Winning Trust in the Zero-Click Era
Join us live on the fourth Wednesday of every month at 7:30 AM PT / 10:30 AM ET / 15:30 BST / 16:30 CEST.
AI x Revenue | Monthly Peer Community
A community built for modern B2B marketers
This isn’t another webinar. It’s a community built for B2B marketing directors and demand generation leaders navigating the shift to AI-powered revenue growth. Each month’s session is 60 minutes of pure value: no fluff, just practical insight and open discussion.
What you’ll get:
- Cutting-edge insights, lessons, and learnings
- Expert peer-led panels with live Q&A
- Actionable playbooks, templates, and hacks
- A space to share, question, and learn openly
- 3 practical takeaways you can use right now
Important: Limited seats. No recordings. Application required.
NEXT SESSION
Winning Trust in the Zero-Click Era
Wednesday 27th May at 7:30 AM PT / 10:30 ET / 15:30 BST / 16:30 CEST
Search is changing underneath us. AI assistants are answering questions your buyers used to Google, and they’re doing it without sending traffic anywhere.
That doesn’t mean your brand doesn’t matter. It means how you build authority has fundamentally shifted.
In this Market Makers session, we’re bringing together practitioners who are operating at the frontier of AI search to explore what it takes to win trust when clicks are no longer the measure.
We’ll discuss:
- What ‘zero-click’ means in practice – and what it doesn’t
- How LLMs decide what to cite, surface, and trust
- Real experiments from the field – what worked, what didn’t, and what we’re holding back on
Peer-first, as always. Bring your perspective and leave with a clearer idea of where your focus will create the best results.
Meet your hosts
Stefano Iacono
Global Director Marketing | Market Makers Host
Stefano is an ABM and GTM architect and global marketing leader. A multi-award-winning marketer, he brings a practitioner’s eye to every conversation and a genuine love of community, translating real-world experience into clear, practical insight.
Claire Couch
Customer Marketing Leader | Market Makers Host
Claire is a customer marketing leader at 6sense who turns ideas into executed programs. Analytical and highly organized, she connects the dots between strategy and delivery — and helps guests do the same, unpacking how they moved from concept to impact.
A must-join community
Market Makers
The Market Makers community is an exclusive community for B2B marketing leaders driving smarter growth with AI.
We meet monthly to share real-world tactics, build peer connections, and leave with takeaways you can apply immediately. No pitches. No recordings. Just practical insight from people in the arena.
All registrants undergo an approval process and recording is prohibited to allow for open and honest communication. Once registered and approved, you will receive a confirmation email with a calendar invitation and links to join.
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