Technographics: The Secret to B2B Success
Technographics add a whole new dimension to sales prospecting. Our insights reveal which products and solutions companies are already using — a powerful clue about where an account is likely to spend money next. 6sense tracks over 43,000 different technology providers to give you unmatched visibility. Layer 6sense technographics onto pre-built audiences to maximize relevancy and boost engagement.
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What are technographics?
Technographics are the data and insights related to a company’s technology stack and usage. This includes information about software, hardware, and IT infrastructure.
Technographics are the data and insights related to a company’s technology stack and usage. This includes information about software, hardware, and IT infrastructure. 6sense tracks over 35,000 different technologies for you to use within your filtering.
Customers often have similar tech stacks, so spotting prospects who use a similar mix of solutions can be a shortcut to identifying likely buyers.
For that reason, technographics can be a valuable way to identify accounts that match your Ideal Customer Profile (ICP). 6sense tracks over 30,000 different technologies for you to build audiences based on.
Personalize messaging & tailor your offering
6sense uses technographics, along with firmographics and other data types, to inform our audience-building strategy and personalize our tactics.
Our customers cover a range of industries, sizes, and tech ecosystems. Each company has its own set of needs and pain-points, which require different messaging and sales approaches.
Technographics help inform our revenue team’s personalized outreach, which helps boost engagement and increase the number of opportunities in the pipeline.
Build a stronger ideal customer profile
Firmographics
Firmographics are attributes such as industry, location, company size, and structure, which help to target specific groups of companies most likely to benefit from your solutions.
Keyword intent
Keyword intent reveals what accounts are researching. Revenue teams can use this to understand an account’s interests and concerns, and tailor their outreach to meet their needs.
Contact details
Accurate and up-to-date contact information, like verified email addresses and phone numbers, is necessary for reaching the right decision-makers within target accounts.
Customer Success
See what success looks like.
See how marketing teams stop spreading budget evenly and start putting it behind the accounts actually showing up.
Marketing, sales, and operations finally work from the same source of truth — the same signals, the same timing cues, and the same understanding of which accounts are actually ready.
The amount of work Email Agents do in a day would take someone on my team a week to do. It’s like having five more SDRs working simultaneously.
The intent data told us who to talk to. AI Email is what made actually talking to them possible, over months, without hiring anyone to do it.
Not having 6sense is like walking into a room with the lights off. How would you know where to look for the accounts that matter in the market? That’s what 6sense has brought to us.
