Solutions

6sense Revenue AI™ for Marketing

6sense Revenue AI™ for Sales

BOOK A DEMO

Copied

Audience Insights

Q: How many companies use Audience Insights software these days?

Around the world in 2026, over 95,528 companies are currently using one or more Audience Insights software. Out of these, there are 69,167 companies using Audience Insights tools that are originally from the United States.

Q: Which company has the most significant market share in the Audience Insights software space?

The top few companies that have the most significant market share in the Audience Insights space are Amplitude with 28.39% of market share, Nielsen with 12.81% of market share, Quantcast Measure with 12.29% of market share. Check for other Audience Insights technologies market share here.

Q: What are the top industries that usually use Audience Insights softwares?

The top industries that use Audience Insights software are Marketing (2,132), Digital Marketing (1,686), Advertising (1,677).

Gain market share and customer base information about the top Audience Insights software. Check out our list of Audience Insights Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

Technologies Tracked

136552

Companies Tracked

Categories related to Audience Insights

Event Marketing And Management

Marketing Automation Platforms

Social Marketing

Content Marketing Tools

Campaign Management

Top 5 Audience Insights technologies in 2026

Over 136552 companies are using Audience Insights tools. Amplitude with 28.39% market share (38764 customers), Nielsen with 12.81% market share (17498 customers), Quantcast Measure with 12.29% market share (16788 customers).

Technology

Market Share (Est.)

Customers

Amplitude

28.39%

38764

Nielsen

12.81%

17498

Quantcast Measure

12.29%

16788

Sitecore

9.46%

12918

FullStory

9.10%

12428

Others

27.94%

38156

Audience Insights Customers by Employee Size

The majority of Audience Insights category falls in the company size of 0 - 9 employees (42310 companies), 20 - 49 employees (27501 companies), 100 - 249 employees (19130 companies).

Employee Size

Audience Insights Customers by Geography

Companies using Audience Insights technology software are majorly from the United States with 69167 (61.49%), United Kingdom with 9566 (8.50%), France with 9296 (8.26%) customers respectively.

Customers

Sign up for 6sense Revenue AI™ to get FREE verified B2B contact data.

Book a Demo

Audience Insights Customers by Industry

Top industries that use Audience Insights for Marketing (2132), Digital Marketing (1686), Advertising (1677).

Customers

Market Share for Top Audience Insights Technologies

Analyze the market share of popular Audience Insights technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers	Market share(Est.)(%)
1	Amplitude	38764	28.39
2	Nielsen	17498	12.81
3	Quantcast Measure	16788	12.29
4	Sitecore	12918	9.46
5	FullStory	12428	9.10
6	Alliant	9554	7.00
7	Parse.ly	6523	4.78
8	LogRocket	4987	3.65
9	YouGov	4233	3.10
10	Viafoura	1502	1.10
11	Piano ID	1476	1.08
12	UserTesting	1337	0.98
13	Talkwalker	1272	0.93
14	GlobalWebIndex	1139	0.83
15	Resonate	869	0.64
16	BlueCava	793	0.58
17	InfOnline	637	0.47
18	Wayin	454	0.33
19	Jebbit	453	0.33
20	Dataminr	417	0.31
21	Synthesio	357	0.26
22	Microsoft Dynamics 365 for Customer Insights	305	0.22
23	Trialfire	253	0.19
24	Dynata	252	0.18
25	UsabilityHub	201	0.15
26	RadiumOne	127	0.09
27	Fluent Agile Audience Engine	104	0.08
28	Affinio	90	0.07
29	Unified	82	0.06
30	Gnip	76	0.06
31	Fospha	71	0.05
32	MetrixLab	70	0.05
33	Suzy	70	0.05
34	Genderize	64	0.05
35	Quantifind Signum	61	0.04
36	MyFeelback	41	0.03
37	StatSocial	34	0.02
38	NaviStone	28	0.02
39	Infegy Atlas	24	0.02
40	Mindswarms	23	0.02
41	jirafe	22	0.02
42	Verto Analytics	19	0.01
43	Mobilewalla	12	0.01
44	IBM Watson Personality Insights	12	0.01
45	AffinityAnswers	11	0.01
46	Blue Sheep	11	0.01
47	Spocto	11	0.01
48	Networked Insights	10	0.01
49	Amplero	10	0.01
50	Facebook Domain Insights	8	0.01
51	Mezzobit	7	0.01
52	comScore Audience Analytics	6	0.00
53	Sitefinity Digital Experience Cloud	6	0.00
54	KYA	5	0.00
55	LiftEngine	5	0.00
56	Seevibes	5	0.00
57	Pricing Engine	5	0.00
58	Gravy Analytics	4	0.00
59	Intutel	2	0.00
60	NEAR	2	0.00
61	Upalytics	2	0.00
62	AdWyze	2	0.00

FAQ

Find answers to the most often asked questions by users.

Who are the top Audience Insights software market leaders?

Top leaders in the category for Audience Insights software are Amplitude, Nielsen, Quantcast Measure. Here, you can view a full list of Audience Insights tools in the market.