Advertising

Gain market share and customer base information about the top Advertising software. Check out our list of Advertising Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

144

Technologies

344034

Companies

1192

Movements

Categories related to Advertising

Top 5 Advertising technologies in 2023

Over 344,034 companies are using Advertising tools. Google Ads with 14.30% market share (49,211 customers), AdRoll with 12.80% market share (44,046 customers), Criteo with 8.48% market share (29,176 customers),

Google Ads

14.30 %

Market Share

49211

Customers
AdRoll

12.80 %

Market Share

44046

Customers
Criteo

8.48 %

Market Share

29176

Customers
Outbrain

7.35 %

Market Share

25295

Customers
NetSuite

6.69 %

Market Share

23008

Customers
Others

50.37 %

Market Share

173298

Customers

Advertising Customers by Employee Size

The majority of Advertising category falls in the company size of 0 - 9 employees (114,752 companies), 20 - 49 employees (92,810 companies), 100 - 249 employees (40,123 companies).

Advertising Customers by Geography

Companies using Advertising technology software are majorly from the United States with 196,054 (66.44%), United Kingdom with 26,875 (9.11%), Canada with 14,654 (4.97%) customers respectively.

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Advertising Customers by Industry

Top industries that use Advertising for Professional Services (301,500), Technology (114,486), Retail and CPG (97,634).

