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Marketing Analytics

Q: How many companies use Marketing Analytics software these days?

Around the world in 2025, over 276,777 companies are currently using one or more Marketing Analytics software. Out of these, there are 213,305 companies using Marketing Analytics tools that are originally from the United States.

Q: Which company has the most significant market share in the Marketing Analytics software space?

The top few companies that have the most significant market share in the Marketing Analytics space are HubSpot Marketing Hub with 37.16% of market share, Mixpanel with 11.20% of market share, Pardot with 6.72% of market share. Check for other Marketing Analytics technologies market share here.

Q: What are the top industries that usually use Marketing Analytics softwares?

The top industries that use Marketing Analytics software are Digital Marketing (8,313), Marketing (7,980), Seo (6,781).

Gain market share and customer base information about the top Marketing Analytics software. Check out our list of Marketing Analytics Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

Technologies Tracked

419101

Companies Tracked

Categories related to Marketing Analytics

Event Marketing And Management

Marketing Automation Platforms

Social Marketing

Content Marketing Tools

Campaign Management

Top 5 Marketing Analytics technologies in 2025

Over 419101 companies are using Marketing Analytics tools. HubSpot Marketing Hub with 37.16% market share (155718 customers), Mixpanel with 11.20% market share (46946 customers), Pardot with 6.72% market share (28152 customers).

Technology

Market Share (Est.)

Customers

HubSpot Marketing Hub

37.16%

155718

Mixpanel

11.20%

46946

Pardot

6.72%

28152

HeapAnalytics

6.27%

26258

Marketo

5.99%

25108

Others

32.67%

136919

Marketing Analytics Customers by Employee Size

The majority of Marketing Analytics category falls in the company size of 0 - 9 employees (124300 companies), 20 - 49 employees (114481 companies), 100 - 249 employees (74912 companies).

Employee Size

Marketing Analytics Customers by Geography

Companies using Marketing Analytics technology software are majorly from the United States with 213305 (62.90%), United Kingdom with 33205 (9.79%), Canada with 18773 (5.54%) customers respectively.

Customers

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Marketing Analytics Customers by Industry

Top industries that use Marketing Analytics for Digital Marketing (8313), Marketing (7980), Seo (6781).

Customers

Market Share for Top Marketing Analytics Technologies

Analyze the market share of popular Marketing Analytics technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers	Market share(Est.)(%)
1	HubSpot Marketing Hub	155718	37.16
2	Mixpanel	46946	11.20
3	Pardot	28152	6.72
4	HeapAnalytics	26258	6.27
5	Marketo	25108	5.99
6	SEMrush	22684	5.41
7	Campaign Monitor	22140	5.28
8	Looker	18105	4.32
9	Sprout Social	15917	3.80
10	Sumo	14358	3.43
11	Zoho Analytics	6259	1.49
12	Demandbase	3385	0.81
13	LiveRamp	3075	0.73
14	SE Ranking	2961	0.71
15	Fivetran	2681	0.64
16	Oracle BlueKai	2203	0.53
17	Kentico	2152	0.51
18	Marquis	1849	0.44
19	Instapage	1803	0.43
20	Sailthru	1770	0.42
21	Bizible	1704	0.41
22	Kissmetrics	1400	0.33
23	Iterable	1297	0.31
24	Bounce Exchange	1243	0.30
25	Sisense	1210	0.29
26	Google Analytics 360	908	0.22
27	Sendible	548	0.13
28	IBM Watson Marketing	538	0.13
29	Birst	506	0.12
30	Qualifio	505	0.12
31	Klipfolio	438	0.10
32	Percolate	422	0.10
33	Brand24	393	0.09
34	InsideView	375	0.09
35	Localytics	271	0.06
36	LeadBoxer	258	0.06
37	Tealium IQ	238	0.06
38	Kapost	236	0.06
39	Clarabridge	236	0.06
40	Voluum	211	0.05
41	Chartio	206	0.05
42	Adverity	197	0.05
43	Oktopost	190	0.05
44	Newscred	173	0.04
45	Bizo	165	0.04
46	InsightSquared	161	0.04
47	TapClicks	145	0.03
48	ClickMeter	144	0.03
49	AgencyAnalytics	143	0.03
50	Beckon	141	0.03
51	Adomik	84	0.02
52	Ebiquity	84	0.02
53	Sitefinity Insight	84	0.02
54	Synerise	79	0.02
55	Connectif	67	0.02
56	wywy	58	0.01
57	Horsefly	46	0.01
58	Marketo Measure	45	0.01
59	Mintigo	38	0.01
60	SimilarWeb PRO	33	0.01
61	Locowise	33	0.01
62	OptiMine	31	0.01
63	Admetrics	26	0.01
64	Improvado	25	0.01
65	Swiftype Site Search	24	0.01
66	SalesSeek	23	0.01
67	Callcap	21	0.01
68	Fliptop	18	0.00
69	Acosta Group	17	0.00
70	Gain Theory	16	0.00
71	ReportGarden	15	0.00
72	emfluence	15	0.00
73	Sales & Orders	11	0.00
74	Avarea Analytics for Marketing	11	0.00
75	Expr3ss!	9	0.00
76	TCS HOBS	8	0.00
77	AdStage	7	0.00
78	Pyze	6	0.00
79	Juicebox	6	0.00
80	DemandJump	5	0.00
81	Origami Logic	5	0.00
82	Cxense Insight	4	0.00
83	Metrics Watch	4	0.00
84	IBM Watson Marketing Insights	3	0.00
85	Advantage Group International	3	0.00
86	Walkbase	3	0.00
87	EverThere	2	0.00
88	AD-Pure	2	0.00
89	MonkeyData	2	0.00
90	Trust Insights	2	0.00