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Social Media

Q: How many companies use Social Media software these days?

Around the world in 2025, over 6,684,682 companies are currently using one or more Social Media software. Out of these, there are 4,834,739 companies using Social Media tools that are originally from the United States.

Q: Which company has the most significant market share in the Social Media software space?

The top few companies that have the most significant market share in the Social Media space are Twitter with 78.88% of market share, Facebook with 12.44% of market share, Instagram with 3.42% of market share. Check for other Social Media technologies market share here.

Q: What are the top industries that usually use Social Media softwares?

The top industries that use Social Media software are Marketing (81,303), Social Media (57,783), Digital Marketing (55,005).

Gain market share and customer base information about the top Social Media software. Check out our list of Social Media Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

116

Technologies Tracked

12256868

Companies Tracked

Categories related to Social Media

Event Marketing And Management

Marketing Automation Platforms

Social Marketing

Content Marketing Tools

Campaign Management

Top 5 Social Media technologies in 2025

Over 12256868 companies are using Social Media tools. Twitter with 78.88% market share (9668022 customers), Facebook with 12.44% market share (1524270 customers), Instagram with 3.42% market share (419702 customers).

Technology

Market Share (Est.)

Customers

Twitter

78.88%

9668022

Facebook

12.44%

1524270

Instagram

3.42%

419702

HubSpot Marketing Hub

1.27%

155850

TikTok

1.07%

131095

Others

2.92%

357929

Social Media Customers by Employee Size

The majority of Social Media category falls in the company size of 0 - 9 employees (6865731 companies), 20 - 49 employees (2631190 companies), 100 - 249 employees (895832 companies).

Employee Size

Social Media Customers by Geography

Companies using Social Media technology software are majorly from the United States with 4834739 (52.66%), United Kingdom with 913900 (9.95%), Germany with 642674 (7.00%) customers respectively.

Customers

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Social Media Customers by Industry

Top industries that use Social Media for Marketing (81303), Social Media (57783), Digital Marketing (55005).

Customers

Market Share for Top Social Media Technologies

Analyze the market share of popular Social Media technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers	Market share(Est.)(%)
1	Twitter	9668022	78.88
2	Facebook	1524270	12.44
3	Instagram	419702	3.42
4	HubSpot Marketing Hub	155850	1.27
5	TikTok	131095	1.07
6	Adobe Marketing Cloud	72538	0.59
7	Ahrefs	48128	0.39
8	Agile CRM	44104	0.36
9	Marketo	23606	0.19
10	Yotpo	22215	0.18
11	Cision	20538	0.17
12	Hootsuite	19237	0.16
13	monday.com	18030	0.15
14	OneAll	15246	0.12
15	Sprout Social	14945	0.12
16	Salesforce Marketing Cloud	8800	0.07
17	iContact Email Marketing	3810	0.03
18	Buffer	3502	0.03
19	Universe	3264	0.03
20	NiceJob	2896	0.02
21	Meltwater	2837	0.02
22	Wishpond	2592	0.02
23	Synup	2488	0.02
24	Powtoon	2319	0.02
25	Kentico	1845	0.02
26	Sprinklr	1823	0.01
27	Zoho Social	1597	0.01
28	TweetDeck	1474	0.01
29	Marketing 360	1466	0.01
30	Crimson Hexagon	1331	0.01
31	Uscreen	1185	0.01
32	GetSocial	1155	0.01
33	Brandwatch	1140	0.01
34	LinkedIn Premium	777	0.01
35	Justuno	741	0.01
36	Lithium	698	0.01
37	TINT	684	0.01
38	BuzzSumo	674	0.01
39	Clubhouse	632	0.01
40	Tagboard	543	0.00
41	Sendible	498	0.00
42	SocialEngine Cloud	470	0.00
43	Qualifio	425	0.00
44	Janrain	425	0.00
45	Agorapulse	420	0.00
46	Stackla	371	0.00
47	Mention	364	0.00
48	Spredfast	349	0.00
49	NetBase	349	0.00
50	Easypromos	329	0.00
51	ONEsite	319	0.00
52	Percolate	313	0.00
53	Marin Software	288	0.00
54	StoreYa	233	0.00
55	BuzzStream	224	0.00
56	CoSchedule	214	0.00
57	Apptus	212	0.00
58	Simply Measured	211	0.00
59	Clarabridge CX Social	184	0.00
60	Falcon.io	169	0.00
61	Newscred	163	0.00
62	uStudio	152	0.00
63	SocialFlow	141	0.00
64	Oktopost	138	0.00
65	ReviewTrackers	126	0.00
66	AgencyAnalytics	120	0.00
67	LoginRadius	118	0.00
68	Audiense	111	0.00
69	NUVI	109	0.00
70	TapClicks	108	0.00
71	Digitaleo	105	0.00
72	Acquisio	100	0.00
73	GoBig, Inc.	84	0.00
74	Sniply	65	0.00
75	eClincher	64	0.00
76	quintly	63	0.00
77	Hearsay Social	60	0.00
78	Sked Social	59	0.00
79	Viewbix	58	0.00
80	SocialPilot	56	0.00
81	PromoRepublic	53	0.00
82	Yodle	48	0.00
83	LeadsBridge	45	0.00
84	Digital Air Strike	44	0.00
85	Tour Builder	40	0.00
86	Bottlenose	39	0.00
87	Zoomph	38	0.00
88	Qzzr	35	0.00
89	Locowise	35	0.00
90	Mediatoolkit	33	0.00
91	SalesSeek	28	0.00
92	Kontentino	28	0.00
93	SocialOomph	22	0.00
94	Send Social Media	22	0.00
95	Awario	21	0.00
96	Aitarget	21	0.00
97	Qwaya	14	0.00
98	inboundli	13	0.00
99	emfluence	13	0.00
100	Post Planner	11	0.00
101	Reputology	10	0.00
102	Storefront Social	10	0.00
103	Kompyte	9	0.00
104	SMhack	9	0.00
105	Social Ads Tool	8	0.00
106	CrowdControlHQ	7	0.00
107	Zuberance	7	0.00
108	MavSocial	6	0.00
109	ATOMIZED	6	0.00
110	AdStage	6	0.00
111	Hopper	5	0.00
112	POSTOPLAN	5	0.00
113	Pixelshop	4	0.00
114	Allin1Social	3	0.00
115	ProWorkflow	2	0.00
116	Geotoko	2	0.00

FAQ

Find answers to the most often asked questions by users.

Who are the top Social Media software market leaders?

Top leaders in the category for Social Media software are Twitter, Facebook, Instagram. Here, you can view a full list of Social Media tools in the market.