Optimizely
Optimizely is a website optimization platform providing A/B and multivariate testing with tools to track engagement, clicks, conversions, sign ups & m...Read more
Market Share of Optimizely
Current Customer(s)
54801
Market Share (Est.)
0.52%
Ranking
#6
Top Competitors and Alternatives of Optimizely
The top three of Optimizely’s competitors in the Web Analytics category are Google Analytics with 71.67%, FaceBook Pixel For Shop with 12.93%, Matomo (Formerly Piwik) with 3.60% market share.
| Technology | Domains | Market Share (Est.) | Versus page |
|---|---|---|---|
| Google Analytics | 7624686 | 71.67% | Optimizely vs Google Analytics |
| FaceBook Pixel For Shop | 1375592 | 12.93% | Optimizely vs FaceBook Pixel For Shop |
| Matomo (Formerly Piwik) | 383384 | 3.60% | Optimizely vs Matomo (Formerly Piwik) |
| Hotjar | 311274 | 2.93% | Optimizely vs Hotjar |
| Adobe Analytics | 133445 | 1.25% | Optimizely vs Adobe Analytics |
| Ahrefs | 54133 | 0.51% | Optimizely vs Ahrefs |
| Mixpanel | 46561 | 0.44% | Optimizely vs Mixpanel |
| Agile CRM | 41019 | 0.39% | Optimizely vs Agile CRM |
| Crazy Egg | 35520 | 0.33% | Optimizely vs Crazy Egg |
| Visual Website Optimizer | 32976 | 0.31% | Optimizely vs Visual Website Optimizer |
| Smartlook | 31967 | 0.30% | Optimizely vs Smartlook |
| Amplitude | 28958 | 0.27% | Optimizely vs Amplitude |
| Leadfeeder | 28629 | 0.27% | Optimizely vs Leadfeeder |
| Gauges | 28140 | 0.26% | Optimizely vs Gauges |
| ComScore | 27629 | 0.26% | Optimizely vs ComScore |
| HeapAnalytics | 24718 | 0.23% | Optimizely vs HeapAnalytics |
| SEMrush | 23144 | 0.22% | Optimizely vs SEMrush |
| Hootsuite | 22772 | 0.21% | Optimizely vs Hootsuite |
| Mouseflow | 22187 | 0.21% | Optimizely vs Mouseflow |
| Clicky | 22167 | 0.21% | Optimizely vs Clicky |
Popular Comparisons
Top Competitors and Alternatives of Optimizely
The top three of Optimizely’s competitors in the Web Analytics category are Google Analytics with 71.67%, FaceBook Pixel For Shop with 12.93%, Matomo (Formerly Piwik) with 3.60% market share.
Optimizely vs Google Analytics
Optimizely vs FaceBook Pixel For Shop
Optimizely vs Matomo (Formerly Piwik)
Optimizely vs Hotjar
Optimizely vs Adobe Analytics
Optimizely vs Ahrefs
Optimizely vs Mixpanel
Optimizely vs Agile CRM
Customers of Optimizely
Around the world in 2026, over 54461 companies have started using Optimizely as Web Analytics tool.
| Customers | Employee Range | City | Region | Country | Social Links |
|---|---|---|---|---|---|
| Prosegur Cash, S.A. | 10,000+ | Madrid | Madrid | Spain |    |
| Salesforce | 10,000+ | San Francisco | California | United States |  |
| 10,000+ | Sunnyvale | California | United States | | |
| Domino's | 10,000+ | Ann Arbor | Michigan | United States | |
| William Hill Race & Sports Books | 10,000+ | London | England | United Kingdom | |
| Dentsu Group Inc. | 10,000+ | Tokyo | Tokyo | Japan | |
| Haukeland Universitetssjukehus | 10,000+ | Bergen | Hordaland | Norway | |
| Jet2.com & Jet2holidays | 10,000+ | Leeds | England | United Kingdom | |
| Kristianstad University | 10,000+ | Kristianstad | Skane | Sweden | |
| Fortive | 10,000+ | Everett | Washington | United States | |
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Optimizely Customers by Products and Services
The top three products and services offering customers that use Optimizely for Web Analytics are Education (315), Marketing (283), Digital Marketing (255).
Customers
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Optimizely Customers by Employee Size
The majority of Optimizely's customers for the web-analytics category fall in the company size of 0 - 9 employees (28129 companies), 20 - 49 employees (9528 companies), 100 - 249 employees (4923 companies).
Employee Size
Optimizely Customers by Geography
The top three geographies of Optimizely for web-analytics are the United States with 37445(76.46%), United Kingdom with 3849(7.86%), Germany with 1669(3.41%) customers respectively.
Customers
Employees of Optimizely
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FAQ
Find answers to the most often asked questions by users.
Who are the top Optimizely competitors?
Optimizely’s Top competitors in the web-analytics category are Google Analytics, FaceBook Pixel For Shop, Matomo (Formerly Piwik). You can view a full list of Optimizely competitors here. 6sense uses advanced data mining and AI algorithms to track customers and competitors of Optimizely and 40,000 other technologies on the internet. You can also compare Optimizely and its feature with top competitors here : Optimizely vs Google Analytics Optimizely vs FaceBook Pixel For Shop Optimizely vs Matomo (Formerly Piwik).
What is Optimizely customer distribution based on company size?
What is Optimizely market share in the web-analytics?
What are the top countries that use Optimizely?
What are the top industries that use Optimizely?
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