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Google Tag Manager

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Google Tag Manager helps marketers control the end-to-end process of adding website tags.

Tag Management
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Market Share of Google Tag Manager

Current Customer(s)

6206435

Market Share (Est.)

94.04%

Ranking

#1

Top Competitors and Alternatives of Google Tag Manager

The top three of Google Tag Manager’s competitors in the Tag Management category are AddThis with 4.07%, Tealium with 0.56%, Tealium iQ Tag Management with 0.53% market share.

TechnologyDomainsMarket Share (Est.)Versus page
AddThis2683614.07%Google Tag Manager vs AddThis
Tealium368620.56%Google Tag Manager vs Tealium
Tealium iQ Tag Management347500.53%Google Tag Manager vs Tealium iQ Tag Management
FlashTalking244460.37%Google Tag Manager vs FlashTalking
Piwik PRO146730.22%Google Tag Manager vs Piwik PRO
Yahoo! Tag Manager63960.10%Google Tag Manager vs Yahoo! Tag Manager
Signal32070.05%Google Tag Manager vs Signal
TagCommander19790.03%Google Tag Manager vs TagCommander
Adobe DTM7230.01%Google Tag Manager vs Adobe DTM
Relay424660.01%Google Tag Manager vs Relay42
Exactag4590.01%Google Tag Manager vs Exactag
Action Recorder4270.01%Google Tag Manager vs Action Recorder
Ensighten3360.01%Google Tag Manager vs Ensighten
Adobe Prelude1100.00%Google Tag Manager vs Adobe Prelude
Convert Experiences550.00%Google Tag Manager vs Convert Experiences
Google Tag (formerly Global Site Tag)320.00%Google Tag Manager vs Google Tag (formerly Global Site Tag)
Tag Inspector250.00%Google Tag Manager vs Tag Inspector
Mezzobit140.00%Google Tag Manager vs Mezzobit
Hub'Scan90.00%Google Tag Manager vs Hub'Scan
UberTags70.00%Google Tag Manager vs UberTags
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Popular Comparisons

Top Competitors and Alternatives of Google Tag Manager

The top three of Google Tag Manager’s competitors in the Tag Management category are AddThis with 4.07%, Tealium with 0.56%, Tealium iQ Tag Management with 0.53% market share.

Google Tag Manager vs AddThis

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Google Tag Manager vs Tealium

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Google Tag Manager vs Tealium iQ Tag Management

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Google Tag Manager vs FlashTalking

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Google Tag Manager vs Piwik PRO

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Google Tag Manager vs Yahoo! Tag Manager

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Google Tag Manager vs Signal

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Google Tag Manager vs TagCommander

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Customers of Google Tag Manager

Around the world in 2025, over 6191807 companies have started using Google Tag Manager as Tag Management tool.

CustomersEmployee RangeCityRegionCountrySocial Links
Loyola University Chicago10,000+ChicagoIllinoisUnited States
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Lumax World10,000+GurgaonHaryanaIndia
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Healthcare Financial Management Association10,000+WestchesterIllinoisUnited States
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MCB Bank Limited10,000+LahorePunjabPakistan
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ONLINEINDUS10,000+HyderabadSindhPakistan
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Rotary Club Sevilla International10,000+SevillaAndalusiaSpain
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G R Infraprojects Limited10,000+UdaipurRajasthanIndia
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Departamento Administrativo del Servicio Civil Distrital10,000+BogotaBogota D.C.Colombia
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University Of Nottingham10,000+NottinghamEnglandUnited Kingdom
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Orman Association10,000+GizaGizaEgypt
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Google Tag Manager Customers by Products and Services

The top three products and services offering customers that use Google Tag Manager for Tag Management are Marketing (30663), Digital Marketing (20177), Social Media (19296).

Customers

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Google Tag Manager Customers by Employee Size

The majority of Google Tag Manager's customers for the tag-management category fall in the company size of 0 - 9 employees (3579709 companies), 20 - 49 employees (1335000 companies), 100 - 249 employees (456135 companies).

Employee Size

Google Tag Manager Customers by Geography

The top three geographies of Google Tag Manager for tag-management are the United States with 2116755(48.08%), United Kingdom with 472912(10.74%), France with 255074(5.79%) customers respectively.

Customers

Employees of Google Tag Manager

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Also see other Products/Services by Google Tag Manager in:

Tag Management

FAQ

Find answers to the most often asked questions by users.

Who are the top Google Tag Manager competitors?

Google Tag Manager’s Top competitors in the tag-management category are AddThis, Tealium, Tealium iQ Tag Management. You can view a full list of Google Tag Manager competitors here. 6sense uses advanced data mining and AI algorithms to track customers and competitors of Google Tag Manager and 40,000 other technologies on the internet. You can also compare Google Tag Manager and its feature with top competitors here : Google Tag Manager vs AddThis Google Tag Manager vs Tealium Google Tag Manager vs Tealium iQ Tag Management.

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What is Google Tag Manager customer distribution based on company size?

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What is Google Tag Manager market share in the tag-management?

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What are the top countries that use Google Tag Manager?

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What are the top industries that use Google Tag Manager?

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