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Social Media

Q: How many companies use Social Media software these days?

Around the world in 2026, over 6,474,454 companies are currently using one or more Social Media software. Out of these, there are 6,366,091 companies using Social Media tools that are originally from the United States.

Q: Which company has the most significant market share in the Social Media software space?

The top few companies that have the most significant market share in the Social Media space are Twitter with 77.92% of market share, Facebook with 12.11% of market share, Instagram with 4.63% of market share. Check for other Social Media technologies market share here.

Q: What are the top industries that usually use Social Media softwares?

The top industries that use Social Media software are Marketing (98,064), Social Media (72,263), Digital Marketing (68,089).

Gain market share and customer base information about the top Social Media software. Check out our list of Social Media Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

116

Technologies Tracked

16221117

Companies Tracked

Categories related to Social Media

Event Marketing And Management

Marketing Automation Platforms

Social Marketing

Content Marketing Tools

Campaign Management

Top 5 Social Media technologies in 2026

Over 16221117 companies are using Social Media tools. Twitter with 77.92% market share (12640043 customers), Facebook with 12.11% market share (1963946 customers), Instagram with 4.63% market share (751247 customers).

Technology

Market Share (Est.)

Customers

Twitter

77.92%

12640043

Facebook

12.11%

1963946

Instagram

4.63%

751247

TikTok

1.56%

252347

HubSpot Marketing Hub

0.90%

145911

Others

2.88%

467623

Social Media Customers by Employee Size

The majority of Social Media category falls in the company size of 0 - 9 employees (9507817 companies), 20 - 49 employees (3150913 companies), 100 - 249 employees (1112045 companies).

Employee Size

Social Media Customers by Geography

Companies using Social Media technology software are majorly from the United States with 6366091 (51.94%), United Kingdom with 1238620 (10.10%), Germany with 883565 (7.21%) customers respectively.

Customers

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Social Media Customers by Industry

Top industries that use Social Media for Marketing (98064), Social Media (72263), Digital Marketing (68089).

Customers

Market Share for Top Social Media Technologies

Analyze the market share of popular Social Media technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers	Market share(Est.)(%)
1	Twitter	12640043	77.92
2	Facebook	1963946	12.11
3	Instagram	751247	4.63
4	TikTok	252347	1.56
5	HubSpot Marketing Hub	145911	0.90
6	Adobe Marketing Cloud	86000	0.53
7	Ahrefs	59052	0.36
8	Hootsuite	42644	0.26
9	Agile CRM	40229	0.25
10	monday.com	34032	0.21
11	Marketo	33183	0.20
12	Salesforce Marketing Cloud	21726	0.13
13	Yotpo	21154	0.13
14	Sprout Social	20953	0.13
15	Cision	14904	0.09
16	OneAll	13499	0.08
17	Meltwater	5821	0.04
18	Zoho Social	5710	0.04
19	Buffer	4997	0.03
20	Universe	4870	0.03
21	LinkedIn Premium	4731	0.03
22	Sprinklr	4595	0.03
23	iContact Email Marketing	3955	0.02
24	Kentico	3285	0.02
25	Crimson Hexagon	3243	0.02
26	TweetDeck	3134	0.02
27	Powtoon	3105	0.02
28	Brandwatch	2987	0.02
29	NiceJob	2640	0.02
30	Wishpond	2374	0.01
31	Synup	2186	0.01
32	Marketing 360	1237	0.01
33	Uscreen	1215	0.01
34	BuzzSumo	1199	0.01
35	Agorapulse	1124	0.01
36	GetSocial	859	0.01
37	Clubhouse	831	0.01
38	Sendible	731	0.00
39	Percolate	725	0.00
40	NetBase	690	0.00
41	Spredfast	677	0.00
42	ONEsite	626	0.00
43	Justuno	573	0.00
44	Apptus	531	0.00
45	Qzzr	526	0.00
46	Tagboard	524	0.00
47	Qualifio	494	0.00
48	BuzzStream	470	0.00
49	CoSchedule	468	0.00
50	TINT	452	0.00
51	Marin Software	421	0.00
52	Simply Measured	402	0.00
53	Stackla	383	0.00
54	Falcon.io	379	0.00
55	Clarabridge CX Social	361	0.00
56	Oktopost	341	0.00
57	Easypromos	340	0.00
58	SocialEngine Cloud	329	0.00
59	Newscred	328	0.00
60	SocialPilot	300	0.00
61	Janrain	275	0.00
62	Digitaleo	273	0.00
63	Audiense	272	0.00
64	Mention	265	0.00
65	LoginRadius	265	0.00
66	SocialFlow	261	0.00
67	Lithium	256	0.00
68	NUVI	249	0.00
69	TapClicks	236	0.00
70	uStudio	219	0.00
71	StoreYa	194	0.00
72	AgencyAnalytics	171	0.00
73	Sked Social	153	0.00
74	ReviewTrackers	143	0.00
75	Kontentino	138	0.00
76	quintly	138	0.00
77	Hearsay Social	132	0.00
78	eClincher	116	0.00
79	Acquisio	114	0.00
80	LeadsBridge	107	0.00
81	Yodle	85	0.00
82	Sniply	82	0.00
83	Digital Air Strike	67	0.00
84	PromoRepublic	64	0.00
85	Locowise	60	0.00
86	emfluence	59	0.00
87	GoBig, Inc.	53	0.00
88	Awario	48	0.00
89	SocialOomph	46	0.00
90	Mediatoolkit	46	0.00
91	Zoomph	44	0.00
92	SalesSeek	42	0.00
93	Tour Builder	40	0.00
94	Viewbix	39	0.00
95	Kompyte	35	0.00
96	Bottlenose	33	0.00
97	Qwaya	32	0.00
98	Zuberance	23	0.00
99	Post Planner	22	0.00
100	MavSocial	21	0.00
101	POSTOPLAN	21	0.00
102	Reputology	19	0.00
103	Hopper	18	0.00
104	Send Social Media	16	0.00
105	inboundli	14	0.00
106	ProWorkflow	12	0.00
107	Aitarget	11	0.00
108	AdStage	11	0.00
109	SMhack	7	0.00
110	CrowdControlHQ	6	0.00
111	Social Ads Tool	6	0.00
112	Storefront Social	6	0.00
113	Pixelshop	4	0.00
114	Geotoko	3	0.00
115	ATOMIZED	3	0.00
116	Allin1Social	3	0.00

FAQ

Find answers to the most often asked questions by users.

Who are the top Social Media software market leaders?

Top leaders in the category for Social Media software are Twitter, Facebook, Instagram. Here, you can view a full list of Social Media tools in the market.