Pay Per Click
Gain market share and customer base information about the top Pay Per Click software. Check out our list of Pay Per Click Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.
12
Technologies Tracked
221790
Companies Tracked
Categories related to Pay Per Click
Top 5 Pay Per Click technologies in 2025
Over 221790 companies are using Pay Per Click tools. Google Ads with 78.65% market share (174432 customers), Outbrain with 13.82% market share (30644 customers), SEMrush with 6.94% market share (15387 customers).
Technology
Market Share (Est.)
Customers
78.65%
174432
13.82%
30644
6.94%
15387
0.25%
548
0.18%
404
Others
0.17%
375
Pay Per Click Customers by Employee Size
The majority of Pay Per Click category falls in the company size of 0 - 9 employees (106109 companies), 20 - 49 employees (48440 companies), 100 - 249 employees (25845 companies).
Employee Size
Pay Per Click Customers by Geography
Companies using Pay Per Click technology software are majorly from the United States with 95304 (55.04%), United Kingdom with 16673 (9.63%), Germany with 12261 (7.08%) customers respectively.
Customers
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Pay Per Click Customers by Industry
Top industries that use Pay Per Click for Digital Marketing (4832), Seo (4571), Marketing (3753).
Customers
Market Share for Top Pay Per Click Technologies
Analyze the market share of popular Pay Per Click technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more
Ranking | Technology | Customers | Market share(Est.)(%) |
|---|---|---|---|
| 1 | Google Ads | 174432 | 78.65 |
| 2 | Outbrain | 30644 | 13.82 |
| 3 | SEMrush | 15387 | 6.94 |
| 4 | Ptengine | 548 | 0.25 |
| 5 | SpyFu | 404 | 0.18 |
| 6 | AgencyAnalytics | 120 | 0.05 |
| 7 | Acquisio | 100 | 0.05 |
| 8 | NinjaCat | 88 | 0.04 |
| 9 | adCore | 48 | 0.02 |
| 10 | ReportGarden | 11 | 0.00 |
| 11 | AdStage | 6 | 0.00 |
| 12 | Funnel Science | 2 | 0.00 |
FAQ
Find answers to the most often asked questions by users.
Who are the top Pay Per Click software market leaders?
Top leaders in the category for Pay Per Click software are Google Ads, Outbrain, SEMrush. Here, you can view a full list of Pay Per Click tools in the market.
How many companies use Pay Per Click software these days?
Which company has the most significant market share in the Pay Per Click software space?
What are the top industries that usually use Pay Per Click softwares?
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