All B2B organizations must plan for how to achieve their revenue goals. Then, they must measure progress toward those goals, and adjust the strategies and tactics as needed along the way. For most organizations, this remains a manual process informed largely by assumptions, disconnected data silos, and best guesses.
6sense + Fortella eliminates the guesswork from these critical planning and forecasting functions with the industry’s most complete AI-driven solution that helps marketers predict, monitor and adjust their pipeline generation efforts.
“The most successful organizations continually challenge themselves to uncover new ways of thinking and resources to accelerate insights and outperform the competition. The integration of Fortella into the 6sense account engagement platform achieves this goal by giving customers a finely tuned navigation system for their revops engine, ensuring they reach their targets and venture beyond them, with greater efficiency and speed.”
AI-driven planning within the 6sense Platform enables revenue teams to create precise, detailed pipeline goals, then forecast and measure progress against those goals, making adjustments in real time as needed.
Now marketers can plan, measure and predict potential pipeline production gaps, report on the metrics that really count, and take effective actions to prevent a shortfall – just like sales leaders do.
We all know that the demand and pipeline planning can be overwhelming — doomed by missing and inaccurate data and the enormous number of factors that influence pipeline generation.
6sense + Fortella solves for this by reaching across the marketing and sales data silos with AI to eliminate the blindspots and guesswork that cripple pipeline planning today. What’s more, 6sense + Fortella continually monitors your progress toward goals, notices when you’re off track and recommends solutions. With 6sense + Fortella, we have you covered from plan to pipeline.
In this session, you will learn: