Customer
Stories

The Challenge In April 2024, a major cloud platform announced the end of licensing and support for AWS customers on a legacy service, creating urgent migration demand. Initially, Mission Cloud, a CDW Company, responded with competitive takeout tactics based on technographic and intent data, but their pilot campaign showed that high intent didn’t reliably indicate […]

A few years ago, FireMon’s marketing team faced a common B2B problem: strong MQL volume but weak conversion and limited sales adoption. Marketing focused on individual contacts and single-touch campaigns, resulting in wasted effort on accounts that were not a strong fit. The Challenge Sales engagement with marketing-sourced leads hovered around 10%, and teams lacked […]

Warren Rupp is a leader delivering innovative solutions for electrical and electronic manufacturing. Under the strategic guidance of Marketing Manager Christine Ashe, the team turned to 6sense to bring focused, data-driven precision to their go-to-market efforts. The Challenge: Warren Rupp initially cast a wide campaign net to introduce their newest product but broad targeting was […]

When Caleb Rountree, Senior ABM Manager at 8×8, joined the company, he inherited an underperforming ABM program: With more than eight years of experience building ABM programs, Caleb knew that the foundational elements of an effective program needed to be rebuilt to drive predictable outcomes. Challenge: Breakthrough from Underperformance Prior to 8×8’s work: As a […]

Everbridge, a leader in critical event management, implemented 6sense to improve the efficiency and scalability of its renewal engagement operations. By consolidating multiple manual processes into a single, automated workflow aligned to renewal timelines and regional requirements, Everbridge significantly reduced operational overhead and improved internal coordination across teams. The Challenge: Prior to adopting 6sense Intelligent […]

Flexera’s 6sense implementation moved from contract signing in January to full rollout by July, with just 12 weeks from purchase to go-live and 8 weeks from kickoff to go-live. By July, just 6 weeks after campaign launches, the company was already experiencing measurable impact across reach, engagement, and pipeline growth, with its entire SDR team becoming certified 6sense users through gamified enablement and […]

OpenText transformed its fragmented go-to-market organization — spanning 10 business units, two separate 6sense instances, and eight product models — into a unified, intent-driven revenue engine. Facing an organic-first focus and an accelerated 30-day timeline, the team launched a pilot that delivered immediate results: 27% in new marketing-influenced revenue, 600% lift in conversion rate through a Drift integration, and a 15% increase in anonymous web activity. By creating a repeatable framework […]

JAGGAER, a global leader in procurement solutions, partnered with 2X Marketing – a premier B2B growth marketing agency- to revolutionize its go-to-market strategy using 6sense Intelligent Workflows. Facing classic operational hurdles, 2X Marketing orchestrated a multi-channel 6sense Intelligent Workflow (IWF) focused on high-intent accounts in decision and purchase stages, integrating 6sense AI for precise targeting […]

Overview: OneSource Virtual, a leading technology and services provider for Workday customers, evolved their 6sense usage from basic intent data to a fully embedded revenue engine. With guidance from their customer success team and insights from the 6sense Breakthrough conference, they aligned marketing and BDR efforts, driving measurable results through customized segments and AI tools. […]

Simpro Group revolutionized its high-velocity SMB sales motion by deploying 6sense AI Email Agents as “super BDRs” that handle the full spectrum of engagement — from inbound response to closed-lost reactivation. By treating AI as an additional team member rather than just a tool, Simpro automated follow-ups across inbound leads, MQLs, webinar outreach, and dormant […]

GSI, a leading ERP, CRM, and MAP consulting firm specializing in JD Edwards, NetSuite, HubSpot, and infrastructure technologies, adopted 6sense in April 2025 to enhance their go-to-market strategy with buyer intent data and predictive analytics. They started with self-built segments for outbound prospecting and email campaigns in HubSpot, and quickly launched display ads, achieving immediate […]

Malbek massively boosted the ROI of its go-to-market efforts by positioning artificial intelligence as the primary workforce rather than a support tool, fundamentally redesigning every customer touchpoint around 6sense capabilities. The company evolved from traditional functional silos to an AI-first revenue engine, where digital twins handle 85% of initial prospect interactions and AI personas operate […]