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Analytics

Q: How many companies use Analytics software these days?

Around the world in 2024, over 4,414,863 companies are currently using one or more Analytics software. Out of these, there are 2,611,115 companies using Analytics tools that are originally from the United States.

Q: Which company has the most significant market share in the Analytics software space?

The top few companies that have the most significant market share in the Analytics space are Google Analytics with 89.77% of market share, Tableau Software with 0.97% of market share, Mixpanel with 0.69% of market share. Check for other Analytics technologies market share here.

Q: What are the top industries that usually use Analytics softwares?

The top industries that use Analytics software are Marketing (52,506), Digital Marketing (36,561), Social Media (33,395).

Gain market share and customer base information about the top Analytics software. Check out our list of Analytics Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

288

Technologies Tracked

6366675

Companies Tracked

Categories related to Analytics

Data Visualization

Analytics And BI Platform

Web Analytics

Business Intelligence (BI)

Analytics

Top 5 Analytics technologies in 2024

Over 6366675 companies are using Analytics tools. Google Analytics with 89.77% market share (5715074 customers), Tableau Software with 0.97% market share (61483 customers), Mixpanel with 0.69% market share (44063 customers).

Technology

Market Share (Est.)

Customers

Google Analytics

89.77%

5715074

Tableau Software

0.97%

61483

Mixpanel

0.69%

44063

Segment

0.61%

38621

Visual Website Optimizer

0.51%

32425

Others

7.46%

475009

Analytics Customers by Employee Size

The majority of Analytics category falls in the company size of 0 - 9 employees (3047299 companies), 20 - 49 employees (1113069 companies), 10 - 19 employees (895272 companies).

Employee Size

Analytics Customers by Geography

Companies using Analytics technology software are majorly from the United States with 2611115 (54.65%), United Kingdom with 493330 (10.33%), Canada with 252779 (5.29%) customers respectively.

Customers

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Analytics Customers by Industry

Top industries that use Analytics for Marketing (52506), Digital Marketing (36561), Social Media (33395).

