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Q: How many companies use Advertising software these days?

Around the world in 2025, over 282,698 companies are currently using one or more Advertising software. Out of these, there are 226,158 companies using Advertising tools that are originally from the United States.

Q: Which company has the most significant market share in the Advertising software space?

The top few companies that have the most significant market share in the Advertising space are Google Ads with 35.47% of market share, Vidyard with 10.87% of market share, AdRoll with 8.32% of market share. Check for other Advertising technologies market share here.

Q: What are the top industries that usually use Advertising softwares?

The top industries that use Advertising software are Marketing (7,180), Digital Marketing (7,140), Seo (5,798).

Gain market share and customer base information about the top Advertising software. Check out our list of Advertising Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

147

Technologies Tracked

491749

Companies Tracked

Categories related to Advertising

Event Marketing And Management

Marketing Automation Platforms

Social Marketing

Content Marketing Tools

Campaign Management

Top 5 Advertising technologies in 2025

Over 491749 companies are using Advertising tools. Google Ads with 35.47% market share (174432 customers), Vidyard with 10.87% market share (53476 customers), AdRoll with 8.32% market share (40925 customers).

Technology

Market Share (Est.)

Customers

Google Ads

35.47%

174432

Vidyard

10.87%

53476

AdRoll

8.32%

40925

Criteo

7.82%

38439

Outbrain

6.23%

30644

Others

31.28%

153833

Advertising Customers by Employee Size

The majority of Advertising category falls in the company size of 0 - 9 employees (200242 companies), 20 - 49 employees (108544 companies), 100 - 249 employees (62253 companies).

Employee Size

Advertising Customers by Geography

Companies using Advertising technology software are majorly from the United States with 226158 (58.97%), United Kingdom with 35311 (9.21%), Brazil with 22646 (5.90%) customers respectively.

Customers

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Advertising Customers by Industry

Top industries that use Advertising for Marketing (7180), Digital Marketing (7140), Seo (5798).

