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Campaign Management

Q: How many companies use Campaign Management software these days?

Around the world in 2025, over 535,981 companies are currently using one or more Campaign Management software. Out of these, there are 419,509 companies using Campaign Management tools that are originally from the United States.

Q: Which company has the most significant market share in the Campaign Management software space?

The top few companies that have the most significant market share in the Campaign Management space are Google Ads with 19.83% of market share, HubSpot Marketing Hub with 17.72% of market share, Adobe Marketing Cloud with 8.25% of market share. Check for other Campaign Management technologies market share here.

Q: What are the top industries that usually use Campaign Management softwares?

The top industries that use Campaign Management software are Marketing (12,871), Digital Marketing (11,810), Social Media (9,604).

Gain market share and customer base information about the top Campaign Management software. Check out our list of Campaign Management Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

159

Technologies Tracked

879449

Companies Tracked

Categories related to Campaign Management

Event Marketing And Management

Marketing Automation Platforms

Social Marketing

Content Marketing Tools

Campaign Management

Top 5 Campaign Management technologies in 2025

Over 879449 companies are using Campaign Management tools. Google Ads with 19.83% market share (174432 customers), HubSpot Marketing Hub with 17.72% market share (155850 customers), Adobe Marketing Cloud with 8.25% market share (72538 customers).

Technology

Market Share (Est.)

Customers

Google Ads

19.83%

174432

HubSpot Marketing Hub

17.72%

155850

Adobe Marketing Cloud

8.25%

72538

ActiveCampaign

6.65%

58517

Vidyard

6.08%

53476

Others

41.46%

364636

Campaign Management Customers by Employee Size

The majority of Campaign Management category falls in the company size of 0 - 9 employees (355465 companies), 20 - 49 employees (215364 companies), 100 - 249 employees (117986 companies).

Employee Size

Campaign Management Customers by Geography

Companies using Campaign Management technology software are majorly from the United States with 419509 (60.54%), United Kingdom with 64883 (9.36%), Canada with 38503 (5.56%) customers respectively.

Customers

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Campaign Management Customers by Industry

Top industries that use Campaign Management for Marketing (12871), Digital Marketing (11810), Social Media (9604).

