B2B Insurance Marketing

Get in front of the decision before the quote request.

Insurance buyers and the advisors who recommend products research long before they reach out. 6sense shows you which accounts and buying groups are in market, so you can engage while the decision is still open.

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How 6sense helps.

Spot accounts in market.

See research into insurance products, including on third-party sites, even from accounts that never visit yours.

Reach the buying group and advisors by role.

Personalize outreach to the right businesses and advisors based on what they’re researching.

Align sales and marketing.

Target the same people with the same intelligence.

Operate within your guardrails.

Compliance and security are built in, and you decide what your people and agents can see and do.

See what success looks like.

Marketing, sales, and operations finally work from the same source of truth — the same signals, the same timing cues, and the same understanding of which accounts are actually ready.

Angela Borseti, Senior Manager of Marketing, OpenText

27%

new potential marketing-influenced revenue in 30 days

600%

lift in conversion rate

15%

lift in anonymous web activity

The amount of work Email Agents do in a day would take someone on my team a week to do. It’s like having five more SDRs working simultaneously.

Walker Smith, Manager of Sales Development, Custom Truck One Source

738

hours of work saved per week

132

qualified contacts within 5 weeks

$6M

pipeline generated within 5 weeks

The intent data told us who to talk to. AI Email is what made actually talking to them possible, over months, without hiring anyone to do it.

Stephan Cherek, Account-based Marketing Manager, Gilson

54%

Open Rate

4%

Response Rate

$250K

New Pipeline Generated

Not having 6sense is like walking into a room with the lights off. How would you know where to look for the accounts that matter in the market? That’s what 6sense has brought to us.

Carole Groombridge Senior Director of Global Marketing Programs, Ivanti

$263.2M

in influenced pipeline

154%

increase in win rates YoY

43%

increase in average deal sizes

Understand the buying journey

6sense proactively identifies anonymous buying signals, like keyword research, across various users, devices, and channels to match them back to the companies they work for.

Prioritize your sales team

6sense prioritizes and provides key contacts that your teams should be engaging with to win more business. Create seamless, personalized outreach to AI-prioritized contacts so your team is only spending time with clients ready for your solutions.

Frequently asked questions.

Account-based marketing (ABM) for insurance is a targeted approach that focuses on specific high-value clients or accounts. This is due to the B2B buying process involving more stakeholders than consumer services. It tailors marketing efforts to the holistic account’s unique needs, enhancing personalization and increasing the likelihood of conversion within insurance.

To create an insurance marketing strategy, identify your target audience or ideal customer profile (ICP), create content that resonates with your ICP(s), understand industry regulations, and use digital channels to reach your target accounts at the right time, and continually test and optimize your approaches.

Creating a marketing plan for insurance companies involves defining objectives, understanding your audience, selecting appropriate marketing channels, budgeting, scheduling campaigns, and measuring success through key performance indicators (KPIs).

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Ready to partner?

See how 6sense helps insurance teams find in-market accounts earlier and act with confidence.

book a demo