B2B Fintech Marketing

Reach fintech buyers before they raise a hand.

Fintech buyers research long before they reach out, and most of it happens where you can’t see. 6sense shows you which accounts and buying groups are in market, so you can engage while the decision is still open.

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See the value 6sense brings to your role.

Marketing

Uncover existing demand in your funnel.

Focus your marketing efforts on companies actively researching your category of solutions, not just on your website, but on 3rd party sites.

Marketing

Personalize campaign messaging.

Use 6sense intelligence to target the right companies based on their intent and buying signals.

Marketing

Drive tighter alignment with sales.

Ensure sales and marketing are targeting the same people, using the same intelligence, and automate personalized 1:1 communication.

Sales

Reveal hidden opportunities.

Capture data on your targets’ online research to identify who’s actively in-market. The days of spending time with the wrong people are over.

Sales

Personalize 1:1 communications.

Leverage 6sense intelligence to proactively engage with high-intent companies.

Sales

Spend more time working deals & less time prospecting.

By focusing on people that are in-market, personalizing and automating communication, and unlocking contact data, it’s easier than ever to get meetings with advisors looking for insurance products.

See what success looks like.

Marketing, sales, and operations finally work from the same source of truth — the same signals, the same timing cues, and the same understanding of which accounts are actually ready.

Angela Borseti, Senior Manager of Marketing, OpenText

27%

new potential marketing-influenced revenue in 30 days

600%

lift in conversion rate

15%

lift in anonymous web activity

The amount of work Email Agents do in a day would take someone on my team a week to do. It’s like having five more SDRs working simultaneously.

Walker Smith, Manager of Sales Development, Custom Truck One Source

738

hours of work saved per week

132

qualified contacts within 5 weeks

$6M

pipeline generated within 5 weeks

The intent data told us who to talk to. AI Email is what made actually talking to them possible, over months, without hiring anyone to do it.

Stephan Cherek, Account-based Marketing Manager, Gilson

54%

Open Rate

4%

Response Rate

$250K

New Pipeline Generated

Not having 6sense is like walking into a room with the lights off. How would you know where to look for the accounts that matter in the market? That’s what 6sense has brought to us.

Carole Groombridge Senior Director of Global Marketing Programs, Ivanti

$263.2M

in influenced pipeline

154%

increase in win rates YoY

43%

increase in average deal sizes

Understand the buying journey

6sense proactively identifies anonymous buying signals, like keyword research, across various users, devices, and channels to match them back to the companies they work for.

Prioritize your sales team

6sense prioritizes and provides key contacts that your teams should be engaging with to win more business. Create seamless, personalized outreach to AI-prioritized contacts so your team is only spending time with clients ready for your solutions.

Frequently asked questions.

Account-based marketing (ABM) for financial technology is a targeted approach that focuses on specific high-value clients or accounts. This is due to the B2B buying process involving more stakeholders than consumer services. It tailors marketing efforts to the holistic account’s unique needs, enhancing personalization and increasing the likelihood of conversion within B2B financial technology (fintech).

Marketing for B2B fintech involves promoting financial products and services to a specific target audience. It includes strategies to build trust, educate clients, and drive engagement in a highly regulated industry.

Creating a marketing plan for financial technology involves defining objectives, understanding your audience, selecting appropriate marketing channels, budgeting, scheduling campaigns, and measuring success through key performance indicators (KPIs).

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See 6sense in action.

Learn how 6sense drives revenue growth, improves customer experience, and aligns sales & marketing for the Fintech industry. Embrace cutting-edge intelligence to gain a competitive edge and win more deals.

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