Audience Insights

Gain market share and customer base information about the top Audience Insights software. Check out our list of Audience Insights Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

Technologies

86538

Companies

Movements

Categories related to Audience Insights

Top 5 Audience Insights technologies in 2023

Over 86,538 companies are using Audience Insights tools. Quantcast Measure with 20.23% market share (17,503 customers), FullStory with 18.20% market share (15,754 customers), Nielsen with 16.06% market share (13,898 customers),

Quantcast Measure

20.23 %

Market Share

17503

Customers
FullStory

18.20 %

Market Share

15754

Customers
Nielsen

16.06 %

Market Share

13898

Customers
Sitecore

13.21 %

Market Share

11432

Customers
Amplitude

7.16 %

Market Share

6198

Customers
Others

25.14 %

Market Share

21753

Customers

Audience Insights Customers by Employee Size

The majority of Audience Insights category falls in the company size of 0 - 9 employees (32,046 companies), 20 - 49 employees (19,415 companies), 100 - 249 employees (7,201 companies).

Audience Insights Customers by Geography

Companies using Audience Insights technology software are majorly from the United States with 51,387 (70.09%), United Kingdom with 5,964 (8.14%), Germany with 3,826 (5.22%) customers respectively.

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Audience Insights Customers by Industry

Top industries that use Audience Insights for Professional Services (19,660), Technology (11,384), Retail and CPG (6,673).

Market Share for Top Audience Insights Technologies

Analyze the market share of popular Audience Insights technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers	Market share
1	Quantcast Measure	17503	20.23 (%)
2	FullStory	15754	18.20 (%)
3	Nielsen	13898	16.06 (%)
4	Sitecore	11432	13.21 (%)
5	Amplitude	6198	7.16 (%)
6	NEAR	5937	6.86 (%)
7	LogRocket	3421	3.95 (%)
8	InfOnline	2847	3.29 (%)
9	Trialfire	1489	1.72 (%)
10	Piano ID	858	0.99 (%)
11	Parse.ly	774	0.89 (%)
12	Jebbit	699	0.81 (%)
13	Wayin	671	0.78 (%)
14	UserTesting	539	0.62 (%)
15	Talkwalker	535	0.62 (%)
16	BlueCava	440	0.51 (%)
17	Viafoura	411	0.47 (%)
18	Mobilewalla	313	0.36 (%)
19	Dataminr	276	0.32 (%)
20	Resonate	253	0.29 (%)
21	Synthesio	244	0.28 (%)
22	Fospha	238	0.28 (%)
23	RadiumOne	233	0.27 (%)
24	UsabilityHub	180	0.21 (%)
25	GlobalWebIndex	132	0.15 (%)
26	Fluent Agile Audience Engine	122	0.14 (%)
27	Gravy Analytics	101	0.12 (%)
28	Gnip	100	0.12 (%)
29	StatSocial	70	0.08 (%)
30	Verto Analytics	67	0.08 (%)
31	Affinio	59	0.07 (%)
32	Alliant	54	0.06 (%)
33	Mindswarms	53	0.06 (%)
34	AffinityAnswers	46	0.05 (%)
35	Genderize	46	0.05 (%)
36	AverickMedia	45	0.05 (%)
37	Users Insights	40	0.05 (%)
38	jirafe	37	0.04 (%)
39	MetrixLab	35	0.04 (%)
40	NaviStone	35	0.04 (%)
41	Quantifind Signum	34	0.04 (%)
42	Unified	30	0.03 (%)
43	Blue Sheep	30	0.03 (%)
44	Insightpool	25	0.03 (%)
45	Infegy Atlas	25	0.03 (%)
46	Suzy	25	0.03 (%)
47	PushSpring	25	0.03 (%)
48	Networked Insights	20	0.02 (%)
49	Amplero	16	0.02 (%)
50	Spocto	14	0.02 (%)
51	Pricing Engine	13	0.02 (%)
52	Mezzobit	11	0.01 (%)
53	comScore Audience Analytics	10	0.01 (%)
54	Seevibes	10	0.01 (%)
55	Microsoft Dynamics 365 for Customer Insights	10	0.01 (%)
56	KYA	9	0.01 (%)
57	LiftEngine	9	0.01 (%)
58	IBM Watson Personality Insights	9	0.01 (%)
59	Helio	6	0.01 (%)
60	AdWyze	5	0.01 (%)
61	Intutel	4	0.00 (%)
62	Glimpzit	4	0.00 (%)
63	Sitefinity Digital Experience Cloud	3	0.00 (%)
64	Upalytics	2	0.00 (%)
65	BenchMail	2	0.00 (%)
66	PR Newswire MediaRoom	2	0.00 (%)

