Marketo
Marketo provides a complete marketing software platform to businesses of all sizes with tools for marketing automation, campaign management, & lead nu...Read more
Market Share of Marketo
Current Customer(s)
26337
Market Share (Est.)
5.79%
Ranking
#5
Top Competitors and Alternatives of Marketo
The top three of Marketo’s competitors in the Lead Management category are Salesforce CRM with 25.71%, Pardot with 6.76%, Leadfeeder with 6.39% market share.
| Technology | Domains | Market Share (Est.) | Versus page |
|---|---|---|---|
| Salesforce CRM | 116883 | 25.71% | Marketo vs Salesforce CRM |
| Pardot | 30752 | 6.76% | Marketo vs Pardot |
| Leadfeeder | 29060 | 6.39% | Marketo vs Leadfeeder |
| HubSpot CRM | 27974 | 6.15% | Marketo vs HubSpot CRM |
| MailMunch | 24308 | 5.35% | Marketo vs MailMunch |
| QuickBase | 22287 | 4.90% | Marketo vs QuickBase |
| Airtable | 21585 | 4.75% | Marketo vs Airtable |
| Zoho CRM | 20535 | 4.52% | Marketo vs Zoho CRM |
| monday.com | 18542 | 4.08% | Marketo vs monday.com |
| Pipedrive | 15117 | 3.32% | Marketo vs Pipedrive |
| Infusionsoft | 13399 | 2.95% | Marketo vs Infusionsoft |
| Drift | 12683 | 2.79% | Marketo vs Drift |
| SharpSpring | 12099 | 2.66% | Marketo vs SharpSpring |
| Drip | 7323 | 1.61% | Marketo vs Drip |
| Livestorm | 6199 | 1.36% | Marketo vs Livestorm |
| Freshsales | 5535 | 1.22% | Marketo vs Freshsales |
| WhatConverts | 4440 | 0.98% | Marketo vs WhatConverts |
| Sleeknote | 3937 | 0.87% | Marketo vs Sleeknote |
| Autopilot | 3902 | 0.86% | Marketo vs Autopilot |
| SugarCRM | 3406 | 0.75% | Marketo vs SugarCRM |
Popular Comparisons
Top Competitors and Alternatives of Marketo
The top three of Marketo’s competitors in the Lead Management category are Salesforce CRM with 25.71%, Pardot with 6.76%, Leadfeeder with 6.39% market share.
Marketo vs Salesforce CRM
Marketo vs Pardot
Marketo vs Leadfeeder
Marketo vs HubSpot CRM
Marketo vs MailMunch
Marketo vs QuickBase
Marketo vs Airtable
Marketo vs Zoho CRM
Customers of Marketo
Around the world in 2025, over 26336 companies have started using Marketo as Lead Management tool.
| Customers | Employee Range | City | Region | Country | Social Links |
|---|---|---|---|---|---|
| General Electric | 10,000+ | Boston | Massachusetts | United States |     |
| Magna International | 10,000+ | Concord | Ontario | Canada | |
| Kyndryl | 10,000+ | New York City | New York | United States | |
| Thoughtworks | 10,000+ | Chicago | Illinois | United States | |
| IBM | 10,000+ | Armonk | New York | United States | |
| みずほ銀行 | 10,000+ | Tokyo | Tokyo | Japan | |
| Hubbell | 10,000+ | Shelton | Connecticut | United States | |
| BDO | 10,000+ | Brussels | Brussels Capital | Belgium | |
| WTW | 10,000+ | New York City | New York | United States | |
| Verizon Wireless | 10,000+ | Warren Township | New Jersey | United States | |
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Marketo Customers by Products and Services
The top three products and services offering customers that use Marketo for Lead Management are Marketing (510), Digital Marketing (465), Saas (455).
Customers
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Marketo Customers by Employee Size
The majority of Marketo's customers for the lead-management category fall in the company size of 100 - 249 employees (5344 companies), 20 - 49 employees (5316 companies), 0 - 9 employees (3786 companies).
Employee Size
Marketo Customers by Geography
The top three geographies of Marketo for lead-management are the United States with 16217(70.17%), United Kingdom with 1681(7.27%), Canada with 1048(4.53%) customers respectively.
Customers
Employees of Marketo
Also see other Products/Services by Marketo in:
FAQ
Find answers to the most often asked questions by users.
Who are the top Marketo competitors?
Marketo’s Top competitors in the lead-management category are Salesforce CRM, Pardot, Leadfeeder. You can view a full list of Marketo competitors here. 6sense uses advanced data mining and AI algorithms to track customers and competitors of Marketo and 40,000 other technologies on the internet. You can also compare Marketo and its feature with top competitors here : Marketo vs Salesforce CRM Marketo vs Pardot Marketo vs Leadfeeder.
What is Marketo customer distribution based on company size?
What is Marketo market share in the lead-management?
What are the top countries that use Marketo?
What are the top industries that use Marketo?
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