Optimizely is a website optimization platform providing A/B and multivariate testing with tools to track engagement, clicks, conversions, sign ups & m...Read more
Current Customer(s)
Market Share (Est.)
Ranking
The top three of Optimizely’s competitors in the Web Analytics category are Google Analytics with 71.48%, FaceBook Pixel For Shop with 13.00%, Matomo (Formerly Piwik) with 3.62% market share.
| Technology | Domains | Market Share (Est.) | Versus page |
|---|---|---|---|
| Google Analytics | 7824003 | 71.48% | Optimizely vs Google Analytics |
| FaceBook Pixel For Shop | 1422393 | 13.00% | Optimizely vs FaceBook Pixel For Shop |
| Matomo (Formerly Piwik) | 395926 | 3.62% | Optimizely vs Matomo (Formerly Piwik) |
| Hotjar | 328433 | 3.00% | Optimizely vs Hotjar |
| Adobe Analytics | 137651 | 1.26% | Optimizely vs Adobe Analytics |
| Ahrefs | 55905 | 0.51% | Optimizely vs Ahrefs |
| Mixpanel | 48024 | 0.44% | Optimizely vs Mixpanel |
| Agile CRM | 40934 | 0.37% | Optimizely vs Agile CRM |
| Crazy Egg | 37859 | 0.35% | Optimizely vs Crazy Egg |
| Visual Website Optimizer | 35782 | 0.33% | Optimizely vs Visual Website Optimizer |
| Smartlook | 33254 | 0.30% | Optimizely vs Smartlook |
| Leadfeeder | 29836 | 0.27% | Optimizely vs Leadfeeder |
| Amplitude | 29198 | 0.27% | Optimizely vs Amplitude |
| ComScore | 28458 | 0.26% | Optimizely vs ComScore |
| Gauges | 28215 | 0.26% | Optimizely vs Gauges |
| HeapAnalytics | 27005 | 0.25% | Optimizely vs HeapAnalytics |
| Mouseflow | 23291 | 0.21% | Optimizely vs Mouseflow |
| SEMrush | 23287 | 0.21% | Optimizely vs SEMrush |
| Hootsuite | 23019 | 0.21% | Optimizely vs Hootsuite |
| Clicky | 22758 | 0.21% | Optimizely vs Clicky |
Popular Comparisons
The top three of Optimizely’s competitors in the Web Analytics category are Google Analytics with 71.48%, FaceBook Pixel For Shop with 13.00%, Matomo (Formerly Piwik) with 3.62% market share.
Optimizely vs Google Analytics
Optimizely vs FaceBook Pixel For Shop
Optimizely vs Matomo (Formerly Piwik)
Optimizely vs Hotjar
Optimizely vs Adobe Analytics
Optimizely vs Ahrefs
Optimizely vs Mixpanel
Optimizely vs Agile CRM
Around the world in 2026, over 56403 companies have started using Optimizely as Web Analytics tool.
| Customers | Employee Range | City | Region | Country | Social Links |
|---|---|---|---|---|---|
| Insight Global | 10,000+ | Atlanta | Georgia | United States | |
| EY | 10,000+ | London | England | United Kingdom | |
| Cimpress | 10,000+ | Dundalk | Leinster | Ireland | |
| Gateway St. Louis ASPPA Benefits Council | 10,000+ | Arlington | Virginia | United States | |
| JPMorgan Chase | 10,000+ | New York City | New York | United States | |
| American Express | 10,000+ | New York City | New York | United States | |
| Endava | 10,000+ | London | England | United Kingdom | |
| University Of Central Florida | 10,000+ | Orlando | Florida | United States | |
| Webex | 10,000+ | San Jose | California | United States | |
| Cathay Pacific Airways | 10,000+ | People's Republic of China |
The top three products and services offering customers that use Optimizely for Web Analytics are Education (327), Marketing (286), Digital Marketing (258).
Customers
The majority of Optimizely's customers for the web-analytics category fall in the company size of 0 - 9 employees (29046 companies), 20 - 49 employees (9990 companies), 100 - 249 employees (5179 companies).
Employee Size
The top three geographies of Optimizely for web-analytics are the United States with 38792(76.59%), United Kingdom with 3961(7.82%), Germany with 1701(3.36%) customers respectively.
Customers
Find answers to the most often asked questions by users.
Who are the top Optimizely competitors?
Optimizely’s Top competitors in the web-analytics category are Google Analytics, FaceBook Pixel For Shop, Matomo (Formerly Piwik). You can view a full list of Optimizely competitors here. 6sense uses advanced data mining and AI algorithms to track customers and competitors of Optimizely and 40,000 other technologies on the internet. You can also compare Optimizely and its feature with top competitors here : Optimizely vs Google Analytics Optimizely vs FaceBook Pixel For Shop Optimizely vs Matomo (Formerly Piwik).
What is Optimizely customer distribution based on company size?
What is Optimizely market share in the web-analytics?
What are the top countries that use Optimizely?
What are the top industries that use Optimizely?
Close deals faster by understanding your clients well. Know their technology stack, contract renewal date, top decision-makers, hiring trends, and top company news in one place.
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