Sendoso
Using 6sense and Sendoso, revenue teams can seamlessly add gifting to their multi-channel strategy by triggering sends based on rich account insights and intent data.
Where intelligence meets connection
6sense and Sendoso enable revenue teams to integrate gifting into their multi-channel strategy, triggering sends with precision using account insights and intent data.
With these insights, your team can create memorable gifting experiences and stay connected (and remain relevant) at every stage of the buying journey. Our partnership enables GTM teams to measure ROI on all sending efforts, both at the campaign and account-level, in real-time right within the 6sense platform, so you ensure you’re getting the most out of your budget.
How it works
With Salesforce
With 6sense data aligned to the account and contact object, leads are automatically pushed into predetermined campaigns. In Sendoso, users can automate sends to leads in SFDC campaigns through Automations. As soon as a lead meets the SFDC campaign criteria, Sendoso instantly activates a send to the new lead. Sends can be also triggered directly off lead/contact objects pulled in by 6sense within SFDC.
With Marketo
With 6sense data pushing into Marketo, users can set up triggers based on leadscore changes and activities. Once criteria are met within Marketo, sends can be triggered within Sendoso through Automations.
Sendoso automations
When lead scores change, Sendoso Automations can trigger a send to align with key points defined in the customer journey.
Examples include:
- Automatically sending a celebratory gift when an account changes stages within a purchase cycle
- Automatically sending a postcard with painpoints and solutions when a lead interacts with specific products or webpages
- Automatically sending a pre-event package when a lead registers for an event
The power of 6sense & Sendoso
Trigger highly-targeted direct mail sends based on 6sense’s rich account and intent data, predictive scores and behavioral insights.
Use personalized direct mail sends to increase brand recognition and engagement with target accounts and contacts.
Leverage 6sense’s AI-powered contact fit and engagement scores to target sends to the right people within an account.