63%

Ranking

#1

Top Competitors and Alternatives of Google Analytics

The top three of Google Analytics’s competitors in the Web Analytics category are FaceBook Pixel For Shop with 12.99%, Matomo (Formerly Piwik) with 3.58%, Hotjar with 2.85% market share.

TechnologyDomainsMarket Share (Est.)Versus page
FaceBook Pixel For Shop143106612.99%Google Analytics vs FaceBook Pixel For Shop
Matomo (Formerly Piwik)3947673.58%Google Analytics vs Matomo (Formerly Piwik)
Hotjar3137992.85%Google Analytics vs Hotjar
Adobe Analytics1389171.26%Google Analytics vs Adobe Analytics
Optimizely570790.52%Google Analytics vs Optimizely
Ahrefs555400.50%Google Analytics vs Ahrefs
Mixpanel535220.49%Google Analytics vs Mixpanel
Agile CRM404710.37%Google Analytics vs Agile CRM
Crazy Egg397850.36%Google Analytics vs Crazy Egg
Amplitude364960.33%Google Analytics vs Amplitude
Smartlook343910.31%Google Analytics vs Smartlook
Visual Website Optimizer335800.30%Google Analytics vs Visual Website Optimizer
Gauges321110.29%Google Analytics vs Gauges
Leadfeeder305640.28%Google Analytics vs Leadfeeder
ComScore287520.26%Google Analytics vs ComScore
SEMrush243390.22%Google Analytics vs SEMrush
Mouseflow230890.21%Google Analytics vs Mouseflow
Hootsuite224050.20%Google Analytics vs Hootsuite
Fathom Analytics222570.20%Google Analytics vs Fathom Analytics
Zoho PageSense207500.19%Google Analytics vs Zoho PageSense
image

Popular Comparisons

Top Competitors and Alternatives of Google Analytics

The top three of Google Analytics’s competitors in the Web Analytics category are FaceBook Pixel For Shop with 12.99%, Matomo (Formerly Piwik) with 3.58%, Hotjar with 2.85% market share.

Google Analytics vs FaceBook Pixel For Shop

arrow_icon

Google Analytics vs Matomo (Formerly Piwik)

arrow_icon

Google Analytics vs Hotjar

arrow_icon

Google Analytics vs Adobe Analytics

arrow_icon

Google Analytics vs Optimizely

arrow_icon

Google Analytics vs Ahrefs

arrow_icon

Google Analytics vs Mixpanel

arrow_icon

Google Analytics vs Agile CRM

arrow_icon

Customers of Google Analytics

Around the world in 2026, over 7803129 companies have started using Google Analytics as Web Analytics tool.

CustomersEmployee RangeCityRegionCountrySocial Links
Labcorp10,000+BurlingtonNorth CarolinaUnited States
social_iconsocial_iconsocial_iconsocial_icon
Earth Day Network10,000+Washington, D.C.Washington, D.C.United States
social_iconsocial_iconsocial_iconsocial_icon
KI Alumni10,000+SolnaStockholmSweden
social_iconsocial_iconsocial_iconsocial_icon
Dubiki10,000+Abu DhabiAbu DhabiUnited Arab Emirates
social_iconsocial_iconsocial_iconsocial_icon
Oppein Stone10,000+United States
social_iconsocial_iconsocial_iconsocial_icon
Epicentr K10,000+KyivKyiv CityUkraine
social_iconsocial_iconsocial_iconsocial_icon
DISTRIBUIDORA INTERNACIONAL DE ALIMENTACION SL10,000+MadridMadridSpain
social_iconsocial_iconsocial_iconsocial_icon
Coor10,000+SolnaStockholmSweden
social_iconsocial_iconsocial_iconsocial_icon
DURBAN HIGH SCHOOL10,000+DurbanKwaZulu-NatalSouth Africa
social_iconsocial_iconsocial_iconsocial_icon
Hisense Kibris10,000+NicosiaNicosiaCyprus
social_iconsocial_iconsocial_icon

Uncover hidden demand and identify accounts ready to buy with 6sense Intent Data.

Get a demoKnow More
Company Logo

Google Analytics Customers by Products and Services

The top three products and services offering customers that use Google Analytics for Web Analytics are Marketing (33640), Digital Marketing (21632), Social Media (21174).

Customers

Download the 6sense Chrome Extension to get verified contact data of Google Analytics employees

Install Now
Company Logo

Google Analytics Customers by Employee Size

The majority of Google Analytics's customers for the web-analytics category fall in the company size of 0 - 9 employees (4551513 companies), 20 - 49 employees (1581132 companies), 10 - 19 employees (569543 companies).

Employee Size

Google Analytics Customers by Geography

The top three geographies of Google Analytics for web-analytics are the United States with 2581611(46.90%), United Kingdom with 586627(10.66%), France with 331954(6.03%) customers respectively.

Customers

Employees of Google Analytics

image

Also see other Products/Services by Google Analytics in:

Dashboard
Analytics
Reporting
Web Analytics

FAQ

Find answers to the most often asked questions by users.

Who are the top Google Analytics competitors?

Google Analytics’s Top competitors in the web-analytics category are FaceBook Pixel For Shop, Matomo (Formerly Piwik), Hotjar. You can view a full list of Google Analytics competitors here. 6sense uses advanced data mining and AI algorithms to track customers and competitors of Google Analytics and 40,000 other technologies on the internet. You can also compare Google Analytics and its feature with top competitors here : Google Analytics vs FaceBook Pixel For Shop Google Analytics vs Matomo (Formerly Piwik) Google Analytics vs Hotjar.

faq icon

What is Google Analytics customer distribution based on company size?

faq icon

What is Google Analytics market share in the web-analytics?

faq icon

What are the top countries that use Google Analytics?

faq icon

What are the top industries that use Google Analytics?

faq icon

Get everything in one place

Close deals faster by understanding your clients well. Know their technology stack, contract renewal date, top decision-makers, hiring trends, and top company news in one place.

Get a demo

Interested in 6sense for your organization?

Book a Demo
6sense Logo
social iconssocial iconssocial iconssocial icons
MarketingAccount IdentificationIntent DataData Enrichment & ManagementPredictive AnalyticsOrchestrations & WorkflowsAudience BuildingAdvertisingConversational EmailPipeline IntelligenceIntegrations
SolutionsBusiness ServicesFinancial ServicesTransportation & LogisticsManufacturingTechnologyCustomersMeet Our CustomersCustomer StoriesCustomer ReviewsRevCityKnowledge Base

Company

AboutLeadership TeamCareersNewsroomCommunity

Browse 6sense Data

TechnographicsComparing TechnologiesCompany SearchPeople Search
TermsPrivacy PolicyPrivacy CenterDo Not Sell or Share My Personal Information

© 2026 6sense