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Social Media

Q: How many companies use Social Media software these days?

Around the world in 2026, over 6,672,124 companies are currently using one or more Social Media software. Out of these, there are 5,730,273 companies using Social Media tools that are originally from the United States.

Q: Which company has the most significant market share in the Social Media software space?

The top few companies that have the most significant market share in the Social Media space are Twitter with 79.70% of market share, Facebook with 11.74% of market share, Instagram with 3.68% of market share. Check for other Social Media technologies market share here.

Q: What are the top industries that usually use Social Media softwares?

The top industries that use Social Media software are Marketing (88,379), Social Media (63,439), Digital Marketing (60,183).

Gain market share and customer base information about the top Social Media software. Check out our list of Social Media Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

115

Technologies Tracked

14959050

Companies Tracked

Categories related to Social Media

Event Marketing And Management

Marketing Automation Platforms

Social Marketing

Content Marketing Tools

Campaign Management

Top 5 Social Media technologies in 2026

Over 14959050 companies are using Social Media tools. Twitter with 79.70% market share (11921717 customers), Facebook with 11.74% market share (1756300 customers), Instagram with 3.68% market share (551027 customers).

Technology

Market Share (Est.)

Customers

Twitter

79.70%

11921717

Facebook

11.74%

1756300

Instagram

3.68%

551027

TikTok

1.24%

185545

HubSpot Marketing Hub

1.04%

155718

Others

2.60%

388743

Social Media Customers by Employee Size

The majority of Social Media category falls in the company size of 0 - 9 employees (8805184 companies), 20 - 49 employees (2944074 companies), 100 - 249 employees (1016332 companies).

Employee Size

Social Media Customers by Geography

Companies using Social Media technology software are majorly from the United States with 5730273 (50.86%), United Kingdom with 1169629 (10.38%), Germany with 864291 (7.67%) customers respectively.

Customers

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Social Media Customers by Industry

Top industries that use Social Media for Marketing (88379), Social Media (63439), Digital Marketing (60183).

Customers

Market Share for Top Social Media Technologies

Analyze the market share of popular Social Media technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers	Market share(Est.)(%)
1	Twitter	11921717	79.70
2	Facebook	1756300	11.74
3	Instagram	551027	3.68
4	TikTok	185545	1.24
5	HubSpot Marketing Hub	155718	1.04
6	Adobe Marketing Cloud	81957	0.55
7	Ahrefs	53475	0.36
8	Agile CRM	41627	0.28
9	Marketo	25108	0.17
10	monday.com	24226	0.16
11	Hootsuite	23076	0.15
12	Yotpo	22383	0.15
13	Cision	16584	0.11
14	Sprout Social	15917	0.11
15	OneAll	14133	0.09
16	Salesforce Marketing Cloud	12490	0.08
17	Buffer	4008	0.03
18	iContact Email Marketing	3957	0.03
19	Universe	3750	0.03
20	Meltwater	3581	0.02
21	NiceJob	2914	0.02
22	Zoho Social	2726	0.02
23	Wishpond	2616	0.02
24	Sprinklr	2611	0.02
25	Powtoon	2558	0.02
26	Synup	2266	0.02
27	Kentico	2152	0.01
28	Crimson Hexagon	2002	0.01
29	Brandwatch	1814	0.01
30	TweetDeck	1764	0.01
31	LinkedIn Premium	1620	0.01
32	Marketing 360	1389	0.01
33	Uscreen	1189	0.01
34	GetSocial	1114	0.01
35	BuzzSumo	799	0.01
36	Agorapulse	652	0.00
37	Tagboard	576	0.00
38	Clubhouse	568	0.00
39	Justuno	555	0.00
40	Sendible	548	0.00
41	Qualifio	505	0.00
42	SocialEngine Cloud	432	0.00
43	Percolate	422	0.00
44	NetBase	421	0.00
45	TINT	414	0.00
46	ONEsite	392	0.00
47	Lithium	384	0.00
48	Spredfast	383	0.00
49	Apptus	379	0.00
50	Stackla	351	0.00
51	Mention	322	0.00
52	LoginRadius	319	0.00
53	Easypromos	315	0.00
54	BuzzStream	306	0.00
55	Janrain	305	0.00
56	Falcon.io	286	0.00
57	CoSchedule	259	0.00
58	Marin Software	243	0.00
59	Clarabridge CX Social	233	0.00
60	StoreYa	223	0.00
61	Simply Measured	211	0.00
62	Oktopost	190	0.00
63	uStudio	175	0.00
64	Newscred	173	0.00
65	Audiense	167	0.00
66	TapClicks	145	0.00
67	AgencyAnalytics	143	0.00
68	SocialFlow	143	0.00
69	NUVI	133	0.00
70	SocialPilot	118	0.00
71	Digitaleo	113	0.00
72	ReviewTrackers	111	0.00
73	Acquisio	103	0.00
74	LeadsBridge	75	0.00
75	Hearsay Social	75	0.00
76	quintly	70	0.00
77	eClincher	69	0.00
78	Sniply	64	0.00
79	Sked Social	62	0.00
80	Kontentino	57	0.00
81	Digital Air Strike	56	0.00
82	PromoRepublic	55	0.00
83	GoBig, Inc.	50	0.00
84	Tour Builder	47	0.00
85	Yodle	45	0.00
86	Viewbix	44	0.00
87	Qzzr	38	0.00
88	Mediatoolkit	38	0.00
89	Bottlenose	37	0.00
90	Locowise	33	0.00
91	Awario	27	0.00
92	SocialOomph	27	0.00
93	Zoomph	26	0.00
94	SalesSeek	23	0.00
95	Kompyte	19	0.00
96	Qwaya	18	0.00
97	inboundli	17	0.00
98	Send Social Media	17	0.00
99	Aitarget	15	0.00
100	emfluence	15	0.00
101	MavSocial	10	0.00
102	Post Planner	10	0.00
103	Reputology	9	0.00
104	POSTOPLAN	9	0.00
105	Hopper	8	0.00
106	SMhack	8	0.00
107	Storefront Social	7	0.00
108	AdStage	7	0.00
109	Social Ads Tool	6	0.00
110	Zuberance	6	0.00
111	CrowdControlHQ	5	0.00
112	ATOMIZED	5	0.00
113	Pixelshop	4	0.00
114	Allin1Social	4	0.00
115	Geotoko	2	0.00

FAQ

Find answers to the most often asked questions by users.

Who are the top Social Media software market leaders?

Top leaders in the category for Social Media software are Twitter, Facebook, Instagram. Here, you can view a full list of Social Media tools in the market.