Marketing Analytics

Gain market share and customer base information about the top Marketing Analytics software. Check out our list of Marketing Analytics Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

84

Technologies Tracked

372532

Companies Tracked

Categories related to Marketing Analytics

Event Marketing And Management
Marketing Automation Platforms
Social Marketing
Content Marketing Tools
Campaign Management

Top 5 Marketing Analytics technologies in 2024

Over 372532 companies are using Marketing Analytics tools. HubSpot Marketing Hub with 38.12% market share (142014 customers), Mixpanel with 10.98% market share (40914 customers), Pardot with 8.63% market share (32135 customers).

Technology

Market Share (Est.)

Customers

  • HubSpot Marketing Hub

    38.12%

    142014

  • Mixpanel

    10.98%

    40914

  • Pardot

    8.63%

    32135

  • HeapAnalytics

    6.73%

    25076

  • Marketo

    6.69%

    24929

  • Others

    28.85%

    107464

  • Marketing Analytics Customers by Employee Size

    The majority of Marketing Analytics category falls in the company size of 20 - 49 employees (95658 companies), 0 - 9 employees (77231 companies), 100 - 249 employees (55512 companies).

    Employee Size

    Marketing Analytics Customers by Geography

    Companies using Marketing Analytics technology software are majorly from the United States with 187931 (65.87%), United Kingdom with 28324 (9.93%), Canada with 15489 (5.43%) customers respectively.

    Customers

    Sign up for 6sense Revenue AI™ to get FREE verified B2B contact data.

    Sign Up
    Company Logo

    Marketing Analytics Customers by Industry

    Top industries that use Marketing Analytics for Marketing (7572), Digital Marketing (7368), Social Media (5917).

    Customers

    Market Share for Top Marketing Analytics Technologies

    Analyze the market share of popular Marketing Analytics technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

    Ranking
    Technology
    Customers
    Market share(Est.)(%)
    1HubSpot Marketing Hub14201438.12
    2Mixpanel4091410.98
    3Pardot321358.63
    4HeapAnalytics250766.73
    5Marketo249296.69
    6Campaign Monitor228616.14
    7Sprout Social148713.99
    8SEMrush145543.91
    9Sumo118533.18
    10Looker68631.84
    11Demandbase36860.99
    12LiveRamp30220.81
    13Zoho Reports21750.58
    14Oracle BlueKai21430.58
    15Bizible21090.57
    16Kentico20740.56
    17Instapage18440.49
    18Sailthru18370.49
    19SE Ranking17150.46
    20Fivetran16800.45
    21Kissmetrics16590.45
    22Marquis16160.43
    23Bounce Exchange13590.36
    24Sisense10010.27
    25Iterable9320.25
    26Google Analytics 3606880.18
    27Sendible5320.14
    28Birst4410.12
    29Qualifio4290.12
    30IBM Watson Marketing4070.11
    31Klipfolio4030.11
    32Localytics3830.10
    33Percolate3430.09
    34InsideView3170.09
    35Kapost2900.08
    36LeadBoxer2420.06
    37Newscred2230.06
    38Chartio2110.06
    39Clarabridge2080.06
    40Brand241940.05
    41Pico1640.04
    42Bizo1630.04
    43ClickMeter1610.04
    44Tealium IQ1470.04
    45Oktopost1380.04
    46Voluum1370.04
    47Beckon1260.03
    48Adverity1250.03
    49InsightSquared1230.03
    50AgencyAnalytics1130.03
    51TapClicks1070.03
    52Adomik970.03
    53Ebiquity770.02
    54wywy740.02
    55Mintigo690.02
    56DemandJump490.01
    57Locowise390.01
    58Synerise380.01
    59SalesSeek330.01
    60Gain Theory290.01
    61Horsefly270.01
    62Fliptop240.01
    63Callcap220.01
    64Improvado200.01
    65ReportGarden180.00
    66OptiMine170.00
    67emfluence170.00
    68Connectif160.00
    69SimilarWeb PRO150.00
    70Avarea Analytics for Marketing140.00
    71Acosta Group140.00
    72Sales & Orders130.00
    73Admetrics130.00
    74Origami Logic120.00
    75Pyze90.00
    76AdStage80.00
    77Juicebox80.00
    78EverThere40.00
    79Cxense Insight40.00
    80Advantage Group International40.00
    81MonkeyData30.00
    82Metrics Watch30.00
    83Expr3ss!30.00
    84IBM Watson Marketing Insights20.00

    FAQ

    Find answers to the most often asked questions by users.

    Who are the top Marketing Analytics software market leaders?

    Top leaders in the category for Marketing Analytics software are HubSpot Marketing Hub, Mixpanel, Pardot. Here, you can view a full list of Marketing Analytics tools in the market.

    faq icon

    How many companies use Marketing Analytics software these days?

    faq icon

    Which company has the most significant market share in the Marketing Analytics software space?

    faq icon

    What are the top industries that usually use Marketing Analytics softwares?

    faq icon

    Choose Technologies to compare

    image
    vs-image
    vs-image
    image

    Popular Comparisons

    HubSpot Marketing Hub vs Mixpanel

    6Sense Chrome Extension

    Save time researching your prospects

    Get FREE, verified contact data, including emails from any website or right from Linkedin. Find decision-makers faster and customize your outreach.

    Install Now
    Company Logo

    Get instant access to B2B contact data across the web

    Sign Up Today
    6sense Logo
    social iconssocial iconssocial iconssocial icons
    MarketingAccount IdentificationIntent DataData Enrichment & ManagementPredictive AnalyticsOrchestrations & WorkflowsAudience BuildingAdvertisingConversational EmailPipeline IntelligenceIntegrations
    SolutionsBusiness ServicesFinancial ServicesTransportation & LogisticsManufacturingTechnologyCustomersMeet Our CustomersCustomer StoriesCustomer ReviewsRevCityKnowledge Base

    Company

    AboutLeadership TeamCareersNewsroomCommunity

    Browse 6sense Data

    TechnographicsComparing TechnologiesCompany SearchPeople Search
    TermsPrivacy PolicyPrivacy CenterDo Not Sell or Share My Personal Information

    © 2024 6sense