Question 1

What are the different markets in which
        Google Doubleclick and
        OpenX compete against each other?

Accepted Answer

Google Doubleclick and
        OpenX compete against each other in
        the Ad Exchange, Ad Creative Management, Ad Serving, Publisher Monetization, Supply Side Platform (SSP).

Question 2

How does the market share of
        Google Doubleclick
        and OpenX compare in the
        Ad Exchange market?

Accepted Answer

In the Ad Exchange market,
        Google Doubleclick has a
        88.67%
        market share in comparison to
        OpenX’s
        0.06%.
        Since it has a better market share coverage,
        Google Doubleclick holds the
        1st
        spot in 6sense's Market Share Ranking Index for
        the Ad Exchange category, while
        OpenX holds the
        7th spot.

Question 3

How many customers are acquired by
        Google Doubleclick and
        OpenX in the
        Ad Exchange segment?

Accepted Answer

Google Doubleclick has
        688,799 customers and
        OpenX has
        486 customers in the
        Ad Exchange
        segment. Google Doubleclick has
        688313 more customers than
        OpenX in this category.

Question 4

What are the countries in which
        Google Doubleclick and
        OpenX has more customers?

Accepted Answer

Google Doubleclick has more customers in United States, United Kingdom and Canada.
OpenX has more customers in United States, United Kingdom and India.

Google Doubleclick Vs OpenX : In-Depth Comparison

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Comparing the customer bases of Google Doubleclick and OpenX

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