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Marketing Analytics

Q: How many companies use Marketing Analytics software these days?

Around the world in 2025, over 287,135 companies are currently using one or more Marketing Analytics software. Out of these, there are 215,210 companies using Marketing Analytics tools that are originally from the United States.

Q: Which company has the most significant market share in the Marketing Analytics software space?

The top few companies that have the most significant market share in the Marketing Analytics space are HubSpot Marketing Hub with 39.93% of market share, Mixpanel with 11.25% of market share, Pardot with 8.01% of market share. Check for other Marketing Analytics technologies market share here.

Q: What are the top industries that usually use Marketing Analytics softwares?

The top industries that use Marketing Analytics software are Marketing (7,636), Digital Marketing (7,362), Social Media (5,953).

Gain market share and customer base information about the top Marketing Analytics software. Check out our list of Marketing Analytics Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

Technologies Tracked

395231

Companies Tracked

Categories related to Marketing Analytics

Event Marketing And Management

Marketing Automation Platforms

Social Marketing

Content Marketing Tools

Campaign Management

Top 5 Marketing Analytics technologies in 2025

Over 395231 companies are using Marketing Analytics tools. HubSpot Marketing Hub with 39.93% market share (157822 customers), Mixpanel with 11.25% market share (44444 customers), Pardot with 8.01% market share (31644 customers).

Technology

Market Share (Est.)

Customers

HubSpot Marketing Hub

39.93%

157822

Mixpanel

11.25%

44444

Pardot

8.01%

31644

HeapAnalytics

6.76%

26699

Marketo

6.24%

24654

Others

27.82%

109968

Marketing Analytics Customers by Employee Size

The majority of Marketing Analytics category falls in the company size of 20 - 49 employees (109040 companies), 0 - 9 employees (104459 companies), 100 - 249 employees (60061 companies).

Employee Size

Marketing Analytics Customers by Geography

Companies using Marketing Analytics technology software are majorly from the United States with 215210 (65.16%), United Kingdom with 32063 (9.71%), Australia with 18821 (5.70%) customers respectively.

Customers

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Marketing Analytics Customers by Industry

Top industries that use Marketing Analytics for Marketing (7636), Digital Marketing (7362), Social Media (5953).

Customers

Market Share for Top Marketing Analytics Technologies

Analyze the market share of popular Marketing Analytics technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers	Market share(Est.)(%)
1	HubSpot Marketing Hub	157822	39.93
2	Mixpanel	44444	11.25
3	Pardot	31644	8.01
4	HeapAnalytics	26699	6.76
5	Marketo	24654	6.24
6	Campaign Monitor	23911	6.05
7	Sprout Social	15504	3.92
8	SEMrush	14278	3.61
9	Sumo	14007	3.54
10	Looker	5947	1.50
11	Demandbase	3632	0.92
12	LiveRamp	3044	0.77
13	Oracle BlueKai	2661	0.67
14	Bizible	2122	0.54
15	Instapage	1994	0.50
16	Kentico	1915	0.48
17	Zoho Reports	1889	0.48
18	Sailthru	1852	0.47
19	SE Ranking	1814	0.46
20	Kissmetrics	1759	0.45
21	Fivetran	1529	0.39
22	Marquis	1455	0.37
23	Bounce Exchange	1376	0.35
24	Iterable	1029	0.26
25	Sisense	908	0.23
26	Google Analytics 360	621	0.16
27	Sendible	542	0.14
28	Qualifio	478	0.12
29	Birst	399	0.10
30	IBM Watson Marketing	372	0.09
31	Localytics	361	0.09
32	Klipfolio	348	0.09
33	Percolate	320	0.08
34	InsideView	288	0.07
35	Kapost	286	0.07
36	LeadBoxer	259	0.07
37	Newscred	215	0.05
38	Chartio	189	0.05
39	Bizo	188	0.05
40	Clarabridge	188	0.05
41	ClickMeter	183	0.05
42	Brand24	182	0.05
43	Pico	171	0.04
44	Voluum	141	0.04
45	Tealium IQ	126	0.03
46	Oktopost	125	0.03
47	Adverity	121	0.03
48	InsightSquared	118	0.03
49	AgencyAnalytics	117	0.03
50	TapClicks	113	0.03
51	Beckon	112	0.03
52	Adomik	95	0.02
53	wywy	78	0.02
54	Mintigo	70	0.02
55	Ebiquity	62	0.02
56	DemandJump	51	0.01
57	Synerise	35	0.01
58	Locowise	35	0.01
59	SalesSeek	34	0.01
60	Gain Theory	29	0.01
61	Fliptop	25	0.01
62	Horsefly	24	0.01
63	Callcap	23	0.01
64	Improvado	20	0.01
65	OptiMine	17	0.00
66	Marketo Measure	16	0.00
67	Connectif	15	0.00
68	SimilarWeb PRO	14	0.00
69	ReportGarden	14	0.00
70	emfluence	14	0.00
71	Avarea Analytics for Marketing	14	0.00
72	Juicebox	13	0.00
73	Acosta Group	13	0.00
74	Sales & Orders	10	0.00
75	Origami Logic	9	0.00
76	Admetrics	9	0.00
77	Pyze	7	0.00
78	AdStage	6	0.00
79	Walkbase	6	0.00
80	Cxense Insight	4	0.00
81	EverThere	3	0.00
82	MonkeyData	3	0.00
83	Advantage Group International	3	0.00
84	Metrics Watch	3	0.00
85	Expr3ss!	3	0.00
86	IBM Watson Marketing Insights	2	0.00