Customers

Market Share for Top Analytics Technologies

Analyze the market share of popular Analytics technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers	Market share(Est.)(%)
1	Google Analytics	5715074	89.77
2	Tableau Software	61483	0.97
3	Mixpanel	44063	0.69
4	Segment	38621	0.61
5	Visual Website Optimizer	32425	0.51
6	Agile CRM	31749	0.50
7	Leadfeeder	27892	0.44
8	Vidyard	26106	0.41
9	Campaign Monitor	25770	0.40
10	SAP Crystal Server	22653	0.36
11	Smartlook	21726	0.34
12	SAP Business Objects	21293	0.33
13	HeapAnalytics	18793	0.30
14	SEMrush	16968	0.27
15	Magento Business Intelligence	15723	0.25
16	Amplitude	14376	0.23
17	Oracle Business Intelligence	12737	0.20
18	Lucky Orange	12483	0.20
19	Keen IO	12145	0.19
20	Siteimprove	11657	0.18
21	Piwik PRO	10588	0.17
22	Qlik	9916	0.16
23	Tableau Server	9579	0.15
24	Looker	7699	0.12
25	SAP Analytics Cloud	6889	0.11
26	Chartbeat	6763	0.11
27	Livestorm	6684	0.10
28	Splunk Cloud	5750	0.09
29	MicroStrategy	5657	0.09
30	Pentaho	5007	0.08
31	Oribi	4975	0.08
32	AB Tasty	4741	0.07
33	Albacross	4614	0.07
34	Moz	4040	0.06
35	ClickTale	3857	0.06
36	SAS Business Intelligence	3363	0.05
37	Peek Pro Tour Operators	3286	0.05
38	SAP Predictive Analytics	3005	0.05
39	Kofax	2918	0.05
40	Webtrends	2638	0.04
41	Zoho Reports	2430	0.04
42	Metabase	2418	0.04
43	Bizible	2314	0.04
44	Kissmetrics	2280	0.04
45	Oracle Essbase	2258	0.04
46	Salesfusion	2203	0.03
47	Amazon QuickSight	2152	0.03
48	Marketing 360	2131	0.03
49	Brightedge	1951	0.03
50	Leady	1937	0.03
51	SE Ranking	1911	0.03
52	Business Intelligence Discoverer	1804	0.03
53	KNIME Platform	1666	0.03
54	Compete	1600	0.03
55	Crimson Hexagon	1553	0.02
56	Exponea	1482	0.02
57	TIBCO Jaspersoft	1440	0.02
58	IBM Cognos TM1	1375	0.02
59	Synup	1342	0.02
60	GetSocial	1288	0.02
61	Upserve	1275	0.02
62	IBM Cognos Analytics	1253	0.02
63	Gainsight	1248	0.02
64	Information Builders	1167	0.02
65	Sisense	1144	0.02
66	SAS Advanced Analytics	1111	0.02
67	Aviso	1103	0.02
68	OSIsoft PI	964	0.02
69	Mode	896	0.01
70	Salesforce Einstein Analytics	885	0.01
71	Alation	837	0.01
72	Lumio	738	0.01
73	Botify	660	0.01
74	Yellowfin	643	0.01
75	Attribution	641	0.01
76	LeadLander	635	0.01
77	ThoughtSpot	611	0.01
78	Jet Reports	601	0.01
79	PathFactory	591	0.01
80	Statista	587	0.01
81	Webtrekk	564	0.01
82	Mediahawk	471	0.01
83	GuestCentric	462	0.01
84	Elliptic	436	0.01
85	Jasper.ai	431	0.01
86	Klipfolio	428	0.01
87	Localytics	423	0.01
88	NetBase	423	0.01
89	VisitorTrack	411	0.01
90	Statistica	375	0.01
91	TARGIT	367	0.01
92	Unbxd	362	0.01
93	Ataccama	259	0.00
94	Clarabridge	258	0.00
95	Simply Measured	248	0.00
96	Pyramid	237	0.00
97	Calero InSight Analytics	234	0.00
98	Chartio	233	0.00
99	LogiAnalytics	225	0.00
100	AppAnnie	221	0.00
101	Geckoboard	218	0.00
102	Innovaccer DataShop	215	0.00
103	Brand24	202	0.00
104	RJMetrics	191	0.00
105	Beckon	189	0.00
106	Rebrandly	177	0.00
107	OWOX BI Attribution	174	0.00
108	WildFire	171	0.00
109	ERES Cloud	169	0.00
110	Tealium IQ	165	0.00
111	HasOffers by TUNE	162	0.00
112	Pyramid Analytics BI Office	162	0.00
113	Acquisio	160	0.00
114	Chainalysis	160	0.00
115	Indicative	155	0.00
116	Logi Info	154	0.00
117	Funnel	153	0.00
118	Incorta	153	0.00
119	Datameer	152	0.00
120	InsightSquared	138	0.00
121	Tally Server	131	0.00
122	Qubole Data Service	129	0.00
123	Datanyze	124	0.00
124	NUVI	116	0.00
125	Kinetica	114	0.00
126	whatusersdo.com	110	0.00
127	ContentKing	106	0.00
128	Cyfe	103	0.00
129	Phocas Software	103	0.00
130	BrightGauge	101	0.00
131	Putler	100	0.00
132	AlchemyAPI	98	0.00
133	Hadapt	96	0.00
134	TapClicks	95	0.00
135	siteAnalyser	92	0.00
136	Civis	90	0.00
137	Clear Analytics	89	0.00
138	Arimo	88	0.00
139	quintly	81	0.00
140	Datavail	73	0.00
141	SEO PowerSuite	71	0.00
