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Pardot

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Accelerate pipeline, drive revenue, and align marketing and sales with Pardot marketing automation, a Salesforce.com company.

Predictive Lead Scoring
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Market Share of Pardot

Current Customer(s)

30819

Market Share (Est.)

6.29%

Ranking

#4

Top Competitors and Alternatives of Pardot

The top three of Pardot’s competitors in the Predictive Lead Scoring category are Salesforce CRM with 29.19%, HubSpot CRM with 8.21%, QuickBase with 6.95% market share.

TechnologyDomainsMarket Share (Est.)Versus page
Salesforce CRM14307629.19%Pardot vs Salesforce CRM
HubSpot CRM402698.21%Pardot vs HubSpot CRM
QuickBase340526.95%Pardot vs QuickBase
Leadfeeder295826.03%Pardot vs Leadfeeder
Marketo295816.03%Pardot vs Marketo
monday.com258215.27%Pardot vs monday.com
Zoho CRM240914.91%Pardot vs Zoho CRM
Airtable238354.86%Pardot vs Airtable
Pipedrive182553.72%Pardot vs Pipedrive
Drift117232.39%Pardot vs Drift
Infusionsoft111182.27%Pardot vs Infusionsoft
SharpSpring103722.12%Pardot vs SharpSpring
Freshsales73871.51%Pardot vs Freshsales
Drip62101.27%Pardot vs Drip
SendX53191.09%Pardot vs SendX
Lattice49871.02%Pardot vs Lattice
Autopilot43370.88%Pardot vs Autopilot
SugarCRM42530.87%Pardot vs SugarCRM
Sleeknote37390.76%Pardot vs Sleeknote
Act-On26910.55%Pardot vs Act-On
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Popular Comparisons

Top Competitors and Alternatives of Pardot

The top three of Pardot’s competitors in the Predictive Lead Scoring category are Salesforce CRM with 29.19%, HubSpot CRM with 8.21%, QuickBase with 6.95% market share.

Pardot vs Salesforce CRM

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Pardot vs HubSpot CRM

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Pardot vs QuickBase

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Pardot vs Leadfeeder

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Pardot vs Marketo

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Pardot vs monday.com

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Pardot vs Zoho CRM

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Pardot vs Airtable

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Customers of Pardot

Around the world in 2026, over 30316 companies have started using Pardot as Predictive Lead Scoring tool.

CustomersEmployee RangeCityRegionCountrySocial Links
British Council10,000+LondonEnglandUnited Kingdom
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Baker Tilly US10,000+ChicagoIllinoisUnited States
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NRG10,000+HoustonTexasUnited States
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Epson LabelWorks10,000+SomersetWisconsinUnited States
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PerkinElmer10,000+SheltonConnecticutUnited States
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IBM10,000+ArmonkNew YorkUnited States
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Matterport10,000+SunnyvaleCaliforniaUnited States
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Capita10,000+LondonEnglandUnited Kingdom
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West10,000+OmahaNebraskaUnited States
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Calendly10,000+AtlantaGeorgiaUnited States
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Pardot Customers by Products and Services

The top three products and services offering customers that use Pardot for Predictive Lead Scoring are Marketing (440), Digital Marketing (406), Saas (401).

Customers

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Pardot Customers by Employee Size

The majority of Pardot's customers for the predictive-lead-scoring category fall in the company size of 100 - 249 employees (7696 companies), 20 - 49 employees (7354 companies), 0 - 9 employees (4397 companies).

Employee Size

Pardot Customers by Geography

The top three geographies of Pardot for predictive-lead-scoring are the United States with 17408(64.96%), United Kingdom with 2159(8.06%), Japan with 1819(6.79%) customers respectively.

Customers

Employees of Pardot

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Also see other Products/Services by Pardot in:

Marketing Automation Platforms
Online Marketing
Lead Generation
Landing Pages
Lead Capture

FAQ

Find answers to the most often asked questions by users.

Who are the top Pardot competitors?

Pardot’s Top competitors in the predictive-lead-scoring category are Salesforce CRM, HubSpot CRM, QuickBase. You can view a full list of Pardot competitors here. 6sense uses advanced data mining and AI algorithms to track customers and competitors of Pardot and 40,000 other technologies on the internet. You can also compare Pardot and its feature with top competitors here : Pardot vs Salesforce CRM Pardot vs HubSpot CRM Pardot vs QuickBase.

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What is Pardot customer distribution based on company size?

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What is Pardot market share in the predictive-lead-scoring?

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What are the top countries that use Pardot?

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What are the top industries that use Pardot?

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