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Analytics

Q: How many companies use Analytics software these days?

Around the world in 2025, over 5,011,501 companies are currently using one or more Analytics software. Out of these, there are 2,610,439 companies using Analytics tools that are originally from the United States.

Q: Which company has the most significant market share in the Analytics software space?

The top few companies that have the most significant market share in the Analytics space are Google Analytics with 91.39% of market share, Tableau Software with 0.73% of market share, Mixpanel with 0.61% of market share. Check for other Analytics technologies market share here.

Q: What are the top industries that usually use Analytics softwares?

The top industries that use Analytics software are Marketing (45,546), Digital Marketing (31,577), Social Media (29,226).

Gain market share and customer base information about the top Analytics software. Check out our list of Analytics Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

306

Technologies Tracked

7315205

Companies Tracked

Categories related to Analytics

Artificial Intelligence

Analytics And BI Platform

Data Visualization

Analytics

Business Intelligence (BI)

Top 5 Analytics technologies in 2025

Over 7315205 companies are using Analytics tools. Google Analytics with 91.39% market share (6685168 customers), Tableau Software with 0.73% market share (53662 customers), Mixpanel with 0.61% market share (44623 customers).

Technology

Market Share (Est.)

Customers

Google Analytics

91.39%

6685168

Tableau Software

0.73%

53662

Mixpanel

0.61%

44623

Segment

0.51%

37641

Visual Website Optimizer

0.46%

33493

Others

6.30%

460618

Analytics Customers by Employee Size

The majority of Analytics category falls in the company size of 0 - 9 employees (3474436 companies), 20 - 49 employees (1542204 companies), 10 - 19 employees (833685 companies).

Employee Size

Analytics Customers by Geography

Companies using Analytics technology software are majorly from the United States with 2610439 (49.79%), United Kingdom with 552589 (10.54%), Germany with 293320 (5.59%) customers respectively.

Customers

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Analytics Customers by Industry

Top industries that use Analytics for Marketing (45546), Digital Marketing (31577), Social Media (29226).

