B2B Market Makers | Monthly Peer Community
You’ve Been Told to Use AI. Now What?
Most B2B marketing leaders have been handed the AI mandate. Far fewer have been handed a plan. You’re probably using AI already, at least personally, but is it making your team more productive? Is it moving pipeline? And what do you say when leadership asks, “What’s our AI plan?”
In this Market Makers session, Brandon Oelling, CTO at XEQUALS, shares what comes after the mandate. Brandon works with organizations that have been handed the AI question and left to figure it out. He helps them map the tools to the outcomes they care about: what’s possible, what to watch out for, and how to tell whether it’s working.
We'll discuss:
You, your team, your business: the three levels of AI adoption, from quick personal wins to AI running across the company
The gotchas: security, working with IT, and giving AI access to the systems that run your business
From data to direction: using the B2B data you already have to see which messages, channels and personas are paying off
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