At 6sense, we believe that people should always have clarity and control over their data. For us, privacy is driven by more than compliance. We consider privacy to be the foundation of respect, transparency, and trust.  

That’s why over our decade-plus of handling other people’s data, we have built our privacy practices around three clear principles: 

  • People have the right to know what information is collected. 
  • They have the right to manage how that information is used. 
  • They have the right to opt out easily if that’s what works best for them. 

Why privacy matters in B2B 

As the B2B buying process has become more complex, the role of data in helping business do business has become increasingly important. But with that opportunity comes responsibility.  

We at 6sense see privacy as central to our mission: enabling revenue teams to be smarter, faster, and more connected — without compromising on trust. 

We believe businesses should be empowered to proceed with confidence, knowing their data is handled securely and responsibly. 

How we put privacy into practice 

We’ve designed our privacy framework to make it easy for people to exercise their rights around their data. Here’s how: 

  • Accessibility: Our Privacy Policy and Trust Center are always available. There, you’ll find details about how data is collected, used, and safeguarded. Alternatively, you can simply type “6sense opt-out” into a search engine and easily find our opt-out page. 
  • Control: You can choose how your data is used. Our opt-out tools give you meaningful control, whether that means limiting certain uses or opting out entirely.  
  • Protection: We take security seriously. Our systems are designed to check that privacy requests are authentic and safeguarded against misuse, protecting your rights, while also preventing abuse.  

6sense’s ongoing commitment to data privacy 

Privacy standards and expectations continue to evolve, and we’re committed to evolving with them. At 6sense, we regularly review our policies and practices to ensure they reflect not only current regulations, but also the values of transparency and trust that guide us.  

Our commitment is simple: people have the right to understand and control their data, and 6sense will continue to work to ensure that’s possible.