Pardot
Accelerate pipeline, drive revenue, and align marketing and sales with Pardot marketing automation, a Salesforce.com company.
Market Share of Pardot
Current Customer(s)
27973
Market Share (Est.)
8.71%
Ranking
#3
Top Competitors and Alternatives of Pardot
The top three of Pardot’s competitors in the Lead Generation category are HubSpot Marketing Hub with 48.55%, OptinMonster with 9.92%, Leadfeeder with 8.52% market share.
| Technology | Domains | Market Share (Est.) | Versus page |
|---|---|---|---|
| HubSpot Marketing Hub | 155850 | 48.55% | Pardot vs HubSpot Marketing Hub |
| OptinMonster | 31850 | 9.92% | Pardot vs OptinMonster |
| Leadfeeder | 27337 | 8.52% | Pardot vs Leadfeeder |
| Marketo | 23606 | 7.35% | Pardot vs Marketo |
| Pipedrive | 14770 | 4.60% | Pardot vs Pipedrive |
| Drift | 11678 | 3.64% | Pardot vs Drift |
| Leadinfo | 11383 | 3.55% | Pardot vs Leadinfo |
| Albacross | 4342 | 1.35% | Pardot vs Albacross |
| Sleeknote | 3573 | 1.11% | Pardot vs Sleeknote |
| Uberflip | 2201 | 0.69% | Pardot vs Uberflip |
| Salesfusion | 1834 | 0.57% | Pardot vs Salesfusion |
| Happierleads | 790 | 0.25% | Pardot vs Happierleads |
| PathFactory | 654 | 0.20% | Pardot vs PathFactory |
| Envoke | 456 | 0.14% | Pardot vs Envoke |
| Qualifio | 425 | 0.13% | Pardot vs Qualifio |
| Constant Contact Lead Gen & CRM | 354 | 0.11% | Pardot vs Constant Contact Lead Gen & CRM |
| Lead Liaison | 351 | 0.11% | Pardot vs Lead Liaison |
| Cognism | 339 | 0.11% | Pardot vs Cognism |
| VisitorTrack | 272 | 0.08% | Pardot vs VisitorTrack |
| LeadBoxer | 263 | 0.08% | Pardot vs LeadBoxer |
Popular Comparisons
Top Competitors and Alternatives of Pardot
The top three of Pardot’s competitors in the Lead Generation category are HubSpot Marketing Hub with 48.55%, OptinMonster with 9.92%, Leadfeeder with 8.52% market share.
Pardot vs HubSpot Marketing Hub
Pardot vs OptinMonster
Pardot vs Leadfeeder
Pardot vs Marketo
Pardot vs Pipedrive
Pardot vs Drift
Pardot vs Leadinfo
Pardot vs Albacross
Customers of Pardot
Around the world in 2025, over 27273 companies have started using Pardot as Lead Generation tool.
| Customers | Employee Range | City | Region | Country | Social Links |
|---|---|---|---|---|---|
| Sekisui House | 10,000+ | Osaka | Osaka | Japan |     |
| U.S. Bancorp | 10,000+ | Minneapolis | Minnesota | United States | |
| D-Link | 10,000+ | Fountain Valley | California | United States | |
| Sogeti | 10,000+ | Paris | Ile-de-France | France | |
| Western Michigan University | 10,000+ | Kalamazoo | Michigan | United States | |
| UpGrad | 10,000+ | Mumbai | Maharashtra | India | |
| TNT | 10,000+ | Atherstone | England | United Kingdom | |
| PwC | 10,000+ | London | England | United Kingdom | |
| UPM | 10,000+ | Helsinki | Uusimaa | Finland | |
| Bausch & Lomb | 10,000+ | Vaughan | Ontario | Canada | |
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Pardot Customers by Products and Services
The top three products and services offering customers that use Pardot for Lead Generation are Marketing (426), Saas (360), Consulting (357).
Customers
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Pardot Customers by Employee Size
The majority of Pardot's customers for the lead-generation category fall in the company size of 100 - 249 employees (7190 companies), 20 - 49 employees (7061 companies), 0 - 9 employees (4375 companies).
Employee Size
Pardot Customers by Geography
The top three geographies of Pardot for lead-generation are the United States with 15420(63.56%), United Kingdom with 1993(8.21%), Japan with 1831(7.55%) customers respectively.
Customers
Employees of Pardot
Also see other Products/Services by Pardot in:
FAQ
Find answers to the most often asked questions by users.
Who are the top Pardot competitors?
Pardot’s Top competitors in the lead-generation category are HubSpot Marketing Hub, OptinMonster, Leadfeeder. You can view a full list of Pardot competitors here. 6sense uses advanced data mining and AI algorithms to track customers and competitors of Pardot and 40,000 other technologies on the internet. You can also compare Pardot and its feature with top competitors here : Pardot vs HubSpot Marketing Hub Pardot vs OptinMonster Pardot vs Leadfeeder.
What is Pardot customer distribution based on company size?
What is Pardot market share in the lead-generation?
What are the top countries that use Pardot?
What are the top industries that use Pardot?
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