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An ICP you can rely on

The key to B2B success is a solid ICP, but many companies struggle to build one that’s accurate, dynamic, and actually drives results.

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6sense helps you build an ICP grounded in real data, using your historical win and opportunity data, buying behavior, firmographics, technographics, and much more, so you can target smarter, sooner.

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How 6sense helps you developer a smarter ICP

AI-powered pattern recognition

6sense analyzes your historical closed-won accounts along with technographics, firmographics, and behavioral data to reveal what commonalities your best customers share, including patterns you might never spot manually.

Real-time intent signals

Beyond static profile filters, 6sense surfaces which accounts that match your ICP are currently researching, engaging, or entering a buying stage. Focus your efforts where demand is active.

Dynamic audience building

Use 80+ segmentation filters to define ICP criteria; then build and update account lists automatically as behaviors, intent, and firmographic conditions change. No more stale lists.

Test & discover new audiences

6sense lets you build numerous versions of your ICP and measure performance, so you can safely expand or refine your go-to-market strategy.

Customer Success

See what success looks like.

See how marketing teams stop spreading budget evenly and start putting it behind the accounts actually showing up.

Marketing, sales, and operations finally work from the same source of truth — the same signals, the same timing cues, and the same understanding of which accounts are actually ready.

Angela Borseti, Senior Manager of Marketing, OpenText

27%

new potential marketing-influenced revenue in 30 days

600%

lift in conversion rate

15%

lift in anonymous web activity

The amount of work Email Agents do in a day would take someone on my team a week to do. It’s like having five more SDRs working simultaneously.

Walker Smith, Manager of Sales Development, Custom Truck One Source

738

hours of work saved per week

132

qualified contacts within 5 weeks

$6M

pipeline generated within 5 weeks

The intent data told us who to talk to. AI Email is what made actually talking to them possible, over months, without hiring anyone to do it.

Stephan Cherek, Account-based Marketing Manager, Gilson

54%

Open Rate

4%

Response Rate

$250K

New Pipeline Generated

Not having 6sense is like walking into a room with the lights off. How would you know where to look for the accounts that matter in the market? That’s what 6sense has brought to us.

Carole Groombridge Senior Director of Global Marketing Programs, Ivanti

$263.2M

in influenced pipeline

154%

increase in win rates YoY

43%

increase in average deal sizes

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Build a better ideal customer profile with 6sense

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