Advertising

Gain market share and customer base information about the top Advertising software. Check out our list of Advertising Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

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Categories related to Advertising

Top 5 Advertising technologies in 2023

Over 344,034 companies are using Advertising tools. Google Ads with 14.30% market share (49,211 customers), AdRoll with 12.80% market share (44,046 customers), Criteo with 8.48% market share (29,176 customers),

Advertising Customers by Employee Size

The majority of Advertising category falls in the company size of 0 - 9 employees (114,752 companies), 20 - 49 employees (92,810 companies), 100 - 249 employees (40,123 companies).

Advertising Customers by Geography

Companies using Advertising technology software are majorly from the United States with 196,054 (66.44%), United Kingdom with 26,875 (9.11%), Canada with 14,654 (4.97%) customers respectively.

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Advertising Customers by Industry

Top industries that use Advertising for Professional Services (301,500), Technology (114,486), Retail and CPG (97,634).

Market Share for Top Advertising Technologies

Analyze the market share of popular Advertising technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking Technology Customers Market share
1 Google Ads 49211 14.30 (%)
2 AdRoll 44046 12.80 (%)
3 Criteo 29176 8.48 (%)
4 Outbrain 25295 7.35 (%)
5 NetSuite 23008 6.69 (%)
6 Asana 19155 5.57 (%)
7 Vidyard 18368 5.34 (%)
8 Smartsheet 16447 4.78 (%)
9 SEMrush 14243 4.14 (%)
10 WordStream Advisor 12492 3.63 (%)
11 monday.com 9421 2.74 (%)
12 Reviews.co.uk 8418 2.45 (%)
13 Smart AdServer 7004 2.04 (%)
14 Tapfiliate 5538 1.61 (%)
15 Justuno 4592 1.33 (%)
16 Ezoic 4468 1.30 (%)
17 Workfront 4223 1.23 (%)
18 Demandbase 4030 1.17 (%)
19 Qzzr 3770 1.10 (%)
20 SendPulse 3728 1.08 (%)
21 SinglePlatform 3208 0.93 (%)
22 Yellow Pages 2991 0.87 (%)
23 Nosto 2610 0.76 (%)
24 AdThrive 2563 0.74 (%)
25 Marketing 360 2541 0.74 (%)
26 Cxense 2324 0.68 (%)
27 Bannersnack 1310 0.38 (%)
28 Flite 1086 0.32 (%)
29 Assembla 1011 0.29 (%)
30 AppNexus Direct 924 0.27 (%)
31 Accelo 884 0.26 (%)
32 SocialEngine Cloud 831 0.24 (%)
33 GoBig, Inc. 806 0.23 (%)
34 TUNE Marketing Console 743 0.22 (%)
35 Epom Ad Server 736 0.21 (%)
36 Appforma 733 0.21 (%)
37 Piksel 730 0.21 (%)
38 Workamajig 693 0.20 (%)
39 Rocket Fuel 693 0.20 (%)
40 YuMe 428 0.12 (%)
41 MEDIAV 369 0.11 (%)
42 Shape.io 356 0.10 (%)
43 AdPlugg 336 0.10 (%)
44 FreshBooks 331 0.10 (%)
45 Marin Software 331 0.10 (%)
46 Browsi 316 0.09 (%)
47 Chango 289 0.08 (%)
48 Sortable 283 0.08 (%)
49 ActiveCollab 282 0.08 (%)
50 Admiral 256 0.07 (%)
51 Bannerflow 243 0.07 (%)
52 Resource Guru 231 0.07 (%)
53 Aniview 210 0.06 (%)
54 Adwisely 207 0.06 (%)
55 Adpushup 199 0.06 (%)
56 AdHawk 190 0.06 (%)
57 Neustar 185 0.05 (%)
58 Bizo 184 0.05 (%)
59 FunctionFox 174 0.05 (%)
60 BrightRoll 170 0.05 (%)
61 Admost Mediation Router 168 0.05 (%)
62 ConversionRuler 167 0.05 (%)
63 MediaRadar 166 0.05 (%)
64 Advanse 157 0.05 (%)
65 Picreel 152 0.04 (%)
