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Segment

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Segment collects, centralizes, organizes and analyzes all customer data coming from multiple sources such as apps, websites, and various devices. 

Campaign Management
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Market Share of Segment

Current Customer(s)

38806

Market Share (Est.)

4.85%

Ranking

#6

Top Competitors and Alternatives of Segment

The top three of Segment’s competitors in the Campaign Management category are HubSpot Marketing Hub with 18.20%, Adobe Marketing Cloud with 9.21%, Google Ads with 8.22% market share.

TechnologyDomainsMarket Share (Est.)Versus page
HubSpot Marketing Hub14556518.20%Segment vs HubSpot Marketing Hub
Adobe Marketing Cloud736639.21%Segment vs Adobe Marketing Cloud
Google Ads657588.22%Segment vs Google Ads
ActiveCampaign543116.79%Segment vs ActiveCampaign
Outbrain423685.30%Segment vs Outbrain
Pardot366774.59%Segment vs Pardot
Marketo290463.63%Segment vs Marketo
MailerLite289433.62%Segment vs MailerLite
Campaign Monitor263543.30%Segment vs Campaign Monitor
Vidyard261713.27%Segment vs Vidyard
Asana248793.11%Segment vs Asana
SEMrush188552.36%Segment vs SEMrush
Infusionsoft157151.96%Segment vs Infusionsoft
monday.com154491.93%Segment vs monday.com
SharpSpring146621.83%Segment vs SharpSpring
Salesforce Marketing Cloud132641.66%Segment vs Salesforce Marketing Cloud
WordStream Advisor124031.55%Segment vs WordStream Advisor
AWeber117051.46%Segment vs AWeber
Adobe Experience Manager104061.30%Segment vs Adobe Experience Manager
dotdigital Engagement Cloud77240.97%Segment vs dotdigital Engagement Cloud
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Popular Comparisons

Top Competitors and Alternatives of Segment

The top three of Segment’s competitors in the Campaign Management category are HubSpot Marketing Hub with 18.20%, Adobe Marketing Cloud with 9.21%, Google Ads with 8.22% market share.

Segment vs HubSpot Marketing Hub

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Segment vs Adobe Marketing Cloud

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Segment vs Google Ads

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Segment vs ActiveCampaign

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Segment vs Outbrain

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Segment vs Pardot

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Segment vs Marketo

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Segment vs MailerLite

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Customers of Segment

Around the world in 2024, over 38775 companies have started using Segment as Campaign Management tool.

CustomersEmployee RangeCityRegionCountrySocial Links
Salesforce10,000+San FranciscoCaliforniaUnited States
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General Electric Company10,000+BostonMassachusettsUnited States
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International Business Machines Corporation (IBM)10,000+ArmonkNew YorkUnited States
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Purdue University10,000+West LafayetteIndianaUnited States
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State Of Arizona10,000+PhoenixArizonaUnited States
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Bank of Montreal10,000+TorontoOntarioCanada
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Progressive Corporation10,000+ClevelandOhioUnited States
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Schnuck Markets10,000+St. LouisMissouriUnited States
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Infrabel10,000+BrusselsBrussels CapitalBelgium
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The Fresh Market10,000+GreensboroNorth CarolinaUnited States
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Segment Customers by Products and Services

The top three products and services offering customers that use Segment for Campaign Management are Marketing (496), Technology (465), Saas (438).

Customers

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Segment Customers by Employee Size

The majority of Segment's customers for the campaign-management category fall in the company size of 0 - 9 employees (14343 companies), 20 - 49 employees (8490 companies), 10 - 19 employees (6320 companies).

Employee Size

Segment Customers by Geography

The top three geographies of Segment for campaign-management are the United States with 26200(75.50%), United Kingdom with 2378(6.85%), Canada with 1526(4.40%) customers respectively.

Customers

Employees of Segment

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Also see other Products/Services by Segment in:

Personalization Behavioral Targeting
Campaign Management
Data Extraction
Data Management And Storage
Analytics

FAQ

Find answers to the most often asked questions by users.

Who are the top Segment competitors?

Segment’s Top competitors in the campaign-management category are HubSpot Marketing Hub, Adobe Marketing Cloud, Google Ads. You can view a full list of Segment competitors here. 6sense uses advanced data mining and AI algorithms to track customers and competitors of Segment and 40,000 other technologies on the internet. You can also compare Segment and its feature with top competitors here : Segment vs HubSpot Marketing Hub Segment vs Adobe Marketing Cloud Segment vs Google Ads.

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What is Segment customer distribution based on company size?

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What is Segment market share in the campaign-management?

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What are the top countries that use Segment?

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What are the top industries that use Segment?

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Justine Lyon

Justine Lyon

Senior VP of Sales, Ally

At my previous organization we used Zoominfo and LInkedIn Navigator for contact, Bombora for intent and DiscoverOrg for account info. When I joined Ally where we use 6sense, I found it to be as valuable as all the other tools combined!

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