How they work with us

tmp uses 6sense as the strategic hub for account identification, segmentation, and orchestration. They design journey-based account strategies within the platform, then activate those segments across paid media, marketing automation, and sales workflows. Creative, messaging, and spend align to where each account sits in the buying journey — not where you hope they are. The result: a unified, omnichannel engine that moves accounts from insight to pipeline.

How they help you win

  • Design ICP-aligned, journey-based account segmentation using 6sense intent and engagement signals
  • Activate 6sense insights across paid media channels including LinkedIn, Google, programmatic, and premium industry publications
  • Align media investment to buying stage, so the right message reaches the right account at the right time
  • Continuously refine audiences and optimize campaigns based on ABX engagement and performance data
  • Develop creative — from brand messaging to demand generation assets and paid media — tailored to each stage of the funnel
  • Help marketing and sales teams apply 6sense insights to guide targeting, messaging, and investment decisions

Testimonial

“tmp has been integral in helping to lead Reltio into a new frontier of ABX across our GTM function; increasing efficiency, growing awareness and ultimately building pipeline.”- Karim Azar, Sr. Director, Web and Digital Marketing, Reltio

Use cases

Working with Reltio, tmp was tasked with shifting the company’s focus from marketing qualified leads to buying groups — in just 60 days. With over 6,000 target accounts and ambitious pipeline targets, the strategy had to be precise.

tmp used 6sense to build account segments aligned to key industries and funnel stages, then matched those segments with Salesforce data to fuel dynamic display campaigns across LinkedIn and 6sense ad platforms. Persona and intent targeting layered in geographic, industry, and sales-stage relevance to ensure every impression counted.

The result: a scalable, efficient ABX model that delivered measurable pipeline impact:

  • 24% increase in pipeline velocity
  • 20% increase in actionable sales pipeline
  • 50% reduction in closed-lost opportunities
  • 20% increase in pipeline per BDR year over year
  • 10% improvement in pipeline quality

Ideal fit

tmp specializes in serving B2B organizations with revenues above $500M, with deep expertise across high-tech, high-tech manufacturing, aerospace and defense, health tech, and fintech — markets where complex buying cycles and multi-stakeholder deci