Goodway Group

Goodway Group serves as a data-driven digital marketing partner specializing in accelerating pipeline growth and revenue for B2B companies through precision-targeted marketing strategies.

How they work with us

Goodway Group works with clients to to optimize 6sense platform utilization and align audience insights with business goals. Their team designs full-funnel campaigns with comprehensive frameworks for audience segmentation, messaging, and KPIs while measuring brand impact across the customer journey.

How they help you win

  • Provide end-to-end support across implementation, strategy, managed services, and performance creative
  • Leverage 6sense’s AI-powered insights and intent data to drive more efficient demand generation
  • Seamlessly integrate 6sense with CRM, marketing automation, and media platforms
  • Develop and execute strategic ABM and demand generation programs
  • Deliver full-service managed media execution across programmatic, search, social, and CTV channels

Testimonials

  • A leading payment services provider achieved 7x higher conversion rates among key accounts after Goodway Group implemented 6sense’s AI-driven ABM platform
  • Generated $12.8M in pipeline revenue by eliminating 53% of low-intent accounts and redirecting media spend toward high-priority targets
  • One business line accounted for 80% of Closed/Won opportunities through precise account prioritization

Ideal fit

Goodway Group typically serves U.S.-based B2B SaaS and Business Service companies with annual revenue between $200 million and $800 million.

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Engage key personas and target accounts, personalize experiences based exactly on what they care about, and measure your results with ease.