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Google Tag Manager

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Google Tag Manager helps marketers control the end-to-end process of adding website tags.

Tag Management
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Market Share of Google Tag Manager

Current Customer(s)

5376075

Market Share (Est.)

92.82%

Ranking

#1

Top Competitors and Alternatives of Google Tag Manager

The top three of Google Tag Manager’s competitors in the Tag Management category are AddThis with 5.02%, Tealium with 0.67%, Tealium iQ Tag Management with 0.65% market share.

TechnologyDomainsMarket Share (Est.)Versus page
AddThis2907345.02%Google Tag Manager vs AddThis
Tealium390350.67%Google Tag Manager vs Tealium
Tealium iQ Tag Management373840.65%Google Tag Manager vs Tealium iQ Tag Management
FlashTalking214680.37%Google Tag Manager vs FlashTalking
Piwik PRO123630.21%Google Tag Manager vs Piwik PRO
Yahoo! Tag Manager62850.11%Google Tag Manager vs Yahoo! Tag Manager
Signal37990.07%Google Tag Manager vs Signal
TagCommander19030.03%Google Tag Manager vs TagCommander
Exactag13570.02%Google Tag Manager vs Exactag
Adobe DTM4090.01%Google Tag Manager vs Adobe DTM
Action Recorder3940.01%Google Tag Manager vs Action Recorder
Relay423440.01%Google Tag Manager vs Relay42
Ensighten2150.00%Google Tag Manager vs Ensighten
Adobe Prelude740.00%Google Tag Manager vs Adobe Prelude
Convert Experiences370.00%Google Tag Manager vs Convert Experiences
Google Tag (formerly Global Site Tag)190.00%Google Tag Manager vs Google Tag (formerly Global Site Tag)
Tag Inspector170.00%Google Tag Manager vs Tag Inspector
UberTags160.00%Google Tag Manager vs UberTags
Hub'Scan110.00%Google Tag Manager vs Hub'Scan
Mezzobit100.00%Google Tag Manager vs Mezzobit
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Popular Comparisons

Top Competitors and Alternatives of Google Tag Manager

The top three of Google Tag Manager’s competitors in the Tag Management category are AddThis with 5.02%, Tealium with 0.67%, Tealium iQ Tag Management with 0.65% market share.

Google Tag Manager vs AddThis

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Google Tag Manager vs Tealium

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Google Tag Manager vs Tealium iQ Tag Management

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Google Tag Manager vs FlashTalking

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Google Tag Manager vs Piwik PRO

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Google Tag Manager vs Yahoo! Tag Manager

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Google Tag Manager vs Signal

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Google Tag Manager vs TagCommander

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Customers of Google Tag Manager

Around the world in 2025, over 5376069 companies have started using Google Tag Manager as Tag Management tool.

CustomersEmployee RangeCityRegionCountrySocial Links
Coor10,000+KistaStockholmSweden
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TDK10,000+TokyoTokyoJapan
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WIS International10,000+San DiegoCaliforniaUnited States
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CNRS10,000+ParisIle-de-FranceFrance
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CommScope10,000+HickoryNorth CarolinaUnited States
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Giant Tiger10,000+OttawaOntarioCanada
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Consolis10,000+ParisIle-de-FranceFrance
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CDC10,000+AtlantaGeorgiaUnited States
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株式会社 イトーヨーカ堂10,000+TokyoTokyoJapan
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Dubai Municipality10,000+DubaiDubaiUnited Arab Emirates
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Google Tag Manager Customers by Products and Services

The top three products and services offering customers that use Google Tag Manager for Tag Management are Marketing (32021), Digital Marketing (21112), Social Media (20146).

Customers

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Google Tag Manager Customers by Employee Size

The majority of Google Tag Manager's customers for the tag-management category fall in the company size of 0 - 9 employees (2613042 companies), 20 - 49 employees (1185674 companies), 10 - 19 employees (619447 companies).

Employee Size

Google Tag Manager Customers by Geography

The top three geographies of Google Tag Manager for tag-management are the United States with 1922825(49.57%), United Kingdom with 413834(10.67%), Canada with 218768(5.64%) customers respectively.

Customers

Employees of Google Tag Manager

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Also see other Products/Services by Google Tag Manager in:

Tag Management

FAQ

Find answers to the most often asked questions by users.

Who are the top Google Tag Manager competitors?

Google Tag Manager’s Top competitors in the tag-management category are AddThis, Tealium, Tealium iQ Tag Management. You can view a full list of Google Tag Manager competitors here. 6sense uses advanced data mining and AI algorithms to track customers and competitors of Google Tag Manager and 40,000 other technologies on the internet. You can also compare Google Tag Manager and its feature with top competitors here : Google Tag Manager vs AddThis Google Tag Manager vs Tealium Google Tag Manager vs Tealium iQ Tag Management.

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What is Google Tag Manager customer distribution based on company size?

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What is Google Tag Manager market share in the tag-management?

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What are the top countries that use Google Tag Manager?

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What are the top industries that use Google Tag Manager?

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