Customers

Market Share for Top Analytics Technologies

Analyze the market share of popular Analytics technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers	Market share(Est.)(%)
1	Google Analytics	6685168	91.39
2	Tableau Software	53662	0.73
3	Mixpanel	44623	0.61
4	Segment	37641	0.51
5	Visual Website Optimizer	33493	0.46
6	Smartlook	28423	0.39
7	Leadfeeder	28124	0.38
8	Agile CRM	27936	0.38
9	HeapAnalytics	26782	0.37
10	Vidyard	25508	0.35
11	Campaign Monitor	23999	0.33
12	SAP Crystal Server	19877	0.27
13	SAP Business Objects	17747	0.24
14	Amplitude	16037	0.22
15	SEMrush	14974	0.20
16	Magento Business Intelligence	13851	0.19
17	Keen IO	13812	0.19
18	Lucky Orange	12829	0.18
19	Piwik PRO	12323	0.17
20	Siteimprove	10557	0.14
21	Oracle Business Intelligence	10414	0.14
22	Qlik	8122	0.11
23	Tableau Server	8103	0.11
24	Chartbeat	7415	0.10
25	Looker	6660	0.09
26	Livestorm	6318	0.09
27	SAP Analytics Cloud	5814	0.08
28	AB Tasty	4689	0.06
29	Albacross	4620	0.06
30	MicroStrategy	4607	0.06
31	Splunk Cloud	4516	0.06
32	Moz	4216	0.06
33	Pentaho	4047	0.06
34	Oribi	4024	0.06
35	Peek Pro Tour Operators	3909	0.05
36	ClickTale	2921	0.04
37	SAS Business Intelligence	2683	0.04
38	Kofax	2510	0.03
39	SAP Predictive Analytics	2440	0.03
40	Metabase	2248	0.03
41	Amazon QuickSight	2206	0.03
42	Bizible	2128	0.03
43	Leady	2086	0.03
44	Zoho Reports	2027	0.03
45	Webtrends	1990	0.03
46	Salesfusion	1864	0.03
47	Oracle Essbase	1846	0.03
48	SE Ranking	1823	0.02
49	Kissmetrics	1759	0.02
50	Brightedge	1738	0.02
51	Azure Synapse Analytics	1621	0.02
52	Compete	1620	0.02
53	Marketing 360	1608	0.02
54	Business Intelligence Discoverer	1579	0.02
55	Exponea	1460	0.02
56	KNIME Platform	1442	0.02
57	Crimson Hexagon	1354	0.02
58	Synup	1349	0.02
59	TIBCO Jaspersoft	1286	0.02
60	Upserve	1277	0.02
61	GetSocial	1239	0.02
62	Gainsight	1183	0.02
63	Mediahawk	1174	0.02
64	IBM Cognos TM1	1150	0.02
65	Information Builders	1024	0.01
66	Attribution	939	0.01
67	IBM Cognos Analytics	936	0.01
68	Sisense	930	0.01
69	SAS Advanced Analytics	898	0.01
70	Aviso	842	0.01
71	Mode	803	0.01
72	OSIsoft PI	775	0.01
73	Alation	655	0.01
74	Salesforce Einstein Analytics	642	0.01
75	Jasper.ai	610	0.01
76	ThoughtSpot	582	0.01
77	Webtrekk	570	0.01
78	GuestCentric	555	0.01
79	PathFactory	537	0.01
80	LeadLander	535	0.01
81	Jet Reports	518	0.01
82	Ruler Analytics	515	0.01
83	Statista	498	0.01
84	Modular Finance	489	0.01
85	Unbxd	435	0.01
86	LSEG Data & Analytics	432	0.01
87	Elliptic	409	0.01
88	Yellowfin	390	0.01
89	Localytics	361	0.00
90	NetBase	356	0.00
91	Klipfolio	354	0.00
92	Rebrandly	336	0.00
93	Botify	336	0.00
94	Statistica	330	0.00
95	VisitorTrack	310	0.00
96	TARGIT	310	0.00
97	AppAnnie	270	0.00
98	Innovaccer DataShop	246	0.00
99	Calero InSight Analytics	242	0.00
100	Pyramid	236	0.00
101	HasOffers by TUNE	224	0.00
102	Simply Measured	215	0.00
103	Chainalysis	211	0.00
104	Funnel	205	0.00
105	Ataccama	200	0.00
106	LogiAnalytics	196	0.00
107	Chartio	195	0.00
108	Clarabridge	190	0.00
109	Brand24	186	0.00
110	OWOX BI Attribution	184	0.00
111	Ampla	183	0.00
112	RJMetrics	181	0.00
113	Incorta	144	0.00
114	Indicative	142	0.00
115	Logi Info	137	0.00
116	Datameer	137	0.00
117	Anodot	135	0.00
118	Tealium IQ	135	0.00
119	Acquisio	124	0.00
120	WildFire	122	0.00
121	Beckon	120	0.00
122	Arimo	120	0.00
123	InsightSquared	118	0.00
124	Q Research Software	116	0.00
125	TapClicks	115	0.00
126	Datanyze	112	0.00
127	Pyramid Analytics BI Office	112	0.00
128	AgencyAnalytics	111	0.00
129	NUVI	109	0.00
130	Tally Server	109	0.00
131	Stytch	108	0.00
132	Kinetica	107	0.00
133	Databricks Data Intelligence Platform	104	0.00
134	siteAnalyser	95	0.00
135	BrightGauge	95	0.00
136	Geckoboard	94	0.00
137	AlchemyAPI	92	0.00
138	ContentKing	90	0.00
139	Cyfe	87	0.00
140	Phocas Software	84	0.00
141	rakam	83	0.00
142	sales-i	81	0.00
143	SEO PowerSuite	80	0.00
144	Hadapt	80	0.00
145	Prognoz	79	0.00
146	Data Axle	78	0.00
147	ComboCurve	76	0.00
148	Clear Analytics	74	0.00
149	Panorama Necto	72	0.00
150	quintly	71	0.00
