Pardot
Pardot B2B marketing automation by Salesforce helps marketers create more leads, generate more pipeline, and empower sales to close more deals.
Market Share of Pardot
Current Customer(s)
30819
Market Share (Est.)
7.30%
Ranking
#3
Top Competitors and Alternatives of Pardot
The top three of Pardot’s competitors in the Marketing Analytics category are HubSpot Marketing Hub with 36.38%, Mixpanel with 12.33%, Marketo with 7.01% market share.
| Technology | Domains | Market Share (Est.) | Versus page |
|---|---|---|---|
| HubSpot Marketing Hub | 153545 | 36.38% | Pardot vs HubSpot Marketing Hub |
| Mixpanel | 52030 | 12.33% | Pardot vs Mixpanel |
| Marketo | 29581 | 7.01% | Pardot vs Marketo |
| SEMrush | 23949 | 5.67% | Pardot vs SEMrush |
| Looker | 18456 | 4.37% | Pardot vs Looker |
| Campaign Monitor | 17518 | 4.15% | Pardot vs Campaign Monitor |
| HeapAnalytics | 17220 | 4.08% | Pardot vs HeapAnalytics |
| Sprout Social | 15641 | 3.71% | Pardot vs Sprout Social |
| Sumo | 14028 | 3.32% | Pardot vs Sumo |
| Demandbase | 7833 | 1.86% | Pardot vs Demandbase |
| Zoho Analytics | 6138 | 1.45% | Pardot vs Zoho Analytics |
| SE Ranking | 3095 | 0.73% | Pardot vs SE Ranking |
| LiveRamp | 3083 | 0.73% | Pardot vs LiveRamp |
| Fivetran | 2883 | 0.68% | Pardot vs Fivetran |
| Kentico | 2128 | 0.50% | Pardot vs Kentico |
| Oracle BlueKai | 2061 | 0.49% | Pardot vs Oracle BlueKai |
| Bounce Exchange | 1890 | 0.45% | Pardot vs Bounce Exchange |
| Marquis | 1829 | 0.43% | Pardot vs Marquis |
| Bizible | 1709 | 0.40% | Pardot vs Bizible |
| Sailthru | 1699 | 0.40% | Pardot vs Sailthru |
Popular Comparisons
Top Competitors and Alternatives of Pardot
The top three of Pardot’s competitors in the Marketing Analytics category are HubSpot Marketing Hub with 36.38%, Mixpanel with 12.33%, Marketo with 7.01% market share.
Pardot vs HubSpot Marketing Hub
Pardot vs Mixpanel
Pardot vs Marketo
Pardot vs SEMrush
Pardot vs Looker
Pardot vs Campaign Monitor
Pardot vs HeapAnalytics
Pardot vs Sprout Social
Customers of Pardot
Around the world in 2026, over 30316 companies have started using Pardot as Marketing Analytics tool.
| Customers | Employee Range | City | Region | Country | Social Links |
|---|---|---|---|---|---|
| Beckman Coulter Life Sciences | 10,000+ | Indianapolis | Indiana | United States |     |
| Macquarie Group | 10,000+ | Sydney | New South Wales | Australia | |
| Valeo | 10,000+ | Paris | Ile-de-France | France | |
| Renton School District | 10,000+ | Renton | Washington | United States | |
| University Of Iowa | 10,000+ | Iowa City | Iowa | United States | |
| BioTelemetry, Inc. | 10,000+ | Malvern | Pennsylvania | United States | |
| Marsh McLennan | 10,000+ | New York City | New York | United States | |
| UMass Memorial Health | 10,000+ | Southbridge | Massachusetts | United States | |
| ICON Plc | 10,000+ | Dublin | Leinster | Ireland | |
| FactSet | 10,000+ | Norwalk | Connecticut | United States | |
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Pardot Customers by Products and Services
The top three products and services offering customers that use Pardot for Marketing Analytics are Marketing (440), Digital Marketing (406), Saas (401).
Customers
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Pardot Customers by Employee Size
The majority of Pardot's customers for the marketing-analytics category fall in the company size of 100 - 249 employees (7696 companies), 20 - 49 employees (7354 companies), 0 - 9 employees (4397 companies).
Employee Size
Pardot Customers by Geography
The top three geographies of Pardot for marketing-analytics are the United States with 17408(64.96%), United Kingdom with 2159(8.06%), Japan with 1819(6.79%) customers respectively.
Customers
Employees of Pardot
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FAQ
Find answers to the most often asked questions by users.
Who are the top Pardot competitors?
Pardot’s Top competitors in the marketing-analytics category are HubSpot Marketing Hub, Mixpanel, Marketo. You can view a full list of Pardot competitors here. 6sense uses advanced data mining and AI algorithms to track customers and competitors of Pardot and 40,000 other technologies on the internet. You can also compare Pardot and its feature with top competitors here : Pardot vs HubSpot Marketing Hub Pardot vs Mixpanel Pardot vs Marketo.
What is Pardot customer distribution based on company size?
What is Pardot market share in the marketing-analytics?
What are the top countries that use Pardot?
What are the top industries that use Pardot?
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