Customers

Market Share for Top Advertising Technologies

Analyze the market share of popular Advertising technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers	Market share(Est.)(%)
1	Google Ads	174432	35.47
2	Vidyard	53476	10.87
3	AdRoll	40925	8.32
4	Criteo	38439	7.82
5	Outbrain	30644	6.23
6	Asana	20552	4.18
7	NetSuite	19487	3.96
8	monday.com	18030	3.67
9	Smartsheet	16317	3.32
10	SEMrush	15387	3.13
11	SendPulse	9462	1.92
12	Reviews.co.uk	4935	1.00
13	AdThrive	4676	0.95
14	Workfront	4548	0.92
15	Ezoic	3953	0.80
16	Demandbase	3380	0.69
17	Smart AdServer	3298	0.67
18	Tapfiliate	3218	0.65
19	SinglePlatform	2596	0.53
20	Nosto	2361	0.48
21	Yellow Pages	2105	0.43
22	TUNE Marketing Console	1510	0.31
23	Marketing 360	1466	0.30
24	Assembla	907	0.18
25	BidSwitch	818	0.17
26	Bannersnack	793	0.16
27	Smartly.io	769	0.16
28	Justuno	741	0.15
29	AppNexus Direct	704	0.14
30	iSpot.tv	682	0.14
31	Appforma	672	0.14
32	Accelo	578	0.12
33	Rocket Fuel	571	0.12
34	Workamajig	562	0.11
35	AdPlugg	553	0.11
36	MEDIAV	545	0.11
37	Woodruff	526	0.11
38	FreshBooks	491	0.10
39	Aniview	480	0.10
40	SocialEngine Cloud	470	0.10
41	Adpushup	375	0.08
42	Marin Software	288	0.06
43	Admiral	279	0.06
44	Bannerflow	263	0.05
45	Cox Media	261	0.05
46	ActiveCollab	217	0.04
47	Pear Commerce	205	0.04
48	Chango	199	0.04
49	Resource Guru	175	0.04
50	Bizo	172	0.03
51	Amsive	129	0.03
52	MediaRadar	117	0.02
53	TapClicks	108	0.02
54	Quotient Digital Out-of-Home	108	0.02
55	Spectrum Reach	106	0.02
56	BrightRoll	105	0.02
57	Roku OneView (formerly Dataxu)	104	0.02
58	Blockthrough	103	0.02
59	BEYABLE	102	0.02
60	Neustar	102	0.02
61	Adwisely	88	0.02
62	GoBig, Inc.	84	0.02
63	Boost Media	83	0.02
64	Easy Projects	78	0.02
65	Frequency	78	0.02
66	Glip	77	0.02
67	ADSHIFT	75	0.02
68	Scoro	71	0.01
69	Lucidity.io	64	0.01
70	FunctionFox	62	0.01
71	YellowHammer	62	0.01
72	Stupeflix Studio	59	0.01
73	Favro	58	0.01
74	Madgicx	53	0.01
75	Locality	51	0.01
76	Broadstreet	50	0.01
77	Koddi	50	0.01
78	Etarget	49	0.01
79	Yodle	48	0.01
80	adCore	48	0.01
81	Crossmark	48	0.01
82	Boostable	45	0.01
83	Piksel	40	0.01
84	ProofHub	38	0.01
85	Qzzr	35	0.01
86	PromoteIQ	30	0.01
87	Browsi	29	0.01
88	Comcast Technology Solutions (CTS)	29	0.01
89	DeltaX	28	0.01
90	Mad Ads Media	26	0.01
91	LocaliQ	26	0.01
92	AdLeg	25	0.01
93	MediaTailor	24	0.00
94	Picreel	23	0.00
95	Wurl	21	0.00
96	WorkBook	20	0.00
97	Yahoo Ad Tech	20	0.00
98	Advanse	19	0.00
99	TLV Media	18	0.00
100	YoSpace	18	0.00
101	Simulmedia	16	0.00
102	FatTail	16	0.00
103	Komoona	16	0.00
104	Spongecell	15	0.00
105	Qwaya	14	0.00
106	Ad Proof	14	0.00
107	Effectv	14	0.00
108	Mabaya	13	0.00
109	Click2Mail Mailing Online	11	0.00
110	ReportGarden	11	0.00
111	Kritter	11	0.00
112	Storefront Social	10	0.00
113	Enplug DisplayOS	10	0.00
114	Pixability	9	0.00
115	Social Ads Tool	8	0.00
116	WordCom	8	0.00
117	Direct Mail Manager	7	0.00
118	SignEdge	7	0.00
119	Doorboost	7	0.00
120	Taykey	7	0.00
121	AdXcel	7	0.00
122	AdImpact	7	0.00
123	Rontar	7	0.00
124	Workgroups DaVinci	6	0.00
125	AdStage	6	0.00
126	ConvertMedia	6	0.00
127	Danads	5	0.00
128	Infillion	5	0.00
129	Division-D	5	0.00
130	Adzooma	5	0.00
131	Quarizmi	4	0.00
132	EverThere	3	0.00
133	AdYapper	3	0.00
134	Akamai Acerno	3	0.00
135	truDigital Signage	2	0.00
136	Mvix Digital Signage	2	0.00
137	Epom Ad Server	2	0.00
138	ConversionRuler	2	0.00
139	Zalster	2	0.00
140	Sortable	2	0.00
141	Hyperlocology	2	0.00
142	Atlas Action Tags	2	0.00
143	Adform FLOW	2	0.00
144	Brierley LoyaltyOnDemand	2	0.00
145	TheAgency	2	0.00
146	Scripps Octane	2	0.00
147	Oracle Moat Measurement	2	0.00

FAQ

Find answers to the most often asked questions by users.

Who are the top Advertising software market leaders?

Top leaders in the category for Advertising software are Google Ads, Vidyard, AdRoll. Here, you can view a full list of Advertising tools in the market.