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Google Analytics

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Google Analytics allows users to measure sales & conversions, plus gain fresh insights into how visitors use sites, & how they arrived on site.

Web Analytics
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Market Share of Google Analytics

Current Customer(s)

6682067

Market Share (Est.)

71.55%

Ranking

#1

Top Competitors and Alternatives of Google Analytics

The top three of Google Analytics’s competitors in the Web Analytics category are FaceBook Pixel For Shop with 13.08%, Hotjar with 3.28%, Matomo (Formerly Piwik) with 3.22% market share.

TechnologyDomainsMarket Share (Est.)Versus page
FaceBook Pixel For Shop122118913.08%Google Analytics vs FaceBook Pixel For Shop
Hotjar3066633.28%Google Analytics vs Hotjar
Matomo (Formerly Piwik)3002423.22%Google Analytics vs Matomo (Formerly Piwik)
Adobe Analytics1124531.20%Google Analytics vs Adobe Analytics
Optimizely569290.61%Google Analytics vs Optimizely
Ahrefs492530.53%Google Analytics vs Ahrefs
Mixpanel444440.48%Google Analytics vs Mixpanel
Crazy Egg380750.41%Google Analytics vs Crazy Egg
Visual Website Optimizer333920.36%Google Analytics vs Visual Website Optimizer
Smartlook284000.30%Google Analytics vs Smartlook
Leadfeeder280770.30%Google Analytics vs Leadfeeder
Agile CRM279700.30%Google Analytics vs Agile CRM
HeapAnalytics266990.29%Google Analytics vs HeapAnalytics
ComScore249950.27%Google Analytics vs ComScore
Campaign Monitor239110.26%Google Analytics vs Campaign Monitor
Clicky230260.25%Google Analytics vs Clicky
Mouseflow212380.23%Google Analytics vs Mouseflow
Hootsuite190740.20%Google Analytics vs Hootsuite
Gauges176640.19%Google Analytics vs Gauges
Zoho PageSense170660.18%Google Analytics vs Zoho PageSense
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Popular Comparisons

Top Competitors and Alternatives of Google Analytics

The top three of Google Analytics’s competitors in the Web Analytics category are FaceBook Pixel For Shop with 13.08%, Hotjar with 3.28%, Matomo (Formerly Piwik) with 3.22% market share.

Google Analytics vs FaceBook Pixel For Shop

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Google Analytics vs Hotjar

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Google Analytics vs Matomo (Formerly Piwik)

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Google Analytics vs Adobe Analytics

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Google Analytics vs Optimizely

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Google Analytics vs Ahrefs

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Google Analytics vs Mixpanel

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Google Analytics vs Crazy Egg

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Customers of Google Analytics

Around the world in 2025, over 6682061 companies have started using Google Analytics as Web Analytics tool.

CustomersEmployee RangeCityRegionCountrySocial Links
LG Chem10,000+SeoulSeoulKorea
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Daikin Applied10,000+MinneapolisMinnesotaUnited States
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VELUX10,000+HorsholmCapital RegionDenmark
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Foxconn Industrial Internet Co., Ltd.10,000+ShenzhenGuangdongPeople's Republic of China
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Vimetco10,000+AmsterdamNorth HollandNetherlands
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Mphasis10,000+BengaluruKarnatakaIndia
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PeopleReady10,000+TacomaWashingtonUnited States
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Ira A. Fulton Schools Of Engineering10,000+TempeArizonaUnited States
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S&P Global10,000+New York CityNew YorkUnited States
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Melco Resorts & Entertainment10,000+Hong KongHong Kong SARPeople's Republic of China
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Google Analytics Customers by Products and Services

The top three products and services offering customers that use Google Analytics for Web Analytics are Marketing (36810), Digital Marketing (23325), Social Media (23042).

Customers

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Google Analytics Customers by Employee Size

The majority of Google Analytics's customers for the web-analytics category fall in the company size of 0 - 9 employees (3332026 companies), 20 - 49 employees (1413167 companies), 10 - 19 employees (800040 companies).

Employee Size

Google Analytics Customers by Geography

The top three geographies of Google Analytics for web-analytics are the United States with 2346242(48.86%), United Kingdom with 509102(10.60%), Germany with 276591(5.76%) customers respectively.

Customers

Employees of Google Analytics

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Also see other Products/Services by Google Analytics in:

Reporting
Analytics
Web Analytics
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FAQ

Find answers to the most often asked questions by users.

Who are the top Google Analytics competitors?

Google Analytics’s Top competitors in the web-analytics category are FaceBook Pixel For Shop, Hotjar, Matomo (Formerly Piwik). You can view a full list of Google Analytics competitors here. 6sense uses advanced data mining and AI algorithms to track customers and competitors of Google Analytics and 40,000 other technologies on the internet. You can also compare Google Analytics and its feature with top competitors here : Google Analytics vs FaceBook Pixel For Shop Google Analytics vs Hotjar Google Analytics vs Matomo (Formerly Piwik).

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What is Google Analytics customer distribution based on company size?

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What is Google Analytics market share in the web-analytics?

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What are the top countries that use Google Analytics?

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What are the top industries that use Google Analytics?

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