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Google Analytics

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Google Analytics allows users to measure sales & conversions, plus gain fresh insights into how visitors use sites, & how they arrived on site.

Web Analytics
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Market Share of Google Analytics

Current Customer(s)

5146372

Market Share (Est.)

70.62%

Ranking

#1

Top Competitors and Alternatives of Google Analytics

The top three of Google Analytics’s competitors in the Web Analytics category are FaceBook Pixel For Shop with 12.39%, Hotjar with 3.46%, Matomo (Formerly Piwik) with 3.36% market share.

TechnologyDomainsMarket Share (Est.)Versus page
FaceBook Pixel For Shop90275512.39%Google Analytics vs FaceBook Pixel For Shop
Hotjar2522493.46%Google Analytics vs Hotjar
Matomo (Formerly Piwik)2445183.36%Google Analytics vs Matomo (Formerly Piwik)
Adobe Analytics1097301.51%Google Analytics vs Adobe Analytics
Optimizely518070.71%Google Analytics vs Optimizely
Ahrefs416780.57%Google Analytics vs Ahrefs
Mixpanel386280.53%Google Analytics vs Mixpanel
Crazy Egg356870.49%Google Analytics vs Crazy Egg
Agile CRM304620.42%Google Analytics vs Agile CRM
Visual Website Optimizer303410.42%Google Analytics vs Visual Website Optimizer
Leadfeeder257330.35%Google Analytics vs Leadfeeder
Campaign Monitor223980.31%Google Analytics vs Campaign Monitor
ComScore213130.29%Google Analytics vs ComScore
Smartlook205750.28%Google Analytics vs Smartlook
Clicky199740.27%Google Analytics vs Clicky
Hootsuite194820.27%Google Analytics vs Hootsuite
Mouseflow182630.25%Google Analytics vs Mouseflow
HeapAnalytics150320.21%Google Analytics vs HeapAnalytics
SEMrush144600.20%Google Analytics vs SEMrush
Gauges137460.19%Google Analytics vs Gauges
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Popular Comparisons

Top Competitors and Alternatives of Google Analytics

The top three of Google Analytics’s competitors in the Web Analytics category are FaceBook Pixel For Shop with 12.39%, Hotjar with 3.46%, Matomo (Formerly Piwik) with 3.36% market share.

Google Analytics vs FaceBook Pixel For Shop

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Google Analytics vs Hotjar

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Google Analytics vs Matomo (Formerly Piwik)

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Google Analytics vs Adobe Analytics

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Google Analytics vs Optimizely

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Google Analytics vs Ahrefs

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Google Analytics vs Mixpanel

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Google Analytics vs Crazy Egg

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Customers of Google Analytics

Around the world in 2024, over 4758441 companies have started using Google Analytics as Web Analytics tool.

CustomersEmployee RangeCityRegionCountrySocial Links
EnBW10,000+KarlsruheBaden-WuerttembergGermany
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Super U10,000+CarquefouPays de la LoireFrance
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Catalent10,000+SomersetNew JerseyUnited States
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U.S. Department Of Health & Human Services10,000+Washington, D.C.Washington, D.C.United States
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Omron Corporation10,000+KyotoKyotoJapan
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GLS10,000+NeuensteinBaden-WuerttembergGermany
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Insight Global10,000+AtlantaGeorgiaUnited States
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Expeditors International of Washington10,000+SeattleWashingtonUnited States
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Aboitiz10,000+TaguigMetro ManilaPhilippines
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Amazon Web Services10,000+SeattleWashingtonUnited States
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Google Analytics Customers by Products and Services

The top three products and services offering customers that use Google Analytics for Web Analytics are Marketing (35547), Digital Marketing (22563), Social Media (22228).

Customers

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Google Analytics Customers by Employee Size

The majority of Google Analytics's customers for the web-analytics category fall in the company size of 0 - 9 employees (2259303 companies), 20 - 49 employees (1037768 companies), 10 - 19 employees (624560 companies).

Employee Size

Google Analytics Customers by Geography

The top three geographies of Google Analytics for web-analytics are the United States with 1898797(53.18%), United Kingdom with 376652(10.55%), Germany with 201759(5.65%) customers respectively.

Customers

Employees of Google Analytics

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Also see other Products/Services by Google Analytics in:

Reporting
Analytics
Web Analytics
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FAQ

Find answers to the most often asked questions by users.

Who are the top Google Analytics competitors?

Google Analytics’s Top competitors in the web-analytics category are FaceBook Pixel For Shop, Hotjar, Matomo (Formerly Piwik). You can view a full list of Google Analytics competitors here. 6sense uses advanced data mining and AI algorithms to track customers and competitors of Google Analytics and 40,000 other technologies on the internet. You can also compare Google Analytics and its feature with top competitors here : Google Analytics vs FaceBook Pixel For Shop Google Analytics vs Hotjar Google Analytics vs Matomo (Formerly Piwik).

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What is Google Analytics customer distribution based on company size?

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What is Google Analytics market share in the web-analytics?

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What are the top countries that use Google Analytics?

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What are the top industries that use Google Analytics?

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