Spring 2026 Product Update
Multiply what matters.
The 6sense spring release focuses on improving how go‑to‑market teams identify, understand, and engage buyers more efficiently. Get clear account intelligence with cross-campaign and pipeline impact reporting, automate AI‑powered GTM execution with RevvyAI, and scale efficiently with enterprise grade governance and custom roles. All of this means marketing drives more pipeline with less waste and sales converts more opportunities into closed‑won revenue.
Revenue Marketing
RevvyAI in Revenue Marketing (Open Beta)
RevvyAI in Revenue Marketing helps teams move faster from signal to action by using AI agents to answer questions, analyze performance, and generate insights across campaigns, keywords, and accounts. Instead of manually pulling reports or stitching together data, marketers can use natural language to understand what’s working, what’s influencing qualification and pipeline, and where to optimize. Check out more here!
Impact Reports: Pipeline Creation & Site Visits
See how engagement turns into revenue. New Impact Reports connect account‑level behavior to pipeline and opportunity creation. Analyze trends over time, drill into engagement, and better interpret intent signals to identify what’s influencing revenue.
Cross‑Campaign Pipeline Reporting
Get a consolidated view of pipeline influenced across multiple campaigns, helping marketers understand how programs work together. This supports better budget allocation, highlights high-performing program combinations, and demonstrates marketing’s multi-touch influence on revenue.
Campaign Details Redesign
See performance data in a cleaner, more intuitive layout. Marketers can review results faster and reduce analysis time, and move more quickly from insight to optimization.
Segments Account Exclusions
Account exclusions allow marketers to remove known non-priority accounts so targeting, reporting, and workflows stay focused on true ICPs.
Pixel Performance Tracking in Data Packs
Track advertising performance across external ad platforms using simple tracking pixels — including Data Pack integration, export capabilities, and usability improvements.
Reports Landing Page Usability Enhancements
A simplified call to action and reduced visual clutter makes it easier for customers to discover, adopt, and navigate new reports with enhanced search and sorting capabilities.
Sales Intelligence Updates
RevvyAI in Sales Intelligence
RevvyAI in Sales Intelligence delivers conversational AI directly within the Chrome Extension and account and people pages, helping sellers understand accounts, prioritize buyers, and engage with better timing and relevance.
- Account Research – Provides account overviews with real revenue data and the ability to drill into signals, news, buyers, actions, and more to get your foot in the door.
- Prospecting – Search for recommended contacts with people-level activity, engagement, and contact info.
- Meeting Prep – Get buyer insights that lead to revenue driving conversations. More info on RevvyAI here!
Contact Info Availability Before Unlock
Sellers can now see whether contact data exists before using a credit. This prevents wasted credits, improves prospecting efficiency, and supports better credit management.
Segment and List Filter Enhancements
Improves visibility into data quality by helping users identify missing CRM fields, prioritize cleanup, and understand applied filters more easily
Dashboard UX Enhancements
User experience enhancements to improve navigation and filtering, making it faster for sellers to find accounts and insights. This reduces friction in daily workflows and improves seller productivity.
Clearer 6sense vs CRM Data Indicators
A conversational Sales Intelligence agent brings on-demand insights to sellers in a conversational way. Ask questions, get faster answers with less manual work.
Salesloft Export & Cadence Controls
Salesloft enhancements allow sellers to assign tags during export and optionally skip cadence selection. This reduces manual steps, increases outbound flexibility, and improves downstream hygiene.
Persona Map CSV Export
Persona Map CSV export allows teams to share and analyze buying group coverage outside the platform, supporting account planning, collaboration, and enablement.
Integrations & Workflows Updates
Microsoft Dynamics CRM Support
Native Microsoft Dynamics CRM support for Data and Audience Workflows simplifies activation and enrichment for Dynamics-first teams while reducing reliance on custom integrations.
Salesforce Campaign Member Status in Audience Workflows
Support for Salesforce Campaign Member Status in Audience Workflows improves activation control, campaign hygiene, and downstream reporting accuracy.
Improves workflow accuracy by ensuring contact engagement filters return only engaged contacts, making workflows easier to build, publish, and manage with less friction.
Usability Improvements: Prevent Orphaned Ad Campaigns
Reduces clutter and confusion in the Advertising experience by preventing orphaned Display campaigns. This adds the ability for workflow users to delete Draft Display campaigns created via workflows, preventing unused or orphaned campaigns in the Advertising experience.
Usability Improvements: Support ‘accounts in segment’ filter
Improves consistency and efficiency by allowing teams to use existing segments as a filtering option, reducing duplicate setup and making workflow filtering faster.
Product-Aware Workflow Creation
Select the relevant 6sense product while building data workflows—so setup is simpler and workflows align to the right GTM use case from the start.
DNC – Phone Number Export Update
Introduces visibility into DNC (Do Not Call) numbers for the 8 countries we check against, allowing reps to stay compliant when calling prospects.
Improved Contact Engagement Filters
Improves workflow accuracy by ensuring contact engagement filters return only engaged contacts, making workflows easier to build, publish, and manage with less friction.
Platform & Data Updates
Custom Roles (RBAC)
Custom roles enable granular permission management across the platform, supporting enterprise scale governance and access levels. Teams can now auto‑assign and bulk‑assign roles to improve adoption and security.
Default SSO Role & Group Mapping (Launched in March)
Default SSO role and group mapping automatically assigns access when users log in, simplifying provisioning and ensuring consistent access from day one.
Audit Logs Export to S3
Understand suspicious logins & prep for audits by delivering audit logs directly to S3 buckets and set up automated alerts for threat detection.
Salesforce App Migration & API Version Upgrade
Ensures compliance with Salesforce’s latest security standards and upgrades the API to support a broader range of standard Salesforce fields, improving reliability and compatibility.
Data Quality & Coverage Updates
Email Quality Improvements
Improves overall email data quality by increasing the share of A+/A grade emails across the contact dataset. Enhanced enrichment and validation help customers engage with higher confidence emails that improve deliverability and outbound performance.