Customers

Market Share for Top Campaign Management Technologies

Analyze the market share of popular Campaign Management technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers	Market share(Est.)(%)
1	Google Ads	174432	19.83
2	HubSpot Marketing Hub	155850	17.72
3	Adobe Marketing Cloud	72538	8.25
4	ActiveCampaign	58517	6.65
5	Vidyard	53476	6.08
6	MailerLite	44094	5.01
7	Outbrain	30644	3.48
8	Segment	29842	3.39
9	Pardot	27973	3.18
10	Marketo	23606	2.68
11	Campaign Monitor	22074	2.51
12	Asana	20552	2.34
13	monday.com	18030	2.05
14	SEMrush	15387	1.75
15	Infusionsoft	13061	1.49
16	SharpSpring	11494	1.31
17	AWeber	11277	1.28
18	Adobe Experience Manager	9821	1.12
19	Salesforce Marketing Cloud	8800	1.00
20	Email It	5257	0.60
21	NationBuilder	4963	0.56
22	Workfront	4548	0.52
23	dotdigital Engagement Cloud	4339	0.49
24	Flipcause	4113	0.47
25	Autopilot	3801	0.43
26	VerticalResponse	3240	0.37
27	Second Street	3095	0.35
28	Meltwater	2837	0.32
29	ONTRAPORT	2705	0.31
30	Wisepops	2609	0.30
31	Choozle	1880	0.21
32	Salesfusion	1834	0.21
33	Instapage	1833	0.21
34	Bizible	1821	0.21
35	Landingi	1816	0.21
36	Quorum	1757	0.20
37	iZooto	1706	0.19
38	dotmailer	1619	0.18
39	TUNE Marketing Console	1510	0.17
40	Marketing 360	1466	0.17
41	LeadDyno	1431	0.16
42	Adobe Campaign	1194	0.14
43	Iterable	1066	0.12
44	Campaigner	1066	0.12
45	ReferralCandy	983	0.11
46	LinkedIn Campaign Manager	842	0.10
47	Meridianlink	700	0.08
48	Appforma	672	0.08
49	LeadsRx	557	0.06
50	Sizmek	539	0.06
51	Netcore Smartech	531	0.06
52	Bronto Marketing Platform	519	0.06
53	Envoke	456	0.05
54	ActiveTrail	443	0.05
55	Sarbacane	440	0.05
56	Unbxd	386	0.04
57	Spredfast	349	0.04
58	Klipfolio	336	0.04
59	Easypromos	329	0.04
60	Percolate	313	0.04
61	Adobe Enterprise	309	0.04
62	GreenRope	305	0.03
63	Marin Software	288	0.03
64	bpm'online marketing	284	0.03
65	Totango	270	0.03
66	Emma Email	266	0.03
67	Bannerflow	263	0.03
68	Kapost	236	0.03
69	Alterian	219	0.02
70	Metadata.io	205	0.02
71	AppAnnie	198	0.02
72	HasOffers by TUNE	197	0.02
73	Maropost	165	0.02
74	ShippingEasy	160	0.02
75	Kaboodle	155	0.02
76	CallFire	131	0.01
77	ZeroBounce	121	0.01
78	Adobe Media Optimizer	115	0.01
79	SimplyCast	112	0.01
80	Intellifluence	112	0.01
81	InsightSquared	111	0.01
82	SmartFocus	111	0.01
83	TapClicks	108	0.01
84	Talon.One	104	0.01
85	Acquisio	100	0.01
86	Skyword	95	0.01
87	Folloze	88	0.01
88	Optmyzr	86	0.01
89	Salesforce Advertising Studio	85	0.01
90	Refined Ads	80	0.01
91	Vouchery	66	0.01
92	Movio	58	0.01
93	SocialPilot	56	0.01
94	Mediaocean Prisma	46	0.01
95	ActiveConversion	43	0.00
96	HCL Unica Campaign	40	0.00
97	LeadMaster	37	0.00
98	InviteBox	33	0.00
99	Simplicity	33	0.00
100	ion interactive	31	0.00
101	MatchCraft	31	0.00
102	Zaius	30	0.00
103	DOZ	30	0.00
104	JangoMail	28	0.00
105	OptimizePress	23	0.00
106	Dolead	23	0.00
107	LimeLight CRM	23	0.00
108	Referral SaaSquatch	21	0.00
109	Mothernode CRM	21	0.00
110	HitPath	20	0.00
111	Mailify	18	0.00
112	JDX suite	18	0.00
113	Aprimo Campaign	17	0.00
114	Katabat	15	0.00
115	Full Circle Response Management	15	0.00
116	Sales & Orders	14	0.00
117	Kutenda	14	0.00
118	emfluence	13	0.00
119	LinkTrust	12	0.00
120	Uniqodo	11	0.00
121	CrazyCall	9	0.00
122	KickoffLabs	7	0.00
123	Experiture	7	0.00
124	Direct Mail Manager	7	0.00
125	MoonMail	7	0.00
126	Jooicer	7	0.00
127	Workgroups DaVinci	6	0.00
128	ATOMIZED	6	0.00
129	AdStage	6	0.00
130	SalesCamp	6	0.00
131	Offerslook	6	0.00
132	AcuityAds	6	0.00
133	Ecanvasser	5	0.00
134	Social Seeder	5	0.00
135	Trail Blazer Campaign Manager	4	0.00
136	IBM Customer Experience	4	0.00
137	ShoutOUT	4	0.00
138	GloboMailer	4	0.00
139	POP Check	4	0.00
140	CampaignAlyzer	4	0.00
141	Hownd	4	0.00
142	Pareto Quantic	3	0.00
143	Scanova	3	0.00
144	TidyMarketer	3	0.00
145	HandStack	3	0.00
146	BlueWinston	3	0.00
147	OnlineSales.ai	3	0.00
148	Workado	3	0.00
149	ProWorkflow	2	0.00
150	PUBLITRAC	2	0.00
151	Convincingemail	2	0.00
152	WinningWare QuickLaunch	2	0.00
153	Kickbooster	2	0.00
154	AdCurve	2	0.00
155	Funnely	2	0.00
156	MOOOSE	2	0.00
157	Brightspot Campaigner	2	0.00
158	Adobe Context Optional	2	0.00
159	Launchify	2	0.00