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Social Media

Q: How many companies use Social Media software these days?

Around the world in 2026, over 6,667,441 companies are currently using one or more Social Media software. Out of these, there are 6,218,658 companies using Social Media tools that are originally from the United States.

Q: Which company has the most significant market share in the Social Media software space?

The top few companies that have the most significant market share in the Social Media space are Twitter with 80.36% of market share, Facebook with 11.38% of market share, Instagram with 3.55% of market share. Check for other Social Media technologies market share here.

Q: What are the top industries that usually use Social Media softwares?

The top industries that use Social Media software are Marketing (88,360), Social Media (63,390), Digital Marketing (60,080).

Gain market share and customer base information about the top Social Media software. Check out our list of Social Media Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

115

Technologies Tracked

16008962

Companies Tracked

Categories related to Social Media

Event Marketing And Management

Marketing Automation Platforms

Social Marketing

Content Marketing Tools

Campaign Management

Top 5 Social Media technologies in 2026

Over 16008962 companies are using Social Media tools. Twitter with 80.36% market share (12864500 customers), Facebook with 11.38% market share (1821956 customers), Instagram with 3.55% market share (568746 customers).

Technology

Market Share (Est.)

Customers

Twitter

80.36%

12864500

Facebook

11.38%

1821956

Instagram

3.55%

568746

TikTok

1.24%

198335

HubSpot Marketing Hub

0.99%

159241

Others

2.47%

396184

Social Media Customers by Employee Size

The majority of Social Media category falls in the company size of 0 - 9 employees (9480002 companies), 20 - 49 employees (3034443 companies), 100 - 249 employees (1047578 companies).

Employee Size

Social Media Customers by Geography

Companies using Social Media technology software are majorly from the United States with 6218658 (51.60%), United Kingdom with 1238129 (10.27%), Germany with 894325 (7.42%) customers respectively.

Customers

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Social Media Customers by Industry

Top industries that use Social Media for Marketing (88360), Social Media (63390), Digital Marketing (60080).

Customers

Market Share for Top Social Media Technologies

Analyze the market share of popular Social Media technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers	Market share(Est.)(%)
1	Twitter	12864500	80.36
2	Facebook	1821956	11.38
3	Instagram	568746	3.55
4	TikTok	198335	1.24
5	HubSpot Marketing Hub	159241	0.99
6	Adobe Marketing Cloud	86124	0.54
7	Ahrefs	55257	0.35
8	Agile CRM	41616	0.26
9	Marketo	25863	0.16
10	monday.com	24683	0.15
11	Yotpo	23067	0.14
12	Hootsuite	22789	0.14
13	Cision	16448	0.10
14	Sprout Social	15954	0.10
15	OneAll	14210	0.09
16	Salesforce Marketing Cloud	12257	0.08
17	Buffer	4005	0.03
18	iContact Email Marketing	3940	0.02
19	Universe	3826	0.02
20	Meltwater	3539	0.02
21	NiceJob	3017	0.02
22	Wishpond	2803	0.02
23	Zoho Social	2685	0.02
24	Sprinklr	2581	0.02
25	Powtoon	2543	0.02
26	Synup	2246	0.01
27	Kentico	2133	0.01
28	Crimson Hexagon	2004	0.01
29	Brandwatch	1766	0.01
30	TweetDeck	1744	0.01
31	LinkedIn Premium	1604	0.01
32	Marketing 360	1390	0.01
33	Uscreen	1233	0.01
34	GetSocial	1109	0.01
35	BuzzSumo	793	0.00
36	Agorapulse	641	0.00
37	Clubhouse	586	0.00
38	Tagboard	585	0.00
39	Sendible	563	0.00
40	Justuno	562	0.00
41	Qualifio	498	0.00
42	Lithium	452	0.00
43	SocialEngine Cloud	441	0.00
44	TINT	424	0.00
45	Percolate	418	0.00
46	NetBase	414	0.00
47	ONEsite	393	0.00
48	Apptus	378	0.00
49	Spredfast	375	0.00
50	Stackla	359	0.00
51	Easypromos	313	0.00
52	Janrain	312	0.00
53	Mention	306	0.00
54	BuzzStream	299	0.00
55	LoginRadius	287	0.00
56	Falcon.io	280	0.00
57	CoSchedule	254	0.00
58	Marin Software	246	0.00
59	Clarabridge CX Social	234	0.00
60	StoreYa	226	0.00
61	Simply Measured	210	0.00
62	Oktopost	184	0.00
63	uStudio	172	0.00
64	Newscred	170	0.00
65	Audiense	163	0.00
66	TapClicks	148	0.00
67	SocialFlow	140	0.00
68	NUVI	132	0.00
69	AgencyAnalytics	121	0.00
70	SocialPilot	117	0.00
71	ReviewTrackers	113	0.00
72	Digitaleo	113	0.00
73	Acquisio	103	0.00
74	Hearsay Social	75	0.00
75	LeadsBridge	72	0.00
76	quintly	70	0.00
77	Sniply	66	0.00
78	Sked Social	62	0.00
79	eClincher	61	0.00
80	GoBig, Inc.	59	0.00
81	Kontentino	57	0.00
82	Digital Air Strike	56	0.00
83	PromoRepublic	53	0.00
84	Tour Builder	50	0.00
85	Yodle	45	0.00
86	Viewbix	43	0.00
87	Mediatoolkit	41	0.00
88	Qzzr	40	0.00
89	Bottlenose	36	0.00
90	Locowise	33	0.00
91	Awario	27	0.00
92	SocialOomph	25	0.00
93	Zoomph	24	0.00
94	SalesSeek	23	0.00
95	Kompyte	19	0.00
96	inboundli	18	0.00
97	Qwaya	18	0.00
98	Send Social Media	17	0.00
99	Aitarget	15	0.00
100	emfluence	15	0.00
101	MavSocial	10	0.00
102	CrowdControlHQ	10	0.00
103	Post Planner	10	0.00
104	Reputology	9	0.00
105	Hopper	9	0.00
106	SMhack	8	0.00
107	POSTOPLAN	8	0.00
108	Storefront Social	7	0.00
109	ATOMIZED	6	0.00
110	Zuberance	6	0.00
111	AdStage	6	0.00
112	Social Ads Tool	5	0.00
113	Pixelshop	4	0.00
114	Allin1Social	3	0.00
115	Geotoko	2	0.00

FAQ

Find answers to the most often asked questions by users.

Who are the top Social Media software market leaders?

Top leaders in the category for Social Media software are Twitter, Facebook, Instagram. Here, you can view a full list of Social Media tools in the market.