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Google Tag Manager

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Google Tag Manager helps marketers control the end-to-end process of adding website tags.

Tag Management
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Market Share of Google Tag Manager

Current Customer(s)

4234773

Market Share (Est.)

90.61%

Ranking

#1

Top Competitors and Alternatives of Google Tag Manager

The top three of Google Tag Manager’s competitors in the Tag Management category are AddThis with 6.70%, Tealium with 0.87%, Tealium iQ Tag Management with 0.82% market share.

TechnologyDomainsMarket Share (Est.)Versus page
AddThis3132176.70%Google Tag Manager vs AddThis
Tealium404340.87%Google Tag Manager vs Tealium
Tealium iQ Tag Management385560.82%Google Tag Manager vs Tealium iQ Tag Management
FlashTalking199820.43%Google Tag Manager vs FlashTalking
Piwik PRO106110.23%Google Tag Manager vs Piwik PRO
Yahoo! Tag Manager69510.15%Google Tag Manager vs Yahoo! Tag Manager
Signal47550.10%Google Tag Manager vs Signal
TagCommander22570.05%Google Tag Manager vs TagCommander
Adobe DTM6680.01%Google Tag Manager vs Adobe DTM
Action Recorder3730.01%Google Tag Manager vs Action Recorder
Exactag3630.01%Google Tag Manager vs Exactag
Relay423570.01%Google Tag Manager vs Relay42
Ensighten3010.01%Google Tag Manager vs Ensighten
Adobe Prelude1210.00%Google Tag Manager vs Adobe Prelude
Convert Experiences440.00%Google Tag Manager vs Convert Experiences
Google Tag (formerly Global Site Tag)260.00%Google Tag Manager vs Google Tag (formerly Global Site Tag)
Tag Inspector240.00%Google Tag Manager vs Tag Inspector
UberTags220.00%Google Tag Manager vs UberTags
Mezzobit110.00%Google Tag Manager vs Mezzobit
Hub'Scan90.00%Google Tag Manager vs Hub'Scan
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Popular Comparisons

Top Competitors and Alternatives of Google Tag Manager

The top three of Google Tag Manager’s competitors in the Tag Management category are AddThis with 6.70%, Tealium with 0.87%, Tealium iQ Tag Management with 0.82% market share.

Google Tag Manager vs AddThis

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Google Tag Manager vs Tealium

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Google Tag Manager vs Tealium iQ Tag Management

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Google Tag Manager vs FlashTalking

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Google Tag Manager vs Piwik PRO

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Google Tag Manager vs Yahoo! Tag Manager

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Google Tag Manager vs Signal

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Google Tag Manager vs TagCommander

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Customers of Google Tag Manager

Around the world in 2024, over 4216112 companies have started using Google Tag Manager as Tag Management tool.

CustomersEmployee RangeCityRegionCountrySocial Links
Adobe, Inc.10,000+San JoseCaliforniaUnited States
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Dasa10,000+BarueriSao PauloBrazil
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PS 100 Isaac Clason10,000+The BronxNew YorkUnited States
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Hertz Global Holdings, Inc.10,000+EsteroFloridaUnited States
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Bechtel10,000+RestonVirginiaUnited States
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REWE Group10,000+KoelnNorth Rhine-WestphaliaGermany
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TD SYNNEX10,000+FremontCaliforniaUnited States
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Packaging Corporation of America10,000+Lake ForestIllinoisUnited States
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Nuffield Health10,000+EpsomEnglandUnited Kingdom
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ROHM Semiconductor10,000+San DiegoCaliforniaUnited States
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Google Tag Manager Customers by Products and Services

The top three products and services offering customers that use Google Tag Manager for Tag Management are Marketing (35557), Digital Marketing (23753), Social Media (22223).

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Google Tag Manager Customers by Employee Size

The majority of Google Tag Manager's customers for the tag-management category fall in the company size of 0 - 9 employees (2072199 companies), 20 - 49 employees (764995 companies), 10 - 19 employees (633398 companies).

Employee Size

Google Tag Manager Customers by Geography

The top three geographies of Google Tag Manager for tag-management are the United States with 1741316(54.43%), United Kingdom with 336759(10.53%), Canada with 176143(5.51%) customers respectively.

Customers

Employees of Google Tag Manager

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Also see other Products/Services by Google Tag Manager in:

Tag Management

FAQ

Find answers to the most often asked questions by users.

Who are the top Google Tag Manager competitors?

Google Tag Manager’s Top competitors in the tag-management category are AddThis, Tealium, Tealium iQ Tag Management. You can view a full list of Google Tag Manager competitors here. 6sense uses advanced data mining and AI algorithms to track customers and competitors of Google Tag Manager and 40,000 other technologies on the internet. You can also compare Google Tag Manager and its feature with top competitors here : Google Tag Manager vs AddThis Google Tag Manager vs Tealium Google Tag Manager vs Tealium iQ Tag Management.

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What is Google Tag Manager customer distribution based on company size?

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What is Google Tag Manager market share in the tag-management?

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What are the top countries that use Google Tag Manager?

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What are the top industries that use Google Tag Manager?

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Justine Lyon

Justine Lyon

Senior VP of Sales, Ally

At my previous organization we used Zoominfo and LInkedIn Navigator for contact, Bombora for intent and DiscoverOrg for account info. When I joined Ally where we use 6sense, I found it to be as valuable as all the other tools combined!

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