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Analytics

Q: How many companies use Analytics software these days?

Around the world in 2025, over 4,986,517 companies are currently using one or more Analytics software. Out of these, there are 2,591,340 companies using Analytics tools that are originally from the United States.

Q: Which company has the most significant market share in the Analytics software space?

The top few companies that have the most significant market share in the Analytics space are Google Analytics with 91.69% of market share, Tableau Software with 0.68% of market share, Mixpanel with 0.59% of market share. Check for other Analytics technologies market share here.

Q: What are the top industries that usually use Analytics softwares?

The top industries that use Analytics software are Marketing (44,802), Digital Marketing (30,893), Social Media (28,805).

Gain market share and customer base information about the top Analytics software. Check out our list of Analytics Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

306

Technologies Tracked

7266411

Companies Tracked

Categories related to Analytics

Artificial Intelligence

Analytics And BI Platform

Data Visualization

Analytics

Business Intelligence (BI)

Top 5 Analytics technologies in 2025

Over 7266411 companies are using Analytics tools. Google Analytics with 91.69% market share (6662574 customers), Tableau Software with 0.68% market share (49673 customers), Mixpanel with 0.59% market share (42674 customers).

Technology

Market Share (Est.)

Customers

Google Analytics

91.69%

6662574

Tableau Software

0.68%

49673

Mixpanel

0.59%

42674

Visual Website Optimizer

0.46%

33255

Segment

0.43%

31602

Others

6.15%

446633

Analytics Customers by Employee Size

The majority of Analytics category falls in the company size of 0 - 9 employees (3461726 companies), 20 - 49 employees (1531710 companies), 10 - 19 employees (829943 companies).

Employee Size

Analytics Customers by Geography

Companies using Analytics technology software are majorly from the United States with 2591340 (49.78%), United Kingdom with 548651 (10.54%), Germany with 291158 (5.59%) customers respectively.

Customers

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Analytics Customers by Industry

Top industries that use Analytics for Marketing (44802), Digital Marketing (30893), Social Media (28805).

