From Chatbot to Co-Worker: Getting Started with Claude Code & Coworker
Join us live on the fourth Wednesday of every month at 7:30 AM PT / 10:30 AM ET / 15:30 BST / 16:30 CEST.
AI x Revenue | Monthly Peer Community
A community built for modern B2B marketers
This isn’t another webinar. It’s a community built for B2B marketing directors and demand generation leaders navigating the shift to AI-powered revenue growth. Each month’s session is 60 minutes of pure value: no fluff, just practical insight and open discussion.
What you’ll get:
- Cutting-edge insights, lessons, and learnings
- Expert peer-led panels with live Q&A
- Actionable playbooks, templates, and hacks
- A space to share, question, and learn openly
- 3 practical takeaways you can use right now
Important: Limited seats. No recordings. Application required.
NEXT SESSION
From Chatbot to Co-Worker: Getting Started with Claude Code & Coworker
Wednesday 24th June at 7:30 AM PT / 10:30 ET / 15:30 BST / 16:30 CEST
AI tools are everywhere, but most marketers are still using Claude like a glorified search box. The teams pulling ahead aren’t just prompting better. They’re building systems.
In this Market Makers session, B2B Fusion’s Jon Russo – who’s spent the last year going deep on Claude Code and Claude Cowork – walks us through how to go from chatbot to co-worker: what it does, how to set it up properly, and where to start if you want it to do real work for you.
We’ll discuss:
- Claude Cowork vs. Claude Code: what’s the difference, why it matters
- Skills: the repeatable building blocks that make Claude Code genuinely useful
- Token consumption: what it is, why it matters, and how not to burn through your limit
Peer-first, as always. Bring your questions and leave with advice you can act on.
Meet your hosts
Stefano Iacono
Global Director Marketing | Market Makers Host
Stefano is an ABM and GTM architect and global marketing leader. A multi-award-winning marketer, he brings a practitioner’s eye to every conversation and a genuine love of community, translating real-world experience into clear, practical insight.
Claire Couch
Customer Marketing Leader | Market Makers Host
Claire is a customer marketing leader at 6sense who turns ideas into executed programs. Analytical and highly organized, she connects the dots between strategy and delivery — and helps guests do the same, unpacking how they moved from concept to impact.
A must-join community
Market Makers
The Market Makers community is an exclusive community for B2B marketing leaders driving smarter growth with AI.
We meet monthly to share real-world tactics, build peer connections, and leave with takeaways you can apply immediately. No pitches. No recordings. Just practical insight from people in the arena.
All registrants undergo an approval process and recording is prohibited to allow for open and honest communication. Once registered and approved, you will receive a confirmation email with a calendar invitation and links to join.
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