AI x Revenue | Monthly Peer Community

How AI is Augmenting PR and Marketing

Join us live on the fourth Wednesday of every month at 7:30 AM PST / 10:30 AM EST / 15:30 GMT.

A community built for modern B2B marketers

This isn’t another webinar. It’s a community built for B2B marketing directors and demand generation leaders navigating the shift to AI-powered revenue growth. Each month’s session is 60 minutes of pure value: no fluff, just practical insight and open discussion.

What you’ll get:

  • Cutting-edge insights, lessons, and learnings
  • Expert peer-led panels with live Q&A
  • Actionable playbooks, templates, and hacks
  • A space to share, question, and learn openly
  • 3 practical takeaways you can use right now

Important: Limited seats. No recordings. Application required.

NEXT SESSION

How AI is Augmenting PR and Marketing

Wednesday, 25th March at 14:30 GMT / 7:30 AM PST / 15:30 CET

AI isn’t just a productivity tool — it’s reshaping how influence, trust, and demand are built.

This month, Josh Turbill, MD Digital Advisory & Global Tech Lead at Edelman, joins Market Makers to unpack how AI is creating a structural shift in PR and marketing — and quietly reshaping the architecture behind how brands are discovered, trusted, and chosen.

Josh advises some of the world’s largest tech companies — including those building the AI tools we use every day — on how to apply AI inside their own PR and marketing functions.

In this session, we’ll explore:

  • Why AI is rewiring the “front door” of the internet — and what that means for brand visibility
  • How infinite content is eroding trust (and how to win it back)
  • Where AI meaningfully augments the PR and marketing flywheel — from insight to measurement

Peer-first, as always. Bring your perspective and leave with practical takeaways.

Meet your hosts

Stefano Iacono

Global Director Marketing | Market Makers Host

Stefano is an ABM and GTM architect and global marketing leader. A multi-award-winning marketer, he brings a practitioner’s eye to every conversation and a genuine love of community, translating real-world experience into clear, practical insight.

Josh Turbill

MD Digital Advisory & Global Tech Lead at Edelman

Josh Turbill is MD Digital Advisory & Global Tech Lead at Edelman — the world’s largest communications consultancy, trusted by some of the biggest brands and organisations on the planet to shape reputation, build trust, and drive influence at scale. Josh leads digital, social, and AI marketing for the firm’s global technology practice, and is a multiple award-winner with clients including Microsoft, IBM, HP and Honeywell.

A must-join community

Market Makers

The Market Makers community is an exclusive community for B2B marketing leaders driving smarter growth with AI.

We meet monthly to share real-world tactics, build peer connections, and leave with takeaways you can apply immediately. No pitches. No recordings. Just practical insight from people in the arena.

All registrants undergo an approval process and recording is prohibited to allow for open and honest communication. Once registered and approved, you will receive a confirmation email with a calendar invitation and links to join.

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