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Q: How many companies use Advertising software these days?

Around the world in 2026, over 421,608 companies are currently using one or more Advertising software. Out of these, there are 345,747 companies using Advertising tools that are originally from the United States.

Q: Which company has the most significant market share in the Advertising software space?

The top few companies that have the most significant market share in the Advertising space are Google Ads with 41.45% of market share, Vidyard with 9.39% of market share, Asana with 6.59% of market share. Check for other Advertising technologies market share here.

Q: What are the top industries that usually use Advertising softwares?

The top industries that use Advertising software are Digital Marketing (14,717), Marketing (13,745), Seo (12,537).

Gain market share and customer base information about the top Advertising software. Check out our list of Advertising Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

157

Technologies Tracked

780367

Companies Tracked

Categories related to Advertising

Event Marketing And Management

Marketing Automation Platforms

Social Marketing

Content Marketing Tools

Campaign Management

Top 5 Advertising technologies in 2026

Over 780367 companies are using Advertising tools. Google Ads with 41.45% market share (323501 customers), Vidyard with 9.39% market share (73275 customers), Asana with 6.59% market share (51400 customers).

Technology

Market Share (Est.)

Customers

Google Ads

41.45%

323501

Vidyard

9.39%

73275

Asana

6.59%

51400

NetSuite

5.51%

42993

AdRoll

5.15%

40167

Others

31.91%

249031

Advertising Customers by Employee Size

The majority of Advertising category falls in the company size of 0 - 9 employees (275599 companies), 20 - 49 employees (176287 companies), 100 - 249 employees (115829 companies).

Employee Size

Advertising Customers by Geography

Companies using Advertising technology software are majorly from the United States with 345747 (56.69%), United Kingdom with 52983 (8.69%), Brazil with 39859 (6.54%) customers respectively.

Customers

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Advertising Customers by Industry

Top industries that use Advertising for Digital Marketing (14717), Marketing (13745), Seo (12537).

