Marketing Ops Job Description 

Here is a sample marketing ops job description. Take this sample as an outline for creating your own job description tailored to your company and its needs.

Job Title: Marketing Operations Specialist

Location: [City, State] or Remote

Job Type: Full-time

Introduction: As a Marketing Operations Specialist at our company, you will be at the heart of our marketing engine, ensuring operational excellence across all marketing initiatives. We are seeking a detail-oriented, tech-savvy professional who excels in managing complex systems and data to optimize campaign execution and drive growth.

Key Responsibilities:

• Implement, manage, and optimize marketing automation systems and CRM integrations.
• Maintain high standards of data quality within the marketing database.
• Develop, analyze, and report on key metrics to gauge marketing and sales effectiveness and business impact.
• Enhance lead management processes, including lead scoring, segmentation, and nurturing strategies.
• Collaborate with sales and marketing teams to align campaigns and facilitate seamless execution.
• Manage technical aspects of key marketing systems and tools.
• Handle vendor relations and oversee contract negotiations for marketing tools and services.

Skills and Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or related field.
• Proficient in major marketing automation and CRM platforms (e.g., HubSpot, Salesforce).
• Strong analytical skills with a proven ability to collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy.
• Demonstrated ability to manage and prioritize multiple projects in a fast-paced environment.

Preferred Experience:

• 2+ years in marketing operations, marketing automation, or a related field.
• Experience in creating and managing marketing campaigns.
• Familiarity with SQL and data visualization tools is a plus.

Ideal Traits:

• Excellent communication and collaboration skills.
• A proactive problem solver who addresses challenges effectively and creatively.
• Adaptable and capable of handling frequent changes in priorities.

Benefits:

• Competitive salary and comprehensive benefits package.
• Professional development and career advancement opportunities.
• Flexible working hours and the option for remote work.
• A dynamic and supportive work environment.
• Access to the latest tools and technologies in marketing.

How to Apply: Interested candidates should submit a resume and a cover letter outlining their qualifications and why they are a good fit for the role to [email address or application link].