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Optimizely

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Optimizely is a website optimization platform providing A/B and multivariate testing with tools to track engagement, clicks, conversions, sign ups & m...Read more

Web Analytics
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Market Share of Optimizely

Current Customer(s)

56929

Market Share (Est.)

0.61%

Ranking

#6

Top Competitors and Alternatives of Optimizely

The top three of Optimizely’s competitors in the Web Analytics category are Google Analytics with 71.55%, FaceBook Pixel For Shop with 13.08%, Hotjar with 3.28% market share.

TechnologyDomainsMarket Share (Est.)Versus page
Google Analytics668206771.55%Optimizely vs Google Analytics
FaceBook Pixel For Shop122118913.08%Optimizely vs FaceBook Pixel For Shop
Hotjar3066633.28%Optimizely vs Hotjar
Matomo (Formerly Piwik)3002423.22%Optimizely vs Matomo (Formerly Piwik)
Adobe Analytics1124531.20%Optimizely vs Adobe Analytics
Ahrefs492530.53%Optimizely vs Ahrefs
Mixpanel444440.48%Optimizely vs Mixpanel
Crazy Egg380750.41%Optimizely vs Crazy Egg
Visual Website Optimizer333920.36%Optimizely vs Visual Website Optimizer
Smartlook284000.30%Optimizely vs Smartlook
Leadfeeder280770.30%Optimizely vs Leadfeeder
Agile CRM279700.30%Optimizely vs Agile CRM
HeapAnalytics266990.29%Optimizely vs HeapAnalytics
ComScore249950.27%Optimizely vs ComScore
Campaign Monitor239110.26%Optimizely vs Campaign Monitor
Clicky230260.25%Optimizely vs Clicky
Mouseflow212380.23%Optimizely vs Mouseflow
Hootsuite190740.20%Optimizely vs Hootsuite
Gauges176640.19%Optimizely vs Gauges
Zoho PageSense170660.18%Optimizely vs Zoho PageSense
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Popular Comparisons

Top Competitors and Alternatives of Optimizely

The top three of Optimizely’s competitors in the Web Analytics category are Google Analytics with 71.55%, FaceBook Pixel For Shop with 13.08%, Hotjar with 3.28% market share.

Optimizely vs Google Analytics

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Optimizely vs FaceBook Pixel For Shop

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Optimizely vs Hotjar

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Optimizely vs Matomo (Formerly Piwik)

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Optimizely vs Adobe Analytics

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Optimizely vs Ahrefs

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Optimizely vs Mixpanel

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Optimizely vs Crazy Egg

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Customers of Optimizely

Around the world in 2025, over 56928 companies have started using Optimizely as Web Analytics tool.

CustomersEmployee RangeCityRegionCountrySocial Links
Estée Lauder10,000+New York CityNew YorkUnited States
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Fox Sports10,000+Los AngelesCaliforniaUnited States
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NorthShore10,000+EvanstonIllinoisUnited States
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Intertek10,000+LondonEnglandUnited Kingdom
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Yale University10,000+New HavenConnecticutUnited States
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MongoDB10,000+New York CityNew YorkUnited States
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Occidental Petroleum Corporation10,000+HoustonTexasUnited States
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Rentokil10,000+ReadingPennsylvaniaUnited States
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First American Financial10,000+Santa AnaCaliforniaUnited States
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Södra10,000+VaexjoeKronobergSweden
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Optimizely Customers by Products and Services

The top three products and services offering customers that use Optimizely for Web Analytics are Education (416), Marketing (343), Digital Marketing (272).

Customers

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Optimizely Customers by Employee Size

The majority of Optimizely's customers for the web-analytics category fall in the company size of 0 - 9 employees (25216 companies), 20 - 49 employees (10596 companies), 100 - 249 employees (5171 companies).

Employee Size

Optimizely Customers by Geography

The top three geographies of Optimizely for web-analytics are the United States with 41215(79.39%), United Kingdom with 3380(6.51%), Australia with 1634(3.15%) customers respectively.

Customers

Employees of Optimizely

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Also see other Products/Services by Optimizely in:

Development Tools
Landing Pages
A/B Testing
Web Analytics
Search Marketing

FAQ

Find answers to the most often asked questions by users.

Who are the top Optimizely competitors?

Optimizely’s Top competitors in the web-analytics category are Google Analytics, FaceBook Pixel For Shop, Hotjar. You can view a full list of Optimizely competitors here. 6sense uses advanced data mining and AI algorithms to track customers and competitors of Optimizely and 40,000 other technologies on the internet. You can also compare Optimizely and its feature with top competitors here : Optimizely vs Google Analytics Optimizely vs FaceBook Pixel For Shop Optimizely vs Hotjar.

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What is Optimizely customer distribution based on company size?

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What is Optimizely market share in the web-analytics?

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What are the top countries that use Optimizely?

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What are the top industries that use Optimizely?

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