Customers

Market Share for Top Advertising Technologies

Analyze the market share of popular Advertising technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers	Market share(Est.)(%)
1	Google Ads	323501	41.45
2	Vidyard	73275	9.39
3	Asana	51400	6.59
4	NetSuite	42993	5.51
5	AdRoll	40167	5.15
6	Criteo	39925	5.12
7	SEMrush	37850	4.85
8	monday.com	34032	4.36
9	Smartsheet	29389	3.77
10	Outbrain	26651	3.42
11	SendPulse	10026	1.28
12	Demandbase	8127	1.04
13	AdThrive	5414	0.69
14	Workfront	5174	0.66
15	Reviews.co.uk	4908	0.63
16	Smart AdServer	4589	0.59
17	Yellow Pages	4255	0.55
18	Tapfiliate	2930	0.38
19	Ezoic	2552	0.33
20	Nosto	2341	0.30
21	SinglePlatform	2235	0.29
22	TUNE Marketing Console	1761	0.23
23	iSpot.tv	1723	0.22
24	AppNexus Direct	1293	0.17
25	Smartly.io	1259	0.16
26	Marketing 360	1237	0.16
27	Assembla	1204	0.15
28	Woodruff	1001	0.13
29	FreshBooks	948	0.12
30	Workamajig	945	0.12
31	BidSwitch	796	0.10
32	Bannersnack	775	0.10
33	MEDIAV	742	0.10
34	Appforma	721	0.09
35	Rocket Fuel	696	0.09
36	Resource Guru	633	0.08
37	Aniview	603	0.08
38	Adpushup	590	0.08
39	Justuno	573	0.07
40	Cox Media	542	0.07
41	AdPlugg	530	0.07
42	Qzzr	526	0.07
43	Accelo	517	0.07
44	Marin Software	421	0.05
45	Bannerflow	399	0.05
46	ActiveCollab	349	0.04
47	SocialEngine Cloud	329	0.04
48	Pear Commerce	301	0.04
49	Admiral	268	0.03
50	MediaRadar	258	0.03
51	TapClicks	236	0.03
52	Neustar	235	0.03
53	Scoro	228	0.03
54	BrightRoll	224	0.03
55	Bizo	218	0.03
56	Roku OneView (formerly Dataxu)	212	0.03
57	Favro	202	0.03
58	ProofHub	193	0.02
59	Glip	184	0.02
60	Chango	168	0.02
61	Etarget	168	0.02
62	YoSpace	164	0.02
63	Crossmark	158	0.02
64	Broadstreet	150	0.02
65	Amsive	145	0.02
66	Piksel	142	0.02
67	Spectrum Reach	141	0.02
68	YellowHammer	140	0.02
69	MediaTailor	120	0.02
70	Quotient Digital Out-of-Home	111	0.01
71	LocaliQ	106	0.01
72	Koddi	105	0.01
73	Blockthrough	98	0.01
74	PromoteIQ	97	0.01
75	BEYABLE	95	0.01
76	Locality	94	0.01
77	ADSHIFT	93	0.01
78	Frequency	89	0.01
79	Boost Media	88	0.01
80	Yodle	85	0.01
81	Mvix Digital Signage	80	0.01
82	Easy Projects	76	0.01
83	Madgicx	76	0.01
84	Moloco Ads	75	0.01
85	WorkBook	74	0.01
86	DeltaX	73	0.01
87	Effectv	72	0.01
88	Topsort	64	0.01
89	FunctionFox	62	0.01
90	Wurl	61	0.01
91	Adwisely	61	0.01
92	Pixability	57	0.01
93	ReportGarden	56	0.01
94	Browsi	54	0.01
95	GoBig, Inc.	53	0.01
96	adCore	52	0.01
97	Boostable	52	0.01
98	Advanse	51	0.01
99	Stupeflix Studio	49	0.01
100	Danads	49	0.01
101	Picreel	46	0.01
102	Mabaya	44	0.01
103	Comcast Technology Solutions (CTS)	43	0.01
104	AdImpact	41	0.01
105	Yahoo Ad Tech	39	0.00
106	Spongecell	35	0.00
107	Qwaya	32	0.00
108	Simulmedia	32	0.00
109	Mad Ads Media	32	0.00
110	FatTail	31	0.00
111	Lucidity.io	29	0.00
112	Enplug DisplayOS	28	0.00
113	Workgroups DaVinci	26	0.00
114	Rontar	25	0.00
115	Infillion	25	0.00
116	TLV Media	24	0.00
117	Kritter	23	0.00
118	Adform FLOW	22	0.00
119	SimpleFeed	21	0.00
120	AdLabs	20	0.00
121	Click2Mail Mailing Online	19	0.00
122	Epom Ad Server	19	0.00
123	AdLeg	19	0.00
124	EverThere	18	0.00
125	Komoona	18	0.00
126	Ad Proof	18	0.00
127	WordCom	18	0.00
128	Division-D	18	0.00
129	Viant technology	17	0.00
130	AdXcel	13	0.00
131	Adzooma	13	0.00
132	AdStage	11	0.00
133	truDigital Signage	10	0.00
134	Shape.io	10	0.00
135	TheAgency	10	0.00
136	TimeHero	9	0.00
137	Taykey	8	0.00
138	Ad6 Media	8	0.00
139	Atlas Action Tags	7	0.00
140	Scripps Octane	7	0.00
141	Direct Mail Manager	6	0.00
142	Storefront Social	6	0.00
143	SignEdge	6	0.00
144	Social Ads Tool	6	0.00
145	Akamai Acerno	6	0.00
146	Doorboost	4	0.00
147	Releadgion	4	0.00
148	Quarizmi	4	0.00
149	Hyperlocology	4	0.00
150	MuxIP	4	0.00
151	Oracle Moat Measurement	4	0.00
152	Zalster	3	0.00
153	AdYapper	3	0.00
154	Brierley LoyaltyOnDemand	3	0.00
155	ConversionRuler	2	0.00
156	Sortable	2	0.00
157	ConvertMedia	2	0.00

FAQ

Find answers to the most often asked questions by users.

Who are the top Advertising software market leaders?

Top leaders in the category for Advertising software are Google Ads, Vidyard, Asana. Here, you can view a full list of Advertising tools in the market.