Tag Management

Gain market share and customer base information about the top Tag Management software. Check out our list of Tag Management Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

Technologies

3894162

Companies

Movements

Categories related to Tag Management

Top 5 Tag Management technologies in 2023

Over 3,894,162 companies are using Tag Management tools. Google Tag Manager with 86.55% market share (3,370,543 customers), AddThis with 9.87% market share (384,387 customers), Tealium with 1.28% market share (49,971 customers),

Google Tag Manager

86.55 %

Market Share

3370543

Customers
AddThis

9.87 %

Market Share

384387

Customers
Tealium

1.28 %

Market Share

49971

Customers
Tealium iQ Tag Management

1.24 %

Market Share

48132

Customers
FlashTalking

0.54 %

Market Share

20856

Customers
Others

0.52 %

Market Share

20273

Customers

Tag Management Customers by Employee Size

The majority of Tag Management category falls in the company size of 0 - 9 employees (1,584,056 companies), 20 - 49 employees (743,372 companies), 10 - 19 employees (352,039 companies).

Tag Management Customers by Geography

Companies using Tag Management technology software are majorly from the United States with 1,587,763 (60.27%), United Kingdom with 268,952 (10.21%), Canada with 121,085 (4.60%) customers respectively.

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Tag Management Customers by Industry

Top industries that use Tag Management for Professional Services (895,363), Retail and CPG (318,602), Technology (250,988).

Market Share for Top Tag Management Technologies

Analyze the market share of popular Tag Management technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers	Market share
1	Google Tag Manager	3370543	86.55 (%)
2	AddThis	384387	9.87 (%)
3	Tealium	49971	1.28 (%)
4	Tealium iQ Tag Management	48132	1.24 (%)
5	FlashTalking	20856	0.54 (%)
6	Piwik PRO	7741	0.20 (%)
7	Signal	4175	0.11 (%)
8	Yahoo! Tag Manager	3481	0.09 (%)
9	TagCommander	1837	0.05 (%)
10	Exactag	857	0.02 (%)
11	Relay42	666	0.02 (%)
12	Adobe DTM	649	0.02 (%)
13	Ensighten	354	0.01 (%)
14	Action Recorder	313	0.01 (%)
15	Adobe Prelude	107	0.00 (%)
16	Convert Experiences	33	0.00 (%)
17	Tag Inspector	18	0.00 (%)
18	UberTags	15	0.00 (%)
19	Mezzobit	11	0.00 (%)
20	Hub'Scan	11	0.00 (%)
21	7suite	5	0.00 (%)

Technology	Market share
Google Tag Manager	86.55 (%)
AddThis	9.87 (%)
Tealium	1.28 (%)
Tealium iQ Tag Management	1.24 (%)
FlashTalking	0.54 (%)
Piwik PRO	0.20 (%)
Signal	0.11 (%)
Yahoo! Tag Manager	0.09 (%)
TagCommander	0.05 (%)
Exactag	0.02 (%)
Relay42	0.02 (%)
Adobe DTM	0.02 (%)
Ensighten	0.01 (%)
Action Recorder	0.01 (%)
Adobe Prelude	0.00 (%)
Convert Experiences	0.00 (%)
Tag Inspector	0.00 (%)
UberTags	0.00 (%)
Mezzobit	0.00 (%)
Hub'Scan	0.00 (%)
7suite	0.00 (%)

FAQ

Find answers to the most often asked questions by users.

Who are the top Tag Management software market leaders?

Top leaders in the category for Tag Management software are Google Tag Manager, AddThis, Tealium. Here, you can view a full list of Tag Management tools in the market.

How many companies use Tag Management software these days?

Around the world in 2023, over 3,300,020 companies are currently using one or more Tag Management software. Out of these, there are 1,587,763 companies using Tag Management tools that are originally from the United States .

Which company has the most significant market share in the Tag Management software space?

The top few companies that have the most significant market share in the Tag Management space are Google Tag Manager with 86.55 % of market share, and AddThis with 9.87 % of market share and Tealium with 1.28 % of market share . Check for other Tag Management technologies market share here.