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Optimizely

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Optimizely is a website optimization platform providing A/B and multivariate testing with tools to track engagement, clicks, conversions, sign ups & m...Read more

Web Analytics
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Market Share of Optimizely

Current Customer(s)

54772

Market Share (Est.)

0.52%

Ranking

#6

Top Competitors and Alternatives of Optimizely

The top three of Optimizely’s competitors in the Web Analytics category are Google Analytics with 71.97%, FaceBook Pixel For Shop with 12.89%, Matomo (Formerly Piwik) with 3.58% market share.

TechnologyDomainsMarket Share (Est.)Versus page
Google Analytics759320971.97%Optimizely vs Google Analytics
FaceBook Pixel For Shop135996812.89%Optimizely vs FaceBook Pixel For Shop
Matomo (Formerly Piwik)3779993.58%Optimizely vs Matomo (Formerly Piwik)
Hotjar3010332.85%Optimizely vs Hotjar
Adobe Analytics1004370.95%Optimizely vs Adobe Analytics
Ahrefs537820.51%Optimizely vs Ahrefs
Mixpanel520300.49%Optimizely vs Mixpanel
Agile CRM410930.39%Optimizely vs Agile CRM
Crazy Egg379560.36%Optimizely vs Crazy Egg
Amplitude355720.34%Optimizely vs Amplitude
Smartlook332580.32%Optimizely vs Smartlook
Visual Website Optimizer317300.30%Optimizely vs Visual Website Optimizer
Gauges311950.30%Optimizely vs Gauges
Leadfeeder295820.28%Optimizely vs Leadfeeder
ComScore276090.26%Optimizely vs ComScore
SEMrush239490.23%Optimizely vs SEMrush
Hootsuite223910.21%Optimizely vs Hootsuite
Mouseflow222830.21%Optimizely vs Mouseflow
Fathom Analytics213390.20%Optimizely vs Fathom Analytics
Zoho PageSense200630.19%Optimizely vs Zoho PageSense
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Popular Comparisons

Top Competitors and Alternatives of Optimizely

The top three of Optimizely’s competitors in the Web Analytics category are Google Analytics with 71.97%, FaceBook Pixel For Shop with 12.89%, Matomo (Formerly Piwik) with 3.58% market share.

Optimizely vs Google Analytics

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Optimizely vs FaceBook Pixel For Shop

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Optimizely vs Matomo (Formerly Piwik)

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Optimizely vs Hotjar

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Optimizely vs Adobe Analytics

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Optimizely vs Ahrefs

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Optimizely vs Mixpanel

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Optimizely vs Agile CRM

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Customers of Optimizely

Around the world in 2026, over 54524 companies have started using Optimizely as Web Analytics tool.

CustomersEmployee RangeCityRegionCountrySocial Links
EY10,000+LondonEnglandUnited Kingdom
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Cimpress10,000+DundalkMarylandUnited States
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JPMorgan Chase10,000+New York CityNew YorkUnited States
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American Express10,000+New York CityNew YorkUnited States
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Intertek Group Plc10,000+LondonEnglandUnited Kingdom
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Capgemini10,000+ParisIle-de-FranceFrance
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Nintendo10,000+RedmondWashingtonUnited States
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SCHWAB CHARLES CORP10,000+WestlakeTexasUnited States
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Mphasis10,000+BengaluruKarnatakaIndia
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Eclerx10,000+MumbaiMaharashtraIndia
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Optimizely Customers by Products and Services

The top three products and services offering customers that use Optimizely for Web Analytics are Education (356), Marketing (308), Digital Marketing (280).

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Optimizely Customers by Employee Size

The majority of Optimizely's customers for the web-analytics category fall in the company size of 0 - 9 employees (27558 companies), 20 - 49 employees (9377 companies), 100 - 249 employees (5207 companies).

Employee Size

Optimizely Customers by Geography

The top three geographies of Optimizely for web-analytics are the United States with 37699(76.56%), United Kingdom with 3900(7.92%), Germany with 1682(3.42%) customers respectively.

Customers

Employees of Optimizely

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Also see other Products/Services by Optimizely in:

Personalization Behavioral Targeting
Development Tools
Search Marketing
Landing Pages
Conversion Optimization

FAQ

Find answers to the most often asked questions by users.

Who are the top Optimizely competitors?

Optimizely’s Top competitors in the web-analytics category are Google Analytics, FaceBook Pixel For Shop, Matomo (Formerly Piwik). You can view a full list of Optimizely competitors here. 6sense uses advanced data mining and AI algorithms to track customers and competitors of Optimizely and 40,000 other technologies on the internet. You can also compare Optimizely and its feature with top competitors here : Optimizely vs Google Analytics Optimizely vs FaceBook Pixel For Shop Optimizely vs Matomo (Formerly Piwik).

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What is Optimizely customer distribution based on company size?

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What is Optimizely market share in the web-analytics?

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What are the top countries that use Optimizely?

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What are the top industries that use Optimizely?

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