66 Roku OneView (formerly Dataxu) 150 0.04 (%)
67 Mvix Digital Signage 146 0.04 (%)
68 Smartly.io 141 0.04 (%)
69 TapClicks 131 0.04 (%)
70 WhatRunsWhere 123 0.04 (%)
71 Glip 121 0.04 (%)
72 Blockthrough 117 0.03 (%)
73 DeltaX 107 0.03 (%)
74 adCore 105 0.03 (%)
75 ReportGarden 98 0.03 (%)
76 Easy Projects 96 0.03 (%)
77 Favro 94 0.03 (%)
78 Quotient Digital Out-of-Home 93 0.03 (%)
79 Frequency 88 0.03 (%)
80 Scoro 86 0.02 (%)
81 Qwaya 86 0.02 (%)
82 ADSHIFT 82 0.02 (%)
83 Driftrock Flow 81 0.02 (%)
84 Pear Commerce 80 0.02 (%)
85 Pixability 79 0.02 (%)
86 BEYABLE 79 0.02 (%)
87 Boost Media 74 0.02 (%)
88 Simulmedia 73 0.02 (%)
89 Yodle 68 0.02 (%)
90 Stupeflix Studio 68 0.02 (%)
91 Etarget 66 0.02 (%)
92 YellowHammer 65 0.02 (%)
93 Broadstreet 62 0.02 (%)
94 ProofHub 57 0.02 (%)
95 Click2Mail Mailing Online 50 0.01 (%)
96 Boostable 45 0.01 (%)
97 WorkBook 42 0.01 (%)
98 Danads 41 0.01 (%)
99 YoSpace 41 0.01 (%)
100 AdStage 38 0.01 (%)
101 Komoona 36 0.01 (%)
102 Wurl 36 0.01 (%)
103 RocketROI 29 0.01 (%)
104 FatTail 29 0.01 (%)
105 Madgicx 29 0.01 (%)
106 Workgroups DaVinci 29 0.01 (%)
107 Finelink 2.0 28 0.01 (%)
108 Mad Ads Media 28 0.01 (%)
109 TimeHero 27 0.01 (%)
110 Spongecell 26 0.01 (%)
111 Comcast Technology Solutions (CTS) 25 0.01 (%)
112 AdXcel 22 0.01 (%)
113 truDigital Signage 20 0.01 (%)
114 Yahoo Ad Tech 20 0.01 (%)
115 Zalster 18 0.01 (%)
116 EverThere 16 0.00 (%)
117 AdLeg 16 0.00 (%)
118 Quarizmi 15 0.00 (%)
119 Direct Mail Manager 13 0.00 (%)
120 Kritter 13 0.00 (%)
121 TLV Media 11 0.00 (%)
122 Mabaya 11 0.00 (%)
123 Ad Proof 11 0.00 (%)
124 Ignitur 11 0.00 (%)
125 Social Ads Tool 10 0.00 (%)
126 AdImpact 10 0.00 (%)
127 SimpleFeed 10 0.00 (%)
128 Storefront Social 10 0.00 (%)
129 ConvertMedia 9 0.00 (%)
130 Enplug DisplayOS 7 0.00 (%)
131 Taykey 7 0.00 (%)
132 SignEdge 6 0.00 (%)
133 Hyperlocology 6 0.00 (%)
134 Doorboost 5 0.00 (%)
135 Atlas Action Tags 5 0.00 (%)
136 Teacup Analytics 4 0.00 (%)
137 Rontar 4 0.00 (%)
138 Akamai Acerno 4 0.00 (%)
139 AdYapper 3 0.00 (%)
140 Adform FLOW 3 0.00 (%)
141 Brierley LoyaltyOnDemand 3 0.00 (%)
142 Leadza 2 0.00 (%)
143 Releadgion 2 0.00 (%)
144 MuxIP 2 0.00 (%)
Technology Market share
Google Ads 14.30 (%)
AdRoll 12.80 (%)
Criteo 8.48 (%)
Outbrain 7.35 (%)
NetSuite 6.69 (%)
Asana 5.57 (%)
Vidyard 5.34 (%)
Smartsheet 4.78 (%)
SEMrush 4.14 (%)
WordStream Advisor 3.63 (%)
monday.com 2.74 (%)
Reviews.co.uk 2.45 (%)
Smart AdServer 2.04 (%)
Tapfiliate 1.61 (%)
Justuno 1.33 (%)
Ezoic 1.30 (%)
Workfront 1.23 (%)
Demandbase 1.17 (%)
Qzzr 1.10 (%)
SendPulse 1.08 (%)
SinglePlatform 0.93 (%)
Yellow Pages 0.87 (%)
Nosto 0.76 (%)
AdThrive 0.74 (%)
Marketing 360 0.74 (%)
Cxense 0.68 (%)
Bannersnack 0.38 (%)
Flite 0.32 (%)
Assembla 0.29 (%)
AppNexus Direct 0.27 (%)
Accelo 0.26 (%)
SocialEngine Cloud 0.24 (%)
GoBig, Inc. 0.23 (%)
TUNE Marketing Console 0.22 (%)
Epom Ad Server 0.21 (%)
Appforma 0.21 (%)
Piksel 0.21 (%)
Workamajig 0.20 (%)
Rocket Fuel 0.20 (%)
YuMe 0.12 (%)
MEDIAV 0.11 (%)
Shape.io 0.10 (%)
AdPlugg 0.10 (%)
FreshBooks 0.10 (%)
Marin Software 0.10 (%)
Browsi 0.09 (%)
Chango 0.08 (%)
Sortable 0.08 (%)
ActiveCollab 0.08 (%)
