Question 1

What are the different markets in which
        Google Doubleclick and
        Bing Ads compete against each other?

Accepted Answer

Google Doubleclick and
        Bing Ads compete against each other in
        the Ad Exchange, Ad Creative Management, Publisher Monetization, Search Marketing.

Question 2

How does the market share of
        Google Doubleclick
        and Bing Ads compare in the
        Ad Exchange market?

Accepted Answer

In the Ad Exchange market,
        Google Doubleclick has a
        88.04%
        market share in comparison to
        Bing Ads’s
        10.48%.
        Since it has a better market share coverage,
        Google Doubleclick holds the
        1st
        spot in 6sense's Market Share Ranking Index for
        the Ad Exchange category, while
        Bing Ads holds the
        2nd spot.

Question 3

How many customers are acquired by
        Google Doubleclick and
        Bing Ads in the
        Ad Exchange segment?

Accepted Answer

Google Doubleclick has
        796,509 customers and
        Bing Ads has
        94,793 customers in the
        Ad Exchange
        segment. Google Doubleclick has
        701716 more customers than
        Bing Ads in this category.

Question 4

What are the countries in which
        Google Doubleclick and
        Bing Ads has more customers?

Accepted Answer

Google Doubleclick has more customers in United States, United Kingdom and Brazil.
Bing Ads has more customers in United States, United Kingdom and Canada.

Google Doubleclick Vs Bing Ads : In-Depth Comparison

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Comparing the customer bases of Google Doubleclick and Bing Ads

Comparing the market share of Google Doubleclick and Bing Ads

Compare Google Doubleclick vs Bing Ads customers by geography

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