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Nielsen

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Nielsen is a leading global information and measurement company that enables companies to understand consumers and consumer behavior.

Audience Insights
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Market Share of Nielsen

Current Customer(s)

11937

Market Share (Est.)

9.89%

Ranking

#4

Top Competitors and Alternatives of Nielsen

The top three of Nielsen’s competitors in the Audience Insights category are FullStory with 29.48%, Quantcast Measure with 19.68%, Amplitude with 12.04% market share.

TechnologyDomainsMarket Share (Est.)Versus page
FullStory3560229.48%Nielsen vs FullStory
Quantcast Measure2376519.68%Nielsen vs Quantcast Measure
Amplitude1454112.04%Nielsen vs Amplitude
Sitecore115769.59%Nielsen vs Sitecore
Parse.ly56684.69%Nielsen vs Parse.ly
LogRocket41683.45%Nielsen vs LogRocket
BlueCava39033.23%Nielsen vs BlueCava
Piano ID14141.17%Nielsen vs Piano ID
Alliant11770.97%Nielsen vs Alliant
InfOnline9960.82%Nielsen vs InfOnline
Jebbit8360.69%Nielsen vs Jebbit
Wayin6630.55%Nielsen vs Wayin
UserTesting6540.54%Nielsen vs UserTesting
Talkwalker6200.51%Nielsen vs Talkwalker
Resonate4970.41%Nielsen vs Resonate
Viafoura4810.40%Nielsen vs Viafoura
Trialfire3190.26%Nielsen vs Trialfire
Synthesio2560.21%Nielsen vs Synthesio
Dataminr2130.18%Nielsen vs Dataminr
RadiumOne1920.16%Nielsen vs RadiumOne
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Popular Comparisons

Top Competitors and Alternatives of Nielsen

The top three of Nielsen’s competitors in the Audience Insights category are FullStory with 29.48%, Quantcast Measure with 19.68%, Amplitude with 12.04% market share.

Nielsen vs FullStory

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Nielsen vs Quantcast Measure

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Nielsen vs Amplitude

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Nielsen vs Sitecore

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Nielsen vs Parse.ly

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Nielsen vs LogRocket

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Nielsen vs BlueCava

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Nielsen vs Piano ID

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Customers of Nielsen

Around the world in 2024, over 11936 companies have started using Nielsen as Audience Insights tool.

CustomersEmployee RangeCityRegionCountrySocial Links
Amplifon SpA10,000+MilanLombardyItaly
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Nielsen Holdings plc10,000+New York CityNew YorkUnited States
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Amplifon5,000 - 9,999MilanLombardyItaly
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Kennesaw State University1,000 - 4,999KennesawGeorgiaUnited States
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Amplifon Deutschland GmbH1,000 - 4,999HamburgHamburgGermany
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Gracenote1,000 - 4,999EmeryvilleCaliforniaUnited States
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GMLs Blog100 - 249MuelheimNorth Rhine-WestphaliaGermany
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Amplifon Belgium NV100 - 249DilbeekFlandersBelgium
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Amplifon AG100 - 249BaarZugSwitzerland
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Ninh Thuan Tourist50 - 99Phan ThietBinh ThuanVietnam
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Nielsen Customers by Products and Services

The top three products and services offering customers that use Nielsen for Audience Insights are Marketing (505), Advertising (462), Social Media (278).

Customers

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Nielsen Customers by Employee Size

The majority of Nielsen's customers for the audience-insights category fall in the company size of 1,000 - 4,999 employees (2077 companies), 100 - 249 employees (2009 companies), 20 - 49 employees (1802 companies).

Employee Size

Nielsen Customers by Geography

The top three geographies of Nielsen for audience-insights are the United States with 5714(60.50%), United Kingdom with 781(8.27%), Denmark with 685(7.25%) customers respectively.

Customers

Employees of Nielsen

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Also see other Products/Services by Nielsen in:

Audience Insights

FAQ

Find answers to the most often asked questions by users.

Who are the top Nielsen competitors?

Nielsen’s Top competitors in the audience-insights category are FullStory, Quantcast Measure, Amplitude. You can view a full list of Nielsen competitors here. 6sense uses advanced data mining and AI algorithms to track customers and competitors of Nielsen and 40,000 other technologies on the internet. You can also compare Nielsen and its feature with top competitors here : Nielsen vs FullStory Nielsen vs Quantcast Measure Nielsen vs Amplitude.

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What is Nielsen customer distribution based on company size?

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What is Nielsen market share in the audience-insights?

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What are the top countries that use Nielsen?

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What are the top industries that use Nielsen?

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Justine Lyon

Justine Lyon

Senior VP of Sales, Ally

At my previous organization we used Zoominfo and LInkedIn Navigator for contact, Bombora for intent and DiscoverOrg for account info. When I joined Ally where we use 6sense, I found it to be as valuable as all the other tools combined!

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