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Social Media

Q: How many companies use Social Media software these days?

Around the world in 2026, over 6,740,055 companies are currently using one or more Social Media software. Out of these, there are 6,579,800 companies using Social Media tools that are originally from the United States.

Q: Which company has the most significant market share in the Social Media software space?

The top few companies that have the most significant market share in the Social Media space are Twitter with 80.94% of market share, Facebook with 10.94% of market share, Instagram with 3.51% of market share. Check for other Social Media technologies market share here.

Q: What are the top industries that usually use Social Media softwares?

The top industries that use Social Media software are Marketing (87,235), Social Media (62,688), Digital Marketing (59,103).

Gain market share and customer base information about the top Social Media software. Check out our list of Social Media Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

116

Technologies Tracked

16718200

Companies Tracked

Categories related to Social Media

Event Marketing And Management

Marketing Automation Platforms

Social Marketing

Content Marketing Tools

Campaign Management

Top 5 Social Media technologies in 2026

Over 16718200 companies are using Social Media tools. Twitter with 80.94% market share (13531947 customers), Facebook with 10.94% market share (1828520 customers), Instagram with 3.51% market share (587082 customers).

Technology

Market Share (Est.)

Customers

Twitter

80.94%

13531947

Facebook

10.94%

1828520

Instagram

3.51%

587082

TikTok

1.29%

216407

HubSpot Marketing Hub

0.94%

156433

Others

2.38%

397811

Social Media Customers by Employee Size

The majority of Social Media category falls in the company size of 0 - 9 employees (10082465 companies), 20 - 49 employees (3076238 companies), 10 - 19 employees (1194863 companies).

Employee Size

Social Media Customers by Geography

Companies using Social Media technology software are majorly from the United States with 6579800 (51.86%), United Kingdom with 1286200 (10.14%), Germany with 942917 (7.43%) customers respectively.

Customers

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Social Media Customers by Industry

Top industries that use Social Media for Marketing (87235), Social Media (62688), Digital Marketing (59103).

Customers

Market Share for Top Social Media Technologies

Analyze the market share of popular Social Media technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers	Market share(Est.)(%)
1	Twitter	13531947	80.94
2	Facebook	1828520	10.94
3	Instagram	587082	3.51
4	TikTok	216407	1.29
5	HubSpot Marketing Hub	156433	0.94
6	Adobe Marketing Cloud	92389	0.55
7	Ahrefs	55297	0.33
8	Agile CRM	40990	0.25
9	monday.com	26595	0.16
10	Hootsuite	22564	0.13
11	Yotpo	20817	0.12
12	Marketo	20760	0.12
13	Sprout Social	16781	0.10
14	Cision	14167	0.08
15	OneAll	13937	0.08
16	Salesforce Marketing Cloud	12356	0.07
17	Universe	4442	0.03
18	Buffer	4008	0.02
19	iContact Email Marketing	3938	0.02
20	LinkedIn Premium	3626	0.02
21	Meltwater	3554	0.02
22	NiceJob	2938	0.02
23	Sprinklr	2842	0.02
24	Wishpond	2693	0.02
25	Zoho Social	2673	0.02
26	Powtoon	2531	0.02
27	Synup	2216	0.01
28	Kentico	2132	0.01
29	Crimson Hexagon	2017	0.01
30	Brandwatch	1777	0.01
31	TweetDeck	1731	0.01
32	Marketing 360	1324	0.01
33	Uscreen	1286	0.01
34	GetSocial	985	0.01
35	Clubhouse	903	0.01
36	BuzzSumo	794	0.00
37	Agorapulse	636	0.00
38	Justuno	575	0.00
39	Sendible	564	0.00
40	Qualifio	539	0.00
41	Tagboard	497	0.00
42	Percolate	421	0.00
43	TINT	417	0.00
44	NetBase	415	0.00
45	ONEsite	414	0.00
46	SocialEngine Cloud	402	0.00
47	Spredfast	375	0.00
48	Lithium	375	0.00
49	Stackla	365	0.00
50	Qzzr	361	0.00
51	Apptus	359	0.00
52	Easypromos	337	0.00
53	Janrain	309	0.00
54	BuzzStream	301	0.00
55	LoginRadius	295	0.00
56	Mention	271	0.00
57	CoSchedule	257	0.00
58	Marin Software	254	0.00
59	Falcon.io	230	0.00
60	Clarabridge CX Social	228	0.00
61	StoreYa	218	0.00
62	Simply Measured	210	0.00
63	Digitaleo	198	0.00
64	Oktopost	188	0.00
65	uStudio	181	0.00
66	Newscred	175	0.00
67	Audiense	173	0.00
68	SocialPilot	154	0.00
69	TapClicks	149	0.00
70	SocialFlow	140	0.00
71	NUVI	132	0.00
72	ReviewTrackers	129	0.00
73	AgencyAnalytics	127	0.00
74	Acquisio	88	0.00
75	Sked Social	82	0.00
76	quintly	81	0.00
77	Hearsay Social	76	0.00
78	Sniply	73	0.00
79	Kontentino	70	0.00
80	LeadsBridge	63	0.00
81	eClincher	62	0.00
82	GoBig, Inc.	60	0.00
83	Digital Air Strike	56	0.00
84	PromoRepublic	54	0.00
85	Yodle	46	0.00
86	Viewbix	44	0.00
87	Tour Builder	44	0.00
88	Mediatoolkit	41	0.00
89	Bottlenose	37	0.00
90	Zoomph	35	0.00
91	Locowise	34	0.00
92	emfluence	33	0.00
93	Awario	30	0.00
94	Kompyte	26	0.00
95	SocialOomph	25	0.00
96	SalesSeek	22	0.00
97	Send Social Media	20	0.00
98	Qwaya	18	0.00
99	inboundli	16	0.00
100	Aitarget	14	0.00
101	Post Planner	13	0.00
102	Zuberance	12	0.00
103	POSTOPLAN	12	0.00
104	ProWorkflow	11	0.00
105	MavSocial	10	0.00
106	Hopper	10	0.00
107	Reputology	9	0.00
108	SMhack	8	0.00
109	CrowdControlHQ	7	0.00
110	ATOMIZED	7	0.00
111	AdStage	7	0.00
112	Storefront Social	6	0.00
113	Social Ads Tool	5	0.00
114	Pixelshop	4	0.00
115	Geotoko	3	0.00
116	Allin1Social	3	0.00

FAQ

Find answers to the most often asked questions by users.

Who are the top Social Media software market leaders?

Top leaders in the category for Social Media software are Twitter, Facebook, Instagram. Here, you can view a full list of Social Media tools in the market.