Ad Exchange
Gain market share and customer base information about the top Ad Exchange software. Check out our list of Ad Exchange Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.
17
Technologies Tracked
904739
Companies Tracked
Categories related to Ad Exchange
Top 5 Ad Exchange technologies in 2025
Over 904739 companies are using Ad Exchange tools. Google Doubleclick with 88.04% market share (796509 customers), Bing Ads with 10.48% market share (94793 customers), Rubicon Project with 0.86% market share (7789 customers).
Technology
Market Share (Est.)
Customers
88.04%
796509
10.48%
94793
0.86%
7789
0.31%
2814
0.08%
752
Others
0.23%
2082
Ad Exchange Customers by Employee Size
The majority of Ad Exchange category falls in the company size of 0 - 9 employees (330999 companies), 20 - 49 employees (225935 companies), 100 - 249 employees (106350 companies).
Employee Size
Ad Exchange Customers by Geography
Companies using Ad Exchange technology software are majorly from the United States with 417072 (57.99%), United Kingdom with 73633 (10.24%), Canada with 39575 (5.50%) customers respectively.
Customers
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Ad Exchange Customers by Industry
Top industries that use Ad Exchange for Marketing (10548), Digital Marketing (7718), Social Media (7572).
Customers
Market Share for Top Ad Exchange Technologies
Analyze the market share of popular Ad Exchange technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more
Ranking | Technology | Customers | Market share(Est.)(%) |
|---|---|---|---|
| 1 | Google Doubleclick | 796509 | 88.04 |
| 2 | Bing Ads | 94793 | 10.48 |
| 3 | Rubicon Project | 7789 | 0.86 |
| 4 | PulsePoint | 2814 | 0.31 |
| 5 | AdJug | 752 | 0.08 |
| 6 | SmartyAds | 714 | 0.08 |
| 7 | OpenX | 481 | 0.05 |
| 8 | MediaAlpha | 382 | 0.04 |
| 9 | FreeWheel | 274 | 0.03 |
| 10 | LiveIntent | 87 | 0.01 |
| 11 | Spoutable | 69 | 0.01 |
| 12 | Jelli | 32 | 0.00 |
| 13 | Content.ad | 17 | 0.00 |
| 14 | Collective | 9 | 0.00 |
| 15 | AcceptableAds Exchange (AAX) | 9 | 0.00 |
| 16 | RealVu | 6 | 0.00 |
| 17 | Rubicon Buyer Cloud | 2 | 0.00 |
FAQ
Find answers to the most often asked questions by users.
Who are the top Ad Exchange software market leaders?
Top leaders in the category for Ad Exchange software are Google Doubleclick, Bing Ads, Rubicon Project. Here, you can view a full list of Ad Exchange tools in the market.
How many companies use Ad Exchange software these days?
Which company has the most significant market share in the Ad Exchange software space?
What are the top industries that usually use Ad Exchange softwares?
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