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Social Media

Q: How many companies use Social Media software these days?

Around the world in 2024, over 6,596,770 companies are currently using one or more Social Media software. Out of these, there are 3,677,390 companies using Social Media tools that are originally from the United States.

Q: Which company has the most significant market share in the Social Media software space?

The top few companies that have the most significant market share in the Social Media space are Twitter with 76.10% of market share, Facebook with 13.65% of market share, Instagram with 4.02% of market share. Check for other Social Media technologies market share here.

Q: What are the top industries that usually use Social Media softwares?

The top industries that use Social Media software are Marketing (82,151), Social Media (58,657), Digital Marketing (56,272).

Gain market share and customer base information about the top Social Media software. Check out our list of Social Media Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

116

Technologies Tracked

8907782

Companies Tracked

Categories related to Social Media

Event Marketing And Management

Marketing Automation Platforms

Social Marketing

Content Marketing Tools

Campaign Management

Top 5 Social Media technologies in 2024

Over 8907782 companies are using Social Media tools. Twitter with 76.10% market share (6778905 customers), Facebook with 13.65% market share (1216312 customers), Instagram with 4.02% market share (357772 customers).

Technology

Market Share (Est.)

Customers

Twitter

76.10%

6778905

Facebook

13.65%

1216312

Instagram

4.02%

357772

HubSpot Marketing Hub

1.59%

141580

TikTok

1.15%

102025

Others

3.49%

311188

Social Media Customers by Employee Size

The majority of Social Media category falls in the company size of 0 - 9 employees (3840999 companies), 20 - 49 employees (1781222 companies), 10 - 19 employees (1041765 companies).

Employee Size

Social Media Customers by Geography

Companies using Social Media technology software are majorly from the United States with 3677390 (56.34%), United Kingdom with 644316 (9.87%), Germany with 446720 (6.84%) customers respectively.

Customers

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Social Media Customers by Industry

Top industries that use Social Media for Marketing (82151), Social Media (58657), Digital Marketing (56272).

Customers

Market Share for Top Social Media Technologies

Analyze the market share of popular Social Media technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers	Market share(Est.)(%)
1	Twitter	6778905	76.10
2	Facebook	1216312	13.65
3	Instagram	357772	4.02
4	HubSpot Marketing Hub	141580	1.59
5	TikTok	102025	1.15
6	Adobe Marketing Cloud	67547	0.76
7	Ahrefs	41678	0.47
8	Agile CRM	30462	0.34
9	Marketo	23707	0.27
10	Yotpo	20508	0.23
11	Hootsuite	19482	0.22
12	monday.com	15516	0.17
13	Sprout Social	14926	0.17
14	OneAll	11176	0.13
15	Salesforce Marketing Cloud	9720	0.11
16	iContact Email Marketing	3926	0.04
17	Buffer	3482	0.04
18	Cision	3424	0.04
19	Universe	3064	0.03
20	Meltwater	2718	0.03
21	NiceJob	2337	0.03
22	Wishpond	2010	0.02
23	Qzzr	1967	0.02
24	Kentico	1955	0.02
25	Sprinklr	1870	0.02
26	Powtoon	1742	0.02
27	Zoho Social	1589	0.02
28	Marketing 360	1563	0.02
29	TweetDeck	1481	0.02
30	Synup	1364	0.02
31	Crimson Hexagon	1347	0.02
32	Tagboard	1252	0.01
33	Justuno	1195	0.01
34	Brandwatch	1174	0.01
35	Stackla	1150	0.01
36	GetSocial	1061	0.01
37	Lithium	1043	0.01
38	Uscreen	892	0.01
39	LinkedIn Premium	777	0.01
40	TINT	722	0.01
41	BuzzSumo	716	0.01
42	Perch	692	0.01
43	LoginRadius	669	0.01
44	Sendible	509	0.01
45	Clubhouse	492	0.01
46	SocialEngine Cloud	472	0.01
47	Mention	455	0.01
48	Janrain	455	0.01
49	Qualifio	435	0.00
50	Agorapulse	365	0.00
51	Spredfast	363	0.00
52	NetBase	361	0.00
53	ONEsite	349	0.00
54	Percolate	322	0.00
55	Easypromos	315	0.00
56	StoreYa	273	0.00
57	BuzzStream	234	0.00
58	Marin Software	232	0.00
59	Apptus	224	0.00
60	Newscred	224	0.00
61	Simply Measured	216	0.00
62	CoSchedule	212	0.00
63	Clarabridge CX Social	196	0.00
64	Falcon.io	183	0.00
65	SocialFlow	157	0.00
66	Oktopost	131	0.00
67	Acquisio	128	0.00
68	Audiense	126	0.00
69	uStudio	120	0.00
70	AgencyAnalytics	111	0.00
71	NUVI	109	0.00
72	Digitaleo	102	0.00
73	TapClicks	102	0.00
74	ReviewTrackers	98	0.00
75	GoBig, Inc.	95	0.00
76	Viewbix	75	0.00
77	eClincher	73	0.00
78	Sniply	72	0.00
79	quintly	68	0.00
80	Hearsay Social	61	0.00
81	Sked Social	58	0.00
82	PromoRepublic	55	0.00
83	Yodle	53	0.00
84	SocialPilot	49	0.00
85	Bottlenose	46	0.00
86	LeadsBridge	44	0.00
87	Digital Air Strike	39	0.00
88	Tour Builder	36	0.00
89	Mediatoolkit	34	0.00
90	Locowise	34	0.00
91	SalesSeek	33	0.00
92	Zoomph	29	0.00
93	Kontentino	25	0.00
94	Aitarget	23	0.00
95	SocialOomph	22	0.00
96	Send Social Media	20	0.00
97	Awario	18	0.00
98	emfluence	15	0.00
99	Qwaya	14	0.00
100	Hopper	11	0.00
101	inboundli	10	0.00
102	Reputology	10	0.00
103	CrowdControlHQ	9	0.00
104	Social Ads Tool	9	0.00
105	Post Planner	9	0.00
106	MavSocial	8	0.00
107	Kompyte	8	0.00
108	Storefront Social	8	0.00
109	SMhack	7	0.00
110	Zuberance	7	0.00
111	AdStage	6	0.00
112	ATOMIZED	5	0.00
113	Pixelshop	5	0.00
114	Allin1Social	4	0.00
115	POSTOPLAN	4	0.00
116	Geotoko	2	0.00

FAQ

Find answers to the most often asked questions by users.

Who are the top Social Media software market leaders?

Top leaders in the category for Social Media software are Twitter, Facebook, Instagram. Here, you can view a full list of Social Media tools in the market.