Green Hat 

How they work with us

Green Hat has been a 6sense strategic agency partner since 2021, and is the only Teal-level partner in the APAC region. Their partnership is based on a shared vision for using data and AI to generate revenue more effectively. Whether you need to augment your team with technical 6sense expertise, or you’re looking for a partner to build an end-to-end account-based GTM approach with 6sense, their strategy consultants and certified 6sense experts help you make it happen.

How they help you win

• Build the ABM strategy that underpins the 6sense setup and ensures alignment with broader GTM & brand approach
• Deliver platform setup and integration into your existing technology stack, in close collaboration with 6sense’s customer success teams
• Ensure the most accurate target account information by developing data strategy, taxonomy, and intent keywords & topics
• Create and integrate personas, customer value propositions, messaging, content and customer journeys
• Setup, manage and optimize campaigns utilizing 6sense as a central targeting and orchestration platform
• Lead marketing and sales alignment, training and enabling sales teams, developing sales playbooks
• Define success metrics and build reporting dashboards that combine 6sense data with metrics from all your marketing and sales platforms

Testimonials

• “At 6sense we see many enterprise ABM strategies and implementations. Our team has worked closely with Green Hat and our mutual client Korn Ferry. We rate Green Hat’s program here as ‘top shelf’ and a best-practice case study that provides a blueprint to others on how to effectively drive ABM at scale.” — Jo Wright, Global Head of Partnerships, 6sense
• “Account-based marketing plays an important role in our GTM strategy. We’re deploying both 1:many ABM programs for 100s of accounts via 6sense, as well as 1:1 ABM for those strategic accounts with the largest opportunities for Nearmap. Green Hat have been our valued partner across all our ABM initiatives from the start.” — Shilpa Jacob, Global Director Digital Marketing, Nearmap

Use cases

At Green Hat we’re proud to partner with many global enterprises to optimize the way they use 6sense. We help them to create, manage and convert pipeline, so they maximize their return on investment in the platform.

• We work with global consulting firm Korn Ferry to make their marketing smarter and enable better CX with 6sense, driving bigger deals and increased target account engagement. Access the case study here.
• We helped aerial imagery leader Nearmap set up their global ABM-at-scale program and 6sense platform to deliver hundreds of marketing-qualified accounts (MQAs) to sales. Find out more about our work for Nearmap here.

Ideal fit

Green Hat partners with medium-sized and enterprise B2B organizations from most industries and across regions. With a presence in Melbourne, Sydney and Singapore, they service clients globally and have evolved from an initial focus on IT/SaaS/Telco to work with businesses across all sectors.