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Data Preparation

Build your revenue engine on standardized, reliable data.

Inconsistent and outdated CRM and MAP records create blind spots across revenue processes. 6sense normalizes and validates company and contact records into a unified schema, ensuring revenue teams and autonomous AI agents work from consistent, high-integrity data.

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Remove the complexity from data preparation and hygiene.

6sense automates field mapping and enriches records across your stack in a single continuous workflow. With built-in consent tracking and verified GDPR and CCPA compliance, your go-to-market data stays clean, accurate, and audit-ready.

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The foundation for high-integrity revenue data.

Accuracy & validation

  • Verified contact records with confidence ratings
  • Confirmation of company size, industry, and location
  • Company data refreshed every month and contact data every 45 to 60 days

Enrichment

  • Add missing fields or update old data with firmographic data and social media profiles to account records
  • Technographic data, with a 0 to 100 confidence score and sources for each detection
  • Adds missing contact information, such as phone numbers and emails, to existing records

Field mapping and standardization

  • Maps CRM and MAP fields to standard 6sense fields with recommendations
  • Uniform company naming and standard industry classifications
  • Consistent formatting and normalization across data

Quality control

  • Audit log of mapping and formula changes, with who, when, and previous and current values
  • Mapping verification with automated error detection
  • Match rate reporting

Compliance

  • GDPR and CCPA compliance verification
  • Consent status tracking
  • Opt-out list maintenance

Integration readiness

  • Field mapping, data type, and format compatibility with your CRM and MAP
  • Native CRM and MAP integrations across Salesforce, HubSpot, Microsoft Dynamics 365, Marketo, Eloqua, and Salesforce Marketing Cloud Account Engagement
  • Flat file feeds to Amazon S3, Snowflake, and SFTP, plus data APIs and MCP

See what success looks like.

Marketing, sales, and operations finally work from the same source of truth — the same signals, the same timing cues, and the same understanding of which accounts are actually ready.

Angela Borseti, Senior Manager of Marketing, OpenText

27%

new potential marketing-influenced revenue in 30 days

600%

lift in conversion rate

15%

lift in anonymous web activity

The amount of work Email Agents do in a day would take someone on my team a week to do. It’s like having five more SDRs working simultaneously.

Walker Smith, Manager of Sales Development, Custom Truck One Source

738

hours of work saved per week

132

qualified contacts within 5 weeks

$6M

pipeline generated within 5 weeks

The intent data told us who to talk to. AI Email is what made actually talking to them possible, over months, without hiring anyone to do it.

Stephan Cherek, Account-based Marketing Manager, Gilson

54%

Open Rate

4%

Response Rate

$250K

New Pipeline Generated

Not having 6sense is like walking into a room with the lights off. How would you know where to look for the accounts that matter in the market? That’s what 6sense has brought to us.

Carole Groombridge Senior Director of Global Marketing Programs, Ivanti

$263.2M

in influenced pipeline

154%

increase in win rates YoY

43%

increase in average deal sizes

Frequently asked questions.

Data cleansing corrects or removes bad data already in your systems, such as duplicate or obsolete records. Data enrichment adds missing information to existing records, such as phone numbers, emails, employee count, revenue, and technology installed. 6sense enriches and validates company and contact data in your systems.

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Intelligence to power agentic GTM.

Turn every signal, yours and ours, into intelligence every team, tool, and agent can act on and trust.

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