Marketing Analytics

Gain market share and customer base information about the top Marketing Analytics software. Check out our list of Marketing Analytics Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

Technologies

348038

Companies

Movements

Categories related to Marketing Analytics

Top 5 Marketing Analytics technologies in 2023

Over 348,038 companies are using Marketing Analytics tools. HubSpot Marketing Hub with 36.42% market share (126,742 customers), Pardot with 9.98% market share (34,742 customers), Campaign Monitor with 7.85% market share (27,312 customers),

HubSpot Marketing Hub

36.42 %

Market Share

126742

Customers
Pardot

9.98 %

Market Share

34742

Customers
Campaign Monitor

7.85 %

Market Share

27312

Customers
Mixpanel

7.58 %

Market Share

26395

Customers
Marketo

7.42 %

Market Share

25810

Customers
Others

30.75 %

Market Share

107037

Customers

Marketing Analytics Customers by Employee Size

The majority of Marketing Analytics category falls in the company size of 0 - 9 employees (1,939,343 companies), 20 - 49 employees (984,418 companies), 10 - 19 employees (481,250 companies).

Marketing Analytics Customers by Geography

Companies using Marketing Analytics technology software are majorly from the United States with 1,796,166 (51.25%), United Kingdom with 412,780 (11.78%), Germany with 342,594 (9.77%) customers respectively.

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Marketing Analytics Customers by Industry

Top industries that use Marketing Analytics for Professional Services (89,034), Technology (54,471), Retail and CPG (22,524).

Market Share for Top Marketing Analytics Technologies

Analyze the market share of popular Marketing Analytics technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers	Market share
1	HubSpot Marketing Hub	126742	36.42 (%)
2	Pardot	34742	9.98 (%)
3	Campaign Monitor	27312	7.85 (%)
4	Mixpanel	26395	7.58 (%)
5	Marketo	25810	7.42 (%)
6	Sumo	15278	4.39 (%)
7	HeapAnalytics	15173	4.36 (%)
8	Sprout Social	14747	4.24 (%)
9	SEMrush	14243	4.09 (%)
10	Looker	4427	1.27 (%)
11	Demandbase	4030	1.16 (%)
12	LiveRamp	3266	0.94 (%)
13	Oracle BlueKai	2506	0.72 (%)
14	Bizible	2458	0.71 (%)
15	Cxense Insight	2324	0.67 (%)
16	Kissmetrics	2164	0.62 (%)
17	Instapage	2081	0.60 (%)
18	Sailthru	1974	0.57 (%)
19	Zoho Reports	1847	0.53 (%)
20	Bounce Exchange	1789	0.51 (%)
21	SE Ranking	1743	0.50 (%)
22	Fivetran	1368	0.39 (%)
23	Sisense	1352	0.39 (%)
24	Kentico	1349	0.39 (%)
25	Tealium IQ	1296	0.37 (%)
26	Google Analytics 360	1105	0.32 (%)
27	Newscred	1060	0.30 (%)
28	Iterable	797	0.23 (%)
29	Sendible	633	0.18 (%)
30	Klipfolio	586	0.17 (%)
31	IBM Watson Marketing	531	0.15 (%)
32	Admetrics	528	0.15 (%)
33	Qualifio	438	0.13 (%)
34	Localytics	431	0.12 (%)
35	InsideView	417	0.12 (%)
36	Kapost	399	0.11 (%)
37	Percolate	336	0.10 (%)
38	Pico	299	0.09 (%)
39	Chartio	297	0.09 (%)
40	Clarabridge	293	0.08 (%)
41	LeadBoxer	289	0.08 (%)
42	Brand24	265	0.08 (%)
43	ClickMeter	237	0.07 (%)
44	InsightSquared	216	0.06 (%)
45	Bizo	184	0.05 (%)
46	Birst	171	0.05 (%)
47	Voluum	166	0.05 (%)
48	Juicebox	156	0.04 (%)
49	Oktopost	152	0.04 (%)
50	Appsee Mobile Analytics	151	0.04 (%)
51	TapClicks	131	0.04 (%)
52	Locowise	120	0.03 (%)
53	Adverity	117	0.03 (%)
54	Adomik	110	0.03 (%)
55	ReportGarden	98	0.03 (%)
56	Beckon	88	0.03 (%)
57	Mintigo	85	0.02 (%)
58	wywy	68	0.02 (%)
59	Synerise	58	0.02 (%)
60	Callcap	47	0.01 (%)
61	SalesSeek	47	0.01 (%)
62	DemandJump	45	0.01 (%)
63	AgencyAnalytics	44	0.01 (%)
64	Sales & Orders	40	0.01 (%)
65	AdStage	38	0.01 (%)
66	Improvado	36	0.01 (%)
67	Pyze	36	0.01 (%)
68	Upsight	35	0.01 (%)
69	Fliptop	35	0.01 (%)
70	Swiftype Site Search	32	0.01 (%)
71	MonkeyData	22	0.01 (%)
72	OptiMine	22	0.01 (%)
73	Origami Logic	19	0.01 (%)
74	emfluence	19	0.01 (%)
75	Horsefly	19	0.01 (%)
76	Avarea Analytics for Marketing	18	0.01 (%)
77	SimilarWeb PRO	18	0.01 (%)
78	EverThere	16	0.00 (%)
79	Slemma	6	0.00 (%)
80	Newlytics	4	0.00 (%)
81	Commerce Sciences	3	0.00 (%)
82	IBM Watson Marketing Insights	3	0.00 (%)
83	AD-Pure	2	0.00 (%)
84	Taveo	2	0.00 (%)
85	TCS HOBS	2	0.00 (%)

