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Q: How many companies use Advertising software these days?

Around the world in 2026, over 333,083 companies are currently using one or more Advertising software. Out of these, there are 277,623 companies using Advertising tools that are originally from the United States.

Q: Which company has the most significant market share in the Advertising software space?

The top few companies that have the most significant market share in the Advertising space are Google Ads with 39.77% of market share, Vidyard with 11.25% of market share, AdRoll with 6.45% of market share. Check for other Advertising technologies market share here.

Q: What are the top industries that usually use Advertising softwares?

The top industries that use Advertising software are Digital Marketing (10,094), Marketing (9,838), Seo (8,758).

Gain market share and customer base information about the top Advertising software. Check out our list of Advertising Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

149

Technologies Tracked

645858

Companies Tracked

Categories related to Advertising

Event Marketing And Management

Marketing Automation Platforms

Social Marketing

Content Marketing Tools

Campaign Management

Top 5 Advertising technologies in 2026

Over 645858 companies are using Advertising tools. Google Ads with 39.77% market share (256874 customers), Vidyard with 11.25% market share (72674 customers), AdRoll with 6.45% market share (41630 customers).

Technology

Market Share (Est.)

Customers

Google Ads

39.77%

256874

Vidyard

11.25%

72674

AdRoll

6.45%

41630

Criteo

6.07%

39204

Asana

4.96%

32011

Others

31.50%

203465

Advertising Customers by Employee Size

The majority of Advertising category falls in the company size of 0 - 9 employees (254000 companies), 20 - 49 employees (137217 companies), 100 - 249 employees (83998 companies).

Employee Size

Advertising Customers by Geography

Companies using Advertising technology software are majorly from the United States with 277623 (55.79%), United Kingdom with 44820 (9.01%), Brazil with 35843 (7.20%) customers respectively.

Customers

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Advertising Customers by Industry

Top industries that use Advertising for Digital Marketing (10094), Marketing (9838), Seo (8758).

