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Google Analytics

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Google Analytics allows users to measure sales & conversions, plus gain fresh insights into how visitors use sites, & how they arrived on site.

Web Analytics
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Market Share of Google Analytics

Current Customer(s)

5752928

Market Share (Est.)

70.77%

Ranking

#1

Top Competitors and Alternatives of Google Analytics

The top three of Google Analytics’s competitors in the Web Analytics category are FaceBook Pixel For Shop with 12.40%, Hotjar with 3.45%, Matomo (Formerly Piwik) with 3.21% market share.

TechnologyDomainsMarket Share (Est.)Versus page
FaceBook Pixel For Shop100819312.40%Google Analytics vs FaceBook Pixel For Shop
Hotjar2806443.45%Google Analytics vs Hotjar
Matomo (Formerly Piwik)2608403.21%Google Analytics vs Matomo (Formerly Piwik)
Adobe Analytics1246841.53%Google Analytics vs Adobe Analytics
Optimizely471610.58%Google Analytics vs Optimizely
Mixpanel450190.55%Google Analytics vs Mixpanel
Ahrefs438160.54%Google Analytics vs Ahrefs
Crazy Egg393860.48%Google Analytics vs Crazy Egg
Visual Website Optimizer325350.40%Google Analytics vs Visual Website Optimizer
Agile CRM317560.39%Google Analytics vs Agile CRM
Hootsuite301950.37%Google Analytics vs Hootsuite
Leadfeeder280090.34%Google Analytics vs Leadfeeder
Campaign Monitor263540.32%Google Analytics vs Campaign Monitor
ComScore252520.31%Google Analytics vs ComScore
Clicky235380.29%Google Analytics vs Clicky
Smartlook218110.27%Google Analytics vs Smartlook
Mouseflow205380.25%Google Analytics vs Mouseflow
HeapAnalytics193230.24%Google Analytics vs HeapAnalytics
SEMrush188550.23%Google Analytics vs SEMrush
Amplitude145320.18%Google Analytics vs Amplitude
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Popular Comparisons

Top Competitors and Alternatives of Google Analytics

The top three of Google Analytics’s competitors in the Web Analytics category are FaceBook Pixel For Shop with 12.40%, Hotjar with 3.45%, Matomo (Formerly Piwik) with 3.21% market share.

Google Analytics vs FaceBook Pixel For Shop

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Google Analytics vs Hotjar

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Google Analytics vs Matomo (Formerly Piwik)

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Google Analytics vs Adobe Analytics

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Google Analytics vs Optimizely

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Google Analytics vs Mixpanel

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Google Analytics vs Ahrefs

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Google Analytics vs Crazy Egg

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Customers of Google Analytics

Around the world in 2024, over 5724271 companies have started using Google Analytics as Web Analytics tool.

CustomersEmployee RangeCityRegionCountrySocial Links
Michael Kors10,000+New York CityNew YorkUnited States
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Indiana University10,000+BloomingtonIndianaUnited States
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Swissport10,000+Dulles Town CenterVirginiaUnited States
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FAO10,000+RomeLatiumItaly
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VolkerWessels10,000+AmersfoortUtrechtNetherlands
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Hyundai Motor Company10,000+SeoulSeoulKorea
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Occupy Wall Street10,000+New York CityNew YorkUnited States
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Keller Williams10,000+AustinTexasUnited States
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Altran10,000+Neuilly-sur-SeineIle-de-FranceFrance
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DepEd Philippines10,000+Pasig CityMetro ManilaPhilippines
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Google Analytics Customers by Products and Services

The top three products and services offering customers that use Google Analytics for Web Analytics are Marketing (42969), Digital Marketing (27600), Social Media (26787).

Customers

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Google Analytics Customers by Employee Size

The majority of Google Analytics's customers for the web-analytics category fall in the company size of 0 - 9 employees (2901383 companies), 20 - 49 employees (999605 companies), 10 - 19 employees (834419 companies).

Employee Size

Google Analytics Customers by Geography

The top three geographies of Google Analytics for web-analytics are the United States with 2345796(54.07%), United Kingdom with 450172(10.38%), Germany with 236090(5.44%) customers respectively.

Customers

Employees of Google Analytics

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Also see other Products/Services by Google Analytics in:

Reporting
Web Analytics
Dashboard
Analytics

FAQ

Find answers to the most often asked questions by users.

Who are the top Google Analytics competitors?

Google Analytics’s Top competitors in the web-analytics category are FaceBook Pixel For Shop, Hotjar, Matomo (Formerly Piwik). You can view a full list of Google Analytics competitors here. 6sense uses advanced data mining and AI algorithms to track customers and competitors of Google Analytics and 40,000 other technologies on the internet. You can also compare Google Analytics and its feature with top competitors here : Google Analytics vs FaceBook Pixel For Shop Google Analytics vs Hotjar Google Analytics vs Matomo (Formerly Piwik).

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What is Google Analytics customer distribution based on company size?

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What is Google Analytics market share in the web-analytics?

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What are the top countries that use Google Analytics?

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What are the top industries that use Google Analytics?

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Justine Lyon

Justine Lyon

Senior VP of Sales, Ally

At my previous organization we used Zoominfo and LInkedIn Navigator for contact, Bombora for intent and DiscoverOrg for account info. When I joined Ally where we use 6sense, I found it to be as valuable as all the other tools combined!

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