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Q: How many companies use Advertising software these days?

Around the world in 2025, over 263,699 companies are currently using one or more Advertising software. Out of these, there are 195,980 companies using Advertising tools that are originally from the United States.

Q: Which company has the most significant market share in the Advertising software space?

The top few companies that have the most significant market share in the Advertising space are Google Ads with 26.81% of market share, AdRoll with 10.81% of market share, Criteo with 10.26% of market share. Check for other Advertising technologies market share here.

Q: What are the top industries that usually use Advertising softwares?

The top industries that use Advertising software are Digital Marketing (7,365), Marketing (7,198), Seo (5,941).

Gain market share and customer base information about the top Advertising software. Check out our list of Advertising Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

144

Technologies Tracked

411139

Companies Tracked

Categories related to Advertising

Event Marketing And Management

Marketing Automation Platforms

Social Marketing

Content Marketing Tools

Campaign Management

Top 5 Advertising technologies in 2025

Over 411139 companies are using Advertising tools. Google Ads with 26.81% market share (110235 customers), AdRoll with 10.81% market share (44459 customers), Criteo with 10.26% market share (42182 customers).

Technology

Market Share (Est.)

Customers

Google Ads

26.81%

110235

AdRoll

10.81%

44459

Criteo

10.26%

42182

Outbrain

8.21%

33739

Vidyard

6.20%

25472

Others

37.71%

155052

Advertising Customers by Employee Size

The majority of Advertising category falls in the company size of 0 - 9 employees (123313 companies), 20 - 49 employees (94014 companies), 100 - 249 employees (51056 companies).

Employee Size

Advertising Customers by Geography

Companies using Advertising technology software are majorly from the United States with 195980 (59.90%), United Kingdom with 30344 (9.27%), Brazil with 21153 (6.47%) customers respectively.

Customers

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Advertising Customers by Industry

Top industries that use Advertising for Digital Marketing (7365), Marketing (7198), Seo (5941).

