Question 1

What are the different markets in which
        Google Ads and
        Outbrain compete against each other?

Accepted Answer

Google Ads and
        Outbrain compete against each other in
        the Advertising, Campaign Management, Pay Per Click, Search Marketing, Account Based Marketing.

Question 2

How does the market share of
        Google Ads
        and Outbrain compare in the
        Pay Per Click market?

Accepted Answer

In the Pay Per Click market,
        Google Ads has a
        65.83%
        market share in comparison to
        Outbrain’s
        22.79%.
        Since it has a better market share coverage,
        Google Ads holds the
        1st
        spot in 6sense's Market Share Ranking Index for
        the Pay Per Click category, while
        Outbrain holds the
        2nd spot.

Question 3

How many customers are acquired by
        Google Ads and
        Outbrain in the
        Pay Per Click segment?

Accepted Answer

Google Ads has
        91,988 customers and
        Outbrain has
        31,842 customers in the
        Pay Per Click
        segment. Google Ads has
        60146 more customers than
        Outbrain in this category.

Question 4

What are the countries in which
        Google Ads and
        Outbrain has more customers?

Accepted Answer

Google Ads has more customers in United States, United Kingdom and India.
Outbrain has more customers in United States, United Kingdom and Germany.

Google Ads Vs Outbrain : In-Depth Comparison

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Comparing the customer bases of Google Ads and Outbrain

Comparing the market share of Google Ads and Outbrain

Compare Google Ads vs Outbrain customers by geography

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