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Social Media

Q: How many companies use Social Media software these days?

Around the world in 2026, over 6,617,900 companies are currently using one or more Social Media software. Out of these, there are 6,179,185 companies using Social Media tools that are originally from the United States.

Q: Which company has the most significant market share in the Social Media software space?

The top few companies that have the most significant market share in the Social Media space are Twitter with 80.38% of market share, Facebook with 11.30% of market share, Instagram with 3.59% of market share. Check for other Social Media technologies market share here.

Q: What are the top industries that usually use Social Media softwares?

The top industries that use Social Media software are Marketing (87,780), Social Media (63,019), Digital Marketing (59,568).

Gain market share and customer base information about the top Social Media software. Check out our list of Social Media Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

116

Technologies Tracked

15836927

Companies Tracked

Categories related to Social Media

Event Marketing And Management

Marketing Automation Platforms

Social Marketing

Content Marketing Tools

Campaign Management

Top 5 Social Media technologies in 2026

Over 15836927 companies are using Social Media tools. Twitter with 80.38% market share (12730089 customers), Facebook with 11.30% market share (1789527 customers), Instagram with 3.59% market share (568988 customers).

Technology

Market Share (Est.)

Customers

Twitter

80.38%

12730089

Facebook

11.30%

1789527

Instagram

3.59%

568988

TikTok

1.28%

202739

HubSpot Marketing Hub

0.97%

153811

Others

2.47%

391773

Social Media Customers by Employee Size

The majority of Social Media category falls in the company size of 0 - 9 employees (9475983 companies), 20 - 49 employees (3001065 companies), 10 - 19 employees (1058968 companies).

Employee Size

Social Media Customers by Geography

Companies using Social Media technology software are majorly from the United States with 6179185 (51.54%), United Kingdom with 1230042 (10.26%), Germany with 894148 (7.46%) customers respectively.

Customers

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Social Media Customers by Industry

Top industries that use Social Media for Marketing (87780), Social Media (63019), Digital Marketing (59568).

Customers

Market Share for Top Social Media Technologies

Analyze the market share of popular Social Media technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers	Market share(Est.)(%)
1	Twitter	12730089	80.38
2	Facebook	1789527	11.30
3	Instagram	568988	3.59
4	TikTok	202739	1.28
5	HubSpot Marketing Hub	153811	0.97
6	Adobe Marketing Cloud	82720	0.52
7	Ahrefs	54133	0.34
8	Agile CRM	41019	0.26
9	monday.com	25825	0.16
10	Marketo	24065	0.15
11	Hootsuite	22772	0.14
12	Yotpo	21953	0.14
13	Sprout Social	16723	0.11
14	Cision	15159	0.10
15	OneAll	13937	0.09
16	Salesforce Marketing Cloud	12431	0.08
17	Universe	4438	0.03
18	LinkedIn Premium	4077	0.03
19	Buffer	3968	0.03
20	iContact Email Marketing	3883	0.02
21	Meltwater	3598	0.02
22	NiceJob	2917	0.02
23	Wishpond	2686	0.02
24	Zoho Social	2681	0.02
25	Sprinklr	2654	0.02
26	Powtoon	2538	0.02
27	Synup	2214	0.01
28	Kentico	2121	0.01
29	Crimson Hexagon	2029	0.01
30	Brandwatch	1801	0.01
31	TweetDeck	1738	0.01
32	Marketing 360	1335	0.01
33	Uscreen	1251	0.01
34	GetSocial	1014	0.01
35	Clubhouse	856	0.01
36	BuzzSumo	796	0.01
37	Agorapulse	638	0.00
38	Justuno	573	0.00
39	Sendible	558	0.00
40	Qualifio	512	0.00
41	Tagboard	498	0.00
42	Percolate	425	0.00
43	NetBase	419	0.00
44	TINT	404	0.00
45	SocialEngine Cloud	404	0.00
46	ONEsite	401	0.00
47	Apptus	383	0.00
48	Spredfast	375	0.00
49	Stackla	367	0.00
50	Lithium	363	0.00
51	Easypromos	329	0.00
52	Mention	301	0.00
53	LoginRadius	301	0.00
54	BuzzStream	299	0.00
55	Janrain	293	0.00
56	CoSchedule	258	0.00
57	Marin Software	256	0.00
58	Clarabridge CX Social	234	0.00
59	Falcon.io	233	0.00
60	StoreYa	228	0.00
61	Simply Measured	210	0.00
62	Digitaleo	194	0.00
63	Oktopost	190	0.00
64	Newscred	178	0.00
65	uStudio	176	0.00
66	Audiense	170	0.00
67	SocialPilot	159	0.00
68	TapClicks	152	0.00
69	SocialFlow	140	0.00
70	NUVI	133	0.00
71	AgencyAnalytics	124	0.00
72	ReviewTrackers	121	0.00
73	Acquisio	104	0.00
74	Sked Social	81	0.00
75	quintly	81	0.00
76	Hearsay Social	76	0.00
77	Sniply	73	0.00
78	Kontentino	70	0.00
79	LeadsBridge	67	0.00
80	eClincher	62	0.00
81	GoBig, Inc.	57	0.00
82	PromoRepublic	56	0.00
83	Digital Air Strike	56	0.00
84	Qzzr	52	0.00
85	Yodle	46	0.00
86	Viewbix	44	0.00
87	Tour Builder	43	0.00
88	Mediatoolkit	41	0.00
89	Zoomph	35	0.00
90	Bottlenose	34	0.00
91	emfluence	34	0.00
92	Locowise	34	0.00
93	Awario	30	0.00
94	Kompyte	28	0.00
95	SocialOomph	25	0.00
96	SalesSeek	23	0.00
97	Qwaya	18	0.00
98	inboundli	17	0.00
99	Send Social Media	16	0.00
100	Aitarget	14	0.00
101	Post Planner	13	0.00
102	Zuberance	12	0.00
103	POSTOPLAN	12	0.00
104	ProWorkflow	11	0.00
105	Hopper	11	0.00
106	MavSocial	10	0.00
107	Reputology	9	0.00
108	SMhack	8	0.00
109	CrowdControlHQ	7	0.00
110	Storefront Social	7	0.00
111	AdStage	7	0.00
112	ATOMIZED	6	0.00
113	Social Ads Tool	5	0.00
114	Pixelshop	3	0.00
115	Geotoko	2	0.00
116	Allin1Social	2	0.00

FAQ

Find answers to the most often asked questions by users.

Who are the top Social Media software market leaders?

Top leaders in the category for Social Media software are Twitter, Facebook, Instagram. Here, you can view a full list of Social Media tools in the market.