Marketing Analytics

Gain market share and customer base information about the top Marketing Analytics software. Check out our list of Marketing Analytics Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

91

Technologies Tracked

437825

Companies Tracked

Categories related to Marketing Analytics

Event Marketing And Management
Marketing Automation Platforms
Social Marketing
Content Marketing Tools
Campaign Management

Top 5 Marketing Analytics technologies in 2025

Over 437825 companies are using Marketing Analytics tools. HubSpot Marketing Hub with 36.23% market share (158624 customers), Mixpanel with 11.05% market share (48386 customers), Pardot with 6.76% market share (29586 customers).

Technology

Market Share (Est.)

Customers

  • HubSpot Marketing Hub

    36.23%

    158624

  • Mixpanel

    11.05%

    48386

  • Pardot

    6.76%

    29586

  • HeapAnalytics

    6.14%

    26895

  • Marketo

    6.05%

    26501

  • Others

    33.77%

    147833

    • Marketing Analytics Customers by Employee Size

    The majority of Marketing Analytics category falls in the company size of 0 - 9 employees (131688 companies), 20 - 49 employees (119614 companies), 100 - 249 employees (77555 companies).

    Employee Size

    Marketing Analytics Customers by Geography

    Companies using Marketing Analytics technology software are majorly from the United States with 224841 (62.96%), United Kingdom with 35024 (9.81%), Canada with 19719 (5.52%) customers respectively.

    Customers

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    Marketing Analytics Customers by Industry

    Top industries that use Marketing Analytics for Digital Marketing (8988), Marketing (8572), Seo (7228).

    Customers

    Market Share for Top Marketing Analytics Technologies

    Analyze the market share of popular Marketing Analytics technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

    Ranking
    Technology
    Customers
    Market share(Est.)(%)
    1HubSpot Marketing Hub15862436.23
    2Mixpanel4838611.05
    3Pardot295866.76
    4HeapAnalytics268956.14
    5Marketo265016.05
    6SEMrush249145.69
    7Campaign Monitor230655.27
    8Looker186194.25
    9Sprout Social178444.08
    10Sumo149993.43
    11Zoho Analytics69671.59
    12Demandbase35100.80
    13LiveRamp32530.74
    14SE Ranking30490.70
    15Fivetran28970.66
    16Kentico25780.59
    17Marquis23760.54
    18Oracle BlueKai23350.53
    19Instapage19330.44
    20Sailthru18810.43
    21Bizible17720.40
    22Kissmetrics15340.35
    23Iterable14340.33
    24Sisense14190.32
    25Bounce Exchange12740.29
    26Google Analytics 36011300.26
    27IBM Watson Marketing7020.16
    28Birst6370.15
    29Sendible5970.14
    30Klipfolio5620.13
    31Percolate5130.12
    32InsideView4740.11
    33Qualifio4740.11
    34Brand244570.10
    35Localytics3280.07
    36Clarabridge2790.06
    37Kapost2700.06
    38Tealium IQ2690.06
    39Chartio2630.06
    40LeadBoxer2630.06
    41Voluum2350.05
    42Oktopost2210.05
    43Adverity2080.05
    44Newscred2070.05
    45InsightSquared2050.05
    46Beckon1830.04
    47TapClicks1690.04
    48Bizo1690.04
    49ClickMeter1670.04
    50AgencyAnalytics1450.03
    51Ebiquity1080.02
    52Pico920.02
    53Adomik880.02
    54Connectif690.02
    55Synerise620.01
    56wywy610.01
    57Horsefly530.01
    58Marketo Measure460.01
    59Locowise420.01
    60Mintigo420.01
    61SimilarWeb PRO370.01
    62OptiMine360.01
    63Improvado300.01
    64SalesSeek280.01
    65Admetrics250.01
    66Callcap220.01
    67emfluence200.00
    68Gain Theory200.00
    69Acosta Group190.00
    70Fliptop180.00
    71ReportGarden160.00
    72Sales & Orders110.00
    73Avarea Analytics for Marketing110.00
    74AdStage110.00
    75Expr3ss!110.00
    76Swiftype Site Search90.00
    77Pyze70.00
    78DemandJump60.00
    79Juicebox60.00
    80Walkbase60.00
    81TCS HOBS50.00
    82Cxense Insight50.00
    83Origami Logic50.00
    84EverThere40.00
    85IBM Watson Marketing Insights40.00
    86Metrics Watch40.00
    87MonkeyData30.00
    88Trust Insights30.00
    89Advantage Group International30.00
    90Sitefinity Insight30.00
    91AD-Pure20.00

    FAQ

    Find answers to the most often asked questions by users.

    Who are the top Marketing Analytics software market leaders?

    Top leaders in the category for Marketing Analytics software are HubSpot Marketing Hub, Mixpanel, Pardot. Here, you can view a full list of Marketing Analytics tools in the market.

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    How many companies use Marketing Analytics software these days?

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    Which company has the most significant market share in the Marketing Analytics software space?

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    What are the top industries that usually use Marketing Analytics softwares?

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    Popular Comparisons

    HubSpot Marketing Hub vs Mixpanel
    HubSpot Marketing Hub vs Pardot
    HubSpot Marketing Hub vs HeapAnalytics
    Mixpanel vs Pardot
    Mixpanel vs HeapAnalytics
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