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Q: How many companies use Advertising software these days?

Around the world in 2026, over 329,823 companies are currently using one or more Advertising software. Out of these, there are 273,203 companies using Advertising tools that are originally from the United States.

Q: Which company has the most significant market share in the Advertising software space?

The top few companies that have the most significant market share in the Advertising space are Google Ads with 39.82% of market share, Vidyard with 11.17% of market share, AdRoll with 6.48% of market share. Check for other Advertising technologies market share here.

Q: What are the top industries that usually use Advertising softwares?

The top industries that use Advertising software are Digital Marketing (10,056), Marketing (9,788), Seo (8,740).

Gain market share and customer base information about the top Advertising software. Check out our list of Advertising Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

149

Technologies Tracked

633504

Companies Tracked

Categories related to Advertising

Event Marketing And Management

Marketing Automation Platforms

Social Marketing

Content Marketing Tools

Campaign Management

Top 5 Advertising technologies in 2026

Over 633504 companies are using Advertising tools. Google Ads with 39.82% market share (252256 customers), Vidyard with 11.17% market share (70757 customers), AdRoll with 6.48% market share (41038 customers).

Technology

Market Share (Est.)

Customers

Google Ads

39.82%

252256

Vidyard

11.17%

70757

AdRoll

6.48%

41038

Criteo

6.01%

38088

Asana

4.99%

31615

Others

31.53%

199750

Advertising Customers by Employee Size

The majority of Advertising category falls in the company size of 0 - 9 employees (248247 companies), 20 - 49 employees (135462 companies), 100 - 249 employees (83370 companies).

Employee Size

Advertising Customers by Geography

Companies using Advertising technology software are majorly from the United States with 273203 (55.76%), United Kingdom with 44143 (9.01%), Brazil with 35296 (7.20%) customers respectively.

Customers

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Advertising Customers by Industry

Top industries that use Advertising for Digital Marketing (10056), Marketing (9788), Seo (8740).

