Question 1

What are the different markets in which
        Pardot and
        PathFactory compete against each other?

Accepted Answer

Pardot and
        PathFactory compete against each other in
        the Lead Generation, Account Based Marketing, Analytics, Campaign Management, Customer Engagement.

Question 2

How does the market share of
        Pardot
        and PathFactory compare in the
        Lead Generation market?

Accepted Answer

In the Lead Generation market,
        Pardot has a
        10.50%
        market share in comparison to
        PathFactory’s
        0.17%.
        Since it has a better market share coverage,
        Pardot holds the
        2nd
        spot in 6sense's Market Share Ranking Index for
        the Lead Generation category, while
        PathFactory holds the
        15th spot.

Question 3

How many customers are acquired by
        Pardot and
        PathFactory in the
        Lead Generation segment?

Accepted Answer

Pardot has
        35,499 customers and
        PathFactory has
        591 customers in the
        Lead Generation
        segment. Pardot has
        34908 more customers than
        PathFactory in this category.

Question 4

What are the countries in which
        Pardot and
        PathFactory has more customers?

Accepted Answer

Pardot has more customers in United States, United Kingdom and Japan.
PathFactory has more customers in United States, Canada and United Kingdom.

Pardot Vs PathFactory : In-Depth Comparison

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Comparing the customer bases of Pardot and PathFactory

Comparing the market share of Pardot and PathFactory

Compare Pardot vs PathFactory customers by geography

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