142	Advizor	71	0.00
143	Arcadia Data	67	0.00
144	Singletrack	65	0.00
145	Exago	63	0.00
146	Red Flag Alert	63	0.00
147	Apache Lens	63	0.00
148	AnswerRocket	62	0.00
149	Stytch	61	0.00
150	Comply365	61	0.00
151	rakam	59	0.00
152	Control	58	0.00
153	deltaDNA	56	0.00
154	Omniscope	55	0.00
155	Octoboard	55	0.00
156	SigView	55	0.00
157	Bottlenose	53	0.00
158	Colibri SEO	50	0.00
159	Holistics Data Software	48	0.00
160	Q Research Software	48	0.00
161	BIME by Zendesk	44	0.00
162	Locowise	44	0.00
163	Elastic Observability	44	0.00
164	Oracle Real-Time Decisions	43	0.00
165	Reportserver	42	0.00
166	sales-i	41	0.00
167	adCore	41	0.00
168	Panorama Necto	41	0.00
169	Prognoz	41	0.00
170	Dimensional Insight	40	0.00
171	Featurespace	39	0.00
172	ORBIT Analytics	38	0.00
173	Ruler Analytics	36	0.00
174	Anodot	36	0.00
175	LimeLight CRM	36	0.00
176	Data Axle	35	0.00
177	ComboCurve	35	0.00
178	Surveyi2i	34	0.00
179	JReport	34	0.00
180	Vivantio ITSM	33	0.00
181	Browsi	33	0.00
182	Netscout nGeniusONE	33	0.00
183	Rattle Software	33	0.00
184	Receptive	31	0.00
185	Kognitio	31	0.00
186	Logicbox	30	0.00
187	Platfora	30	0.00
188	MACH Energy	30	0.00
189	Stonefield Query	30	0.00
190	Molecula	30	0.00
191	Stratum	29	0.00
192	Neural Designer	28	0.00
193	BIME	27	0.00
194	UpstreamCommerce	27	0.00
195	Predixion	26	0.00
196	ClearStory Data	26	0.00
197	Formisimo	26	0.00
198	InviteManager	25	0.00
199	Yurbi	24	0.00
200	Mi9 Retail	24	0.00
201	Site Search 360	23	0.00
202	AT Internet Web Analytics	23	0.00
203	Datapine - Business Intelligence and Data Visualization	23	0.00
204	evolve24 Evolution Platform	23	0.00
205	Hootsuite Insights	22	0.00
206	Improvado	21	0.00
207	Rannko	20	0.00
208	InetSoft Style	20	0.00
209	Metric Insights	20	0.00
210	PopSQL	20	0.00
211	Salesvue	19	0.00
212	Datatonics	19	0.00
213	Belladati	18	0.00
214	EmbeddedAnalytics	17	0.00
215	SimilarWeb PRO	17	0.00
216	arcplan Enterprise	17	0.00
217	FirstRain	17	0.00
218	SAS Real-Time Decision Manager	17	0.00
219	SpatialKey	15	0.00
220	AgencyAnalytics	14	0.00
221	InfoZoom	14	0.00
222	Spotlight Reporting	13	0.00
223	icCube	13	0.00
224	Yseop	13	0.00
225	Experian Decision Analytics	13	0.00
226	Semantria	11	0.00
227	TimeXtender Discovery Hub	11	0.00
228	Antivia DecisionPoint	11	0.00
229	Greta	11	0.00
230	Cognos Planning Contributor	11	0.00
231	LiveHive	10	0.00
232	Intellicus	10	0.00
233	SpiraPlan	10	0.00
234	IBM Envizi ESG Reporting	10	0.00
235	Linkody	9	0.00
236	Artus	9	0.00
237	Authoritas	8	0.00
238	Stratifyd	8	0.00
239	Inscriptive	8	0.00
240	Reeport	8	0.00
241	Clearify	8	0.00
242	Watershed	7	0.00
243	ThoughtBuzz	6	0.00
244	DemandJump	6	0.00
245	Datazar	6	0.00
246	Dataddo	6	0.00
247	Opex Analytics	6	0.00
248	Adatao Data Intelligence Platform	6	0.00
249	Knowledge Vault	5	0.00
250	HookFeed	5	0.00
251	Web Maven	5	0.00
252	Solver	5	0.00
253	Statbot (Analytics for Intercom)	5	0.00
254	INFRAGISTICS ReportPlus	5	0.00
255	Marpipe	5	0.00
256	Chemical Market Analytics	5	0.00
257	Nimbata	5	0.00
258	Wave: Salesforce Analytics Cloud	4	0.00
259	Visual KPI	4	0.00
260	Taveo	4	0.00
261	Prisync	4	0.00
262	Vizzboard	4	0.00
263	Cxense Insight	4	0.00
264	PUBLITRAC	4	0.00
265	Funnel Science	4	0.00
266	ipapi	4	0.00
267	PriceGrid	4	0.00
268	Deskmetrics	4	0.00
269	Connexica	4	0.00
270	SEOmator	3	0.00
271	Pi Business Intelligence Dashboard	3	0.00
272	BizMetrics	3	0.00
273	Guidewire Live	3	0.00
274	auanlytics	3	0.00
275	MetricPulse	2	0.00
276	Anchor Metrics	2	0.00
277	PostHelpers	2	0.00
278	IdealPath	2	0.00
279	OWOX BI Smart Data	2	0.00
280	Yaguara	2	0.00
281	Teamgate CRM	2	0.00
282	Helical Insight	2	0.00
283	Envision BI	2	0.00
284	SiQueries Cloud BI	2	0.00
285	Known Factors	2	0.00
286	EzzyKPI	2	0.00
287	Transform	2	0.00
288	Ipsos MMA	2	0.00