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Optimizely

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Optimizely is a website optimization platform providing A/B and multivariate testing with tools to track engagement, clicks, conversions, sign ups & m...Read more

Web Analytics
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Market Share of Optimizely

Current Customer(s)

56549

Market Share (Est.)

0.51%

Ranking

#6

Top Competitors and Alternatives of Optimizely

The top three of Optimizely’s competitors in the Web Analytics category are Google Analytics with 71.77%, FaceBook Pixel For Shop with 13.03%, Matomo (Formerly Piwik) with 3.57% market share.

TechnologyDomainsMarket Share (Est.)Versus page
Google Analytics797436571.77%Optimizely vs Google Analytics
FaceBook Pixel For Shop144763413.03%Optimizely vs FaceBook Pixel For Shop
Matomo (Formerly Piwik)3969063.57%Optimizely vs Matomo (Formerly Piwik)
Hotjar3125102.81%Optimizely vs Hotjar
Adobe Analytics1398061.26%Optimizely vs Adobe Analytics
Ahrefs557270.50%Optimizely vs Ahrefs
Mixpanel508750.46%Optimizely vs Mixpanel
Agile CRM411730.37%Optimizely vs Agile CRM
Crazy Egg391070.35%Optimizely vs Crazy Egg
Amplitude361070.32%Optimizely vs Amplitude
Smartlook340290.31%Optimizely vs Smartlook
Visual Website Optimizer338450.30%Optimizely vs Visual Website Optimizer
Gauges322740.29%Optimizely vs Gauges
Leadfeeder298360.27%Optimizely vs Leadfeeder
ComScore289080.26%Optimizely vs ComScore
SEMrush242120.22%Optimizely vs SEMrush
Mouseflow227870.21%Optimizely vs Mouseflow
Fathom Analytics225360.20%Optimizely vs Fathom Analytics
Hootsuite223780.20%Optimizely vs Hootsuite
Zoho PageSense206630.19%Optimizely vs Zoho PageSense
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Popular Comparisons

Top Competitors and Alternatives of Optimizely

The top three of Optimizely’s competitors in the Web Analytics category are Google Analytics with 71.77%, FaceBook Pixel For Shop with 13.03%, Matomo (Formerly Piwik) with 3.57% market share.

Optimizely vs Google Analytics

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Optimizely vs FaceBook Pixel For Shop

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Optimizely vs Matomo (Formerly Piwik)

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Optimizely vs Hotjar

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Optimizely vs Adobe Analytics

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Optimizely vs Ahrefs

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Optimizely vs Mixpanel

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Optimizely vs Agile CRM

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Customers of Optimizely

Around the world in 2026, over 56240 companies have started using Optimizely as Web Analytics tool.

CustomersEmployee RangeCityRegionCountrySocial Links
Sysco10,000+HoustonTexasUnited States
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WPP10,000+LondonEnglandUnited Kingdom
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Shutterstock10,000+New York CityNew YorkUnited States
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Orange10,000+Issy-les-MoulineauxIle-de-FranceFrance
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Stericycle10,000+BannockburnIllinoisUnited States
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Furniture Medic10,000+MemphisTennesseeUnited States
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Sandvik10,000+StockholmStockholmSweden
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National Roofing Partners10,000+CoppellTexasUnited States
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Securitas Group10,000+StockholmStockholmSweden
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FCM Travel10,000+South BrisbaneQueenslandAustralia
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Optimizely Customers by Products and Services

The top three products and services offering customers that use Optimizely for Web Analytics are Education (352), Marketing (295), Digital Marketing (276).

Customers

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Optimizely Customers by Employee Size

The majority of Optimizely's customers for the web-analytics category fall in the company size of 0 - 9 employees (29105 companies), 20 - 49 employees (9257 companies), 100 - 249 employees (4994 companies).

Employee Size

Optimizely Customers by Geography

The top three geographies of Optimizely for web-analytics are the United States with 38488(76.22%), United Kingdom with 4016(7.95%), Germany with 1765(3.50%) customers respectively.

Customers

Employees of Optimizely

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Also see other Products/Services by Optimizely in:

Conversion Optimization
A/B Testing
Development Tools
Search Marketing
Personalization Behavioral Targeting

FAQ

Find answers to the most often asked questions by users.

Who are the top Optimizely competitors?

Optimizely’s Top competitors in the web-analytics category are Google Analytics, FaceBook Pixel For Shop, Matomo (Formerly Piwik). You can view a full list of Optimizely competitors here. 6sense uses advanced data mining and AI algorithms to track customers and competitors of Optimizely and 40,000 other technologies on the internet. You can also compare Optimizely and its feature with top competitors here : Optimizely vs Google Analytics Optimizely vs FaceBook Pixel For Shop Optimizely vs Matomo (Formerly Piwik).

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What is Optimizely customer distribution based on company size?

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What is Optimizely market share in the web-analytics?

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What are the top countries that use Optimizely?

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What are the top industries that use Optimizely?

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