Market Share for Top Advertising Technologies

Analyze the market share of popular Advertising technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers	Market share
1	Google Ads	49211	14.30 (%)
2	AdRoll	44046	12.80 (%)
3	Criteo	29176	8.48 (%)
4	Outbrain	25295	7.35 (%)
5	NetSuite	23008	6.69 (%)
6	Asana	19155	5.57 (%)
7	Vidyard	18368	5.34 (%)
8	Smartsheet	16447	4.78 (%)
9	SEMrush	14243	4.14 (%)
10	WordStream Advisor	12492	3.63 (%)
11	monday.com	9421	2.74 (%)
12	Reviews.co.uk	8418	2.45 (%)
13	Smart AdServer	7004	2.04 (%)
14	Tapfiliate	5538	1.61 (%)
15	Justuno	4592	1.33 (%)
16	Ezoic	4468	1.30 (%)
17	Workfront	4223	1.23 (%)
18	Demandbase	4030	1.17 (%)
19	Qzzr	3770	1.10 (%)
20	SendPulse	3728	1.08 (%)
21	SinglePlatform	3208	0.93 (%)
22	Yellow Pages	2991	0.87 (%)
23	Nosto	2610	0.76 (%)
24	AdThrive	2563	0.74 (%)
25	Marketing 360	2541	0.74 (%)
26	Cxense	2324	0.68 (%)
27	Bannersnack	1310	0.38 (%)
28	Flite	1086	0.32 (%)
29	Assembla	1011	0.29 (%)
30	AppNexus Direct	924	0.27 (%)
31	Accelo	884	0.26 (%)
32	SocialEngine Cloud	831	0.24 (%)
33	GoBig, Inc.	806	0.23 (%)
34	TUNE Marketing Console	743	0.22 (%)
35	Epom Ad Server	736	0.21 (%)
36	Appforma	733	0.21 (%)
37	Piksel	730	0.21 (%)
38	Workamajig	693	0.20 (%)
39	Rocket Fuel	693	0.20 (%)
40	YuMe	428	0.12 (%)
41	MEDIAV	369	0.11 (%)
42	Shape.io	356	0.10 (%)
43	AdPlugg	336	0.10 (%)
44	FreshBooks	331	0.10 (%)
45	Marin Software	331	0.10 (%)
46	Browsi	316	0.09 (%)
47	Chango	289	0.08 (%)
48	Sortable	283	0.08 (%)
49	ActiveCollab	282	0.08 (%)
50	Admiral	256	0.07 (%)
51	Bannerflow	243	0.07 (%)
52	Resource Guru	231	0.07 (%)
53	Aniview	210	0.06 (%)
54	Adwisely	207	0.06 (%)
55	Adpushup	199	0.06 (%)
56	AdHawk	190	0.06 (%)
57	Neustar	185	0.05 (%)
58	Bizo	184	0.05 (%)
59	FunctionFox	174	0.05 (%)
60	BrightRoll	170	0.05 (%)
61	Admost Mediation Router	168	0.05 (%)
62	ConversionRuler	167	0.05 (%)
63	MediaRadar	166	0.05 (%)
64	Advanse	157	0.05 (%)
65	Picreel	152	0.04 (%)
66	Roku OneView (formerly Dataxu)	150	0.04 (%)
67	Mvix Digital Signage	146	0.04 (%)
68	Smartly.io	141	0.04 (%)
69	TapClicks	131	0.04 (%)
70	WhatRunsWhere	123	0.04 (%)
71	Glip	121	0.04 (%)
72	Blockthrough	117	0.03 (%)
73	DeltaX	107	0.03 (%)
74	adCore	105	0.03 (%)
75	ReportGarden	98	0.03 (%)
76	Easy Projects	96	0.03 (%)
77	Favro	94	0.03 (%)
78	Quotient Digital Out-of-Home	93	0.03 (%)
79	Frequency	88	0.03 (%)
80	Scoro	86	0.02 (%)
81	Qwaya	86	0.02 (%)
82	ADSHIFT	82	0.02 (%)
83	Driftrock Flow	81	0.02 (%)
84	Pear Commerce	80	0.02 (%)
85	Pixability	79	0.02 (%)
86	BEYABLE	79	0.02 (%)
87	Boost Media	74	0.02 (%)
88	Simulmedia	73	0.02 (%)
89	Yodle	68	0.02 (%)
90	Stupeflix Studio	68	0.02 (%)
91	Etarget	66	0.02 (%)
92	YellowHammer	65	0.02 (%)
93	Broadstreet	62	0.02 (%)
94	ProofHub	57	0.02 (%)
95	Click2Mail Mailing Online	50	0.01 (%)
96	Boostable	45	0.01 (%)
97	WorkBook	42	0.01 (%)
98	Danads	41	0.01 (%)
99	YoSpace	41	0.01 (%)
100	AdStage	38	0.01 (%)
101	Komoona	36	0.01 (%)
102	Wurl	36	0.01 (%)
103	RocketROI	29	0.01 (%)
104	FatTail	29	0.01 (%)
105	Madgicx	29	0.01 (%)
106	Workgroups DaVinci	29	0.01 (%)
107	Finelink 2.0	28	0.01 (%)
108	Mad Ads Media	28	0.01 (%)
109	TimeHero	27	0.01 (%)
110	Spongecell	26	0.01 (%)
111	Comcast Technology Solutions (CTS)	25	0.01 (%)
112	AdXcel	22	0.01 (%)
113	truDigital Signage	20	0.01 (%)
114	Yahoo Ad Tech	20	0.01 (%)
115	Zalster	18	0.01 (%)
116	EverThere	16	0.00 (%)
117	AdLeg	16	0.00 (%)
118	Quarizmi	15	0.00 (%)
119	Direct Mail Manager	13	0.00 (%)
120	Kritter	13	0.00 (%)
121	TLV Media	11	0.00 (%)
122	Mabaya	11	0.00 (%)
123	Ad Proof	11	0.00 (%)
124	Ignitur	11	0.00 (%)
125	Social Ads Tool	10	0.00 (%)
126	AdImpact	10	0.00 (%)
127	SimpleFeed	10	0.00 (%)
128	Storefront Social	10	0.00 (%)
129	ConvertMedia	9	0.00 (%)
130	Enplug DisplayOS	7	0.00 (%)
131	Taykey	7	0.00 (%)
132	SignEdge	6	0.00 (%)
133	Hyperlocology	6	0.00 (%)
134	Doorboost	5	0.00 (%)
135	Atlas Action Tags	5	0.00 (%)
136	Teacup Analytics	4	0.00 (%)
137	Rontar	4	0.00 (%)
138	Akamai Acerno	4	0.00 (%)
139	AdYapper	3	0.00 (%)
140	Adform FLOW	3	0.00 (%)
141	Brierley LoyaltyOnDemand	3	0.00 (%)
142	Leadza	2	0.00 (%)
143	Releadgion	2	0.00 (%)
144	MuxIP	2	0.00 (%)

