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Pardot

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Accelerate pipeline, drive revenue, and align marketing and sales with Pardot marketing automation​, a Salesforce.com company.

Lead Generation
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Market Share of Pardot

Current Customer(s)

34155

Market Share (Est.)

10.08%

Ranking

#2

Top Competitors and Alternatives of Pardot

The top three of Pardot’s competitors in the Lead Generation category are HubSpot Marketing Hub with 43.08%, Marketo with 9.80%, Leadfeeder with 8.41% market share.

TechnologyDomainsMarket Share (Est.)Versus page
HubSpot Marketing Hub14591143.08%Pardot vs HubSpot Marketing Hub
Marketo331839.80%Pardot vs Marketo
Leadfeeder284958.41%Pardot vs Leadfeeder
OptinMonster274158.09%Pardot vs OptinMonster
Pipedrive224736.64%Pardot vs Pipedrive
Leadinfo134783.98%Pardot vs Leadinfo
Drift118953.51%Pardot vs Drift
Albacross45141.33%Pardot vs Albacross
Salesfusion41981.24%Pardot vs Salesfusion
Sleeknote35991.06%Pardot vs Sleeknote
Uberflip19990.59%Pardot vs Uberflip
Cognism9850.29%Pardot vs Cognism
Constant Contact Lead Gen & CRM9570.28%Pardot vs Constant Contact Lead Gen & CRM
Happierleads8180.24%Pardot vs Happierleads
Lead Liaison8150.24%Pardot vs Lead Liaison
Envoke7410.22%Pardot vs Envoke
PathFactory6060.18%Pardot vs PathFactory
Qualifio4940.15%Pardot vs Qualifio
DataLead2650.08%Pardot vs DataLead
LeadBoxer2460.07%Pardot vs LeadBoxer
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Popular Comparisons

Top Competitors and Alternatives of Pardot

The top three of Pardot’s competitors in the Lead Generation category are HubSpot Marketing Hub with 43.08%, Marketo with 9.80%, Leadfeeder with 8.41% market share.

Pardot vs HubSpot Marketing Hub

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Pardot vs Marketo

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Pardot vs Leadfeeder

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Pardot vs OptinMonster

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Pardot vs Pipedrive

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Pardot vs Leadinfo

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Pardot vs Drift

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Pardot vs Albacross

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Customers of Pardot

Around the world in 2026, over 33645 companies have started using Pardot as Lead Generation tool.

CustomersEmployee RangeCityRegionCountrySocial Links
Shred-It10,000+OakvilleOntarioCanada
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Myklevold Motor AS10,000+OsloOsloNorway
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Loomis10,000+StockholmStockholmSweden
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De Beers Group10,000+LondonEnglandUnited Kingdom
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Abbott10,000+North ChicagoIllinoisUnited States
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Axalta10,000+PhiladelphiaPennsylvaniaUnited States
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Steria GmbH10,000+WillstaettBaden-WuerttembergGermany
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Esso10,000+CalgaryAlbertaCanada
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Popl10,000+New York CityNew YorkUnited States
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Ingram Micro10,000+IrvineCaliforniaUnited States
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Pardot Customers by Products and Services

The top three products and services offering customers that use Pardot for Lead Generation are Digital Marketing (540), Marketing (531), Saas (450).

Customers

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Pardot Customers by Employee Size

The majority of Pardot's customers for the lead-generation category fall in the company size of 100 - 249 employees (8556 companies), 20 - 49 employees (8022 companies), 0 - 9 employees (4649 companies).

Employee Size

Pardot Customers by Geography

The top three geographies of Pardot for lead-generation are the United States with 19667(65.79%), United Kingdom with 2396(8.01%), Japan with 1812(6.06%) customers respectively.

Customers

Employees of Pardot

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Also see other Products/Services by Pardot in:

Lead Management
Marketing Analytics
Lead Generation
Predictive Lead Scoring
Campaign Management

FAQ

Find answers to the most often asked questions by users.

Who are the top Pardot competitors?

Pardot’s Top competitors in the lead-generation category are HubSpot Marketing Hub, Marketo, Leadfeeder. You can view a full list of Pardot competitors here. 6sense uses advanced data mining and AI algorithms to track customers and competitors of Pardot and 40,000 other technologies on the internet. You can also compare Pardot and its feature with top competitors here : Pardot vs HubSpot Marketing Hub Pardot vs Marketo Pardot vs Leadfeeder.

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What is Pardot customer distribution based on company size?

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What is Pardot market share in the lead-generation?

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What are the top countries that use Pardot?

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What are the top industries that use Pardot?

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