New Skills, New Mindset: How Marketing’s Role is Changing
Join us live on the fourth Wednesday of every month at 7:30 AM PT / 10:30 AM ET / 15:30 BST / 16:30 CEST.
AI x Revenue | Monthly Peer Community
A community built for modern B2B marketers
This isn’t another webinar. It’s a community built for B2B marketing directors and demand generation leaders navigating the shift to AI-powered revenue growth. Each month’s session is 60 minutes of pure value: no fluff, just practical insight and open discussion.
What you’ll get:
- Cutting-edge insights, lessons, and learnings
- Expert peer-led panels with live Q&A
- Actionable playbooks, templates, and hacks
- A space to share, question, and learn openly
- 3 practical takeaways you can use right now
Important: Limited seats. No recordings. Application required.
NEXT SESSION
New Skills, New Mindset: How Marketing’s Role is Changing
Wednesday 22nd April at 7:30 AM PT / 10:30 ET / 15:30 BST / 16:30 CEST
AI is changing what marketing teams do and where they create value.
As more execution gets automated, the role of marketing is shifting towards strategy, orchestration and decision-making.
In this Market Makers session, we’re bringing together voices from our latest community interviews to explore what this shift looks like in practice.
We’ll discuss:
- Where marketing teams are focusing their time in an AI-augmented era
- The skills leaders are prioritising (and deprioritising)
- How roles, workflows and automation are evolving strategy
- What it takes to connect marketing activity to real pipeline impact
Peer-first, as always. Bring your perspective, help us pressure-test the data, and leave with a clearer focus of where your focus will bring the best results.
Meet your hosts
Stefano Iacono
Global Director Marketing | Market Makers Host
Stefano is an ABM and GTM architect and global marketing leader. A multi-award-winning marketer, he brings a practitioner’s eye to every conversation and a genuine love of community, translating real-world experience into clear, practical insight.
Claire Couch
Customer Marketing Leader | Market Makers Host
Claire is a customer marketing leader at 6sense who turns ideas into executed programs. Analytical and highly organized, she connects the dots between strategy and delivery — and helps guests do the same, unpacking how they moved from concept to impact.
A must-join community
Market Makers
The Market Makers community is an exclusive community for B2B marketing leaders driving smarter growth with AI.
We meet monthly to share real-world tactics, build peer connections, and leave with takeaways you can apply immediately. No pitches. No recordings. Just practical insight from people in the arena.
All registrants undergo an approval process and recording is prohibited to allow for open and honest communication. Once registered and approved, you will receive a confirmation email with a calendar invitation and links to join.
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