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Campaign Management

Q: How many companies use Campaign Management software these days?

Around the world in 2025, over 588,044 companies are currently using one or more Campaign Management software. Out of these, there are 481,130 companies using Campaign Management tools that are originally from the United States.

Q: Which company has the most significant market share in the Campaign Management software space?

The top few companies that have the most significant market share in the Campaign Management space are Google Ads with 24.18% of market share, HubSpot Marketing Hub with 15.03% of market share, Adobe Marketing Cloud with 7.96% of market share. Check for other Campaign Management technologies market share here.

Q: What are the top industries that usually use Campaign Management softwares?

The top industries that use Campaign Management software are Marketing (16,584), Digital Marketing (16,225), Seo (13,075).

Gain market share and customer base information about the top Campaign Management software. Check out our list of Campaign Management Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

158

Technologies Tracked

1055089

Companies Tracked

Categories related to Campaign Management

Event Marketing And Management

Marketing Automation Platforms

Social Marketing

Content Marketing Tools

Campaign Management

Top 5 Campaign Management technologies in 2025

Over 1055089 companies are using Campaign Management tools. Google Ads with 24.18% market share (255092 customers), HubSpot Marketing Hub with 15.03% market share (158624 customers), Adobe Marketing Cloud with 7.96% market share (83940 customers).

Technology

Market Share (Est.)

Customers

Google Ads

24.18%

255092

HubSpot Marketing Hub

15.03%

158624

Adobe Marketing Cloud

7.96%

83940

Vidyard

6.48%

68378

ActiveCampaign

5.63%

59388

Others

40.72%

429667

Campaign Management Customers by Employee Size

The majority of Campaign Management category falls in the company size of 0 - 9 employees (429865 companies), 20 - 49 employees (249979 companies), 100 - 249 employees (140529 companies).

Employee Size

Campaign Management Customers by Geography

Companies using Campaign Management technology software are majorly from the United States with 481130 (57.63%), United Kingdom with 79303 (9.50%), Germany with 46285 (5.54%) customers respectively.

Customers

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Campaign Management Customers by Industry

Top industries that use Campaign Management for Marketing (16584), Digital Marketing (16225), Seo (13075).

