Ad Exchange

Gain market share and customer base information about the top Ad Exchange software. Check out our list of Ad Exchange Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

17
Technologies
1165503
Companies
1154
Movements
Categories related to Ad Exchange

Top 5 Ad Exchange technologies in 2023

Over 1,165,503 companies are using Ad Exchange tools. Google Doubleclick with 93.14% market share (1,085,577 customers), Bing Ads with 4.83% market share (56,281 customers), Rubicon Project with 1.55% market share (18,033 customers),

Ad Exchange Customers by Employee Size

The majority of Ad Exchange category falls in the company size of 0 - 9 employees (292,738 companies), 20 - 49 employees (125,971 companies), 10 - 19 employees (54,654 companies).

Ad Exchange Customers by Geography

Companies using Ad Exchange technology software are majorly from the United States with 333,972 (67.24%), United Kingdom with 47,562 (9.58%), Canada with 25,864 (5.21%) customers respectively.

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Ad Exchange Customers by Industry

Top industries that use Ad Exchange for Professional Services (160,076), Retail and CPG (122,691), Technology (53,413).

Market Share for Top Ad Exchange Technologies

Analyze the market share of popular Ad Exchange technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking Technology Customers Market share
1 Google Doubleclick 1085577 93.14 (%)
2 Bing Ads 56281 4.83 (%)
3 Rubicon Project 18033 1.55 (%)
4 PulsePoint 1922 0.16 (%)
5 OpenX 787 0.07 (%)
6 SmartyAds 707 0.06 (%)
7 AdJug 559 0.05 (%)
8 LiveIntent 495 0.04 (%)
9 MediaAlpha 481 0.04 (%)
10 FreeWheel 419 0.04 (%)
11 Jelli 109 0.01 (%)
12 Spoutable 77 0.01 (%)
13 Content.ad 22 0.00 (%)
14 Collective 12 0.00 (%)
15 RealVu 11 0.00 (%)
16 AcceptableAds Exchange (AAX) 8 0.00 (%)
17 Rubicon Buyer Cloud 3 0.00 (%)
Technology Market share
Google Doubleclick 93.14 (%)
Bing Ads 4.83 (%)
Rubicon Project 1.55 (%)
PulsePoint 0.16 (%)
OpenX 0.07 (%)
SmartyAds 0.06 (%)
AdJug 0.05 (%)
LiveIntent 0.04 (%)
MediaAlpha 0.04 (%)
FreeWheel 0.04 (%)
Jelli 0.01 (%)
Spoutable 0.01 (%)
Content.ad 0.00 (%)
Collective 0.00 (%)
RealVu 0.00 (%)
AcceptableAds Exchange (AAX) 0.00 (%)
Rubicon Buyer Cloud 0.00 (%)

FAQ

Find answers to the most often asked questions by users.

Who are the top Ad Exchange software market leaders?

Top leaders in the category for Ad Exchange software are Google Doubleclick, Bing Ads, Rubicon Project. Here, you can view a full list of Ad Exchange tools in the market.

How many companies use Ad Exchange software these days?

Around the world in 2023, over 582,843 companies are currently using one or more Ad Exchange software. Out of these, there are 333,972 companies using Ad Exchange tools that are originally from the United States .

Which company has the most significant market share in the Ad Exchange software space?

The top few companies that have the most significant market share in the Ad Exchange space are Google Doubleclick with 93.14 % of market share, and Bing Ads with 4.83 % of market share and Rubicon Project with 1.55 % of market share . Check for other Ad Exchange technologies market share here.

What are the top industries that usually use Ad Exchange softwares?

The top industries that use Ad Exchange software are Professional Services (160,076) , Retail and CPG (122,691) , Technology (53,413) .

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