Build your revenue engine on standardized, reliable data.
Inconsistent and outdated CRM and MAP records create blind spots across revenue processes. 6sense normalizes and validates company and contact records into a unified schema, ensuring revenue teams and autonomous AI agents work from consistent, high-integrity data.

The foundation for high-integrity revenue data.
Accuracy & validation
- Verified contact records with confidence ratings
- Confirmation of company size, industry, and location
- Company data refreshed every month and contact data every 45 to 60 days
Enrichment
- Add missing fields or update old data with firmographic data and social media profiles to account records
- Technographic data, with a 0 to 100 confidence score and sources for each detection
- Adds missing contact information, such as phone numbers and emails, to existing records
Field mapping and standardization
- Maps CRM and MAP fields to standard 6sense fields with recommendations
- Uniform company naming and standard industry classifications
- Consistent formatting and normalization across data
Quality control
- Audit log of mapping and formula changes, with who, when, and previous and current values
- Mapping verification with automated error detection
- Match rate reporting
Compliance
- GDPR and CCPA compliance verification
- Consent status tracking
- Opt-out list maintenance
Integration readiness
- Field mapping, data type, and format compatibility with your CRM and MAP
- Native CRM and MAP integrations across Salesforce, HubSpot, Microsoft Dynamics 365, Marketo, Eloqua, and Salesforce Marketing Cloud Account Engagement
- Flat file feeds to Amazon S3, Snowflake, and SFTP, plus data APIs and MCP
See what success looks like.
Frequently asked questions.
Data cleansing corrects or removes bad data already in your systems, such as duplicate or obsolete records. Data enrichment adds missing information to existing records, such as phone numbers, emails, employee count, revenue, and technology installed. 6sense enriches and validates company and contact data in your systems.








