Ad Exchange
Gain market share and customer base information about the top Ad Exchange software. Check out our list of Ad Exchange Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.
17
Technologies Tracked
1072884
Companies Tracked
Categories related to Ad Exchange
Top 5 Ad Exchange technologies in 2026
Over 1072884 companies are using Ad Exchange tools. Google Doubleclick with 90.81% market share (974301 customers), Bing Ads with 8.36% market share (89682 customers), Rubicon Project with 0.37% market share (3936 customers).
Technology
Market Share (Est.)
Customers
90.81%
974301
8.36%
89682
0.37%
3936
0.24%
2537
0.08%
907
Others
0.14%
1521
Ad Exchange Customers by Employee Size
The majority of Ad Exchange category falls in the company size of 0 - 9 employees (503073 companies), 20 - 49 employees (245211 companies), 100 - 249 employees (119218 companies).
Employee Size
Ad Exchange Customers by Geography
Companies using Ad Exchange technology software are majorly from the United States with 457005 (54.96%), United Kingdom with 83764 (10.07%), Germany with 51707 (6.22%) customers respectively.
Customers
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Ad Exchange Customers by Industry
Top industries that use Ad Exchange for Marketing (9846), Digital Marketing (7316), Social Media (7135).
Customers
Market Share for Top Ad Exchange Technologies
Analyze the market share of popular Ad Exchange technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more
Ranking | Technology | Customers | Market share(Est.)(%) |
|---|---|---|---|
| 1 | Google Doubleclick | 974301 | 90.81 |
| 2 | Bing Ads | 89682 | 8.36 |
| 3 | Rubicon Project | 3936 | 0.37 |
| 4 | PulsePoint | 2537 | 0.24 |
| 5 | AdJug | 907 | 0.08 |
| 6 | OpenX | 616 | 0.06 |
| 7 | FreeWheel | 387 | 0.04 |
| 8 | MediaAlpha | 228 | 0.02 |
| 9 | LiveIntent | 134 | 0.01 |
| 10 | Spoutable | 46 | 0.00 |
| 11 | Jelli | 41 | 0.00 |
| 12 | RealVu | 21 | 0.00 |
| 13 | SmartyAds | 16 | 0.00 |
| 14 | Content.ad | 13 | 0.00 |
| 15 | Collective | 10 | 0.00 |
| 16 | AcceptableAds Exchange (AAX) | 7 | 0.00 |
| 17 | Rubicon Buyer Cloud | 2 | 0.00 |
FAQ
Find answers to the most often asked questions by users.
Who are the top Ad Exchange software market leaders?
Top leaders in the category for Ad Exchange software are Google Doubleclick, Bing Ads, Rubicon Project. Here, you can view a full list of Ad Exchange tools in the market.
How many companies use Ad Exchange software these days?
Which company has the most significant market share in the Ad Exchange software space?
What are the top industries that usually use Ad Exchange softwares?
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