6sense + Folloze = Better together
Folloze and 6sense operationalize a modern ABX model, turning intent into action and engagement into revenue. 6sense provides intent and buying stage signals; Folloze activates them into scalable, personalized experiences across the journey.
“The ways we can use 6sense and Folloze to drive what content buyers see, the level of personalization is just amazing. You’ll be blown away.” Marlowe Fenne
Account Based Marketing Director, Abnormal Security
Use Cases
- TOFU campaigns using 6sense segments and buyer stage data
- Signal‑based plays triggered on surge signals
- Engagement score prioritization for focused sales outreach
Omnichannel personalized account engagement — at scale
With 6sense and Folloze, revenue teams leverage AI insights to deliver personalized, content-rich destinations that drive engagement and boost pipeline by activating decision‑makers and reducing ad waste.
“We’ve established a journey-centric ABM strategy with the customer at the center of the universe. 6sense’s intent and predictive data with Folloze’s personalized buyer experiences capabilities are core to realizing this vision. We’re well positioned to deliver digitally rich experiences that help buyers and customers solve key business challenges.” Shellie Smith
Director of Account Based Marketing, Autodesk
6sense: Unmatched Account Visibility With Intent Data
6sense Revenue Intelligence identifies target accounts based on intent data and buying stage predictions, enriched with firmographic data, to power omnichannel campaign orchestration.
Folloze: Real-Time Account Engagement Insights
Folloze leverages 6sense AI insights to construct contextual, adaptive and highly personalized buyer experiences at scale. Meanwhile, real-time account engagement insights from Folloze enrich account profiles to enhance campaign targeting and performance.
