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Pardot

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Accelerate pipeline, drive revenue, and align marketing and sales with Pardot marketing automation​, a Salesforce.com company.

Lead Generation
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Market Share of Pardot

Current Customer(s)

27973

Market Share (Est.)

8.71%

Ranking

#3

Top Competitors and Alternatives of Pardot

The top three of Pardot’s competitors in the Lead Generation category are HubSpot Marketing Hub with 48.55%, OptinMonster with 9.92%, Leadfeeder with 8.52% market share.

TechnologyDomainsMarket Share (Est.)Versus page
HubSpot Marketing Hub15585048.55%Pardot vs HubSpot Marketing Hub
OptinMonster318509.92%Pardot vs OptinMonster
Leadfeeder273378.52%Pardot vs Leadfeeder
Marketo236067.35%Pardot vs Marketo
Pipedrive147704.60%Pardot vs Pipedrive
Drift116783.64%Pardot vs Drift
Leadinfo113833.55%Pardot vs Leadinfo
Albacross43421.35%Pardot vs Albacross
Sleeknote35731.11%Pardot vs Sleeknote
Uberflip22010.69%Pardot vs Uberflip
Salesfusion18340.57%Pardot vs Salesfusion
Happierleads7900.25%Pardot vs Happierleads
PathFactory6540.20%Pardot vs PathFactory
Envoke4560.14%Pardot vs Envoke
Qualifio4250.13%Pardot vs Qualifio
Constant Contact Lead Gen & CRM3540.11%Pardot vs Constant Contact Lead Gen & CRM
Lead Liaison3510.11%Pardot vs Lead Liaison
Cognism3390.11%Pardot vs Cognism
VisitorTrack2720.08%Pardot vs VisitorTrack
LeadBoxer2630.08%Pardot vs LeadBoxer
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Popular Comparisons

Top Competitors and Alternatives of Pardot

The top three of Pardot’s competitors in the Lead Generation category are HubSpot Marketing Hub with 48.55%, OptinMonster with 9.92%, Leadfeeder with 8.52% market share.

Pardot vs HubSpot Marketing Hub

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Pardot vs OptinMonster

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Pardot vs Leadfeeder

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Pardot vs Marketo

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Pardot vs Pipedrive

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Pardot vs Drift

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Pardot vs Leadinfo

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Pardot vs Albacross

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Customers of Pardot

Around the world in 2025, over 27273 companies have started using Pardot as Lead Generation tool.

CustomersEmployee RangeCityRegionCountrySocial Links
Sekisui House10,000+OsakaOsakaJapan
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U.S. Bancorp10,000+MinneapolisMinnesotaUnited States
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D-Link10,000+Fountain ValleyCaliforniaUnited States
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Sogeti10,000+ParisIle-de-FranceFrance
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Western Michigan University10,000+KalamazooMichiganUnited States
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UpGrad10,000+MumbaiMaharashtraIndia
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TNT10,000+AtherstoneEnglandUnited Kingdom
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PwC10,000+LondonEnglandUnited Kingdom
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UPM10,000+HelsinkiUusimaaFinland
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Bausch & Lomb10,000+VaughanOntarioCanada
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Pardot Customers by Products and Services

The top three products and services offering customers that use Pardot for Lead Generation are Marketing (426), Saas (360), Consulting (357).

Customers

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Pardot Customers by Employee Size

The majority of Pardot's customers for the lead-generation category fall in the company size of 100 - 249 employees (7190 companies), 20 - 49 employees (7061 companies), 0 - 9 employees (4375 companies).

Employee Size

Pardot Customers by Geography

The top three geographies of Pardot for lead-generation are the United States with 15420(63.56%), United Kingdom with 1993(8.21%), Japan with 1831(7.55%) customers respectively.

Customers

Employees of Pardot

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Also see other Products/Services by Pardot in:

Marketing Automation Platforms
Online Marketing
Lead Management
Campaign Management
Sales Force Automation

FAQ

Find answers to the most often asked questions by users.

Who are the top Pardot competitors?

Pardot’s Top competitors in the lead-generation category are HubSpot Marketing Hub, OptinMonster, Leadfeeder. You can view a full list of Pardot competitors here. 6sense uses advanced data mining and AI algorithms to track customers and competitors of Pardot and 40,000 other technologies on the internet. You can also compare Pardot and its feature with top competitors here : Pardot vs HubSpot Marketing Hub Pardot vs OptinMonster Pardot vs Leadfeeder.

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What is Pardot customer distribution based on company size?

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What is Pardot market share in the lead-generation?

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What are the top countries that use Pardot?

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What are the top industries that use Pardot?

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