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Marketo

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Marketo provides a complete marketing software platform to businesses of all sizes with tools for marketing automation, campaign management, & lead nu...Read more

Lead Management
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Market Share of Marketo

Current Customer(s)

26337

Market Share (Est.)

5.79%

Ranking

#5

Top Competitors and Alternatives of Marketo

The top three of Marketo’s competitors in the Lead Management category are Salesforce CRM with 25.71%, Pardot with 6.76%, Leadfeeder with 6.39% market share.

TechnologyDomainsMarket Share (Est.)Versus page
Salesforce CRM11688325.71%Marketo vs Salesforce CRM
Pardot307526.76%Marketo vs Pardot
Leadfeeder290606.39%Marketo vs Leadfeeder
HubSpot CRM279746.15%Marketo vs HubSpot CRM
MailMunch243085.35%Marketo vs MailMunch
QuickBase222874.90%Marketo vs QuickBase
Airtable215854.75%Marketo vs Airtable
Zoho CRM205354.52%Marketo vs Zoho CRM
monday.com185424.08%Marketo vs monday.com
Pipedrive151173.32%Marketo vs Pipedrive
Infusionsoft133992.95%Marketo vs Infusionsoft
Drift126832.79%Marketo vs Drift
SharpSpring120992.66%Marketo vs SharpSpring
Drip73231.61%Marketo vs Drip
Livestorm61991.36%Marketo vs Livestorm
Freshsales55351.22%Marketo vs Freshsales
WhatConverts44400.98%Marketo vs WhatConverts
Sleeknote39370.87%Marketo vs Sleeknote
Autopilot39020.86%Marketo vs Autopilot
SugarCRM34060.75%Marketo vs SugarCRM
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Popular Comparisons

Top Competitors and Alternatives of Marketo

The top three of Marketo’s competitors in the Lead Management category are Salesforce CRM with 25.71%, Pardot with 6.76%, Leadfeeder with 6.39% market share.

Marketo vs Salesforce CRM

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Marketo vs Pardot

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Marketo vs Leadfeeder

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Marketo vs HubSpot CRM

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Marketo vs MailMunch

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Marketo vs QuickBase

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Marketo vs Airtable

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Marketo vs Zoho CRM

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Customers of Marketo

Around the world in 2025, over 26336 companies have started using Marketo as Lead Management tool.

CustomersEmployee RangeCityRegionCountrySocial Links
General Electric10,000+BostonMassachusettsUnited States
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Magna International10,000+ConcordOntarioCanada
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Kyndryl10,000+New York CityNew YorkUnited States
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Thoughtworks10,000+ChicagoIllinoisUnited States
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IBM10,000+ArmonkNew YorkUnited States
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みずほ銀行10,000+TokyoTokyoJapan
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Hubbell10,000+SheltonConnecticutUnited States
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BDO10,000+BrusselsBrussels CapitalBelgium
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WTW10,000+New York CityNew YorkUnited States
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Verizon Wireless10,000+Warren TownshipNew JerseyUnited States
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Marketo Customers by Products and Services

The top three products and services offering customers that use Marketo for Lead Management are Marketing (510), Digital Marketing (465), Saas (455).

Customers

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Marketo Customers by Employee Size

The majority of Marketo's customers for the lead-management category fall in the company size of 100 - 249 employees (5344 companies), 20 - 49 employees (5316 companies), 0 - 9 employees (3786 companies).

Employee Size

Marketo Customers by Geography

The top three geographies of Marketo for lead-management are the United States with 16217(70.17%), United Kingdom with 1681(7.27%), Canada with 1048(4.53%) customers respectively.

Customers

Employees of Marketo

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Also see other Products/Services by Marketo in:

Marketing Analytics
Campaign Management
Social Media
Online Marketing
Sales Force Automation

FAQ

Find answers to the most often asked questions by users.

Who are the top Marketo competitors?

Marketo’s Top competitors in the lead-management category are Salesforce CRM, Pardot, Leadfeeder. You can view a full list of Marketo competitors here. 6sense uses advanced data mining and AI algorithms to track customers and competitors of Marketo and 40,000 other technologies on the internet. You can also compare Marketo and its feature with top competitors here : Marketo vs Salesforce CRM Marketo vs Pardot Marketo vs Leadfeeder.

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What is Marketo customer distribution based on company size?

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What is Marketo market share in the lead-management?

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What are the top countries that use Marketo?

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What are the top industries that use Marketo?

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