Ad Exchange

Gain market share and customer base information about the top Ad Exchange software. Check out our list of Ad Exchange Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

Technologies

779183

Companies

Movements

Categories related to Ad Exchange

Top 5 Ad Exchange technologies in 2023

Over 779,183 companies are using Ad Exchange tools. Google Doubleclick with 91.72% market share (714,701 customers), Bing Ads with 6.91% market share (53,833 customers), Rubicon Project with 0.74% market share (5,754 customers),

Google Doubleclick

91.72 %

Market Share

714701

Customers
Bing Ads

6.91 %

Market Share

53833

Customers
Rubicon Project

0.74 %

Market Share

5754

Customers
PulsePoint

0.21 %

Market Share

1672

Customers
OpenX

0.09 %

Market Share

718

Customers
Others

0.32 %

Market Share

2505

Customers

Ad Exchange Customers by Employee Size

The majority of Ad Exchange category falls in the company size of 0 - 9 employees (292,738 companies), 20 - 49 employees (125,971 companies), 10 - 19 employees (54,654 companies).

Ad Exchange Customers by Geography

Companies using Ad Exchange technology software are majorly from the United States with 333,972 (67.24%), United Kingdom with 47,562 (9.58%), Canada with 25,864 (5.21%) customers respectively.

Sign up for 6sense Revenue AI™ to get FREE verified B2B contact data.

Ad Exchange Customers by Industry

Top industries that use Ad Exchange for Professional Services (160,076), Retail and CPG (122,691), Technology (53,413).

Market Share for Top Ad Exchange Technologies

Analyze the market share of popular Ad Exchange technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers	Market share
1	Google Doubleclick	714701	91.72 (%)
2	Bing Ads	53833	6.91 (%)
3	Rubicon Project	5754	0.74 (%)
4	PulsePoint	1672	0.21 (%)
5	OpenX	718	0.09 (%)
6	SmartyAds	566	0.07 (%)
7	AdJug	551	0.07 (%)
8	LiveIntent	433	0.06 (%)
9	FreeWheel	410	0.05 (%)
10	MediaAlpha	369	0.05 (%)
11	Spoutable	79	0.01 (%)
12	Jelli	45	0.01 (%)
13	Content.ad	23	0.00 (%)
14	Collective	11	0.00 (%)
15	RealVu	8	0.00 (%)
16	AcceptableAds Exchange (AAX)	7	0.00 (%)
17	Rubicon Buyer Cloud	3	0.00 (%)

Technology	Market share
Google Doubleclick	91.72 (%)
Bing Ads	6.91 (%)
Rubicon Project	0.74 (%)
PulsePoint	0.21 (%)
OpenX	0.09 (%)
SmartyAds	0.07 (%)
AdJug	0.07 (%)
LiveIntent	0.06 (%)
FreeWheel	0.05 (%)
MediaAlpha	0.05 (%)
Spoutable	0.01 (%)
Jelli	0.01 (%)
Content.ad	0.00 (%)
Collective	0.00 (%)
RealVu	0.00 (%)
AcceptableAds Exchange (AAX)	0.00 (%)
Rubicon Buyer Cloud	0.00 (%)

FAQ

Find answers to the most often asked questions by users.

Who are the top Ad Exchange software market leaders?

Top leaders in the category for Ad Exchange software are Google Doubleclick, Bing Ads, Rubicon Project. Here, you can view a full list of Ad Exchange tools in the market.

How many companies use Ad Exchange software these days?

Around the world in 2023, over 582,843 companies are currently using one or more Ad Exchange software. Out of these, there are 333,972 companies using Ad Exchange tools that are originally from the United States .

Which company has the most significant market share in the Ad Exchange software space?

The top few companies that have the most significant market share in the Ad Exchange space are Google Doubleclick with 91.72 % of market share, and Bing Ads with 6.91 % of market share and Rubicon Project with 0.74 % of market share . Check for other Ad Exchange technologies market share here.