The Google tag (gtag.js) is a single tag you can add to your website to use a variety of Google products and services.
Current Customer(s)
Market Share (Est.)
Ranking
The top three of Google Tag (formerly Global Site Tag)’s competitors in the Tag Management category are Google Tag Manager with 92.82%, AddThis with 5.02%, Tealium with 0.67% market share.
Popular Comparisons
The top three of Google Tag (formerly Global Site Tag)’s competitors in the Tag Management category are Google Tag Manager with 92.82%, AddThis with 5.02%, Tealium with 0.67% market share.
Google Tag (formerly Global Site Tag) vs Google Tag Manager
Google Tag (formerly Global Site Tag) vs AddThis
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Around the world in 2025, over 19 companies have started using Google Tag (formerly Global Site Tag) as Tag Management tool.
Customers | Employee Range | City | Region | Country | Social Links |
---|---|---|---|---|---|
Google LLC | 10,000+ | Mountain View | California | United States | |
Cargill | 10,000+ | Minneapolis | Minnesota | United States | |
Lynn University | 1,000 - 4,999 | Boca Raton | Florida | United States | |
Centum Learning | 1,000 - 4,999 | New Delhi | NCT | India | |
Tealium | 500 - 999 | San Diego | California | United States | |
Logical Position | 500 - 999 | Lake Oswego | Oregon | United States | |
Atypical Digital | 250 - 499 | New York City | New York | United States | |
Friendster | 100 - 249 | Mountain View | California | United States | |
Kreative Sparkz | 20 - 49 | Cochin | Kerala | India | |
Stefanini | 10,000+ | Sao Paulo | Sao Paulo | Brazil |
The top three products and services offering customers that use Google Tag (formerly Global Site Tag) for Tag Management are Social Media Marketing (3), Digital Marketing (3), Data Management (3).
Customers
The majority of Google Tag (formerly Global Site Tag)'s customers for the tag-management category fall in the company size of 10,000+ employees (6 companies), 5,000 - 9,999 employees (4 companies), 20 - 49 employees (3 companies).
Employee Size
The top three geographies of Google Tag (formerly Global Site Tag) for tag-management are the United States with 11(57.89%), United Kingdom with 3(15.79%), India with 2(10.53%) customers respectively.
Customers
Find answers to the most often asked questions by users.
Who are the top Google Tag (formerly Global Site Tag) competitors?
Google Tag (formerly Global Site Tag)’s Top competitors in the tag-management category are Google Tag Manager, AddThis, Tealium. You can view a full list of Google Tag (formerly Global Site Tag) competitors here. 6sense uses advanced data mining and AI algorithms to track customers and competitors of Google Tag (formerly Global Site Tag) and 40,000 other technologies on the internet. You can also compare Google Tag (formerly Global Site Tag) and its feature with top competitors here : Google Tag (formerly Global Site Tag) vs Google Tag Manager Google Tag (formerly Global Site Tag) vs AddThis Google Tag (formerly Global Site Tag) vs Tealium.
What is Google Tag (formerly Global Site Tag) customer distribution based on company size?
What is Google Tag (formerly Global Site Tag) market share in the tag-management?
What are the top countries that use Google Tag (formerly Global Site Tag)?
What are the top industries that use Google Tag (formerly Global Site Tag)?
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