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Optimizely

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Optimizely is a website optimization platform providing A/B and multivariate testing with tools to track engagement, clicks, conversions, sign ups & m...Read more

Web Analytics
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Market Share of Optimizely

Current Customer(s)

52352

Market Share (Est.)

0.57%

Ranking

#6

Top Competitors and Alternatives of Optimizely

The top three of Optimizely’s competitors in the Web Analytics category are Google Analytics with 71.52%, FaceBook Pixel For Shop with 13.10%, Hotjar with 3.23% market share.

TechnologyDomainsMarket Share (Est.)Versus page
Google Analytics656407571.52%Optimizely vs Google Analytics
FaceBook Pixel For Shop120238113.10%Optimizely vs FaceBook Pixel For Shop
Hotjar2963963.23%Optimizely vs Hotjar
Matomo (Formerly Piwik)2962313.23%Optimizely vs Matomo (Formerly Piwik)
Adobe Analytics1116461.22%Optimizely vs Adobe Analytics
Ahrefs481280.52%Optimizely vs Ahrefs
Agile CRM441040.48%Optimizely vs Agile CRM
Mixpanel414040.45%Optimizely vs Mixpanel
Crazy Egg354880.39%Optimizely vs Crazy Egg
Visual Website Optimizer327420.36%Optimizely vs Visual Website Optimizer
Smartlook279510.30%Optimizely vs Smartlook
Leadfeeder273370.30%Optimizely vs Leadfeeder
HeapAnalytics255480.28%Optimizely vs HeapAnalytics
ComScore227810.25%Optimizely vs ComScore
Campaign Monitor220740.24%Optimizely vs Campaign Monitor
Clicky208130.23%Optimizely vs Clicky
Gauges201770.22%Optimizely vs Gauges
Mouseflow199790.22%Optimizely vs Mouseflow
Hootsuite192370.21%Optimizely vs Hootsuite
Fathom Analytics183940.20%Optimizely vs Fathom Analytics
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Popular Comparisons

Top Competitors and Alternatives of Optimizely

The top three of Optimizely’s competitors in the Web Analytics category are Google Analytics with 71.52%, FaceBook Pixel For Shop with 13.10%, Hotjar with 3.23% market share.

Optimizely vs Google Analytics

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Optimizely vs FaceBook Pixel For Shop

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Optimizely vs Hotjar

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Optimizely vs Matomo (Formerly Piwik)

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Optimizely vs Adobe Analytics

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Optimizely vs Ahrefs

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Optimizely vs Agile CRM

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Optimizely vs Mixpanel

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Customers of Optimizely

Around the world in 2025, over 51407 companies have started using Optimizely as Web Analytics tool.

CustomersEmployee RangeCityRegionCountrySocial Links
Baptist Health10,000+JacksonvilleFloridaUnited States
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EnerSys10,000+ReadingPennsylvaniaUnited States
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Hendrick Automotive Group10,000+CharlotteNorth CarolinaUnited States
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Seiko Optical Products10,000+MoenchengladbachNorth Rhine-WestphaliaGermany
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MenuMasters Awards10,000+LondonEnglandUnited Kingdom
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Starbucks10,000+SeattleWashingtonUnited States
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Barnes & Noble College10,000+New York CityNew YorkUnited States
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Sandvik10,000+StockholmStockholmSweden
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Royal Norwegian Consulate General in San Francisco10,000+OsloOsloNorway
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Kesko10,000+HelsinkiUusimaaFinland
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Optimizely Customers by Products and Services

The top three products and services offering customers that use Optimizely for Web Analytics are Education (382), Marketing (266), Technology (212).

Customers

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Optimizely Customers by Employee Size

The majority of Optimizely's customers for the web-analytics category fall in the company size of 0 - 9 employees (25639 companies), 20 - 49 employees (10357 companies), 100 - 249 employees (4959 companies).

Employee Size

Optimizely Customers by Geography

The top three geographies of Optimizely for web-analytics are the United States with 37163(79.44%), United Kingdom with 2888(6.17%), Australia with 1498(3.20%) customers respectively.

Customers

Employees of Optimizely

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Also see other Products/Services by Optimizely in:

Development Tools
Landing Pages
Search Marketing
Web Analytics
A/B Testing

FAQ

Find answers to the most often asked questions by users.

Who are the top Optimizely competitors?

Optimizely’s Top competitors in the web-analytics category are Google Analytics, FaceBook Pixel For Shop, Hotjar. You can view a full list of Optimizely competitors here. 6sense uses advanced data mining and AI algorithms to track customers and competitors of Optimizely and 40,000 other technologies on the internet. You can also compare Optimizely and its feature with top competitors here : Optimizely vs Google Analytics Optimizely vs FaceBook Pixel For Shop Optimizely vs Hotjar.

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What is Optimizely customer distribution based on company size?

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What is Optimizely market share in the web-analytics?

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What are the top countries that use Optimizely?

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What are the top industries that use Optimizely?

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