Technology	Market share
HubSpot Marketing Hub	36.42 (%)
Pardot	9.98 (%)
Campaign Monitor	7.85 (%)
Mixpanel	7.58 (%)
Marketo	7.42 (%)
Sumo	4.39 (%)
HeapAnalytics	4.36 (%)
Sprout Social	4.24 (%)
SEMrush	4.09 (%)
Looker	1.27 (%)
Demandbase	1.16 (%)
LiveRamp	0.94 (%)
Oracle BlueKai	0.72 (%)
Bizible	0.71 (%)
Cxense Insight	0.67 (%)
Kissmetrics	0.62 (%)
Instapage	0.60 (%)
Sailthru	0.57 (%)
Zoho Reports	0.53 (%)
Bounce Exchange	0.51 (%)
SE Ranking	0.50 (%)
Fivetran	0.39 (%)
Sisense	0.39 (%)
Kentico	0.39 (%)
Tealium IQ	0.37 (%)
Google Analytics 360	0.32 (%)
Newscred	0.30 (%)
Iterable	0.23 (%)
Sendible	0.18 (%)
Klipfolio	0.17 (%)
IBM Watson Marketing	0.15 (%)
Admetrics	0.15 (%)
Qualifio	0.13 (%)
Localytics	0.12 (%)
InsideView	0.12 (%)
Kapost	0.11 (%)
Percolate	0.10 (%)
Pico	0.09 (%)
Chartio	0.09 (%)
Clarabridge	0.08 (%)
LeadBoxer	0.08 (%)
Brand24	0.08 (%)
ClickMeter	0.07 (%)
InsightSquared	0.06 (%)
Bizo	0.05 (%)
Birst	0.05 (%)
Voluum	0.05 (%)
Juicebox	0.04 (%)
Oktopost	0.04 (%)
Appsee Mobile Analytics	0.04 (%)
TapClicks	0.04 (%)
Locowise	0.03 (%)
Adverity	0.03 (%)
Adomik	0.03 (%)
ReportGarden	0.03 (%)
Beckon	0.03 (%)
Mintigo	0.02 (%)
wywy	0.02 (%)
Synerise	0.02 (%)
Callcap	0.01 (%)
SalesSeek	0.01 (%)
DemandJump	0.01 (%)
AgencyAnalytics	0.01 (%)
Sales & Orders	0.01 (%)
AdStage	0.01 (%)
Improvado	0.01 (%)
Pyze	0.01 (%)
Upsight	0.01 (%)
Fliptop	0.01 (%)
Swiftype Site Search	0.01 (%)
MonkeyData	0.01 (%)
OptiMine	0.01 (%)
Origami Logic	0.01 (%)
emfluence	0.01 (%)
Horsefly	0.01 (%)
Avarea Analytics for Marketing	0.01 (%)
SimilarWeb PRO	0.01 (%)
EverThere	0.00 (%)
Slemma	0.00 (%)
Newlytics	0.00 (%)
Commerce Sciences	0.00 (%)
IBM Watson Marketing Insights	0.00 (%)
AD-Pure	0.00 (%)
Taveo	0.00 (%)
TCS HOBS	0.00 (%)

FAQ

Find answers to the most often asked questions by users.

Who are the top Marketing Analytics software market leaders?

Top leaders in the category for Marketing Analytics software are HubSpot Marketing Hub, Pardot, Campaign Monitor. Here, you can view a full list of Marketing Analytics tools in the market.

How many companies use Marketing Analytics software these days?

Around the world in 2023, over 4,367,569 companies are currently using one or more Marketing Analytics software. Out of these, there are 1,796,166 companies using Marketing Analytics tools that are originally from the United States .

Which company has the most significant market share in the Marketing Analytics software space?

The top few companies that have the most significant market share in the Marketing Analytics space are HubSpot Marketing Hub with 36.42 % of market share, and Pardot with 9.98 % of market share and Campaign Monitor with 7.85 % of market share . Check for other Marketing Analytics technologies market share here.