Customers

Market Share for Top Campaign Management Technologies

Analyze the market share of popular Campaign Management technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers	Market share(Est.)(%)
1	Google Ads	255092	24.18
2	HubSpot Marketing Hub	158624	15.03
3	Adobe Marketing Cloud	83940	7.96
4	Vidyard	68378	6.48
5	ActiveCampaign	59388	5.63
6	MailerLite	54730	5.19
7	Segment	34629	3.28
8	Asana	34533	3.27
9	Pardot	29586	2.80
10	Outbrain	28788	2.73
11	Marketo	26501	2.51
12	monday.com	25036	2.37
13	SEMrush	24914	2.36
14	Campaign Monitor	23065	2.19
15	Salesforce Marketing Cloud	13812	1.31
16	Infusionsoft	12841	1.22
17	AWeber	12166	1.15
18	SharpSpring	11202	1.06
19	Email It	7049	0.67
20	NationBuilder	5352	0.51
21	Adobe Experience Manager	4969	0.47
22	dotdigital Engagement Cloud	4935	0.47
23	Workfront	4597	0.44
24	Meltwater	4273	0.40
25	Flipcause	4168	0.40
26	Autopilot	4105	0.39
27	Quorum	3195	0.30
28	VerticalResponse	3190	0.30
29	Second Street	3080	0.29
30	Salesfusion	3019	0.29
31	ONTRAPORT	2756	0.26
32	Wisepops	2404	0.23
33	dotmailer	2210	0.21
34	Landingi	2187	0.21
35	Adobe Campaign	2042	0.19
36	LinkedIn Campaign Manager	2027	0.19
37	iZooto	2008	0.19
38	Instapage	1933	0.18
39	Choozle	1821	0.17
40	Bizible	1772	0.17
41	TUNE Marketing Console	1726	0.16
42	Iterable	1434	0.14
43	LeadDyno	1430	0.14
44	Marketing 360	1419	0.13
45	Campaigner	996	0.09
46	ReferralCandy	952	0.09
47	Sizmek	899	0.09
48	Meridianlink	773	0.07
49	Appforma	741	0.07
50	Unbxd	670	0.06
51	Sarbacane	653	0.06
52	Envoke	651	0.06
53	Netcore Smartech	602	0.06
54	Bronto Marketing Platform	571	0.05
55	Klipfolio	562	0.05
56	LeadsRx	540	0.05
57	Spredfast	519	0.05
58	Percolate	513	0.05
59	ActiveTrail	466	0.04
60	Emma Email	422	0.04
61	Totango	419	0.04
62	Adobe Enterprise	411	0.04
63	Bannerflow	380	0.04
64	Alterian	345	0.03
65	Easypromos	334	0.03
66	Maropost	318	0.03
67	AppAnnie	313	0.03
68	Marin Software	312	0.03
69	GreenRope	310	0.03
70	bpm'online marketing	300	0.03
71	Zaius	284	0.03
72	Kapost	270	0.03
73	SmartFocus	266	0.03
74	ZeroBounce	229	0.02
75	Metadata.io	222	0.02
76	InsightSquared	205	0.02
77	Adobe Media Optimizer	186	0.02
78	ShippingEasy	178	0.02
79	HasOffers by TUNE	177	0.02
80	Salesforce Advertising Studio	172	0.02
81	TapClicks	169	0.02
82	CallFire	150	0.01
83	Vouchery	150	0.01
84	Talon.One	144	0.01
85	Intellifluence	134	0.01
86	Optmyzr	126	0.01
87	SocialPilot	124	0.01
88	Folloze	111	0.01
89	SimplyCast	106	0.01
90	Acquisio	103	0.01
91	Mediaocean Prisma	77	0.01
92	Movio	75	0.01
93	Refined Ads	75	0.01
94	Skyword	71	0.01
95	HCL Unica Campaign	64	0.01
96	MatchCraft	55	0.01
97	LeadMaster	50	0.00
98	OptimizePress	45	0.00
99	ion interactive	45	0.00
100	Mothernode CRM	43	0.00
101	JangoMail	43	0.00
102	Simplicity	41	0.00
103	DOZ	39	0.00
104	InviteBox	35	0.00
105	ActiveConversion	32	0.00
106	HitPath	31	0.00
107	Dolead	28	0.00
108	Aprimo Campaign	25	0.00
109	LimeLight CRM	24	0.00
110	Referral SaaSquatch	23	0.00
111	Katabat	22	0.00
112	Uniqodo	22	0.00
113	LinkTrust	20	0.00
114	emfluence	20	0.00
115	Mailify	19	0.00
116	Workgroups DaVinci	17	0.00
117	Social Seeder	15	0.00
118	Offerslook	15	0.00
119	Ecanvasser	14	0.00
120	KickoffLabs	11	0.00
121	Sales & Orders	11	0.00
122	Full Circle Response Management	11	0.00
123	AdStage	11	0.00
124	JDX suite	9	0.00
125	CrazyCall	7	0.00
126	IBM Customer Experience	7	0.00
127	AcuityAds	7	0.00
128	Hownd	7	0.00
129	Trail Blazer Campaign Manager	6	0.00
130	ATOMIZED	6	0.00
131	MoonMail	6	0.00
132	Scanova	6	0.00
133	BlueWinston	6	0.00
134	Jooicer	6	0.00
135	OnlineSales.ai	6	0.00
136	SalesCamp	5	0.00
137	ShoutOUT	5	0.00
138	Kickbooster	5	0.00
139	Adobe Context Optional	5	0.00
140	Experiture	4	0.00
141	Direct Mail Manager	4	0.00
142	GloboMailer	4	0.00
143	Orangear	4	0.00
144	OfferIt	4	0.00
145	POP Check	4	0.00
146	Workado	4	0.00
147	Beevolve	3	0.00
148	WinningWare QuickLaunch	3	0.00
149	Business Logic Systems - InTelestage	3	0.00
150	MOOOSE	3	0.00
151	Launchify	3	0.00
152	PUBLITRAC	2	0.00
153	Upcast	2	0.00
154	BrandingUI	2	0.00
155	TidyMarketer	2	0.00
156	AdCurve	2	0.00
157	Funnely	2	0.00
158	Brightspot Campaigner	2	0.00