151	Watershed	69	0.00
152	Exago	66	0.00
153	Accubate	65	0.00
154	Lumio	62	0.00
155	Advizor	61	0.00
156	Apache Lens	61	0.00
157	Putler	60	0.00
158	Octoboard	58	0.00
159	Singletrack	57	0.00
160	Featurespace	55	0.00
161	Vyopta	55	0.00
162	Holistics Data Software	53	0.00
163	DemandJump	51	0.00
164	Bottlenose	48	0.00
165	Nimbata	48	0.00
166	Marpipe	47	0.00
167	Connexica	45	0.00
168	Dimensional Insight	44	0.00
169	PopSQL	44	0.00
170	Prisync	43	0.00
171	Omniscope	43	0.00
172	Oracle Real-Time Decisions	42	0.00
173	BizViz Platform	39	0.00
174	BIME by Zendesk	38	0.00
175	Browsi	38	0.00
176	Reportserver	38	0.00
177	Logicbox	37	0.00
178	Receptive	37	0.00
179	Colibri SEO	36	0.00
180	Revenera Usage Intelligence	36	0.00
181	Locowise	35	0.00
182	Solver	35	0.00
183	Analytic Solver	35	0.00
184	Control	34	0.00
185	Embrace.io	33	0.00
186	Elastic Observability	33	0.00
187	Stratum	32	0.00
188	Surveyi2i	31	0.00
189	MACH Energy	31	0.00
190	Knowage	31	0.00
191	Netscout nGeniusONE	30	0.00
192	AnswerRocket	29	0.00
193	Vivantio ITSM	29	0.00
194	Platfora	29	0.00
195	Quantspark	29	0.00
196	ClearStory Data	28	0.00
197	LimeLight CRM	28	0.00
198	Civis	28	0.00
199	Molecula	28	0.00
200	Rattle Software	28	0.00
201	Yurbi	27	0.00
202	deltaDNA	27	0.00
203	Kognitio	27	0.00
204	BIME	26	0.00
205	Formisimo	25	0.00
206	Comply365	25	0.00
207	adCore	24	0.00
208	UpstreamCommerce	24	0.00
209	Analyse-it	24	0.00
210	Site Search 360	23	0.00
211	Mi9 Retail	23	0.00
212	Arcadia Data	23	0.00
213	icCube	22	0.00
214	AT Internet Web Analytics	21	0.00
215	JReport	21	0.00
216	Yseop	21	0.00
217	Improvado	20	0.00
218	ORBIT Analytics	20	0.00
219	NICE Nexidia	20	0.00
220	EmbeddedAnalytics	19	0.00
221	evolve24 Evolution Platform	19	0.00
222	IBM Envizi ESG Reporting	19	0.00
223	Semantria	18	0.00
224	Visier People	18	0.00
225	InetSoft Style	17	0.00
226	Hootsuite Insights	16	0.00
227	Cyabra	16	0.00
228	Teamgate CRM	15	0.00
229	FirstRain	15	0.00
230	Sequel Data Access	15	0.00
231	Datavail	15	0.00
232	SimilarWeb PRO	14	0.00
233	Datapine - Business Intelligence and Data Visualization	14	0.00
234	SAS Real-Time Decision Manager	14	0.00
235	SpiraPlan	13	0.00
236	arcplan Enterprise	13	0.00
237	Red Flag Alert	13	0.00
238	Experian Decision Analytics	13	0.00
239	Spotlight Reporting	12	0.00
240	Stonefield Query	12	0.00
241	daisee	12	0.00
242	whatusersdo.com	11	0.00
243	Qubole Data Service	11	0.00
244	TimeXtender Discovery Hub	11	0.00
245	Pi Business Intelligence Dashboard	11	0.00
246	SigView	11	0.00
247	Cognos Planning Contributor	11	0.00
248	Intellicus	10	0.00
249	InfoZoom	10	0.00
250	Metric Insights	9	0.00
251	Clearify	9	0.00
252	Ipsos MMA	9	0.00
253	LiveHive	8	0.00
254	InviteManager	8	0.00
255	Dataddo	8	0.00
256	Stratifyd	8	0.00
257	Greta	8	0.00
258	Hypersonix	8	0.00
259	Kindsight Ascend	8	0.00
260	Predixion	7	0.00
261	Authoritas	7	0.00
262	Antivia DecisionPoint	7	0.00
263	Chemical Market Analytics	7	0.00
264	Google Cloud Analytics Hub	7	0.00
265	Statgraphics Centurion	7	0.00
266	Linkody	6	0.00
267	Datazar	6	0.00
268	INFRAGISTICS ReportPlus	6	0.00
269	Artus	6	0.00
270	ThoughtBuzz	5	0.00
271	Knowledge Vault	5	0.00
272	Funnel Science	5	0.00
273	Web Maven	5	0.00
274	SEOmator	5	0.00
275	PriceGrid	5	0.00
276	Statbot (Analytics for Intercom)	5	0.00
277	Adatao Data Intelligence Platform	5	0.00
278	Visual KPI	4	0.00
279	Belladati	4	0.00
280	Salesvue	4	0.00
281	Cxense Insight	4	0.00
282	ipapi	4	0.00
283	Yaguara	4	0.00
284	Deskmetrics	4	0.00
285	StrategyCompanion Analyzer	4	0.00
286	auanlytics	4	0.00
287	Zebra Prescriptive Analytics	4	0.00
288	NextAtlas	4	0.00
289	VueData	3	0.00
290	HookFeed	3	0.00
291	Opex Analytics	3	0.00
292	Neural Designer	3	0.00
293	Inscriptive	3	0.00
294	Transform	3	0.00
295	Guidewire Live	3	0.00
296	Qrvey	3	0.00
297	Vizzboard	2	0.00
298	PUBLITRAC	2	0.00
299	Dialog Analytics	2	0.00
300	Helical Insight	2	0.00
301	SiQueries Cloud BI	2	0.00
302	BizMetrics	2	0.00
303	EzzyKPI	2	0.00
304	HPE Consumption Analytics	2	0.00
305	Piik	2	0.00
306	Profit Isle	2	0.00