Customers

Market Share for Top Advertising Technologies

Analyze the market share of popular Advertising technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers	Market share(Est.)(%)
1	Google Ads	256874	39.77
2	Vidyard	72674	11.25
3	AdRoll	41630	6.45
4	Criteo	39204	6.07
5	Asana	32011	4.96
6	Outbrain	29301	4.54
7	NetSuite	28201	4.37
8	monday.com	25125	3.89
9	SEMrush	23287	3.61
10	Smartsheet	22255	3.45
11	SendPulse	11821	1.83
12	AdThrive	5430	0.84
13	Reviews.co.uk	5381	0.83
14	Smart AdServer	5076	0.79
15	Workfront	4475	0.69
16	Ezoic	4064	0.63
17	Demandbase	3556	0.55
18	Tapfiliate	3358	0.52
19	Nosto	2666	0.41
20	SinglePlatform	2531	0.39
21	Yellow Pages	2483	0.38
22	iSpot.tv	2277	0.35
23	TUNE Marketing Console	1682	0.26
24	Marketing 360	1403	0.22
25	Smartly.io	1313	0.20
26	Assembla	953	0.15
27	AppNexus Direct	868	0.13
28	BidSwitch	864	0.13
29	MEDIAV	861	0.13
30	Rocket Fuel	843	0.13
31	Bannersnack	821	0.13
32	Appforma	750	0.12
33	Woodruff	690	0.11
34	Workamajig	676	0.10
35	Aniview	629	0.10
36	Adpushup	605	0.09
37	AdPlugg	575	0.09
38	Justuno	562	0.09
39	FreshBooks	538	0.08
40	Accelo	497	0.08
41	SocialEngine Cloud	457	0.07
42	Bannerflow	369	0.06
43	Resource Guru	319	0.05
44	Admiral	309	0.05
45	Pear Commerce	306	0.05
46	Cox Media	294	0.05
47	Marin Software	251	0.04
48	ActiveCollab	212	0.03
49	Chango	190	0.03
50	Bizo	182	0.03
51	Neustar	149	0.02
52	TapClicks	149	0.02
53	MediaRadar	148	0.02
54	Scoro	140	0.02
55	Quotient Digital Out-of-Home	131	0.02
56	Amsive	128	0.02
57	Roku OneView (formerly Dataxu)	121	0.02
58	BrightRoll	111	0.02
59	Glip	110	0.02
60	Favro	103	0.02
61	BEYABLE	97	0.02
62	ADSHIFT	92	0.01
63	Frequency	91	0.01
64	ProofHub	90	0.01
65	Boost Media	90	0.01
66	Blockthrough	90	0.01
67	Etarget	90	0.01
68	Spectrum Reach	89	0.01
69	YellowHammer	86	0.01
70	Mvix Digital Signage	84	0.01
71	Piksel	83	0.01
72	LocaliQ	80	0.01
73	Easy Projects	79	0.01
74	Lucidity.io	73	0.01
75	Moloco Ads	71	0.01
76	Madgicx	69	0.01
77	Crossmark	68	0.01
78	Koddi	68	0.01
79	GoBig, Inc.	59	0.01
80	Stupeflix Studio	59	0.01
81	Locality	56	0.01
82	Topsort	55	0.01
83	Broadstreet	54	0.01
84	Boostable	51	0.01
85	Yodle	46	0.01
86	FunctionFox	45	0.01
87	PromoteIQ	43	0.01
88	Danads	42	0.01
89	Qzzr	41	0.01
90	DeltaX	41	0.01
91	WorkBook	40	0.01
92	Adwisely	39	0.01
93	adCore	38	0.01
94	Wurl	34	0.01
95	Mabaya	31	0.00
96	Mad Ads Media	29	0.00
97	MediaTailor	29	0.00
98	Yahoo Ad Tech	28	0.00
99	Browsi	26	0.00
100	YoSpace	26	0.00
101	Advanse	25	0.00
102	Picreel	22	0.00
103	Spongecell	22	0.00
104	Comcast Technology Solutions (CTS)	22	0.00
105	Effectv	21	0.00
106	TLV Media	20	0.00
107	Qwaya	18	0.00
108	Simulmedia	17	0.00
109	Komoona	17	0.00
110	Ad Proof	17	0.00
111	AdLeg	17	0.00
112	ReportGarden	16	0.00
113	FatTail	15	0.00
114	Kritter	14	0.00
115	Workgroups DaVinci	13	0.00
116	AdImpact	13	0.00
117	Enplug DisplayOS	12	0.00
118	Click2Mail Mailing Online	11	0.00
119	Pixability	11	0.00
120	Infillion	11	0.00
121	Taykey	10	0.00
122	AdXcel	10	0.00
123	Releadgion	10	0.00
124	WordCom	9	0.00
125	Adzooma	8	0.00
126	Storefront Social	7	0.00
127	Rontar	7	0.00
128	AdStage	6	0.00
129	Doorboost	6	0.00
130	Shape.io	6	0.00
131	Adform FLOW	6	0.00
132	SignEdge	5	0.00
133	Social Ads Tool	5	0.00
134	Epom Ad Server	4	0.00
135	ConvertMedia	4	0.00
136	Direct Mail Manager	3	0.00
137	Quarizmi	3	0.00
138	SimpleFeed	2	0.00
139	EverThere	2	0.00
140	Zalster	2	0.00
141	AdYapper	2	0.00
142	Hyperlocology	2	0.00
143	Atlas Action Tags	2	0.00
144	Brierley LoyaltyOnDemand	2	0.00
145	MuxIP	2	0.00
146	TheAgency	2	0.00
147	Scripps Octane	2	0.00
148	Division-D	2	0.00
149	Oracle Moat Measurement	2	0.00

FAQ

Find answers to the most often asked questions by users.

Who are the top Advertising software market leaders?

Top leaders in the category for Advertising software are Google Ads, Vidyard, AdRoll. Here, you can view a full list of Advertising tools in the market.