Customers

Market Share for Top Advertising Technologies

Analyze the market share of popular Advertising technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers	Market share(Est.)(%)
1	Google Ads	110235	26.81
2	AdRoll	44459	10.81
3	Criteo	42182	10.26
4	Outbrain	33739	8.21
5	Vidyard	25472	6.20
6	Asana	19671	4.78
7	NetSuite	19015	4.62
8	monday.com	17520	4.26
9	Smartsheet	16177	3.93
10	SEMrush	14278	3.47
11	SendPulse	9553	2.32
12	Reviews.co.uk	5990	1.46
13	Ezoic	5149	1.25
14	AdThrive	4978	1.21
15	Smart AdServer	3643	0.89
16	Demandbase	3632	0.88
17	Workfront	3534	0.86
18	Tapfiliate	3507	0.85
19	SinglePlatform	3361	0.82
20	Nosto	2467	0.60
21	Yellow Pages	2136	0.52
22	Marketing 360	1590	0.39
23	TUNE Marketing Console	1400	0.34
24	Justuno	1102	0.27
25	Bannersnack	973	0.24
26	BidSwitch	828	0.20
27	Assembla	735	0.18
28	AppNexus Direct	723	0.18
29	Appforma	699	0.17
30	Rocket Fuel	633	0.15
31	Aniview	614	0.15
32	Picreel	570	0.14
33	Komoona	563	0.14
34	AdPlugg	560	0.14
35	iSpot.tv	556	0.14
36	Woodruff	537	0.13
37	SocialEngine Cloud	533	0.13
38	MEDIAV	520	0.13
39	Workamajig	509	0.12
40	Accelo	508	0.12
41	FreshBooks	481	0.12
42	Adpushup	403	0.10
43	Cox Media	263	0.06
44	ActiveCollab	246	0.06
45	Marin Software	234	0.06
46	Admiral	225	0.05
47	Chango	216	0.05
48	Bannerflow	215	0.05
49	Bizo	188	0.05
50	Pear Commerce	183	0.04
51	Resource Guru	177	0.04
52	Amsive	139	0.03
53	MediaRadar	120	0.03
54	Smartly.io	119	0.03
55	BEYABLE	117	0.03
56	TapClicks	113	0.03
57	Blockthrough	111	0.03
58	GoBig, Inc.	110	0.03
59	Quotient Digital Out-of-Home	110	0.03
60	Roku OneView (formerly Dataxu)	108	0.03
61	BrightRoll	106	0.03
62	Adwisely	101	0.02
63	Neustar	99	0.02
64	Spectrum Reach	99	0.02
65	Boost Media	92	0.02
66	Frequency	87	0.02
67	Glip	83	0.02
68	Easy Projects	78	0.02
69	Scoro	76	0.02
70	ADSHIFT	74	0.02
71	Lucidity.io	71	0.02
72	FunctionFox	67	0.02
73	Favro	64	0.02
74	Stupeflix Studio	64	0.02
75	YellowHammer	64	0.02
76	Locality	57	0.01
77	Yodle	52	0.01
78	Broadstreet	49	0.01
79	Etarget	48	0.01
80	Qzzr	47	0.01
81	Boostable	47	0.01
82	Crossmark	47	0.01
83	Madgicx	42	0.01
84	Piksel	39	0.01
85	ProofHub	38	0.01
86	Mad Ads Media	36	0.01
87	Browsi	36	0.01
88	PromoteIQ	30	0.01
89	WorkBook	29	0.01
90	LocaliQ	28	0.01
91	TLV Media	25	0.01
92	Ad Proof	25	0.01
93	DeltaX	25	0.01
94	AdLeg	24	0.01
95	adCore	23	0.01
96	FatTail	23	0.01
97	Wurl	21	0.01
98	YoSpace	21	0.01
99	MediaTailor	20	0.00
100	Advanse	19	0.00
101	Effectv	18	0.00
102	Simulmedia	17	0.00
103	Comcast Technology Solutions (CTS)	17	0.00
104	Spongecell	15	0.00
105	Qwaya	14	0.00
106	ReportGarden	14	0.00
107	Enplug DisplayOS	13	0.00
108	Sortable	13	0.00
109	Click2Mail Mailing Online	11	0.00
110	Kritter	11	0.00
111	Yahoo Ad Tech	11	0.00
112	Pixability	10	0.00
113	Storefront Social	10	0.00
114	AdXcel	10	0.00
115	AdImpact	10	0.00
116	SignEdge	9	0.00
117	Social Ads Tool	9	0.00
118	Doorboost	9	0.00
119	Mabaya	9	0.00
120	WordCom	8	0.00
121	Mvix Digital Signage	7	0.00
122	Taykey	7	0.00
123	Quarizmi	7	0.00
124	ConvertMedia	7	0.00
125	Workgroups DaVinci	6	0.00
126	AdStage	6	0.00
127	Rontar	6	0.00
128	Infillion	5	0.00
129	Division-D	5	0.00
130	Direct Mail Manager	4	0.00
131	Danads	4	0.00
132	EverThere	3	0.00
133	AdYapper	3	0.00
134	Moloco Ads	3	0.00
135	Akamai Acerno	3	0.00
136	Adform FLOW	3	0.00
137	Adzooma	3	0.00
138	Epom Ad Server	2	0.00
139	Zalster	2	0.00
140	Hyperlocology	2	0.00
141	Atlas Action Tags	2	0.00
142	Brierley LoyaltyOnDemand	2	0.00
143	TheAgency	2	0.00
144	Scripps Octane	2	0.00

FAQ

Find answers to the most often asked questions by users.

Who are the top Advertising software market leaders?

Top leaders in the category for Advertising software are Google Ads, AdRoll, Criteo. Here, you can view a full list of Advertising tools in the market.