Lead Generation

Gain market share and customer base information about the top Lead Generation software. Check out our list of Lead Generation Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

Technologies

337881

Companies

1228

Movements

Categories related to Lead Generation

Top 5 Lead Generation technologies in 2023

Over 337,881 companies are using Lead Generation tools. HubSpot Marketing Hub with 41.16% market share (139,082 customers), Pardot with 11.74% market share (39,653 customers), Marketo with 9.93% market share (33,549 customers),

HubSpot Marketing Hub

41.16 %

Market Share

139082

Customers
Pardot

11.74 %

Market Share

39653

Customers
Marketo

9.93 %

Market Share

33549

Customers
Leadfeeder

8.00 %

Market Share

27046

Customers
OptinMonster

7.92 %

Market Share

26772

Customers
Others

21.24 %

Market Share

71779

Customers

Lead Generation Customers by Employee Size

The majority of Lead Generation category falls in the company size of 0 - 9 employees (80,350 companies), 20 - 49 employees (77,326 companies), 100 - 249 employees (31,267 companies).

Lead Generation Customers by Geography

Companies using Lead Generation technology software are majorly from the United States with 144,053 (65.11%), United Kingdom with 22,116 (10.00%), Canada with 11,911 (5.38%) customers respectively.

Sign up for 6sense Revenue AI™ to get FREE verified B2B contact data.

Lead Generation Customers by Industry

Top industries that use Lead Generation for Professional Services (71,179), Technology (50,201), Retail and CPG (15,175).

Market Share for Top Lead Generation Technologies

Analyze the market share of popular Lead Generation technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers	Market share
1	HubSpot Marketing Hub	139082	41.16 (%)
2	Pardot	39653	11.74 (%)
3	Marketo	33549	9.93 (%)
4	Leadfeeder	27046	8.00 (%)
5	OptinMonster	26772	7.92 (%)
6	Drift	18499	5.48 (%)
7	WordStream Advisor	13121	3.88 (%)
8	Pipedrive	12247	3.62 (%)
9	Leadinfo	6442	1.91 (%)
10	Sleeknote	5288	1.57 (%)
11	Albacross	4431	1.31 (%)
12	Uberflip	3291	0.97 (%)
13	Salesfusion	3034	0.90 (%)
14	PathFactory	915	0.27 (%)
15	VisitorTrack	622	0.18 (%)
16	Lead Liaison	529	0.16 (%)
17	Qualifio	475	0.14 (%)
18	Leadberry	434	0.13 (%)
19	Happierleads	431	0.13 (%)
20	LeadBoxer	327	0.10 (%)
21	Jumplead	236	0.07 (%)
22	Envoke	217	0.06 (%)
23	Cognism	203	0.06 (%)
24	CIENCE	175	0.05 (%)
25	Wheel of Popups	154	0.05 (%)
26	LeadsBridge	137	0.04 (%)
27	Digioh	106	0.03 (%)
28	Cliently	85	0.03 (%)
29	Vainu	76	0.02 (%)
30	EverString	52	0.02 (%)
31	Mr. E by EasyLeadz	39	0.01 (%)
32	hubsell	37	0.01 (%)
33	Akkroo	33	0.01 (%)
34	Growlabs	23	0.01 (%)
35	Visiblee	22	0.01 (%)
36	Martal Group	21	0.01 (%)
37	Lynkos	19	0.01 (%)
38	emfluence	18	0.01 (%)
39	DataLead	18	0.01 (%)
40	Data Axle Genie	7	0.00 (%)
41	Leadiro	7	0.00 (%)
42	SalesOptimize	5	0.00 (%)
43	LeadSift	3	0.00 (%)

Technology	Market share
HubSpot Marketing Hub	41.16 (%)
Pardot	11.74 (%)
Marketo	9.93 (%)
Leadfeeder	8.00 (%)
OptinMonster	7.92 (%)
Drift	5.48 (%)
WordStream Advisor	3.88 (%)
Pipedrive	3.62 (%)
Leadinfo	1.91 (%)
Sleeknote	1.57 (%)
Albacross	1.31 (%)
Uberflip	0.97 (%)
Salesfusion	0.90 (%)
PathFactory	0.27 (%)
VisitorTrack	0.18 (%)
Lead Liaison	0.16 (%)
Qualifio	0.14 (%)
Leadberry	0.13 (%)
Happierleads	0.13 (%)
LeadBoxer	0.10 (%)
Jumplead	0.07 (%)
Envoke	0.06 (%)
Cognism	0.06 (%)
CIENCE	0.05 (%)
Wheel of Popups	0.05 (%)
LeadsBridge	0.04 (%)
Digioh	0.03 (%)
Cliently	0.03 (%)
Vainu	0.02 (%)
EverString	0.02 (%)
Mr. E by EasyLeadz	0.01 (%)
hubsell	0.01 (%)
Akkroo	0.01 (%)
Growlabs	0.01 (%)
Visiblee	0.01 (%)
Martal Group	0.01 (%)
Lynkos	0.01 (%)
emfluence	0.01 (%)
DataLead	0.01 (%)
Data Axle Genie	0.00 (%)
Leadiro	0.00 (%)
SalesOptimize	0.00 (%)
LeadSift	0.00 (%)

FAQ

Find answers to the most often asked questions by users.

Who are the top Lead Generation software market leaders?

Top leaders in the category for Lead Generation software are HubSpot Marketing Hub, Pardot, Marketo. Here, you can view a full list of Lead Generation tools in the market.

How many companies use Lead Generation software these days?

Around the world in 2023, over 264,884 companies are currently using one or more Lead Generation software. Out of these, there are 144,053 companies using Lead Generation tools that are originally from the United States .

Which company has the most significant market share in the Lead Generation software space?

The top few companies that have the most significant market share in the Lead Generation space are HubSpot Marketing Hub with 41.16 % of market share, and Pardot with 11.74 % of market share and Marketo with 9.93 % of market share . Check for other Lead Generation technologies market share here.