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What is AI for lead generation?

AI automates and enhances the process of identifying and engaging potential customers, completely revolutionizing your lead generation strategies. By processing data from multiple sources instantaneously, AI provides insights and recommendations that help teams focus on leads with the highest conversion potential.

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Know more about accounts

AI systems perform analysis of millions of data points, providing a comprehensive understanding of each prospect’s needs and behaviors. AI also excels in vetting, surfacing, and prioritizing leads by analyzing buying signals and engagement activity, ensuring that your team’s efforts are concentrated on the most promising leads.

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Launch campaigns that adapt in real-time

AI-driven platforms can launch targeted campaigns that respond to buyer behavior in real time. This dynamic responsiveness doesn’t just enhance the buyer experience but also increases the likelihood of conversion.

How to use AI for lead generation

Identifying the right targets

Instantly match your offerings with buyers who are actively seeking solutions.

Personalizing your ads effectively

Dynamically adjust messages based on how prospects interact with your content.

Reaching & engaging more prospects

AI email assistants automate communication and nurturing for both active and idle leads.

Customer Success

See what success looks like.

See how marketing teams stop spreading budget evenly and start putting it behind the accounts actually showing up.

Marketing, sales, and operations finally work from the same source of truth — the same signals, the same timing cues, and the same understanding of which accounts are actually ready.

Angela Borseti, Senior Manager of Marketing, OpenText

27%

new potential marketing-influenced revenue in 30 days

600%

lift in conversion rate

15%

lift in anonymous web activity

The amount of work Email Agents do in a day would take someone on my team a week to do. It’s like having five more SDRs working simultaneously.

Walker Smith, Manager of Sales Development, Custom Truck One Source

738

hours of work saved per week

132

qualified contacts within 5 weeks

$6M

pipeline generated within 5 weeks

The intent data told us who to talk to. AI Email is what made actually talking to them possible, over months, without hiring anyone to do it.

Stephan Cherek, Account-based Marketing Manager, Gilson

54%

Open Rate

4%

Response Rate

$250K

New Pipeline Generated

Not having 6sense is like walking into a room with the lights off. How would you know where to look for the accounts that matter in the market? That’s what 6sense has brought to us.

Carole Groombridge Senior Director of Global Marketing Programs, Ivanti

$263.2M

in influenced pipeline

154%

increase in win rates YoY

43%

increase in average deal sizes

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Turn prospecting from manual to exceptional

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