Technology	Market share
Google Ads	14.30 (%)
AdRoll	12.80 (%)
Criteo	8.48 (%)
Outbrain	7.35 (%)
NetSuite	6.69 (%)
Asana	5.57 (%)
Vidyard	5.34 (%)
Smartsheet	4.78 (%)
SEMrush	4.14 (%)
WordStream Advisor	3.63 (%)
monday.com	2.74 (%)
Reviews.co.uk	2.45 (%)
Smart AdServer	2.04 (%)
Tapfiliate	1.61 (%)
Justuno	1.33 (%)
Ezoic	1.30 (%)
Workfront	1.23 (%)
Demandbase	1.17 (%)
Qzzr	1.10 (%)
SendPulse	1.08 (%)
SinglePlatform	0.93 (%)
Yellow Pages	0.87 (%)
Nosto	0.76 (%)
AdThrive	0.74 (%)
Marketing 360	0.74 (%)
Cxense	0.68 (%)
Bannersnack	0.38 (%)
Flite	0.32 (%)
Assembla	0.29 (%)
AppNexus Direct	0.27 (%)
Accelo	0.26 (%)
SocialEngine Cloud	0.24 (%)
GoBig, Inc.	0.23 (%)
TUNE Marketing Console	0.22 (%)
Epom Ad Server	0.21 (%)
Appforma	0.21 (%)
Piksel	0.21 (%)
Workamajig	0.20 (%)
Rocket Fuel	0.20 (%)
YuMe	0.12 (%)
MEDIAV	0.11 (%)
Shape.io	0.10 (%)
AdPlugg	0.10 (%)
FreshBooks	0.10 (%)
Marin Software	0.10 (%)
Browsi	0.09 (%)
Chango	0.08 (%)
Sortable	0.08 (%)
ActiveCollab	0.08 (%)
Admiral	0.07 (%)
Bannerflow	0.07 (%)
Resource Guru	0.07 (%)
Aniview	0.06 (%)
Adwisely	0.06 (%)
Adpushup	0.06 (%)
AdHawk	0.06 (%)
Neustar	0.05 (%)
Bizo	0.05 (%)
FunctionFox	0.05 (%)
BrightRoll	0.05 (%)
Admost Mediation Router	0.05 (%)
ConversionRuler	0.05 (%)
MediaRadar	0.05 (%)
Advanse	0.05 (%)
Picreel	0.04 (%)
Roku OneView (formerly Dataxu)	0.04 (%)
Mvix Digital Signage	0.04 (%)
Smartly.io	0.04 (%)
TapClicks	0.04 (%)
WhatRunsWhere	0.04 (%)
Glip	0.04 (%)
Blockthrough	0.03 (%)
DeltaX	0.03 (%)
adCore	0.03 (%)
ReportGarden	0.03 (%)
Easy Projects	0.03 (%)
Favro	0.03 (%)
Quotient Digital Out-of-Home	0.03 (%)
Frequency	0.03 (%)
Scoro	0.02 (%)
Qwaya	0.02 (%)
ADSHIFT	0.02 (%)
Driftrock Flow	0.02 (%)
Pear Commerce	0.02 (%)
Pixability	0.02 (%)
BEYABLE	0.02 (%)
Boost Media	0.02 (%)
Simulmedia	0.02 (%)
Yodle	0.02 (%)
Stupeflix Studio	0.02 (%)
Etarget	0.02 (%)
YellowHammer	0.02 (%)
Broadstreet	0.02 (%)
ProofHub	0.02 (%)
Click2Mail Mailing Online	0.01 (%)
Boostable	0.01 (%)
WorkBook	0.01 (%)
Danads	0.01 (%)
YoSpace	0.01 (%)
AdStage	0.01 (%)
Komoona	0.01 (%)
Wurl	0.01 (%)
RocketROI	0.01 (%)
FatTail	0.01 (%)
Madgicx	0.01 (%)
Workgroups DaVinci	0.01 (%)
Finelink 2.0	0.01 (%)
Mad Ads Media	0.01 (%)
TimeHero	0.01 (%)
Spongecell	0.01 (%)
Comcast Technology Solutions (CTS)	0.01 (%)
AdXcel	0.01 (%)
truDigital Signage	0.01 (%)
Yahoo Ad Tech	0.01 (%)
Zalster	0.01 (%)
EverThere	0.00 (%)
AdLeg	0.00 (%)
Quarizmi	0.00 (%)
Direct Mail Manager	0.00 (%)
Kritter	0.00 (%)
TLV Media	0.00 (%)
Mabaya	0.00 (%)
Ad Proof	0.00 (%)
Ignitur	0.00 (%)
Social Ads Tool	0.00 (%)
AdImpact	0.00 (%)
SimpleFeed	0.00 (%)
Storefront Social	0.00 (%)
ConvertMedia	0.00 (%)
Enplug DisplayOS	0.00 (%)
Taykey	0.00 (%)
SignEdge	0.00 (%)
Hyperlocology	0.00 (%)
Doorboost	0.00 (%)
Atlas Action Tags	0.00 (%)
Teacup Analytics	0.00 (%)
Rontar	0.00 (%)
Akamai Acerno	0.00 (%)
AdYapper	0.00 (%)
Adform FLOW	0.00 (%)
Brierley LoyaltyOnDemand	0.00 (%)
Leadza	0.00 (%)
Releadgion	0.00 (%)
MuxIP	0.00 (%)

FAQ

Find answers to the most often asked questions by users.

Who are the top Advertising software market leaders?

Top leaders in the category for Advertising software are Google Ads, AdRoll, Criteo. Here, you can view a full list of Advertising tools in the market.

How many companies use Advertising software these days?

Around the world in 2023, over 355,280 companies are currently using one or more Advertising software. Out of these, there are 196,054 companies using Advertising tools that are originally from the United States .

Which company has the most significant market share in the Advertising software space?

The top few companies that have the most significant market share in the Advertising space are Google Ads with 14.30 % of market share, and AdRoll with 12.80 % of market share and Criteo with 8.48 % of market share . Check for other Advertising technologies market share here.