Accelerate the Buyers’ Journey with Intent Data
Our research shows that 70% of a B2B buyer’s decision is already made before they begin engaging with a sales rep. That often means that by the time you reach out to a potential customer, there’s little you can do to influence the buyer’s decision. Intent data shines a light on customers who are ready to spend by giving you insight into who your potential customers are, when they’ve started researching solutions, and when they’ll be ready to buy.
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Generate more revenue with intent data
Intent data is made up of buying signals that tell sellers whether an account is interested or not. Some signals are based on business intelligence — like a company who recently got funding and is looking to expand. Some signals are based on account behavior, such as keyword research that indicates solutions an account is seeking.
Using intent data to keep track of the buyers’ journey helps boost your bottom:
- Boost ROI by focusing your ad spend and sales reps on likely buyers.
- Increase conversion rates by understanding the buyer’s needs so you can better position your solution.
- Nail the right messaging by segmenting your audience based on intent signals, which allows you to enroll buyers in hyper-personalized campaigns.
The Types of Intent Data
- First-Party Intent Data: Data collected directly from a company’s own digital properties, such as website visits, content downloads, form submissions, email engagement, CRM and MAP data.
- Second-Party Intent Data: Data found on review sites, like G2 and TrustRadius, or shared or purchased by another company through a direct partnership or data exchange between organizations.
- Third-Party Intent Data: Data from external websites, publishers, social media platforms, and other sources that offer a broader perspective on customer behavior.
6sense’s intent data is award-winning
Forrester named 6sense a Leader in their most recent Forrester Wave™: Intent Data Providers For B2B. 6sense has been named a Leader for two consecutive reports.
Our platform supports intent data tracking in over 40 languages and our coverage is 10x that of other provider.
Unlock new opportunities with intent data
Find Accounts Ready to Buy
There’s no reason to guess which accounts to focus on for advertising and outreach. Intent data removes the mystery. It’s the difference between digging holes in the beach and hoping to strike it rich versus having a treasure map.
Improve Ad Targeting
The fastest way to increase the ROI of lead generation efforts? Only spend money targeting the 10% of accounts that are ready to buy soon. The next fastest way? Enroll accounts in campaigns that deliver exactly what they want to know.
Untangle the Buying Journey
B2B buyers spend months doing research, and their interests change as they go. Intent data and dynamic audience segmentation allows you to shift buyers into different campaigns that match their current needs. Right message. Right time. Every time.
Find Deals You Used to Miss
Ideal Customer Profiles are rarely static. Some accounts are clear fits, but there are also a lot of hidden opportunities. Intent and AI can keep an eye on your best customers’ characteristics and spot similar prospects you may have missed.
Customer Success
See what success looks like.
See how marketing teams stop spreading budget evenly and start putting it behind the accounts actually showing up.
Marketing, sales, and operations finally work from the same source of truth — the same signals, the same timing cues, and the same understanding of which accounts are actually ready.
The amount of work Email Agents do in a day would take someone on my team a week to do. It’s like having five more SDRs working simultaneously.
The intent data told us who to talk to. AI Email is what made actually talking to them possible, over months, without hiring anyone to do it.
Not having 6sense is like walking into a room with the lights off. How would you know where to look for the accounts that matter in the market? That’s what 6sense has brought to us.