Customers

Market Share for Top Analytics Technologies

Analyze the market share of popular Analytics technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers	Market share(Est.)(%)
1	Google Analytics	6662574	91.69
2	Tableau Software	49673	0.68
3	Mixpanel	42674	0.59
4	Visual Website Optimizer	33255	0.46
5	Segment	31602	0.43
6	Smartlook	28098	0.39
7	Agile CRM	27951	0.38
8	Leadfeeder	27774	0.38
9	HeapAnalytics	26404	0.36
10	Vidyard	24701	0.34
11	Campaign Monitor	23809	0.33
12	SAP Crystal Server	19846	0.27
13	SAP Business Objects	16357	0.23
14	Amplitude	15426	0.21
15	SEMrush	14491	0.20
16	Keen IO	13821	0.19
17	Magento Business Intelligence	13564	0.19
18	Lucky Orange	12466	0.17
19	Piwik PRO	12358	0.17
20	Siteimprove	10422	0.14
21	Oracle Business Intelligence	9752	0.13
22	Tableau Server	7898	0.11
23	Qlik	7346	0.10
24	Chartbeat	7253	0.10
25	Livestorm	6203	0.09
26	Looker	6018	0.08
27	SAP Analytics Cloud	5428	0.07
28	Albacross	4441	0.06
29	MicroStrategy	4355	0.06
30	AB Tasty	4250	0.06
31	Oribi	3970	0.05
32	Moz	3944	0.05
33	Peek Pro Tour Operators	3908	0.05
34	Pentaho	3902	0.05
35	Splunk Cloud	3855	0.05
36	ClickTale	2788	0.04
37	SAS Business Intelligence	2463	0.03
38	Kofax	2384	0.03
39	SAP Predictive Analytics	2167	0.03
40	Bizible	2097	0.03
41	Metabase	2090	0.03
42	Leady	2065	0.03
43	Amazon QuickSight	2055	0.03
44	Webtrends	1886	0.03
45	Salesfusion	1847	0.03
46	Zoho Reports	1809	0.02
47	SE Ranking	1804	0.02
48	Oracle Essbase	1739	0.02
49	Kissmetrics	1734	0.02
50	Brightedge	1664	0.02
51	Compete	1605	0.02
52	Marketing 360	1570	0.02
53	Business Intelligence Discoverer	1558	0.02
54	Exponea	1444	0.02
55	Synup	1365	0.02
56	KNIME Platform	1336	0.02
57	Azure Synapse Analytics	1330	0.02
58	Crimson Hexagon	1271	0.02
59	Upserve	1267	0.02
60	TIBCO Jaspersoft	1237	0.02
61	GetSocial	1225	0.02
62	Mediahawk	1173	0.02
63	Gainsight	1155	0.02
64	IBM Cognos TM1	1111	0.02
65	Information Builders	972	0.01
66	Attribution	942	0.01
67	Sisense	902	0.01
68	IBM Cognos Analytics	836	0.01
69	SAS Advanced Analytics	760	0.01
70	OSIsoft PI	734	0.01
71	Aviso	674	0.01
72	Mode	670	0.01
73	Jasper.ai	598	0.01
74	Salesforce Einstein Analytics	581	0.01
75	Webtrekk	560	0.01
76	GuestCentric	558	0.01
77	PathFactory	536	0.01
78	Alation	531	0.01
79	LeadLander	527	0.01
80	ThoughtSpot	515	0.01
81	Ruler Analytics	512	0.01
82	Jet Reports	497	0.01
83	Modular Finance	496	0.01
84	Statista	477	0.01
85	Unbxd	421	0.01
86	Yellowfin	391	0.01
87	Elliptic	389	0.01
88	LSEG Data & Analytics	372	0.01
89	Localytics	362	0.00
90	Klipfolio	348	0.00
91	NetBase	346	0.00
92	Rebrandly	336	0.00
93	Statistica	329	0.00
94	Botify	313	0.00
95	TARGIT	305	0.00
96	VisitorTrack	303	0.00
97	Innovaccer DataShop	251	0.00
98	Pyramid	245	0.00
99	Calero InSight Analytics	242	0.00
100	HasOffers by TUNE	223	0.00
101	Simply Measured	214	0.00
102	AppAnnie	199	0.00
103	Funnel	193	0.00
104	LogiAnalytics	192	0.00
105	Chainalysis	192	0.00
106	Clarabridge	189	0.00
107	Chartio	188	0.00
108	Brand24	186	0.00
109	OWOX BI Attribution	183	0.00
110	Ampla	183	0.00
111	RJMetrics	178	0.00
112	Ataccama	158	0.00
113	Indicative	141	0.00
114	Stytch	140	0.00
115	Anodot	134	0.00
116	Logi Info	133	0.00
117	Datameer	133	0.00
118	Incorta	132	0.00
119	Tealium IQ	129	0.00
120	Arimo	125	0.00
121	WildFire	119	0.00
122	AgencyAnalytics	117	0.00
123	Acquisio	116	0.00
124	InsightSquared	116	0.00
125	Q Research Software	114	0.00
126	Datanyze	112	0.00
127	TapClicks	111	0.00
128	Pyramid Analytics BI Office	110	0.00
129	NUVI	109	0.00
130	Tally Server	109	0.00
131	Kinetica	107	0.00
132	Beckon	104	0.00
133	siteAnalyser	98	0.00
134	ContentKing	93	0.00
135	Geckoboard	92	0.00
136	AlchemyAPI	91	0.00
137	BrightGauge	91	0.00
138	Databricks Data Intelligence Platform	90	0.00
139	Cyfe	87	0.00
140	rakam	83	0.00
141	sales-i	81	0.00
142	SEO PowerSuite	79	0.00
143	Data Axle	77	0.00
144	Panorama Necto	72	0.00
145	quintly	71	0.00
146	Prognoz	71	0.00
147	Clear Analytics	71	0.00
148	Phocas Software	70	0.00
149	Watershed	69	0.00
