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Segment

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Segment collects, centralizes, organizes and analyzes all customer data coming from multiple sources such as apps, websites, and various devices. 

Campaign Management
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Market Share of Segment

Current Customer(s)

29299

Market Share (Est.)

3.02%

Ranking

#10

Top Competitors and Alternatives of Segment

The top three of Segment’s competitors in the Campaign Management category are Google Ads with 22.73%, HubSpot Marketing Hub with 15.80%, Adobe Marketing Cloud with 7.54% market share.

TechnologyDomainsMarket Share (Est.)Versus page
Google Ads22030022.73%Segment vs Google Ads
HubSpot Marketing Hub15312515.80%Segment vs HubSpot Marketing Hub
Adobe Marketing Cloud730247.54%Segment vs Adobe Marketing Cloud
ActiveCampaign582086.01%Segment vs ActiveCampaign
Vidyard540935.58%Segment vs Vidyard
MailerLite438334.52%Segment vs MailerLite
Asana321563.32%Segment vs Asana
Outbrain314853.25%Segment vs Outbrain
Pardot296543.06%Segment vs Pardot
Marketo248322.56%Segment vs Marketo
SEMrush247522.55%Segment vs SEMrush
Campaign Monitor223832.31%Segment vs Campaign Monitor
monday.com220932.28%Segment vs monday.com
Infusionsoft135371.40%Segment vs Infusionsoft
Salesforce Marketing Cloud134071.38%Segment vs Salesforce Marketing Cloud
SharpSpring114341.18%Segment vs SharpSpring
AWeber112891.16%Segment vs AWeber
Adobe Experience Manager112841.16%Segment vs Adobe Experience Manager
Email It52530.54%Segment vs Email It
NationBuilder50450.52%Segment vs NationBuilder
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Popular Comparisons

Top Competitors and Alternatives of Segment

The top three of Segment’s competitors in the Campaign Management category are Google Ads with 22.73%, HubSpot Marketing Hub with 15.80%, Adobe Marketing Cloud with 7.54% market share.

Segment vs Google Ads

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Segment vs HubSpot Marketing Hub

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Segment vs Adobe Marketing Cloud

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Segment vs ActiveCampaign

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Segment vs Vidyard

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Segment vs MailerLite

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Segment vs Asana

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Segment vs Outbrain

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Customers of Segment

Around the world in 2025, over 29299 companies have started using Segment as Campaign Management tool.

CustomersEmployee RangeCityRegionCountrySocial Links
Kent County Council10,000+MaidstoneEnglandUnited Kingdom
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Nota10,000+BuffaloNew YorkUnited States
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Merantix AI Campus10,000+BerlinBerlinGermany
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Adobe10,000+San JoseCaliforniaUnited States
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Ralph Lauren10,000+New York CityNew YorkUnited States
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Alberta Health Services10,000+EdmontonAlbertaCanada
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JTB Australia10,000+SydneyNew South WalesAustralia
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Deloitte10,000+LondonEnglandUnited Kingdom
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The Fresh Market10,000+GreensboroNorth CarolinaUnited States
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Agnico Eagle Mines Limited10,000+TorontoOntarioCanada
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Segment Customers by Products and Services

The top three products and services offering customers that use Segment for Campaign Management are Marketing (327), Technology (325), Saas (317).

Customers

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Segment Customers by Employee Size

The majority of Segment's customers for the campaign-management category fall in the company size of 0 - 9 employees (13325 companies), 20 - 49 employees (6913 companies), 100 - 249 employees (3491 companies).

Employee Size

Segment Customers by Geography

The top three geographies of Segment for campaign-management are the United States with 20209(77.59%), United Kingdom with 1418(5.44%), Canada with 1053(4.04%) customers respectively.

Customers

Employees of Segment

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Also see other Products/Services by Segment in:

Data Extraction
Personalization Behavioral Targeting
Data Quality
Analytics
Campaign Management

FAQ

Find answers to the most often asked questions by users.

Who are the top Segment competitors?

Segment’s Top competitors in the campaign-management category are Google Ads, HubSpot Marketing Hub, Adobe Marketing Cloud. You can view a full list of Segment competitors here. 6sense uses advanced data mining and AI algorithms to track customers and competitors of Segment and 40,000 other technologies on the internet. You can also compare Segment and its feature with top competitors here : Segment vs Google Ads Segment vs HubSpot Marketing Hub Segment vs Adobe Marketing Cloud.

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What is Segment customer distribution based on company size?

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What is Segment market share in the campaign-management?

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What are the top countries that use Segment?

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What are the top industries that use Segment?

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