Salesforce

6sense offers an enterprise-grade CRM integration with Salesforce, providing a single source of truth for marketing, sales, and operations teams. Continuously enrich account data with AI insights and actions delivered to revenue teams where and when they’re needed to efficiently and effectively engage buyers across channels.

6sense + Salesforce = Better together

• Enrich your CRM with powerful buyer insights to create accurate, up-to-date customer records
• Native in-app dashboards with AI-driven actions help prioritize the best accounts to engage and promote scalability
• Establish workflows to acquire contacts, create new accounts, match leads to accounts, convert leads to contacts, and more
• Increase rep productivity to deliver a customer-first experience at every step in the buying process
• Build custom reports and dashboards to help measure pipeline

For more detailed instructions on our Salesforce integration, read our documentation here.

Real-Time Intelligence & Segmentation

Automatically sync Salesforce account and object data nightly into 6sense to power dynamic segments that reflect your evolving CRM data.

GTM Alignment

Ensure that marketing and sales are always working off the same account definitions, target lists, and exclusions, reducing misalignment and wasted effort.

Scalable Data Hygiene & Automation

Eliminate manual list maintenance, duplicate efforts, and outdated segmentation. The integration handles synchronizing permissions, exclusion lists, and account tiers automatically.

Better Prioritization

By combining CRM data (e.g. account size, status, custom fields) with 6sense insights, you get sharper visibility into which accounts are ready for engagement, which are slipping, and which require nurturing.