Social Media

Gain market share and customer base information about the top Social Media software. Check out our list of Social Media Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

119

Technologies Tracked

9667687

Companies Tracked

Categories related to Social Media

Event Marketing And Management
Marketing Automation Platforms
Social Marketing
Content Marketing Tools
Campaign Management

Top 5 Social Media technologies in 2024

Over 9667687 companies are using Social Media tools. Twitter with 74.01% market share (7154699 customers), Facebook with 15.05% market share (1455341 customers), Instagram with 4.64% market share (448305 customers).

Technology

Market Share (Est.)

Customers

  • Twitter

    74.01%

    7154699

  • Facebook

    15.05%

    1455341

  • Instagram

    4.64%

    448305

  • HubSpot Marketing Hub

    1.48%

    143361

  • TikTok

    1.15%

    111001

  • Others

    3.67%

    354980

  • Social Media Customers by Employee Size

    The majority of Social Media category falls in the company size of 0 - 9 employees (4808688 companies), 20 - 49 employees (1693302 companies), 10 - 19 employees (1388682 companies).

    Employee Size

    Social Media Customers by Geography

    Companies using Social Media technology software are majorly from the United States with 4366739 (56.80%), United Kingdom with 763501 (9.93%), Germany with 505790 (6.58%) customers respectively.

    Customers

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    Social Media Customers by Industry

    Top industries that use Social Media for Marketing (102230), Social Media (73888), Digital Marketing (70899).

    Customers

    Market Share for Top Social Media Technologies

    Analyze the market share of popular Social Media technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

    Ranking
    Technology
    Customers
    Market share(Est.)(%)
    1Twitter715469974.01
    2Facebook145534115.05
    3Instagram4483054.64
    4HubSpot Marketing Hub1433611.48
    5TikTok1110011.15
    6Adobe Marketing Cloud723670.75
    7Ahrefs432270.45
    8Agile CRM319100.33
    9Hootsuite301480.31
    10Marketo286690.30
    11Yotpo242250.25
    12Sprout Social169510.18
    13monday.com152490.16
    14Salesforce Marketing Cloud133520.14
    15OneAll115220.12
    16Cision48720.05
    17iContact Email Marketing45800.05
    18Buffer44180.05
    19Meltwater37590.04
    20Universe32050.03
    21Kentico27270.03
    22Sprinklr26900.03
    23Zoho Social24780.03
    24NiceJob23730.02
    25TweetDeck23570.02
    26Wishpond22980.02
    27Marketing 36021800.02
    28Qzzr20830.02
    29Powtoon19750.02
    30Crimson Hexagon18850.02
    31Brandwatch16010.02
    32Synup13340.01
    33GetSocial13010.01
    34LinkedIn Premium12250.01
    35Justuno10750.01
    36BuzzSumo10030.01
    37Uscreen8550.01
    38TINT8030.01
    39Sendible6800.01
    40Tagboard6360.01
    41Lithium6030.01
    42Janrain5760.01
    43SocialEngine Cloud5660.01
    44Perch5640.01
    45Clubhouse5490.01
    46Spredfast5340.01
    47Stackla5310.01
    48NetBase5210.01
    49Agorapulse5170.01
    50Qualifio4780.00
    51Mention4630.00
    52ONEsite4330.00
    53Percolate3880.00
    54BuzzStream3560.00
    55Simply Measured3510.00
    56Marin Software3440.00
    57CoSchedule3350.00
    58Easypromos3050.00
    59Newscred3040.00
    60StoreYa2940.00
    61Falcon.io2900.00
    62Clarabridge CX Social2740.00
    63Apptus2720.00
    64uStudio2490.00
    65NUVI1740.00
    66SocialFlow1610.00
    67Oktopost1580.00
    68Acquisio1580.00
    69LoginRadius1460.00
    70Digitaleo1250.00
    71Sniply1150.00
    72TapClicks1140.00
    73GoBig, Inc.1130.00
    74quintly1000.00
    75Audiense970.00
    76ReviewTrackers960.00
    77Sked Social900.00
    78Viewbix890.00
    79Hearsay Social880.00
    80PromoRepublic840.00
    81Yodle800.00
    82eClincher740.00
    83SocialPilot710.00
    84LeadsBridge610.00
    85Locowise540.00
    86Bottlenose530.00
    87Tour Builder480.00
    88Zoomph440.00
    89Digital Air Strike440.00
    90SalesSeek360.00
    91Kontentino350.00
    92SocialOomph310.00
    93Awario300.00
    94InfoCaptor Dashboard290.00
    95Qwaya230.00
    96Aitarget200.00
    97emfluence200.00
    98Send Social Media200.00
    99Post Planner140.00
    100AdStage140.00
    101Reputology130.00
    102AgencyAnalytics130.00
    103inboundli120.00
    104Kompyte120.00
    105CrowdControlHQ110.00
    106Storefront Social110.00
    107MavSocial100.00
    108Social Ads Tool100.00
    109Zuberance100.00
    110Hopper90.00
    111Mediatoolkit90.00
    112SMhack70.00
    113Geotoko60.00
    114Allin1Social60.00
    115ATOMIZED50.00
    116Pixelshop50.00
    117POSTOPLAN50.00
    118ProWorkflow40.00
    119IdealPath30.00

    FAQ

    Find answers to the most often asked questions by users.

    Who are the top Social Media software market leaders?

    Top leaders in the category for Social Media software are Twitter, Facebook, Instagram. Here, you can view a full list of Social Media tools in the market.

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    How many companies use Social Media software these days?

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    Which company has the most significant market share in the Social Media software space?

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    What are the top industries that usually use Social Media softwares?

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