Technologies / Pardot Vs Marketo

Pardot Vs Marketo : In-Depth Comparison

Not sure if Pardot, or Marketo is the better choice for your needs? No problem! 6sense comparison helps you make the best decision. Take a look at categories where Pardot and Marketo compete, current customers, market share, category ranking. Still uncertain? Compare the similarities and differences between Pardot vs Marketo customers by industry, by geography and by buying patterns.

Overview
Current Customers
Market Share
Geography
Customer Movements
FAQs
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Pardot

Pardot competes with other products in the Landing Pages, Lead Capture categories. It has a market share in the Lead Generation category, and Pardot has 39511 customers in 131 countries.

Marketo

Marketo competes with other products in the Project Collaboration, Campaign Management, Lead Generation, Lead Management, Marketing Analytics, Marketing Automation Platforms, Online Marketing, Predictive Lead Scoring, Sales Force Automation, categories. It has a market share in the Lead Generation category, and Marketo has 33567 customers in 141 countries.

Categories where Pardot and Marketo compete

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Comparing the customer bases of Pardot and Marketo

Comparing the customer bases of Pardot and Marketo, we can see that Pardot has 39511 customer(s), while Marketo has 33567 customer(s). In the Lead Generation category, with 39511 customer(s) Pardot stands at 2nd place by ranking, while Marketo with 33567 customer(s), is at the 3rd place.

Pardot

2 nd

39511 Customer

Marketo

3 rd

33567 Customer

Compare Pardot vs Marketo customers by geography

Comparing Pardot and Marketo customers based on their geographic location, we can see that Pardot has more customers in United States, United Kingdom and Canada, while Marketo has more customers in United States , United Kingdom and Canada .

Pardot

Marketo

Customer Movements for this month

Gain actionable insights about the buying patterns of Pardot vs Marketo’s target audience.

Pardot

New

131 Customer

Lost

110 Customer

Marketo

New

189 Customer

Lost

96 Customer

FAQ

Find answers to the most often asked questions by users.

What are the different markets in which Pardot and Marketo compete against each other?

Pardot and Marketo compete against each other in the Campaign Management, Lead Generation, Lead Management, Marketing Analytics, Marketing Automation Platforms .

How does the market share of Pardot and Marketo compare in the Lead Generation market?

In the Lead Generation market, Pardot has a 11.59% market share in comparison to Marketo’s 9.85%. Since it has a better market share coverage, Pardot holds the 2nd spot in 6sense’s Market Share Ranking Index for the Lead Generation category, while Marketo holds the 3rd spot.

How many customers are acquired by Pardot and Marketo in the Lead Generation segment?

Pardot has 39511 customers and Marketo has 33567 customers in the Lead Generation segment. Pardot has 5944 more customers than Marketo in this category.

What are the countries in which Pardot and Marketo has more customers?

Pardot has more customers in United States , United Kingdom and Canada .
Marketo has more customers in United States , United Kingdom and Canada .

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