Admiral 0.07 (%)
Bannerflow 0.07 (%)
Resource Guru 0.07 (%)
Aniview 0.06 (%)
Adwisely 0.06 (%)
Adpushup 0.06 (%)
AdHawk 0.06 (%)
Neustar 0.05 (%)
Bizo 0.05 (%)
FunctionFox 0.05 (%)
BrightRoll 0.05 (%)
Admost Mediation Router 0.05 (%)
ConversionRuler 0.05 (%)
MediaRadar 0.05 (%)
Advanse 0.05 (%)
Picreel 0.04 (%)
Roku OneView (formerly Dataxu) 0.04 (%)
Mvix Digital Signage 0.04 (%)
Smartly.io 0.04 (%)
TapClicks 0.04 (%)
WhatRunsWhere 0.04 (%)
Glip 0.04 (%)
Blockthrough 0.03 (%)
DeltaX 0.03 (%)
adCore 0.03 (%)
ReportGarden 0.03 (%)
Easy Projects 0.03 (%)
Favro 0.03 (%)
Quotient Digital Out-of-Home 0.03 (%)
Frequency 0.03 (%)
Scoro 0.02 (%)
Qwaya 0.02 (%)
ADSHIFT 0.02 (%)
Driftrock Flow 0.02 (%)
Pear Commerce 0.02 (%)
Pixability 0.02 (%)
BEYABLE 0.02 (%)
Boost Media 0.02 (%)
Simulmedia 0.02 (%)
Yodle 0.02 (%)
Stupeflix Studio 0.02 (%)
Etarget 0.02 (%)
YellowHammer 0.02 (%)
Broadstreet 0.02 (%)
ProofHub 0.02 (%)
Click2Mail Mailing Online 0.01 (%)
Boostable 0.01 (%)
WorkBook 0.01 (%)
Danads 0.01 (%)
YoSpace 0.01 (%)
AdStage 0.01 (%)
Komoona 0.01 (%)
Wurl 0.01 (%)
RocketROI 0.01 (%)
FatTail 0.01 (%)
Madgicx 0.01 (%)
Workgroups DaVinci 0.01 (%)
Finelink 2.0 0.01 (%)
Mad Ads Media 0.01 (%)
TimeHero 0.01 (%)
Spongecell 0.01 (%)
Comcast Technology Solutions (CTS) 0.01 (%)
AdXcel 0.01 (%)
truDigital Signage 0.01 (%)
Yahoo Ad Tech 0.01 (%)
Zalster 0.01 (%)
EverThere 0.00 (%)
AdLeg 0.00 (%)
Quarizmi 0.00 (%)
Direct Mail Manager 0.00 (%)
Kritter 0.00 (%)
TLV Media 0.00 (%)
Mabaya 0.00 (%)
Ad Proof 0.00 (%)
Ignitur 0.00 (%)
Social Ads Tool 0.00 (%)
AdImpact 0.00 (%)
SimpleFeed 0.00 (%)
Storefront Social 0.00 (%)
ConvertMedia 0.00 (%)
Enplug DisplayOS 0.00 (%)
Taykey 0.00 (%)
SignEdge 0.00 (%)
Hyperlocology 0.00 (%)
Doorboost 0.00 (%)
Atlas Action Tags 0.00 (%)
Teacup Analytics 0.00 (%)
Rontar 0.00 (%)
Akamai Acerno 0.00 (%)
AdYapper 0.00 (%)
Adform FLOW 0.00 (%)
Brierley LoyaltyOnDemand 0.00 (%)
Leadza 0.00 (%)
Releadgion 0.00 (%)
MuxIP 0.00 (%)

FAQ

Find answers to the most often asked questions by users.

Who are the top Advertising software market leaders?

Top leaders in the category for Advertising software are Google Ads, AdRoll, Criteo. Here, you can view a full list of Advertising tools in the market.

How many companies use Advertising software these days?

Around the world in 2023, over 355,280 companies are currently using one or more Advertising software. Out of these, there are 196,054 companies using Advertising tools that are originally from the United States .

Which company has the most significant market share in the Advertising software space?

The top few companies that have the most significant market share in the Advertising space are Google Ads with 14.30 % of market share, and AdRoll with 12.80 % of market share and Criteo with 8.48 % of market share . Check for other Advertising technologies market share here.

What are the top industries that usually use Advertising softwares?

The top industries that use Advertising software are Professional Services (301,500) , Technology (114,486) , Retail and CPG (97,634) .

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