How OpenText Turned GTM Complexity into a Blueprint That Multiplies Revenue

45-minute live playbooks from industry experts

Practical blueprints. Actionable strategies.

Most GTM problems aren’t strategy problems. They’re execution problems.

When business units operate in silos, the symptoms show up fast: overlapping campaigns, missed buyer signals, and a pipeline that consistently underperforms. Sound familiar?

In this session, we’re pulling back the curtain on how OpenText built a GTM motion that actually works. We’ll walk you through the exact blueprint they used to align cross-functional teams around a single strategy, turn scattered intent signals into real pipeline, and scale from 3 to 21 campaigns that uncovered 27% in new marketing-influenced revenue in just 30 days.

No theory. No fluff. Just a behind-the-scenes look at what it takes to move from fragmented execution to a precision-driven revenue engine.

Here’s what they’ll cover:

• Unifying siloed GTM execution into one cohesive, intent-driven revenue motion
• Aligning cross-functional teams around a single priority and actually keeping them there
• Using clean intent signals and smart segmentation to focus energy on the accounts most likely to convert
• Building a stage-based campaign framework that follows the buyer journey from first touch to closed deal
• Creating a repeatable playbook other business units can pick up and run with, no rebuilding from scratch
• Measuring what actually matters: from anonymous web activity all the way to pipeline and conversion

You’ll walk away with a clear, actionable playbook and the confidence to scale it across your entire organization.