Advertising

Gain market share and customer base information about the top Advertising software. Check out our list of Advertising Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

147

Technologies Tracked

491749

Companies Tracked

Categories related to Advertising

Event Marketing And Management
Marketing Automation Platforms
Social Marketing
Content Marketing Tools
Campaign Management

Top 5 Advertising technologies in 2025

Over 491749 companies are using Advertising tools. Google Ads with 35.47% market share (174432 customers), Vidyard with 10.87% market share (53476 customers), AdRoll with 8.32% market share (40925 customers).

Technology

Market Share (Est.)

Customers

  • Google Ads

    35.47%

    174432

  • Vidyard

    10.87%

    53476

  • AdRoll

    8.32%

    40925

  • Criteo

    7.82%

    38439

  • Outbrain

    6.23%

    30644

  • Others

    31.28%

    153833

  • Advertising Customers by Employee Size

    The majority of Advertising category falls in the company size of 0 - 9 employees (200242 companies), 20 - 49 employees (108544 companies), 100 - 249 employees (62253 companies).

    Employee Size

    Advertising Customers by Geography

    Companies using Advertising technology software are majorly from the United States with 226158 (58.97%), United Kingdom with 35311 (9.21%), Brazil with 22646 (5.90%) customers respectively.

    Customers

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    Company Logo

    Advertising Customers by Industry

    Top industries that use Advertising for Marketing (7180), Digital Marketing (7140), Seo (5798).

    Customers

    Market Share for Top Advertising Technologies

    Analyze the market share of popular Advertising technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

    Ranking
    Technology
    Customers
    Market share(Est.)(%)
    1Google Ads17443235.47
    2Vidyard5347610.87
    3AdRoll409258.32
    4Criteo384397.82
    5Outbrain306446.23
    6Asana205524.18
    7NetSuite194873.96
    8monday.com180303.67
    9Smartsheet163173.32
    10SEMrush153873.13
    11SendPulse94621.92
    12Reviews.co.uk49351.00
    13AdThrive46760.95
    14Workfront45480.92
    15Ezoic39530.80
    16Demandbase33800.69
    17Smart AdServer32980.67
    18Tapfiliate32180.65
    19SinglePlatform25960.53
    20Nosto23610.48
    21Yellow Pages21050.43
    22TUNE Marketing Console15100.31
    23Marketing 36014660.30
    24Assembla9070.18
    25BidSwitch8180.17
    26Bannersnack7930.16
    27Smartly.io7690.16
    28Justuno7410.15
    29AppNexus Direct7040.14
    30iSpot.tv6820.14
    31Appforma6720.14
    32Accelo5780.12
    33Rocket Fuel5710.12
    34Workamajig5620.11
    35AdPlugg5530.11
    36MEDIAV5450.11
    37Woodruff5260.11
    38FreshBooks4910.10
    39Aniview4800.10
    40SocialEngine Cloud4700.10
    41Adpushup3750.08
    42Marin Software2880.06
    43Admiral2790.06
    44Bannerflow2630.05
    45Cox Media2610.05
    46ActiveCollab2170.04
    47Pear Commerce2050.04
    48Chango1990.04
    49Resource Guru1750.04
    50Bizo1720.03
    51Amsive1290.03
    52MediaRadar1170.02
    53TapClicks1080.02
    54Quotient Digital Out-of-Home1080.02
    55Spectrum Reach1060.02
    56BrightRoll1050.02
    57Roku OneView (formerly Dataxu)1040.02
    58Blockthrough1030.02
    59BEYABLE1020.02
    60Neustar1020.02
    61Adwisely880.02
    62GoBig, Inc.840.02
    63Boost Media830.02
    64Easy Projects780.02
    65Frequency780.02
    66Glip770.02
    67ADSHIFT750.02
    68Scoro710.01
    69Lucidity.io640.01
    70FunctionFox620.01
    71YellowHammer620.01
    72Stupeflix Studio590.01
    73Favro580.01
    74Madgicx530.01
    75Locality510.01
    76Broadstreet500.01
    77Koddi500.01
    78Etarget490.01
    79Yodle480.01
    80adCore480.01
    81Crossmark480.01
    82Boostable450.01
    83Piksel400.01
    84ProofHub380.01
    85Qzzr350.01
    86PromoteIQ300.01
    87Browsi290.01
    88Comcast Technology Solutions (CTS)290.01
    89DeltaX280.01
    90Mad Ads Media260.01
    91LocaliQ260.01
    92AdLeg250.01
    93MediaTailor240.00
    94Picreel230.00
    95Wurl210.00
    96WorkBook200.00
    97Yahoo Ad Tech200.00
    98Advanse190.00
    99TLV Media180.00
    100YoSpace180.00
    101Simulmedia160.00
    102FatTail160.00
    103Komoona160.00
    104Spongecell150.00
    105Qwaya140.00
    106Ad Proof140.00
    107Effectv140.00
    108Mabaya130.00
    109Click2Mail Mailing Online110.00
    110ReportGarden110.00
    111Kritter110.00
    112Storefront Social100.00
    113Enplug DisplayOS100.00
    114Pixability90.00
    115Social Ads Tool80.00
    116WordCom80.00
    117Direct Mail Manager70.00
    118SignEdge70.00
    119Doorboost70.00
    120Taykey70.00
    121AdXcel70.00
    122AdImpact70.00
    123Rontar70.00
    124Workgroups DaVinci60.00
    125AdStage60.00
    126ConvertMedia60.00
    127Danads50.00
    128Infillion50.00
    129Division-D50.00
    130Adzooma50.00
    131Quarizmi40.00
    132EverThere30.00
    133AdYapper30.00
    134Akamai Acerno30.00
    135truDigital Signage20.00
    136Mvix Digital Signage20.00
    137Epom Ad Server20.00
    138ConversionRuler20.00
    139Zalster20.00
    140Sortable20.00
    141Hyperlocology20.00
    142Atlas Action Tags20.00
    143Adform FLOW20.00
    144Brierley LoyaltyOnDemand20.00
    145TheAgency20.00
    146Scripps Octane20.00
    147Oracle Moat Measurement20.00

    FAQ

    Find answers to the most often asked questions by users.

    Who are the top Advertising software market leaders?

    Top leaders in the category for Advertising software are Google Ads, Vidyard, AdRoll. Here, you can view a full list of Advertising tools in the market.

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    How many companies use Advertising software these days?

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    Which company has the most significant market share in the Advertising software space?

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    What are the top industries that usually use Advertising softwares?

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