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Pardot

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Accelerate pipeline, drive revenue, and align marketing and sales with Pardot marketing automation​, a Salesforce.com company.

Lead Generation
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Market Share of Pardot

Current Customer(s)

24577

Market Share (Est.)

7.67%

Ranking

#4

Top Competitors and Alternatives of Pardot

The top three of Pardot’s competitors in the Lead Generation category are HubSpot Marketing Hub with 48.80%, OptinMonster with 9.32%, Leadfeeder with 8.43% market share.

TechnologyDomainsMarket Share (Est.)Versus page
HubSpot Marketing Hub15643348.80%Pardot vs HubSpot Marketing Hub
OptinMonster298649.32%Pardot vs OptinMonster
Leadfeeder270228.43%Pardot vs Leadfeeder
Marketo207606.48%Pardot vs Marketo
Pipedrive187665.85%Pardot vs Pipedrive
Leadinfo131994.12%Pardot vs Leadinfo
Drift123543.85%Pardot vs Drift
Albacross39151.22%Pardot vs Albacross
Sleeknote37481.17%Pardot vs Sleeknote
Salesfusion22810.71%Pardot vs Salesfusion
Uberflip20390.64%Pardot vs Uberflip
Envoke7650.24%Pardot vs Envoke
Happierleads7440.23%Pardot vs Happierleads
Lead Liaison5850.18%Pardot vs Lead Liaison
Cognism5470.17%Pardot vs Cognism
PathFactory5410.17%Pardot vs PathFactory
Qualifio5390.17%Pardot vs Qualifio
Constant Contact Lead Gen & CRM4460.14%Pardot vs Constant Contact Lead Gen & CRM
LeadBoxer2580.08%Pardot vs LeadBoxer
VisitorTrack1900.06%Pardot vs VisitorTrack
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Popular Comparisons

Top Competitors and Alternatives of Pardot

The top three of Pardot’s competitors in the Lead Generation category are HubSpot Marketing Hub with 48.80%, OptinMonster with 9.32%, Leadfeeder with 8.43% market share.

Pardot vs HubSpot Marketing Hub

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Pardot vs OptinMonster

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Pardot vs Leadfeeder

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Pardot vs Marketo

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Pardot vs Pipedrive

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Pardot vs Leadinfo

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Pardot vs Drift

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Pardot vs Albacross

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Customers of Pardot

Around the world in 2026, over 24520 companies have started using Pardot as Lead Generation tool.

CustomersEmployee RangeCityRegionCountrySocial Links
UST10,000+Aliso ViejoCaliforniaUnited States
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ByteDance10,000+BeijingBeijingPeople's Republic of China
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GFI Portugal10,000+Saint-OuenIle-de-FranceFrance
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Honeywell10,000+CharlotteNorth CarolinaUnited States
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Brand Energy & Infrastructure Services10,000+LeatherheadEnglandUnited Kingdom
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ADT10,000+Boca RatonFloridaUnited States
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Nationwide Financial10,000+ColumbusOhioUnited States
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Exxon Mobil Corporation10,000+SpringTexasUnited States
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Norwegian Cruise Line Holdings10,000+MiamiFloridaUnited States
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IFF10,000+New York CityNew YorkUnited States
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Pardot Customers by Products and Services

The top three products and services offering customers that use Pardot for Lead Generation are Marketing (352), Digital Marketing (330), Consulting (325).

Customers

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Pardot Customers by Employee Size

The majority of Pardot's customers for the lead-generation category fall in the company size of 100 - 249 employees (5891 companies), 20 - 49 employees (5809 companies), 0 - 9 employees (3834 companies).

Employee Size

Pardot Customers by Geography

The top three geographies of Pardot for lead-generation are the United States with 13196(61.59%), United Kingdom with 1842(8.60%), Japan with 1842(8.60%) customers respectively.

Customers

Employees of Pardot

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Also see other Products/Services by Pardot in:

Online Marketing
Lead Generation
Landing Pages
Lead Capture
Predictive Lead Scoring

FAQ

Find answers to the most often asked questions by users.

Who are the top Pardot competitors?

Pardot’s Top competitors in the lead-generation category are HubSpot Marketing Hub, OptinMonster, Leadfeeder. You can view a full list of Pardot competitors here. 6sense uses advanced data mining and AI algorithms to track customers and competitors of Pardot and 40,000 other technologies on the internet. You can also compare Pardot and its feature with top competitors here : Pardot vs HubSpot Marketing Hub Pardot vs OptinMonster Pardot vs Leadfeeder.

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What is Pardot customer distribution based on company size?

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What is Pardot market share in the lead-generation?

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What are the top countries that use Pardot?

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What are the top industries that use Pardot?

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