Pay Per Click

Gain market share and customer base information about the top Pay Per Click software. Check out our list of Pay Per Click Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

Technologies

103396

Companies

Movements

Categories related to Pay Per Click

Top 5 Pay Per Click technologies in 2023

Over 103,396 companies are using Pay Per Click tools. Google Ads with 47.59% market share (49,211 customers), Outbrain with 24.46% market share (25,295 customers), SEMrush with 13.78% market share (14,243 customers),

Google Ads

47.59 %

Market Share

49211

Customers
Outbrain

24.46 %

Market Share

25295

Customers
SEMrush

13.78 %

Market Share

14243

Customers
WordStream Advisor

12.08 %

Market Share

12492

Customers
SpyFu

0.60 %

Market Share

622

Customers
Others

1.48 %

Market Share

1533

Customers

Pay Per Click Customers by Employee Size

The majority of Pay Per Click category falls in the company size of 20 - 49 employees (35,282 companies), 0 - 9 employees (34,881 companies), 100 - 249 employees (14,819 companies).

Pay Per Click Customers by Geography

Companies using Pay Per Click technology software are majorly from the United States with 51,113 (55.37%), United Kingdom with 9,171 (9.94%), India with 7,539 (8.17%) customers respectively.

Sign up for 6sense Revenue AI™ to get FREE verified B2B contact data.

Pay Per Click Customers by Industry

Top industries that use Pay Per Click for Professional Services (42,857), Technology (21,893), Retail and CPG (11,016).

Market Share for Top Pay Per Click Technologies

Analyze the market share of popular Pay Per Click technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers	Market share
1	Google Ads	49211	47.59 (%)
2	Outbrain	25295	24.46 (%)
3	SEMrush	14243	13.78 (%)
4	WordStream Advisor	12492	12.08 (%)
5	SpyFu	622	0.60 (%)
6	Ptengine	492	0.48 (%)
7	Clixtell	426	0.41 (%)
8	Acquisio	168	0.16 (%)
9	adCore	105	0.10 (%)
10	NinjaCat	100	0.10 (%)
11	ReportGarden	98	0.09 (%)
12	Funnel Science	62	0.06 (%)
13	AgencyAnalytics	44	0.04 (%)
14	AdStage	38	0.04 (%)

Technology	Market share
Google Ads	47.59 (%)
Outbrain	24.46 (%)
SEMrush	13.78 (%)
WordStream Advisor	12.08 (%)
SpyFu	0.60 (%)
Ptengine	0.48 (%)
Clixtell	0.41 (%)
Acquisio	0.16 (%)
adCore	0.10 (%)
NinjaCat	0.10 (%)
ReportGarden	0.09 (%)
Funnel Science	0.06 (%)
AgencyAnalytics	0.04 (%)
AdStage	0.04 (%)

FAQ

Find answers to the most often asked questions by users.

Who are the top Pay Per Click software market leaders?

Top leaders in the category for Pay Per Click software are Google Ads, Outbrain, SEMrush. Here, you can view a full list of Pay Per Click tools in the market.

How many companies use Pay Per Click software these days?

Around the world in 2023, over 122,060 companies are currently using one or more Pay Per Click software. Out of these, there are 51,113 companies using Pay Per Click tools that are originally from the United States .

Which company has the most significant market share in the Pay Per Click software space?

The top few companies that have the most significant market share in the Pay Per Click space are Google Ads with 47.59 % of market share, and Outbrain with 24.46 % of market share and SEMrush with 13.78 % of market share . Check for other Pay Per Click technologies market share here.