Technology	Market share
Quantcast Measure	20.23 (%)
FullStory	18.20 (%)
Nielsen	16.06 (%)
Sitecore	13.21 (%)
Amplitude	7.16 (%)
NEAR	6.86 (%)
LogRocket	3.95 (%)
InfOnline	3.29 (%)
Trialfire	1.72 (%)
Piano ID	0.99 (%)
Parse.ly	0.89 (%)
Jebbit	0.81 (%)
Wayin	0.78 (%)
UserTesting	0.62 (%)
Talkwalker	0.62 (%)
BlueCava	0.51 (%)
Viafoura	0.47 (%)
Mobilewalla	0.36 (%)
Dataminr	0.32 (%)
Resonate	0.29 (%)
Synthesio	0.28 (%)
Fospha	0.28 (%)
RadiumOne	0.27 (%)
UsabilityHub	0.21 (%)
GlobalWebIndex	0.15 (%)
Fluent Agile Audience Engine	0.14 (%)
Gravy Analytics	0.12 (%)
Gnip	0.12 (%)
StatSocial	0.08 (%)
Verto Analytics	0.08 (%)
Affinio	0.07 (%)
Alliant	0.06 (%)
Mindswarms	0.06 (%)
AffinityAnswers	0.05 (%)
Genderize	0.05 (%)
AverickMedia	0.05 (%)
Users Insights	0.05 (%)
jirafe	0.04 (%)
MetrixLab	0.04 (%)
NaviStone	0.04 (%)
Quantifind Signum	0.04 (%)
Unified	0.03 (%)
Blue Sheep	0.03 (%)
Insightpool	0.03 (%)
Infegy Atlas	0.03 (%)
Suzy	0.03 (%)
PushSpring	0.03 (%)
Networked Insights	0.02 (%)
Amplero	0.02 (%)
Spocto	0.02 (%)
Pricing Engine	0.02 (%)
Mezzobit	0.01 (%)
comScore Audience Analytics	0.01 (%)
Seevibes	0.01 (%)
Microsoft Dynamics 365 for Customer Insights	0.01 (%)
KYA	0.01 (%)
LiftEngine	0.01 (%)
IBM Watson Personality Insights	0.01 (%)
Helio	0.01 (%)
AdWyze	0.01 (%)
Intutel	0.00 (%)
Glimpzit	0.00 (%)
Sitefinity Digital Experience Cloud	0.00 (%)
Upalytics	0.00 (%)
BenchMail	0.00 (%)
PR Newswire MediaRoom	0.00 (%)

FAQ

Find answers to the most often asked questions by users.

Who are the top Audience Insights software market leaders?

Top leaders in the category for Audience Insights software are Quantcast Measure, FullStory, Nielsen. Here, you can view a full list of Audience Insights tools in the market.

How many companies use Audience Insights software these days?

Around the world in 2023, over 83,381 companies are currently using one or more Audience Insights software. Out of these, there are 51,387 companies using Audience Insights tools that are originally from the United States .

Which company has the most significant market share in the Audience Insights software space?

The top few companies that have the most significant market share in the Audience Insights space are Quantcast Measure with 20.23 % of market share, and FullStory with 18.20 % of market share and Nielsen with 16.06 % of market share . Check for other Audience Insights technologies market share here.