Account selection
Design and orchestration
Engagement channels
Data management
Performance assessment
Product roadmap
Product vision
Market approach
If you’re a B2B marketer or seller on planet earth, you’ve probably heard of ABM.
Learn about the continuously evolving ABM solution landscape from Kerry Cunningham (former Forrester Principal), Head of 6sense Research, and Malachi Threadgill, ABM Principal Analyst at Forrester.
Find out more about key capabilities for ABM solutions today, where the market is headed, and the ROI that organizations are seeing from their ABM platforms.