150	ComboCurve	67	0.00
151	Quantspark	67	0.00
152	Accubate	67	0.00
153	Exago	66	0.00
154	Hadapt	65	0.00
155	Lumio	62	0.00
156	Advizor	61	0.00
157	Putler	60	0.00
158	Octoboard	57	0.00
159	Apache Lens	56	0.00
160	Singletrack	56	0.00
161	Vyopta	53	0.00
162	Holistics Data Software	52	0.00
163	DemandJump	49	0.00
164	Bottlenose	49	0.00
165	Featurespace	48	0.00
166	Nimbata	47	0.00
167	Marpipe	46	0.00
168	Connexica	45	0.00
169	PopSQL	44	0.00
170	Prisync	43	0.00
171	Dimensional Insight	43	0.00
172	Omniscope	41	0.00
173	BizViz Platform	39	0.00
174	Oracle Real-Time Decisions	39	0.00
175	Logicbox	38	0.00
176	Receptive	38	0.00
177	Browsi	38	0.00
178	Reportserver	38	0.00
179	BIME by Zendesk	37	0.00
180	Revenera Usage Intelligence	37	0.00
181	Analytic Solver	36	0.00
182	Locowise	35	0.00
183	Colibri SEO	35	0.00
184	Rattle Software	35	0.00
185	Solver	34	0.00
186	Control	33	0.00
187	Embrace.io	33	0.00
188	Surveyi2i	32	0.00
189	MACH Energy	30	0.00
190	Netscout nGeniusONE	30	0.00
191	Elastic Observability	30	0.00
192	AnswerRocket	29	0.00
193	Vivantio ITSM	29	0.00
194	Platfora	29	0.00
195	Knowage	29	0.00
196	ClearStory Data	28	0.00
197	Stratum	28	0.00
198	Civis	28	0.00
199	deltaDNA	27	0.00
200	BIME	27	0.00
201	Molecula	27	0.00
202	Kognitio	27	0.00
203	Yurbi	26	0.00
204	Comply365	26	0.00
205	adCore	24	0.00
206	UpstreamCommerce	24	0.00
207	Formisimo	24	0.00
208	Analyse-it	24	0.00
209	Site Search 360	23	0.00
210	Mi9 Retail	23	0.00
211	Arcadia Data	23	0.00
212	LimeLight CRM	23	0.00
213	icCube	22	0.00
214	Improvado	21	0.00
215	JReport	21	0.00
216	Yseop	21	0.00
217	AT Internet Web Analytics	19	0.00
218	evolve24 Evolution Platform	19	0.00
219	EmbeddedAnalytics	18	0.00
220	Semantria	18	0.00
221	IBM Envizi ESG Reporting	18	0.00
222	daisee	18	0.00
223	Visier People	18	0.00
224	InetSoft Style	16	0.00
225	Cyabra	16	0.00
226	Hootsuite Insights	15	0.00
227	Teamgate CRM	15	0.00
228	FirstRain	15	0.00
229	Sequel Data Access	15	0.00
230	SimilarWeb PRO	14	0.00
231	Datapine - Business Intelligence and Data Visualization	14	0.00
232	ORBIT Analytics	14	0.00
233	SpiraPlan	13	0.00
234	arcplan Enterprise	13	0.00
235	SAS Real-Time Decision Manager	13	0.00
236	Experian Decision Analytics	13	0.00
237	Datavail	13	0.00
238	Spotlight Reporting	12	0.00
239	Red Flag Alert	12	0.00
240	Stonefield Query	12	0.00
241	NICE Nexidia	12	0.00
242	whatusersdo.com	11	0.00
243	Qubole Data Service	11	0.00
244	TimeXtender Discovery Hub	11	0.00
245	Pi Business Intelligence Dashboard	11	0.00
246	Cognos Planning Contributor	11	0.00
247	Intellicus	10	0.00
248	InfoZoom	10	0.00
249	SigView	10	0.00
250	Dataddo	9	0.00
251	Clearify	9	0.00
252	Greta	9	0.00
253	Ipsos MMA	9	0.00
254	LiveHive	8	0.00
255	InviteManager	8	0.00
256	Stratifyd	8	0.00
257	Hypersonix	8	0.00
258	Kindsight Ascend	8	0.00
259	Predixion	7	0.00
260	Metric Insights	7	0.00
261	Antivia DecisionPoint	7	0.00
262	Chemical Market Analytics	7	0.00
263	Google Cloud Analytics Hub	7	0.00
264	Statgraphics Centurion	7	0.00
265	Authoritas	6	0.00
266	Linkody	6	0.00
267	Statbot (Analytics for Intercom)	6	0.00
268	Datazar	6	0.00
269	INFRAGISTICS ReportPlus	6	0.00
270	Artus	6	0.00
271	ThoughtBuzz	5	0.00
272	Knowledge Vault	5	0.00
273	Web Maven	5	0.00
274	SEOmator	5	0.00
275	PriceGrid	5	0.00
276	Adatao Data Intelligence Platform	5	0.00
277	Visual KPI	4	0.00
278	Belladati	4	0.00
279	Cxense Insight	4	0.00
280	ipapi	4	0.00
281	Deskmetrics	4	0.00
282	StrategyCompanion Analyzer	4	0.00
283	auanlytics	4	0.00
284	Zebra Prescriptive Analytics	4	0.00
285	NextAtlas	4	0.00
286	VueData	3	0.00
287	HookFeed	3	0.00
288	Salesvue	3	0.00
289	Funnel Science	3	0.00
290	Yaguara	3	0.00
291	Opex Analytics	3	0.00
292	Neural Designer	3	0.00
293	Inscriptive	3	0.00
294	Transform	3	0.00
295	Guidewire Live	3	0.00
296	Qrvey	3	0.00
297	Centius Qi	2	0.00
298	Vizzboard	2	0.00
299	PUBLITRAC	2	0.00
300	Dialog Analytics	2	0.00
301	Helical Insight	2	0.00
302	SiQueries Cloud BI	2	0.00
303	BizMetrics	2	0.00
304	EzzyKPI	2	0.00
305	Piik	2	0.00
306	Profit Isle	2	0.00