Customers

Market Share for Top Advertising Technologies

Analyze the market share of popular Advertising technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers	Market share(Est.)(%)
1	Google Ads	252256	39.82
2	Vidyard	70757	11.17
3	AdRoll	41038	6.48
4	Criteo	38088	6.01
5	Asana	31615	4.99
6	Outbrain	28603	4.52
7	NetSuite	27719	4.38
8	monday.com	24683	3.90
9	SEMrush	22629	3.57
10	Smartsheet	21842	3.45
11	SendPulse	11708	1.85
12	AdThrive	5357	0.85
13	Reviews.co.uk	5307	0.84
14	Smart AdServer	5040	0.80
15	Workfront	4504	0.71
16	Ezoic	4018	0.63
17	Demandbase	3511	0.55
18	Tapfiliate	3315	0.52
19	Nosto	2636	0.42
20	SinglePlatform	2485	0.39
21	Yellow Pages	2441	0.39
22	iSpot.tv	2125	0.34
23	TUNE Marketing Console	1653	0.26
24	Marketing 360	1390	0.22
25	Smartly.io	1285	0.20
26	Assembla	956	0.15
27	AppNexus Direct	853	0.13
28	BidSwitch	853	0.13
29	MEDIAV	841	0.13
30	Rocket Fuel	828	0.13
31	Bannersnack	821	0.13
32	Appforma	750	0.12
33	Woodruff	681	0.11
34	Workamajig	673	0.11
35	Aniview	626	0.10
36	Adpushup	600	0.09
37	AdPlugg	583	0.09
38	Justuno	562	0.09
39	FreshBooks	541	0.09
40	Accelo	503	0.08
41	SocialEngine Cloud	441	0.07
42	Bannerflow	362	0.06
43	Resource Guru	312	0.05
44	Admiral	305	0.05
45	Pear Commerce	290	0.05
46	Cox Media	290	0.05
47	Marin Software	246	0.04
48	ActiveCollab	211	0.03
49	Chango	190	0.03
50	Bizo	178	0.03
51	TapClicks	148	0.02
52	MediaRadar	147	0.02
53	Neustar	145	0.02
54	Scoro	140	0.02
55	Quotient Digital Out-of-Home	131	0.02
56	Amsive	127	0.02
57	Roku OneView (formerly Dataxu)	119	0.02
58	BrightRoll	110	0.02
59	Glip	109	0.02
60	Favro	100	0.02
61	BEYABLE	96	0.02
62	Frequency	92	0.01
63	Blockthrough	91	0.01
64	Etarget	90	0.01
65	ADSHIFT	89	0.01
66	Spectrum Reach	89	0.01
67	ProofHub	88	0.01
68	Boost Media	87	0.01
69	YellowHammer	85	0.01
70	Mvix Digital Signage	84	0.01
71	Piksel	80	0.01
72	Easy Projects	79	0.01
73	LocaliQ	79	0.01
74	Lucidity.io	73	0.01
75	Crossmark	70	0.01
76	Madgicx	69	0.01
77	Koddi	66	0.01
78	GoBig, Inc.	59	0.01
79	Stupeflix Studio	57	0.01
80	Broadstreet	54	0.01
81	Locality	54	0.01
82	Topsort	54	0.01
83	Boostable	51	0.01
84	Yodle	45	0.01
85	FunctionFox	45	0.01
86	WorkBook	43	0.01
87	PromoteIQ	42	0.01
88	DeltaX	41	0.01
89	Qzzr	40	0.01
90	Adwisely	40	0.01
91	adCore	38	0.01
92	Wurl	33	0.01
93	Mad Ads Media	29	0.00
94	Yahoo Ad Tech	29	0.00
95	MediaTailor	28	0.00
96	Browsi	25	0.00
97	YoSpace	25	0.00
98	Advanse	24	0.00
99	Comcast Technology Solutions (CTS)	23	0.00
100	Picreel	22	0.00
101	TLV Media	21	0.00
102	Spongecell	21	0.00
103	Mabaya	20	0.00
104	Effectv	20	0.00
105	Qwaya	18	0.00
106	AdLeg	18	0.00
107	Komoona	17	0.00
108	ReportGarden	16	0.00
109	Simulmedia	16	0.00
110	Ad Proof	16	0.00
111	FatTail	15	0.00
112	Workgroups DaVinci	13	0.00
113	AdImpact	13	0.00
114	Click2Mail Mailing Online	11	0.00
115	Pixability	11	0.00
116	Enplug DisplayOS	11	0.00
117	Kritter	11	0.00
118	Infillion	11	0.00
119	Taykey	10	0.00
120	Releadgion	10	0.00
121	AdXcel	9	0.00
122	WordCom	9	0.00
123	Adzooma	8	0.00
124	Storefront Social	7	0.00
125	Rontar	7	0.00
126	AdStage	6	0.00
127	Doorboost	6	0.00
128	Shape.io	6	0.00
129	Adform FLOW	6	0.00
130	SignEdge	5	0.00
131	Social Ads Tool	5	0.00
132	Moloco Ads	5	0.00
133	Epom Ad Server	4	0.00
134	ConvertMedia	4	0.00
135	Danads	4	0.00
136	Direct Mail Manager	3	0.00
137	SimpleFeed	2	0.00
138	EverThere	2	0.00
139	Zalster	2	0.00
140	AdYapper	2	0.00
141	Quarizmi	2	0.00
142	Hyperlocology	2	0.00
143	Atlas Action Tags	2	0.00
144	Brierley LoyaltyOnDemand	2	0.00
145	MuxIP	2	0.00
146	TheAgency	2	0.00
147	Scripps Octane	2	0.00
148	Division-D	2	0.00
149	Oracle Moat Measurement	2	0.00

FAQ

Find answers to the most often asked questions by users.

Who are the top Advertising software market leaders?

Top leaders in the category for Advertising software are Google Ads, Vidyard, AdRoll. Here, you can view a full list of Advertising tools in the market.