Advertising

Gain market share and customer base information about the top Advertising software. Check out our list of Advertising Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

144

Technologies Tracked

405654

Companies Tracked

Categories related to Advertising

Event Marketing And Management
Marketing Automation Platforms
Social Marketing
Content Marketing Tools
Campaign Management

Top 5 Advertising technologies in 2025

Over 405654 companies are using Advertising tools. Google Ads with 27.19% market share (110287 customers), AdRoll with 10.67% market share (43303 customers), Criteo with 10.19% market share (41330 customers).

Technology

Market Share (Est.)

Customers

  • Google Ads

    27.19%

    110287

  • AdRoll

    10.67%

    43303

  • Criteo

    10.19%

    41330

  • Outbrain

    7.96%

    32273

  • Vidyard

    6.09%

    24701

  • Others

    37.90%

    153760

  • Advertising Customers by Employee Size

    The majority of Advertising category falls in the company size of 0 - 9 employees (123214 companies), 20 - 49 employees (92370 companies), 100 - 249 employees (49772 companies).

    Employee Size

    Advertising Customers by Geography

    Companies using Advertising technology software are majorly from the United States with 193047 (59.87%), United Kingdom with 29887 (9.27%), Brazil with 20938 (6.49%) customers respectively.

    Customers

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    Company Logo

    Advertising Customers by Industry

    Top industries that use Advertising for Digital Marketing (7177), Marketing (6967), Seo (5782).

    Customers

    Market Share for Top Advertising Technologies

    Analyze the market share of popular Advertising technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

    Ranking
    Technology
    Customers
    Market share(Est.)(%)
    1Google Ads11028727.19
    2AdRoll4330310.67
    3Criteo4133010.19
    4Outbrain322737.96
    5Vidyard247016.09
    6Asana193904.78
    7NetSuite187444.62
    8monday.com174204.29
    9Smartsheet160193.95
    10SEMrush144913.57
    11SendPulse95202.35
    12Reviews.co.uk59751.47
    13Ezoic50871.25
    14AdThrive50371.24
    15Demandbase35610.88
    16Tapfiliate34750.86
    17Workfront34520.85
    18Smart AdServer34190.84
    19SinglePlatform33240.82
    20Nosto24350.60
    21Yellow Pages21390.53
    22Marketing 36015700.39
    23TUNE Marketing Console13870.34
    24Justuno10910.27
    25Bannersnack9570.24
    26BidSwitch8310.20
    27Assembla7250.18
    28AppNexus Direct7220.18
    29Appforma6980.17
    30Rocket Fuel6340.16
    31Picreel5700.14
    32Komoona5630.14
    33AdPlugg5590.14
    34Aniview5540.14
    35iSpot.tv5530.14
    36SocialEngine Cloud5220.13
    37Woodruff5210.13
    38MEDIAV5150.13
    39Workamajig5100.13
    40Accelo5050.12
    41FreshBooks4690.12
    42Adpushup3760.09
    43Marin Software2990.07
    44Cox Media2650.07
    45ActiveCollab2460.06
    46Chango2130.05
    47Admiral2090.05
    48Bannerflow2060.05
    49Bizo1900.05
    50Pear Commerce1820.04
    51Resource Guru1750.04
    52Amsive1390.03
    53MediaRadar1190.03
    54Smartly.io1190.03
    55BEYABLE1170.03
    56Spectrum Reach1160.03
    57TapClicks1110.03
    58GoBig, Inc.1090.03
    59Quotient Digital Out-of-Home1090.03
    60Blockthrough1080.03
    61Roku OneView (formerly Dataxu)1070.03
    62BrightRoll1050.03
    63Neustar1000.02
    64Adwisely950.02
    65Boost Media920.02
    66Frequency860.02
    67Glip830.02
    68Easy Projects780.02
    69ADSHIFT730.02
    70Scoro710.02
    71Lucidity.io710.02
    72FunctionFox660.02
    73Stupeflix Studio640.02
    74Favro630.02
    75YellowHammer630.02
    76Locality600.01
    77Yodle520.01
    78Broadstreet490.01
    79Madgicx490.01
    80Etarget480.01
    81Boostable470.01
    82Crossmark450.01
    83Piksel390.01
    84ProofHub390.01
    85Browsi380.01
    86Qzzr370.01
    87Mad Ads Media360.01
    88PromoteIQ290.01
    89LocaliQ280.01
    90DeltaX270.01
    91Comcast Technology Solutions (CTS)270.01
    92TLV Media250.01
    93AdLeg250.01
    94adCore240.01
    95WorkBook240.01
    96Ad Proof240.01
    97FatTail230.01
    98Wurl210.01
    99YoSpace210.01
    100MediaTailor200.00
    101Advanse190.00
    102Effectv180.00
    103Simulmedia170.00
    104Spongecell150.00
    105Qwaya140.00
    106ReportGarden140.00
    107Enplug DisplayOS130.00
    108Sortable130.00
    109Yahoo Ad Tech120.00
    110Click2Mail Mailing Online110.00
    111Kritter110.00
    112AdImpact110.00
    113Pixability100.00
    114Storefront Social100.00
    115SignEdge90.00
    116Social Ads Tool90.00
    117Mabaya90.00
    118Doorboost80.00
    119Taykey80.00
    120WordCom80.00
    121Mvix Digital Signage70.00
    122AdXcel70.00
    123Quarizmi70.00
    124ConvertMedia70.00
    125Workgroups DaVinci60.00
    126AdStage60.00
    127Rontar60.00
    128Infillion50.00
    129Division-D50.00
    130Direct Mail Manager40.00
    131Danads40.00
    132EverThere30.00
    133AdYapper30.00
    134Moloco Ads30.00
    135Akamai Acerno30.00
    136Adzooma30.00
    137Epom Ad Server20.00
    138Zalster20.00
    139Hyperlocology20.00
    140Atlas Action Tags20.00
    141Adform FLOW20.00
    142Brierley LoyaltyOnDemand20.00
    143TheAgency20.00
    144Scripps Octane20.00

    FAQ

    Find answers to the most often asked questions by users.

    Who are the top Advertising software market leaders?

    Top leaders in the category for Advertising software are Google Ads, AdRoll, Criteo. Here, you can view a full list of Advertising tools in the market.

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    How many companies use Advertising software these days?

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    Which company has the most significant market share in the Advertising software space?

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    What are the top industries that usually use Advertising softwares?

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