Market Makers
Candid conversations with the senior marketing leaders reshaping B2B.
This season New skills, new mindset: Leading marketing to an AI future.
New tools, new skills, new expectations — AI isn’t on the horizon, it’s already in the room. Whether you’re a CMO or a rising star, these conversations explore how senior marketing leaders are adapting, what they’re getting right, and where the hard questions still are.
Meet your Market Makers…
New Skills, New Mindset: What 14 Senior Marketing Leaders Really Think About AI
The AI conversation in B2B marketing has a tone problem. It oscillates between breathless optimism and quiet anxiety, and neither version is particularly useful if you’re trying to run a marketing team. So, we went to the source. Over the past few months, we sat down with 14 senior B2B marketing leaders across EMEA for a series of candid conversations about […]
Julien Harazi is Global Head of Marketing at Keyloop
Julien Harazi is a marketing leader at Keyloop, a technology company serving the automotive industry. With extensive experience in B2B marketing and digital transformation, Julien has successfully transitioned his team from AI experimentation to full production implementation. He is recognised for driving measurable business value through technology adoption while developing team capabilities in an evolving […]