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Google Tag Manager

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Google Tag Manager helps marketers control the end-to-end process of adding website tags.

Tag Management
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Market Share of Google Tag Manager

Current Customer(s)

5373678

Market Share (Est.)

93.39%

Ranking

#1

Top Competitors and Alternatives of Google Tag Manager

The top three of Google Tag Manager’s competitors in the Tag Management category are AddThis with 4.58%, Tealium with 0.61%, Tealium iQ Tag Management with 0.58% market share.

TechnologyDomainsMarket Share (Est.)Versus page
AddThis2635754.58%Google Tag Manager vs AddThis
Tealium351510.61%Google Tag Manager vs Tealium
Tealium iQ Tag Management335590.58%Google Tag Manager vs Tealium iQ Tag Management
FlashTalking216440.38%Google Tag Manager vs FlashTalking
Piwik PRO142660.25%Google Tag Manager vs Piwik PRO
Yahoo! Tag Manager55850.10%Google Tag Manager vs Yahoo! Tag Manager
Signal32430.06%Google Tag Manager vs Signal
TagCommander16270.03%Google Tag Manager vs TagCommander
Adobe DTM4070.01%Google Tag Manager vs Adobe DTM
Action Recorder4010.01%Google Tag Manager vs Action Recorder
Exactag3700.01%Google Tag Manager vs Exactag
Relay423520.01%Google Tag Manager vs Relay42
Ensighten2240.00%Google Tag Manager vs Ensighten
Adobe Prelude730.00%Google Tag Manager vs Adobe Prelude
Convert Experiences350.00%Google Tag Manager vs Convert Experiences
Tag Inspector180.00%Google Tag Manager vs Tag Inspector
Google Tag (formerly Global Site Tag)140.00%Google Tag Manager vs Google Tag (formerly Global Site Tag)
UberTags130.00%Google Tag Manager vs UberTags
Mezzobit120.00%Google Tag Manager vs Mezzobit
Hub'Scan80.00%Google Tag Manager vs Hub'Scan
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Popular Comparisons

Top Competitors and Alternatives of Google Tag Manager

The top three of Google Tag Manager’s competitors in the Tag Management category are AddThis with 4.58%, Tealium with 0.61%, Tealium iQ Tag Management with 0.58% market share.

Google Tag Manager vs AddThis

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Google Tag Manager vs Tealium

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Google Tag Manager vs Tealium iQ Tag Management

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Google Tag Manager vs FlashTalking

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Google Tag Manager vs Piwik PRO

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Google Tag Manager vs Yahoo! Tag Manager

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Google Tag Manager vs Signal

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Google Tag Manager vs TagCommander

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Customers of Google Tag Manager

Around the world in 2025, over 5270042 companies have started using Google Tag Manager as Tag Management tool.

CustomersEmployee RangeCityRegionCountrySocial Links
Lumax World10,000+New DelhiNCTIndia
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International Window Film Association10,000+MartinsvilleVirginiaUnited States
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MCB Bank Limited10,000+LahorePunjabPakistan
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Total Life Changes, LLC10,000+DetroitMichiganUnited States
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Oregon Army National Guard Recruiting10,000+SalemOregonUnited States
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Ghana Revenue Authority10,000+AccraGreater AccraGhana
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Mpact2wo10,000+LisleIllinoisUnited States
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Stadsinitiatief Rotterdam10,000+RotterdamSouth HollandNetherlands
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TSUNEISHI SHIPBUILDING10,000+FukuyamaHiroshimaJapan
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Southwest Greens10,000+CalhounGeorgiaUnited States
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Google Tag Manager Customers by Products and Services

The top three products and services offering customers that use Google Tag Manager for Tag Management are Marketing (30606), Digital Marketing (19989), Social Media (19261).

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Google Tag Manager Customers by Employee Size

The majority of Google Tag Manager's customers for the tag-management category fall in the company size of 0 - 9 employees (2899503 companies), 20 - 49 employees (1252783 companies), 100 - 249 employees (435210 companies).

Employee Size

Google Tag Manager Customers by Geography

The top three geographies of Google Tag Manager for tag-management are the United States with 1879837(49.55%), United Kingdom with 399381(10.53%), India with 216263(5.70%) customers respectively.

Customers

Employees of Google Tag Manager

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Also see other Products/Services by Google Tag Manager in:

Tag Management

FAQ

Find answers to the most often asked questions by users.

Who are the top Google Tag Manager competitors?

Google Tag Manager’s Top competitors in the tag-management category are AddThis, Tealium, Tealium iQ Tag Management. You can view a full list of Google Tag Manager competitors here. 6sense uses advanced data mining and AI algorithms to track customers and competitors of Google Tag Manager and 40,000 other technologies on the internet. You can also compare Google Tag Manager and its feature with top competitors here : Google Tag Manager vs AddThis Google Tag Manager vs Tealium Google Tag Manager vs Tealium iQ Tag Management.

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What is Google Tag Manager customer distribution based on company size?

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What is Google Tag Manager market share in the tag-management?

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What are the top countries that use Google Tag Manager?

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What are the top industries that use Google Tag Manager?

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